作为YouTube内容创建者,您可能已经熟悉“订户”一词。您可能还对订户的数量通常与渠道的影响量相关联。但是,YouTube订阅者到底是什么?是数字您的YouTube分析真的准确吗?它是怎么运行的?这篇文章将详细回答所有这些问题,以使您了解YouTube订阅者以及所有这些问题。
ARTIST NAME | 订户 |
T-Series | 199,072,814 |
Cocomelon - Nursery Rhymes | 122,527,775 |
SET India | 115,505,140 |
Pewdiepie | 110,469,575 |
WWE | 83,413,047 |
Like Nastya | 80,213,091 |
Zee Music Company | 79,109,930 |
MrBeast | 75,512,918 |
弗拉德和尼基 | 74,806,955 |
5分钟的手工艺品 | 74,517,879 |
BLACKPINK | 69,749,363 |
贾斯汀比伯 | 66,306,984 |
运河Kondzilla | 65,144,040 |
Hybe标签 | 62,748,735 |
Dude Perfect | 56,846,971 |
Movieclips | 55,152,294 |
Marshmello | 54,314,235 |
Chuchu电视童谣和儿童歌曲 | 52,650,127 |
What are YouTube Subs and How Does It Work?
What are YouTube Subscribers Anyway?
简而言之,YouTube订户是指订阅您频道的人或帐户。因此,每当您上传新视频时,您的订阅者都可以在他们的提要中看到它。这使您的订阅者更有可能观看您上传的视频。因此,从理论上讲,您可能会获得与订户数量(或更多)一样多的观点。
但这并不总是在现实中运作的方式。您可能不会获得像YouTube订阅者数量和其他影响这些数字准确性的其他因素一样多的原因。
Inaccuracies and Imperfections with YouTube Sub Count
您可以在频道上看到的YouTube订户数量有几个缺陷。也有一些变化和问题影响订户数量与您频道的性能之间的关系。我们将在以下几点中详细讨论这些因素。
#1: YouTube Usability Improvements and Their Impact on Performance
YouTube每天都有大量用户 -超过3000万确切地说。这些用户每天观看总共约50亿个视频。最重要的是,平台上的内容创建者每分钟上传约300个小时的视频。因此,YouTube用户很容易获得混乱的订阅提要。
为了解决此问题并提高可用性,YouTube决定进行一些调整。现在,用户的主页可以根据他们的手表历史记录来使用订阅的频道和视频中的视频。这是为了提高用户供稿的准确性,并在平台上推动更多视图。
图像来源:YouTube
And when it comes to displaying videos from subscribed channels, YouTube has decided to make things even more accurate by prioritising channels you interact with the most.
因此,假设您一年前订阅了一个频道。您在订阅的前2-3个月中定期观看他们的视频。但是现在,您现在已经改变了观看习惯,并将注意力转向了您最近发现的其他渠道。
在这种情况下,YouTube将从最近与您互动的频道显示视频建议。它可能会推荐从第一个频道到供稿底部的视频。但是,如果您再次与第一个频道进行交互,它将将建议从频道移至供稿的顶部。
这意味着YouTube创作者将其内容交付给已经订阅渠道的人的时间更加困难。因此,您不能再依靠YouTube订户数量来衡量您的性能,因为这不是预测或确定观点的准确方法。
#2:具有私人帐户和实时更新的限制
You might notice that the YouTube subscriber count that’s visible on your channel does not match the subscriber count you see in Analytics. This is because YouTube does not instantly update your channel stats in real time. It takes 48 hours for the platform to update the data on your Analytics dashboard so they can make sure that your new subscribers are legitimate.
此外,Creator Studio中的订户列表仅显示公开订阅的订户数量。对于新的YouTube用户,他们的订阅列表具有默认的私有设置。用户可以选择使公众可见此订阅列表。因此,您的分析只能通过公开可见的订阅列表跟踪这些订户,从而使报告略有不准确。
在影响金博宝188备用网址者营销中心,我们决定通过创建一个实时订户计数至ol. This tool lets you track the subscriber growth of your channel in real time, without having to wait 48 hours for the updated data to show up in Analytics.
图像来源:金博宝188备用网址影响者营销中心
Plus, it lets you keep an eye on the subscriber count of top YouTube channels in real time. So if you’re ever curious about how quickly your favourite channels are growing, you can keep this page bookmarked.
#3:YouTube清理及其对订户数量的影响
Just as fake accounts are rampant on other social media channels, YouTube also sees its fair share of fake users. Some sites offer their services to provide bot subscribers in exchange for a fee. Since these subscribers aren’t real, they bring no actual value to your channel. They just increase the number of subscribers with no real impact on revenue and viewership.
换句话说,它们只是让您看起来比实际流行。一些YouTuber实际上采取了购买机器人订户似乎更具影响力的偷偷摸摸的技术。这主要是因为您需要至少1000个订户至monetise your channel.
但是他们的虚假影响并没有持续很长时间,因为YouTube进行例行扫描以摆脱这些垃圾邮件或机器人帐户。这意味着购买订户的渠道将看到订户数量的大幅度下降。实际上,在2018年7月至9月之间YouTube清除该平台有167万个频道。
Not all of these accounts were bot accounts; some were removed for violating YouTube’s rules. However, the platform did another massive clean-up of fake accounts the following December. As a这次扫描的结果,YouTuber Pewdiepie失去了80,000个订户。更令人震惊的是,T-系列频道很快就超过了订户数量的Pewdiepie,损失了300,000个订户。
this kills the t-seriespic.twitter.com/p80ycvm1xr
- T9(@thafnine)December 14, 2018
但是,不仅是受欢迎的频道和频道,他们有意购买了受这些YouTube清理影响的假订户。某些机器人帐户自动向随机频道自动提供,以便它们看起来更真实。这意味着即使您可能会冒着获得不真实的订户的风险。这也意味着您最终会在例行清除后看到订户数量的下降。
这些YouTube清理还可以删除非活动帐户。这些帐户可能在Google获取该平台之前就已经存在了。即使它们不再使用,它们仍然被视为订户。YouTube试图通过删除这些不活动帐户来提高订户数量的准确性。
The good news is that you’ll have the assurance that your remaining subscribers are real and bringing you real value. Plus, your subscriber count isn’t the only metric you can use to measure your performance. If you see a sudden drop in your subscriber count but your watch time and views remain the same, you should have nothing to worry about.
如何检查您的YouTube用户数量
Now that you have a better understanding of your YouTube subscriber count let’s take a look at the steps to check how many subscribers you have. Remember, that you won’t be able to access detailed analytics through your mobile YouTube app. You will need to use the web browser.
As of the writing of this post, YouTube is beta testing the new YouTube Studio. So you won’t be able to access the classic Creator Studio through the usual process. But you can still view your subscriber count through the Studio Analytics. Here’s how:
- First, click on your profile icon at the right corner. And then select “YouTube Studio (beta).”
- This will bring you to the new Studio dashboard. Click on “Analytics” on your left.
- 从这里,您可以访问有关频道性能的详细数据 - 从观看时间和视图到订户计数。
If you still want to use the classic Creator Studio, you can do so by following the steps below:
- Click on “Creator Studio Classic” at the bottom left corner of the page.
- This will bring up a window asking why you want to switch. Just select your reason, and it will take you back to the old Creator Studio dashboard. From there, click on the “Community” option.
- 接下来,您将获得查看频道订阅者的选项。这将显示所有选择将其订阅公开的订户。您还会看到一些基本信息,例如订阅您的频道以及他们拥有多少订户。
You can also sort your subscribers by “Most Recent” and “Most Popular.” So you’ll be able to keep track of whether other YouTube content creators have followed you. If they have, it might be a good idea to follow them back and try to build relationships with them for future partnerships.
Forming valuable partnerships can be a great way to grow your channel. You could co-create content with them, have them feature you, or even feature them in your videos. This will attract their audience to your channel, helping you gain more subscribers.
Final Thoughts
You now have a thorough understanding of what YouTube subscribers are and all of the factors that can affect your subscriber count. You also know how to check your YouTube subscriber count through Analytics. But remember that these numbers are not always updated and accurate. You can use our Live Subscriber Count tool to check your subscriber count in real time.
经常问的问题
什么是YouTube订户?
As we stated in this article, YouTube subscribers refer to the people or accounts who subscribe to your channel. Whenever you upload a new video, your subscribers will see it in their feeds. This makes your subscribers more likely to watch the videos you upload. You theoretically could get as many views as your subscriber count, or even more. Your subscribers should be your greatest supporters, as they have recognized the excellent features of your videos and your channel.
Why are YouTube subscribers important?
YouTube用户很重要,因为他们已经对您的视频发出了正面信号。他们已经观看了您的一些视频,并且通过订阅,他们选择查看您的未来上传。您可以将他们视为最忠实的观众。YouTube在每次打开应用程序时都会在其主要供稿中订阅的频道中的新视频,因此,这将您的视频推向了订户的受众,而无需您推广。
你如何找出是谁订阅了你哟uTube?
您只能在YouTube的Web版本上查看订户的完整列表。为此,请访问youtube.com/subscribers。您可以从台式机或移动设备中执行此操作,但是在YouTube应用程序中找不到它。您可以在YouTube的工作室中看到您最近的100个订户。单击频道顶部的YouTube Studio按钮。在其仪表板上,查找标题为“最新订户”的卡,然后单击“查看更多”。
Is it OK to buy YouTube subscribers?
尽管您会找到可以购买YouTube用户的地方,但这绝不是一个好主意。这种做法违反了YouTube的服务条款,他们会愉快地暂停或终止您的帐户。即使您愿意在YouTube上赌博,假订户也永远不会对您的频道有利。即使这些订阅者是真实的人,而不是机器人,他们也不会对您的内容感兴趣,也不会观看或参与您的视频。
Do YouTubers get paid for likes or views?
We have written in more detail about this in How Do YouTubers Get Paid? The most common money-earner, by far, is through AdSense earnings. You can opt to have either CPM ads (cost per 1000 views) or CPC ads (cost per click). With CPM ads, there is a clear connection between your views and the money that ads earn. There is a minimum payout threshold of $100, so if you do not make enough money, then Google never pays out.
您如何获得您的前100个YouTube订户?
In most cases, your first 100 subscribers will be the most difficult to earn. Too many YouTubers give up well before they reach their 100th subscriber. Begin by deciding a distinct niche for your channel – you want most of your videos to be on one specific topic. Then create an attractive profile that reflects the niche of your videos. Make a trailer for your channel that autoplays to non-subscribers. Make sure each video has an enticing thumbnail and a title easily found in searches.