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When it comes to social media, time is of the essence. Every last second counts if you want to reach the right people at the right time. This is why social media schedulers are such an important part of your marketing toolkit.
That said, there are so manysocial media schedulersin the market. This makes it challenging to pick one that’ll work best for you and your team. Read on for some tips on how to choose the best social media scheduler. We’ve even narrowed down 10 of the best options that you should consider using.
How to Choose the Best Social Media Scheduler:
What is a Social Media Scheduler?
社交媒体调度程序是一种工具，可让您为社交媒体帖子自动设置日期和时间。它使您可以起草帖子并安排它，以在选择的时间和日期在所选的社交网络上发布。这样，您可以提前安排多个社交媒体帖子，因此您不必在发布时手动创建新帖子。
This is an excellent way to save time and organize yoursocial media posting schedule. You can plan ahead and create several new posts based on your content calendar.
Source:buffer.com
更多的破碎ntly, using a social media scheduler allows you to reach your audience at a time when they’re most likely to interact with your posts. You can schedule your post to go out at theoptimal post timingfor each social network, which makes it easy to drive engagement and visibility across all social media channels.
What to Look for in a Social Media Scheduler
One of the easiest ways to identify the best social media scheduler for you is by knowing exactly what to look for. Here are some factors to consider when choosing a social media scheduler.
Social Networks
Start by looking at the social networks it supports. Does it allow scheduling for all the social networks where you want to build a brand presence? This would typically be all major social media channels such as Twitter, Instagram, Facebook, and LinkedIn. Some may even offer scheduling for TikTok, which is something you’d want to consider if you’re using the platform for marketing.
请记住，在撰写本文时，大多数社交媒体调度程序不会自动为您发布Instagram和Facebook故事。因此，尽管您可以从技术上安排它们，但您只会在设定的时间提醒。然后，您需要手动从Instagram或Facebook移动应用程序中自己发布故事。
Built-in Editor
由于您需要使用社交媒体调度程序来起草帖子，因此您应该寻找具有强大内置编辑功能的内容。您应该能够无缝添加标题，标签，媒体和标签，因此您不必重新回去并进行编辑发布。一些调度程序甚至为您提供智能主题标签建议，因此您可以在高度相关的主题标签和非常受欢迎的主题标签之间取得完美的平衡。
With some social media scheduling tools, you can even get access to basicphoto editingfeatures. This is a handy tool to have if you want to quickly brighten up a picture or change the overall tone before scheduling it to go out.
Content Calendar
Source:later.com
The whole point of using a social media scheduler is so you can simplify your publishing efforts. This is why you need to look for a tool that comes with a visual内容日历因此，您可以轻松组织出版时间表。您必须能够概述如何分发帖子，以便进行必要的更改以进一步优化内容计划。
您可以找到大量的调度程序，使您可以在视觉内容日历上拖放帖子想法/草稿。这使得提前计划内容并确保保持一致性的同时保持饲料多样性和吸引力变得更加容易。
Collaboration
If you’re in the market for a social media scheduler, chances are that you’re working as a team and not on your own. As such, you should also look for scheduling tools that allow for seamless collaboration between different team members. You should be able to assign tasks and posts to different team members, communicate with each other, and get feedback on post ideas/drafts.
Source:sproutsocial.com
Analytics
When you’re using social media for marketing, you’d want to make sure that your publishing strategy is working. Are people responding to your content the way you anticipated? If not, what could be the reason? Do you need to change your post timing or your content format?
This is why having comprehensive analytics is important in a social media scheduler. You should be able to track all the关键指标这是您的内容或活动性能的指标。这些通常是诸如覆盖范围，印象和参与之类的指标。一些工具还可能使您了解付费社交媒体帖子的性能。
更多的破碎ntly, make sure your social media scheduler can analyze thebest time to post根据您的听众如何与您的帖子互动。这将帮助您优化发布时间表以提高参与度和可见性。
其他功能
Besides the essentials above, there may be some additional good-to-have features that you might want to look for based on your unique needs.Social media listeningand monitoring, for example, are some useful capabilities that could inform your posting strategy. You may be able to gain valuable insights into the trends and topics that are shaping conversations in your industry, which can then provide you with content ideas.
If you often post links to your blog, landing page, or product page, the ability to set UTM parameters is another useful feature. Some schedulers will let you set UTM parameters by post, while others might be limited to a per-channel basis.
Pricing
While you may find a social media scheduler that has all the essential features you’re looking for, you also have to make sure that it’s within budget. Many schedulers will set a lower price for plans with basic features and limited access i.e. it may limit access to fewer people. So it’s important to keep in mind your team size and your feature requirements when assessing different pricing plans. Look for something that offers an affordable plan without compromising key features and access limits.
Top 10 Social Media Schedulers
Now that you know exactly what to look for in a social media scheduler, it’s time to begin your search. Here are 10 of the best social media schedulers that you can check out.
1.Loomly
Price:Starts at $35/mo.
Loomly is a brand success platform that offers publishing and scheduling capabilities for leading social networks. It supports automated publishing for Facebook, Twitter, Instagram, Pinterest, and LinkedIn. You can even get reminders to manually publish on channels such as Snapchat and TikTok.
Loomly also automatically pushes your Facebook and Instagram ads, assisting you with your paid social strategy. The analytics feature provides you with performance insights for your posts, accounts, and URLs so you can keep fine-tuning your strategy for better results.
2.可发送
Price:Starts at $29/mo.
可发送is another powerful publishing tool that supports scheduling for Facebook, Instagram, LinkedIn, Twitter, and YouTube. One of the main highlights of this scheduler is the ability to tailor your posts for each social network. It allows you to easily switch up the hashtags, emojis, and attachments for each network.
The scheduler even comes with a built-in Canva integration so you can design stunning graphics for your social media posts. Sendible also provides you with contentsuggestions to fill up your content calendar, allowing you to share engaging and relevant content on a regular basis.
3.AgoraPulse
Price:Paid plans start at $99/mo.
Agorapulse is another leading option that supports scheduling for Facebook, Twitter, Instagram, LinkedIn, and YouTube. Built for collaboration, the scheduler allows you to easily communicate with your team and co-create content for different social networks. You can even store and manage your media from a single location.
While Agorapulse is accessible for free, this only gives you access to some basic features and lets you manage up to three social profiles. For more advanced features and to manage more social profiles, you’ll need to upgrade to one of the paid plans.
4.Later
Price:疼痛计划从$ 15/mo开始。
领导之一social media marketing platforms, Later offers robust scheduling capabilities for leading social networks. The tool lets you schedule posts for Instagram, Facebook, Pinterest, TikTok, and LinkedIn. It supports auto-publishing for most platforms, which means that Later will automatically publish the post on your profile at the time of your choosing.
For Instagram Stories, the scheduler will send a reminder when it’s time to post so you can manually publish it. It also comes with a visual content planner that makes it extremely easy to plan your content ahead of time. Later is free to use, although you’d need to upgrade to one of the paid plans to access more advanced features such as best time to post suggestions and hashtag suggestions.
5.Planoly
Price:Paid plans start at $11.25/mo.
Planoly是一种内容计划工具，可为Instagram，Pinterest，Facebook和Twitter提供计划和自动发布。您还可以为Twitter提前计划内容并设置提醒，以便您知道何时发布发布。
The scheduler makes it easy to计划您的内容by letting you fill up your calendar grids with content from Canva or user-generated content. Planoly also comes with powerful analytics features so you can better understand your audience, know what’s working, and how you can optimize your existing strategy.
6.Hootsuite
Price:起价为$ 49/mo。
Hootsuite is another comprehensive scheduler that integrates with Facebook, Instagram, YouTube, LinkedIn, Twitter, Pinterest, and TikTok. The tool offers a visual content calendar so you can get an overview of your publishing schedule and easily make changes. It even recommends the ideal time to post so you can reach your audience at the perfect time.
Hootsuite提供了强大的功能，例如资产库，视频发布和图像编辑，使其成为社交媒体调度工具中的流行选择。它甚至使您可以与团队成员无缝合作，因此您可以创建提供结果的品牌内容。
7.SocialBee
Price:Starts at $19/mo.
对于需要全面的社交媒体调度程序的人来说，Socialbee是预算友好的选择。该工具为Facebook，Twitter，Instagram，LinkedIn，Pinterest和Tiktok提供了调度功能。它通过让您根据内容类别组织帖子来简化计划。您甚至可以单击一次暂停特定类别。
SocialBee允许您定制posting schedule for each platform. It also lets you create posting sequences to use over and over again, which helps you maintain consistency. The most basic plan lets you manage up to five social accounts.
8.Buffer
Price:Paid plans start from $6/mo. per social channel
Buffer为Instagram，Facebook，Twitter，Pinterest和LinkedIn提供了强大的发布功能。您可以使用单个仪表板来计划您的内容，并安排它们在特定日期和时间外出去。缓冲区甚至可以在安排Instagram帖子时包括第一个评论。
大多数社交网络的调度程序自动发布，为您节省了必须手动发送帖子的麻烦。对于Tiktok和Stories，Buffer在分享帖子时向您发送通知。该工具支持协作，并允许您与团队合作起草帖子并在发布之前批准它们。虽然您可以免费访问基本的发布功能，但您需要升级到付费计划，以访问更高级的功能，例如分析和参与工具。
9.Sprout Social
Price:Starts at $99 per user/month
Another powerful option in the market, Sprout Social offers robust publishing and scheduling capabilities for leading social networks. It supports scheduling for Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, and TikTok. This makes it one of the most comprehensive social media schedulers.
Sprout Social offers a shared content calendar so you can easily plan your publishing schedule with your team. It also suggests optimal send times so you can push out your content at a time when it’s most likely to reach your audience and drive engagement. Sprout also offers additional features such as URL tracking, content suggestions, and asset libraries.
10.Meet Edgar
Price:起价为$ 29.99/mo。
Meet Edgar allows you to put your social media publishing on autopilot for Facebook, Instagram, Twitter, Pinterest, and LinkedIn. It automates your recurring tasks by generating a virtually endless library of evergreen content that’s organized into categories. That means you don’t always have to manually schedule your updates even if you’re pressed for time.
The scheduler automatically generates different variations of each update so you don’t have to brainstorm creative ways to share your content. Meet Edgar also lets you A/B test different variations of your social posts to see what’s working. You can even monitor engagement across leading social networks to get a better sense of your performance.
进行安排
Using a social media scheduler is a great way to save time and organize your social media content efforts. Make the most of the tips and the suggestions given above to find the best social media scheduler to use for your team.
