在Instagram上在人群中脱颖而出可能会非常具有挑战性。该平台本质上是视觉的，并且可能会有激烈的竞争，尤其是对于试图将其帖子定位在人们的Instagram探索页面中的企业而言。数以百万计的营销人员试图闯入探索页面，而没有成功。
但是，您可以通过改善运行帐户的方式来提高Instagram成功的机会。通过遵循良好的发布习惯，您有机会优化您的Instagram帖子，以最大程度地影响。而且，我们有了一个新的影响者营销中心金博宝188备用网址工具，可以帮助您实现这一目标，而不必花一半的生活漫无目的地创建完美的Instagram帖子来吸引您的追随者。
Instagram Post Optimizer Tool
Optimize Your Instagram Posts for Maximum Impact:
- Instagram Post Optimizer Tool
- Understand Instagram’s Algorithm
- The Influencer Marketing Hub’s Tool to Help Optimize Your Instagram Posts for Maximum Impact
- 更改为Instagram业务资料
- Share High-Quality Images
- 将视频添加到您的发布混音中
- Schedule Your Posts at the Best Times
- 使用相关的主题标签
- 标记图像中的人
- Remember the Social in Social Media – Engage with Your Followers
Understand Instagram’s Algorithm
There was a time when Instagram displayed posts in the order that people made them. This meant that you could create posts in the knowledge that all your followers would see them, as long as they were prepared to scroll through their posts for sufficiently long to get through the queue. However, as the number of posts grew, Instagram changed its algorithm to try and ensure that people got to see the posts they most wanted to see, leaving those posts deemed less critical further down the queue.
In theory, at least, this means that posts by friends and family will always take precedence over posts made by brands. Therefore brands must optimize their posts to try and "beat" the algorithm.
AsHootsuite reports，Instagram的主要目标是最大限度地利用用户在平台上花费的时间。用户在Instagram上花费的时间越多，他们可以查看的广告越多。Instagram使用“排名信号”来帮助确定每个人的提要上帖子的顺序。这些排名信号是：
- Relationship – Instagram prioritizes posts from people it believes are close to the user. Factors it uses to decide on closeness include whether somebody leaves comments on your posts, whether they have your notifications enabled, whether you DM each other, or if you tag each other in your posts.
- 兴趣 - 帖子是否可能根据过去的行为使用户感兴趣。这使用AI来确定用户最感兴趣的帖子类型
- Timeliness – the algorithm favors newer posts over old posts. This is one of the reasons why it is crucial to post when your audience is online – if you post at other times, your posts may be deemed to be stale by the time your audience awakes
Several smaller factors also impact on the order of posts as defined by the Instagram algorithm. These include how often a user opens their Instagram app, following count, and each user’s average session time.
The Influencer Marketing Hub’s Tool to Help Optimize Your Instagram Posts for Maximum Impact
The Influencer Marketing Hub now offers a free tool to help you optimize your posts. You begin by stating your post type (image, video, or text only) and then enter your post caption.
You can then enter details about your intended posting day and time and then click on a Score My Message button to see how successful your post is likely to be.
我们的工具为您提供了整体分数，以及滑块显示您的消息类型，情感，角色，表情符号，主题标签和一天中的时间的比较强度。
It also provides suggestions on how you can further optimize your Instagram post to improve your social visibility further.
更改为Instagram业务资料
While having an Instagram business profile doesn’t have a direct bearing on the Instagram algorithm, it does make life much easier for any serious Instagram account. In particular, you need an Instagram business profile to have access to Instagram Insights – the free analytics tool that Instagram provides its users. Some of the more extensive Instagram tools provide you with even more data – although you will again need to have a business profile in most cases.
Share High-Quality Images
Let's face it. Instagram is all about the visuals. If text were still king, there would have been no reason for people to change over from Facebook.
One of the reasons for this is the increase in bandwidth and the speed of downloading over recent years. You only have to go back a few years, and people would give warnings about limiting your file sizes to manage your internet connection.
Now, most people enjoy fast connections, both to their desktop and on their mobile devices. There is no reason why you can’t upload high-quality, sumptuous images to whet the appetite of your fellow Instagrammers.
Instagram现在鼓励人们上传高质量的图像。我们最近发布了指南Instagram image sizes。We recommend the following sizes for your traditional Instagram posts:
- Square images: 1080px by 1080px
- Landscape images: 1080px by 608px
- Portrait images: 1080px by 1350px
These are the ideal sizes. If you upload larger sizes, you will slow things down for no additional benefit. Smaller file sizes, however, detract from the overall appeal of the image, taking away much of the fine detail.
不要害怕修改您的图像来提高their quality or fitness for your intended post. There are many tools you can use to help you, ranging from industry heavyweights like Adobe Photoshop through to free or low-cost tools like Canva and Gimp. The social media marketing platform,PromoRepublic，包括一个高质量的内置图形编辑器，以及许多图像，您可以用作视觉创作的起点。
将视频添加到您的发布混音中
尽管Instagram的算法不喜欢视频而不是静态图像，但典型的用户似乎更喜欢视频。去年，视频消费增长了80％。
A bonus with videos is that anybody who stops to watch your video increases their average time interacting with your account, improving your engagement stats, which does send Instagram's algorithm signals in your favor.
Schedule Your Posts at the Best Times
You might upload some truly amazing photographs and write compelling text to accompany them. However, that will not be enough if the bulk of your followers are sleeping at the time you make your posts.
对于签约自由职业者为他们经营其社交账户的企业而言，这可能尤其有问题。如果这与目标受众的行为不符，您不希望您的社交媒体经理在当地发表帖子。
对于这个问题，有一个简单，相对便宜的解决方案。只需使用一个社交媒体营销平台之一即可提前安排您的帖子。188滚球地址我们已经执行了extensive reviewson many of them – just make sure that you select one that caters to Instagram. Be aware, though, that Instagram made life difficult for the platforms for some time, meaning that they initially didn't carer for scheduling within the platform. The best they could offer was to set an alarm to remind you to make the post physically. Things have improved since then for many of these platforms, although some are still awaiting Instagram's approval before they can offer a full scheduling service.
使用调度软件的最重要原因之一是您可以全天传播帖子。虽然您希望您的追随者能从您的帖子中获得价值，但他们不会感谢您用同时发表的一系列帖子来淹没他们的供稿。
You should be able to discover when your audience is online from your Instagram insights. They will tell you the most popular days of the week and the most popular hours of each day for your combination of followers.
Instagram成功的秘诀是相对始终如一地发布。许多成功的品牌每三到四个小时发布一次。
使用相关的主题标签
扩展Instagram帖子覆盖范围的最佳方法之一是在每个帖子中包括相关的主题标签。但是，请确保它们连接到帖子的内容。Instagram不喜欢人们在其帖子中反复使用相同的主题标签组合，在极端的情况下，据称是Shadowbans的叙述，这些主题是继续这种做法（尽管Instagram否认了这种做法）。
主题标签的主要目的是帮助对您的帖子进行分类以协助搜索。人们搜索特定的主题标签，Instagram列出了使用标签的帖子。
当然，使用没有人使用的主题标签几乎没有意义。您需要找到您使用的相关主题标签也很受欢迎的余额。我们已经写了一份最终指南using Instagram hashtags to grow your followers。当然，营销人员使用主题标签不仅可以轻松搜索。他们还为广告系列创建自定义主题标签，以帮助将类似类型的帖子组合在一起。
标记图像中的人
您的帖子可以收到一些注意的一种简单方法是标记图像中的人。您可以添加图片中任何人的名称和Instagram用户名。Instagram将通知这些人已被标记，您的帖子将成为他们个人资料的一部分。这意味着您的追随者和他们的追随者都会看到您的帖子。
Remember the Social in Social Media – Engage with Your Followers
Social media marketing is very different from traditional advertising. It’s not like a television, radio, or newspaper ad, which you create, pay the medium for exposure, and then wait for new customers. You can’t just make a social media post (on Instagram or any of the other social networks) and sit back. You have to engage with your followers and other interested people.
你的粉丝需要跟随你的理由。他们是n't going to take an interest in your pots if you simply use Instagram as an advertising medium. You need to come across as caring and taking an interest in them as people.
This means that you need to spend time looking at and liking their posts. Make thoughtful comments when relevant. Also, make sure to reply to any comments people leave on your posts. Remember, you are engaging with humans, and they expect you to treat them with sufficient respect.
Also, make a point of adding compelling captions to your posts. These make useful starters to drive engagement.
