How to Make Money Selling Merch as an Influencer—No Matter the Platform

Everybody loves getting a t-shirt, coffee mug, or hoodie that reminds them of their favorite celebrity. Merch is fun! And, if you’ve got a following on social media, you’ve probably wondered how to make money selling merch as an influencer, regardless of which social media platform you use. In this article, we’re going to tell you exactly how to do it. We’ll be covering how you can better position yourself on TikTok, Instagram, Facebook, Pinterest, Twitter, and YouTube. And, these tips are so good that you can adapt them to any other social media platform where you’ve got an engaged and loyal following.

Don’t have millions of followers? No problem! If you have a fanbase with decent engagement and can take the time to market your merch a little bit, you’ll be able to bring in a nice sum by selling merch as an influencer. There are tons of influencer merch companies out there that offer print-on-demand services and even eCommerce platforms so you don’t have to do anything except design your merch and then promote it—no inventory, no minimum sales, no processing credit cards on your own. Check out our top picks for the best influencer merch companies to get you started!

Here's an interesting tool to estimate your potential earnings

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How to Make Money Selling Merch as an Influencer—No Matter the Platform:

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Make Money Selling Merch as a TikTok Influencer

tiktokis a short-form video content platform that makes it easy for creators to connect and engage with their audience, 15 seconds at a time. There aretiktokinfluencersof all sizes on the platform and many of those influencers have started pushing their own merch, clothing lines, makeup, and more. Here’s how to do it:

利用Your Merch in Your Videos

@marlenahudsonWe vibing in Chase’s new merch link in my bio ✌ @lilhuddy @khuddy## Lilhuddy ##merch ##siblings ##family ##fyp ## inthehouseparty ♬ nursery - bbno$

One of the easiest types of merch to create is branded merch. If you have a logo that you use for your brand, use it. Create merch using your logo—t-shirts, hoodies, coffee mugs, whatever you want—and start wearing and using that merch in your videos. You don’t even really have to talk directly about the merch if you don’t want to. By wearing and using your merch in your content, you’ll generate a buzz because people will take notice of your merch and want it. You can easilyadd a call-to-action在您的视频标题中，人们可以购买。

You can also actively promote your content in your videos, but don’t do it in every video or your audience will grow tired of it.

Choose a Platform to Sell Your Merch

由于Tiktok还没有电子商务方面（现在！），因此您需要找到一种销售商品的方式。我们已经提到有influencer merch companiesthat provide an eCommerce platform you can use to sell your merch, but you may want to consider creating your own storefront using a platform like Etsy orShopify。

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Make Money Selling Merch as an Instagram Influencer

Instagram是所有社交媒体平台中最高的受众参与率之一。188滚球地址Instagram影响者比Facebook的参与度比Facebook高60倍，比Twitter高2,000％。它还提供了一些不同的方式来推广影响者的商品：

• 我nstagram Stories(and theSwipe Up特征）
• Instagram购物
• Instagram Live
• 我GTV
• 我nstagram Ads

We have a greatInstagram广告指南you can reference if you want to go that route. Here, we’re going to focus on other ways to make money selling merch as an Instagram influencer.

Set Up an Instagram Business Account

在做其他事情之前，请设置Instagram业务资料and optimize it. Business accounts come with lots of additional features that will be helpful for marketing and managing your brand.

To change to a business account, open Instagram and go to your profile. Tap on the three horizontal lines in the top right corner (the “hamburger” menu) and then tap on Settings > Account and scroll down to the bottom of the page. There, you’ll see the option to switch to a business or creator account (or back to a personal account):

Find the Right Hashtags

主题标签是使您的内容在更多人面前获取您的内容的好方法。当您在Instagram上创建内容时，您只能与关注您的人共享。但是，添加主题标签意味着您的内容将出现在搜索或单击这些主题标签的用户中。当您试图引起人们对品牌和商品的关注时，这很重要。

To find the right hashtags, you cansearch Instagram for terms and keywordsrelated to your industry or niche. You’ll be able to see how many posts use that hashtag so you can tell if it’s going to be beneficial to use it. You’ll want to use both high-volume and low-volume hashtags to reach a broad range of users. High-volume hashtags are going to be more competitive, but as your work with the lower-volume hashtags takes off, you’ll be able to grab more users from the high-volume hashtags. You can take the really simple way out and head over to ourInstagram标签生成器and get started with the right hashtags right now.

使用Instagram购物

Instagram购物is one of the easiest ways to sell products like merch on Instagram. Shopping posts look just like regular posts but users can tap to view products, revealing product names and prices. When they then tap on one of the tags that come up, the user is shown a product page where they can learn more about the product and tap through to a landing page to complete their purchase.

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赚钱作为Facebook影响者出售商品

Facebookis, by far, the largest social media platform with more than每月27亿个活跃用户。如果您还没有Facebook业务页面，那么创建一个可能是一个好主意。除此之外，您还有几种不同的方式来赚钱作为一个Facebookinfluencer:

• Facebookstore
• Facebook Messengerchatbots
• Facebookads

在本节中，我们将介绍一些您可以采取的Facebook特定操作，以推广和销售平台上的有影响力的商品。

Create a Facebook Page

至少您应该创建一个Facebook业务页面。与Instagram一样，为您的业务设置Facebook页面可让您访问更多功能，分析和使品牌更可发现的方法。

添加封面照片

YourFacebookcover photo不仅仅是有趣或漂亮的图片。您可以使用此空间来推广产品和销售，甚至显示促销代码追随者可以使用折扣。切记在封面照片的标题中包括一个链接，以使访问者可以轻松到达您想要的地方。

Create a Facebook Shop

Once you have a Facebook page for your business, you can create a Facebook shop to show off your catalog of merch and make it easy for followers to make purchases. Here’s our guide toset up a Facebook Shopin just a few steps.

Go Live

利用FacebookLive与您的追随者实时互动以共享产品信息和其他相关内容。

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Make Money Selling Merch as a Pinterest Influencer

超过每月活跃用户4.16亿, Pinterest is an often-overlooked marketing dream. Pinterest is more than just a digital corkboard used by would-be brides to plan their dream weddings; it’s also a search engine. And it’s a powerful one. This means thatPinterest有影响力的人can use the power of SEO to promote and market merch to an engaged, Pinterest-loving audience.

We’ve already covered the enormouspotential Pinterest offers to influencersand, if you want tocreate ads for Pinterest，我们也在那里覆盖您。在本节中，我们将分享Pinterest影响者可以使用Pinterest在线销售商品的三种方式。

丰富的别针

Rich Pins是优化的引脚，可提供出色的用户体验。他们为用户提供更多详细信息，只能由用户创建Pinterest business帐户。有四种类型的丰富引脚（应用程序，食谱，文章和产品），但是您需要使用Rich Pins来使您的关注者轻松购买商品。这些引脚展示了您的价格，可用性和购买信息。

购物销钉

购物外观别针仅用于时尚和家庭装饰内容。用户会在引脚上看到小的白点，以突出每个销钉上可以购买的物品。用户只需点击白点即可重定向到网站，在那里他们可以完成购买。这些引脚非常适合有影响力的人和品牌，可以为其追随者创造简单有效的购物体验。

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赚钱的销售营销作为一个Twitter的影响者

Twitter影响者可以使用超过每月活跃用户33亿on the popular micro-blogging platform. While many users flock to Twitter to stay up to date on current events, culture, and entertainment, Twitter is also a great platform for market research,growing your followingand nurturing relationships, and, of course, promoting your merch. Here are a couple of ways you can make money selling merch as an influencer on Twitter.

Add a Profile Link

When you’re setting up your Twitter profile, be sure to include a link to your merch store. And don’t forget to add a call-to-action to make sure that your followers don’t miss the link!

别针推文

固定推文是将关注者带到您的商店的另一种绝妙方法。固定的推文是访问者何时访问您的Twitter个人资料时首先看到的，因此，请创建一个引人注目的推文，其中包括您的商品图像或gifs来推动流量和销售。

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Make Money Selling Merch as a YouTube Influencer

YouTube influencershave tremendousmoney-making opportunities在这个平台上。不仅可以赚钱你的videos by selling subscriptions, but YouTube also has a Merch Shelf option that’s available for certain creators. In this section, we’re going to cover the details about YouTube’s Merch Shelf as well as a couple of other ways YouTube influencers can make money selling merch.

YouTube’s Merch Shelf

YouTube的商品架子在其频道页面上为Creators提供了一个新的商店标签。访问者可以单击选项卡以查看所有可供购买的影响者商品。但是，并非所有创作者都可以访问YouTube的商品架子。要使用此功能，您需要：

• At least 10,000 subscribers
• 参加YouTube合作伙伴计划

我f you meet this criterion, you can show up to a dozen branded products on the video page of your channel to show off to your viewers. Don’t meet it? Here’s how toget more YouTube subscribers。

Start an Online Store

如果您不是YouTube合作伙伴，并且没有10K关注者，那么您仍然可以出售商品 - 您只需要向观众派遣观众即可完成。要处理交易，您需要创建在线商店。The good news is that most eCommerce platforms help you manage fulfillment, take payments securely, and more, with some even handling customer service for you. Plus, having a dedicated eCommerce site for your merch will lend credibility to your brand.

促进产品

Once you’ve got merch to sell, show it off in your content. As an influencer, you are the best marketing tool you have in your marketing toolbox. Wear and use your merch in your videos and be sure to include a call-to-action at the end of your videos to direct users to your online store (add a link in thevideo description).

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Start Earning Online With Influencer Merch

The easiest way to make money selling merch as an influencer is to sign up with a merch company that will handle production and delivery for you. You simply create a design and promote your product. If you really want to kick your merch sales in gear, be sure to share your merch promotions on all of the社交媒体平台188滚球地址where you have a presence. Here’s how to find the best platforms to focus your energy:

• Find out where youtarget audiencegoes when they’re online
• 了解您的目标受众最能参与的位置在线广告(if you’re running them)
• Explore different内容类型找出与您的目标受众共鸣的

That’s it! Now you know how to make money selling merch as an influencer on just about any platform. Go forth and sell!