2022年地球上最受欢迎的Instagram主题标签（+免费工具）

You should never underestimate the importance of the simpleInstagram主题标签。It plays a vital role in spreading your Instagram reach, and it helps develop your following.

When Simply Measured carried outresearch on Instagram usage, they found that 88% 0f brand posts include at least one hashtag and posts with at least one hashtag average 12.6% more engagement than those without. People began using hashtags online as far back as 1988 on a platform called IRC – Internet Relay Chat. Even back in that prehistoric internet age people used hashtags for the same reason they do today – to group messages and other content into categories.

The first known social media usage of hashtags was in October 2007 when Nate Ridder of San Diego, California, tagged his social messages with #SanDiegoOnFire – informing people about the wildfires his local area was suffering at the time.

Twitter是第一个平台要在2009年正式采用该主题标签，这意味着＃开始的任何标签都会自动超链接。

It was not long before most of the other networks added support for hashtags on their platforms. This includes Instagram, which has probably seen the most significant uptake of hashtag usage. Unlike Twitter, where most people recommend that you should not use more than two or three hashtags in a single tweet, Instagram encourages large-scale hashtag usage. It is common for people to include up to 20 hashtags in a single post, and many use the maximum they are permitted – 30 hashtags.

[instahtag_by_country]

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最受欢迎的Instagram Hashtags Summary:

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使用Instagram主题标签的目的

Hashtags are used to help you group content. These can either be general hashtags that everybody uses – in which case you are grouping your posts and images with others who upload similar content. Alternatively, many businesses create niche hashtags to develop interest, and to consolidate posts relating to a particular product or campaign together.

大多数Instagram用户都喜欢增强他们的关注。但是，对您有完全不同兴趣的人毫无意义。通过使用适当的标签您的内容, you are making your posts available to people who have an interest in the same subjects. And if they like your posts, they are likely to follow you in the hope of seeing more content on the same topic.

Even if people don't go as far as following you, they may like the content of yours that they come across when searching for a particular hashtag. When you use hashtags, you are effectively helping Instagram sort and organize your posts – helping them reach people who will value them.

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The 100 Most Popular Instagram Hashtags

目前，100个最受欢迎的Instagram主题标签如下：

1. #爱
2. #instagood
3. #photooftheday
4. #fashion
5. #beautiful
6. #happy
7. ＃可爱的
8. #tbt
9. #like4like
10. #followme
11. #picoftheday
12. #follow
13. #me
14. #selfie
15. #summer
16. #art
17. #instadaily
18. #friends
19. #repost
20. #nature
21. #girl
22. ＃乐趣
23. #style
24. ＃微笑
25. #food
26. #instalike
27. #likeforlike
28. ＃家庭
29. ＃旅行
30. #fitness
31. #euro2020
32. #tagsforlikes
33. #follow4follow
34. ＃没有过滤器
35. #life
36. #beauty
37. #amazing
38. #instamood
39. #igers
40. #instagram
41. #photo
42. #music
43. #photography
44. #makeup
45. #dog
46. ＃海滩
47. #sunset
48. #model
49. #foodporn
50. #motivation
51. #followforfollow
52. #sky
53. #lifestyle
54. #design
55. ＃健身房
56. ＃f4f
57. #toofunny
58. #cat
59. ＃手工制作的
60. #hair
61. #vscocam
62. #bestoftheday
63. #vsco
64. ＃乐趣ny
65. #dogsofinstagram
66. #drawing
67. ＃艺术家
68. ＃f4fl
69. #flowers
70. #baby
71. ＃婚礼
72. ＃女孩们
73. #instapic
74. #pretty
75. #photographer
76. #instafood
77. ＃派对
78. #inspiration
79. #lol
80. #cool
81. #workout
82. #likeforfollow
83. #swag
84. #fit
85. ＃健康y
86. #yummy
87. #blackandwhite
88. #美食
89. #moda
90. #home
91. ＃圣诞节
92. #black
93. #memes
94. #winter
95. #pink
96. #sea
97. ＃景观
98. #blue
99. #london
100. #holiday

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Best Instagram Hashtags for Likes and Follows

虽然这些主题标签可能不会带来最好的喜欢和关注点，但Instagram创建者仍然通常使用它们来鼓励其他Instagram用户参与with their content and accounts.

1. #instadaily
2. #LikesForLikes
3. #instagram
4. #fashion
5. #me
6. #FollowMe
7. #爱
8. #photography
9. #likelike
10. #like
11. #followers
12. #likes
13. #LikeForlikes
14. #FollowForFollow
15. #myself
16. #f
17. #instalike
18. #comment
19. #beautiful
20. #LikeForfollow
21. #instagood
22. #l
23. #FollowBack
24. ＃微笑
25. ＃今日图片
26. #FollowForFollowBack
27. #follow
28. #bhfyp
29. #PicOfTheDay

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Best Instagram Hashtags for Pet Lovers

If you've got a furry friend in your life,there are hashtags for that！虽然大多数的标签更受欢迎for pets on Instagram have to do with dogs and cats, you can pretty much put the type of pet you have followed by "OfInstagram" (as in "#GoldfishOfInstagram") and you'll find your people.

1. #CatLover
2. #of
3. #DogLovers
4. ＃可爱的
5. #cats
6. #dogstagram
7. #puppy
8. #catstagram
9. #dogs
10. #animal
11. #animals
12. #DogLife
13. #cachorro
14. #instagram
15. #DogOfTheDay
16. #爱
17. #pets
18. #petstagram
19. #PetLovers
20. #DogsOfInstagram
21. #dog
22. #doglover
23. #instagood
24. #instapet
25. #PetsOfInstagram
26. #CatsOfInstagram
27. #pet
28. #cat
29. #instadog

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Best Instagram Hashtags for Travel Lovers

If you're a travel influencer (or just love travel), you'll find quite a few popular Instagram hashtags to help youget your content found。Got the travel bug? A scroll through these hashtags will only make it worse.

1. #TravelPhotography
2. #PicOfTheDay
3. #NaturePhotography
4. #TravelBlogger
5. #beautiful
6. ＃景观
7. ＃冒险
8. #explore
9. #instatravel
10. #photo
11. #trip
12. #summer
13. ＃旅行gram
14. #photography
15. #art
16. ＃旅行
17. #wanderlust
18. #nature
19. #instagood
20. ＃今日图片

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Best Instagram Hashtags for the Fashion Industry

Head's up, fashion influencers! Here are the most popular Instagram hashtags to join in the conversations that will get you noticed on the platform.

1. #bhfyp
2. ＃微笑
3. ＃当天的装束
4. #FashionPhotography
5. #FollowBack
6. #ootd
7. #FashionBlogger
8. #WhatIWore
9. #follow
10. #fashionista
11. ＃今日图片
12. #Styleinspo
13. #instastyle
14. #爱
15. #CurrentlyWearing
16. #FashionBlog
17. #ShoppingAddict
18. #LookGoodFeelGood
19. #FashionAddict
20. ＃时尚风格
21. #beautydoesnthavetobepain
22. #style
23. #fashion
24. #FollowForFollowBack
25. #fashionable
26. #l
27. #PicOfTheDay
28. #fashiongram

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Best Instagram Hashtags for Fitness Influencers

Are you a fitness influencer? Use these most popular fitness-related hashtags to reach the right people.

1. #exercise
2. #bodybuilding
3. #life
4. ＃健身房life
5. #motivation
6. ＃健康y
7. #lifestyle
8. ＃健康
9. ＃健身房
10. #sport
11. #training
12. #workout
13. #HealthyLifestyle
14. #muscle
15. #fit
16. #CrossFit
17. #fitness
18. #FitFam
19. #goals
20. #PersonalTrainer
21. #FitnessMotivation

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Best Instagram Hashtags for Running a Contest or Giveaway

1. #giveaway
2. #Sweepstakes
3. #WinItWednesday
4. #freebie
5. #ContestAlert
6. #ContestEntry
7. #instacontest
8. #instagiveaway
9. #WinIt
10. ＃比赛
11. #GiveawayAlert
12. #giveaway

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Best Instagram Hashtags for Your Reels

If you create Reels on Instagram (and you should), you'll want to take note of these most popular Instagram hashtags forReels。

1. #reelsinstagram
2. #VideoOfTheDay
3. #ReelsIndia
4. #ReelSteady
5. #disney
6. #ForYouPage
7. #InstagramReels
8. #bhfyp
9. #instareels
10. #reelsinsta
11. #FYP
12. #ReelsOfInstagram
13. #TikTokIndia
14. #HolaReels
15. #reels
16. #ReelsBrasil
17. #k
18. #ReelsVideo
19. #instareel
20. #music

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Best Instagram Hashtags for Foodies

食品影响者和食品爱好者will want to check out these Instagram hashtags!

1. #instafood
2. #FoodBlogger
3. #lunch
4. #PicOfTheDay
5. #instadaily
6. #FoodPhotography
7. ＃今日图片
8. #food
9. ＃健康y
10. #美食
11. #foodlover
12. #bhfyp
13. #instagood
14. #tasty
15. #delicious
16. #foodstagram
17. #homemade
18. ＃烹饪
19. #FoodPorn
20. #爱
21. #foodgasm
22. #Foodies
23. #HealthyFood
24. #dinner
25. #yummy
26. #restaurant

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如何找到最好的Instagram主题标签

当创作者在不同帖子而不是使用不同的主题标签时，Instagram喜欢它using the same block of hashtags on every post。这意味着您需要建立一个具有略有变化的主题标签或主题标签组的库，然后为每个帖子选择正确的主题标签组合。

To find the right hashtags to use on your Instagram content, here's what you can do:

1. Use Instagram's search function. Just type in a keyword relevant to your post and select theTagstab. Instagram will then give you a list of hashtags. Look for relevant tags with a reasonable usage (around 50K) that are not so popular that your posts will get lost.
2. Use the hashtags that others in your niche or industry use.
3. Check out what your competitors are doing. Check their posts to make sure that the hashtags aren't part of aspecific campaignthey're running. Then, grab the non-branded ones and use them.

Once you have a good list of hashtags to choose from, here's a really easy hack you can use to have them ready to go. First, break them into related groups of 8–15 hashtags. Once you have them organized, use your smartphone's text replacement feature to add shortcuts for each of the groups. It's easiest to just use something like "ht1," "ht2," etc. However, you can use whatever shortcut you want. From there, you just need to add the hashtags as the text to fill in when you type out the shortcut.

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Instagram主题标签的类型

大多数Instagram主题标签都是广泛且主题级别的。这使它们对于任何Instagram用户添加了与该主题标签相关的内容有用。但是，有时候，您需要更具针对性的主题标签。更具针对性的主题标签也往往竞争较少。

1. Brand Hashtags

许多品牌创建与其品牌或产品相关的主题标签。一个很好的例子是全球饮料公司可口可乐。他们鼓励人们使用#ShareAcoke主题标签发布自己的照片，共享一瓶可乐。这也是一种获取用户生成的内容的好方法，然后您可以在营销中使用这些内容。

A quick tip about branded hashtags: focus on your tagline or a hashtag related to your value proposition instead of your brand name. More people are likely to use the #ShareACoke hashtag than they would be to use #CocaCola.

2. Category Hashtags

Category hashtags can be broad, but you'll want to keep them closely related to the subject of your content. So, if you're sharing a picture of yourself running a road race like the Chicago Marathon, you'll want to stick to categories like #running and #marathon instead of #TrailRunning. These hashtags generally don't connect to any brand and are less focused. We recommend using category hashtags that are as narrowly focused as possible.

3. Event Hashtags

Event hashtags, as you can probably guess, relate to a particular event. So, using the Chicago Marathon as an example again, you might use #ChicagoMarathon or even #ChicagoMarathon2021. Event hashtags aren't limited to traditional events, either. They can be used to tag your content for television shows (#QueerEye), major sporting events (#Olympics), conferences (#MozCon), and more.

4. Campaign Hashtags

许多品牌使用广告系列标签来组织他们围绕特定广告系列创建的内容。这些通常是短期使用的，只能持续到活动。您会看到许多广告系列标签用于产品发布。

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Don’t Always Use the Most Popular Instagram Hashtags

根据定义,最受欢迎的标签是most used hashtags. #love, for instance, has been used in 1.2 billion posts. This presents a problem if you are hoping to use hashtags that will make your posts stand out.

You need to balance your wish to use popular hashtags against the danger of being crowded out of high-demand topics. In many ways, this is similar to SEO when you try to chase keyword terms inGoogle的搜索引擎。Most people will do better if they attempt to rank for long-tail terms, such as “men's fashion in New York” than they will for a broad term like “fashion.”

If you are making an Instagram post that is about love, you might include #love as one of your 30 permitted hashtags. But you should probably focus on using related hashtags with smaller, yet still sizeable followings, such as #wonderful, #adorable, #hug, #lover, or even #loveisintheair.

Some of the top hashtags do symbolize a particular type of post, and you may specifically be aiming that your snaps be considered #photooftheday, #instadaily, or #picoftheday. And, of course, it makes sense to use #repost if you are indeed reposting an image.

By the way, if you are wondering what the hashtag #tbt means, it stands for Throwback Thursday. It has now become common for people to share photos of “back in the day” as #TBT posts.

您应该为您最好的照片保留#instagood主题标签。它向Instagrammers的同伴表明，您对标签的照片特别满意。

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Trending Hashtags

尽管最受欢迎的Instagram主题标签的确切列表正在不断变化，但仍有明显的流行趋势。

有一些不同的nichesthat always perform well on Instagram. The above list indicates how many popular posts feature fashion, beauty, and food. Although not currently in the Top 25 at the time of writing, #travel often performs very well, too. The success of the #nature tag suggests that people still love to see beautiful scenes of nature and the environment.

This makes sense. Instagram is highly visual. People are going to want to share eye-catching imagery – which you are far more likely to be able to do with an image of the latest fashion or a delectable dessert than you are with a picture of yet another phone or computer. Some hashtags are seasonal by nature. #summer may be top ranking at the moment, but it will fall out of favor when it’s time to share the snowboarding and skiing pics next winter. #valentinesday jumps up the rankings each February and #christmas in December. As we approach the end of each year, #sale skyrockets in popularity.

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You Can Now Follow Hashtags

Earlier in 2018 Instagram made a range of changes to their platform. This includes the ability tofollow hashtags on Instagram。

This makes hashtag usage even more critical. Your posts have the chance to appear in the feeds of people who follow the hashtags you use.

This is probably another reason why you want to include some “long tail” hashtags on your posts, as it may make it easier for your posts to compete with the thousands, often millions, of others using popular hashtags.

但是，至关重要的是，仅使用与您共享的特定图像有关的主题标签。用户可以将您的内容标记为他们不想看到您的图像是否无法交付的内容。确实，Instagram非常清楚地表明，它将惩罚那些在每个帖子中始终使用同一组主题标签的人。

我将在The Ultimate Guide to Using Hashtags to Grow your Followers on Instagram。