Later

Although Later allows you to post to your Instagram, Twitter, Facebook, and Pinterest accounts, it has a strong emphasis on Instagram.

Like Instagram, Later, focuses on the visual. Indeed, unlike all the rest that start with a social message and then allow you to add an image, Later requires you to start a post by uploading an image. You then add suitable text to the image.

I initially found it hard to set up Later to allow automatic Instagram scheduling (having now used other social media managers with similar Instagram issues I have concluded that Instagram deliberately makes this challenging).

事件ually, once I had performed every step required to set up Later for Instagram publishing, it was much easier to use. It even has a Stories button you can use to schedule content for your Instagram Stories.

Later continues this graphical approach through the other social accounts. You still need an image to begin a Facebook post or Twitter tweet.

At least Later lets you store your graphic images in a Media Library. This allows to show quite some detail about each image you’ve used, add media notes, and even distinguish your used media from you unused media.

Higher pricing tiers of Later provide a Conversations module, to help you manage your Instagram comments. You can keep track of and respond to all your Instagram comments from your desktop computer.

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Summary: Quick Jump Menu

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Pricing

作为SaaS平台，以后访问以每月的价格出售。后来提供五个付费计划以及免费计划。所有付费计划都可以按月或每年支付。他们为付费计划提供17％的年度付款折扣。

• Starter, $18/mo– 1 social set per platform, 1 user, 30 posts per social profile, Limited analytics (up to 3 months of data)
• Growth, $40/mo- 每个平台3个社交集，3个用户，每个社交资料150个帖子，完整的分析（最多1年的数据）
• 先进,$ 80 / mo- 每个平台的6个社交集，6个用户，每个社交个人资料无限帖子，完整的分析（最多1年的数据）

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The Details

后来一个经典的例子是一个人的头脑ven can be another’s Hell. I can imagine that many Generation Z or Millennials will love Later’s graphical focus, particularly as it places its primary emphasis on influencer darling, Instagram. As a writer, I found having to begin each new post with an image annoying. I typically start a social post with text and then find the best image to match it. Later requires that you follow the reverse work pattern.

但是，我认识到每个人都不一样，因此尽管我的基本工作方法背后我的个人疑虑，我还是在审查后来开放的思想。

后来，当您首次到达平台时，其意图非常清楚，大胆的肩带“以后 - Instagram的＃1营销平台”。

Although you can use Later with Twitter, and Facebook, there would be little reason to pick the product if you don’t also have an Instagram account. The one possible exception would be for Pinterest fans, which, like Instagram, is visually based and plays to Later’s strengths.

As with most of these social media managers, the first task you should do is to attach your social accounts. Naturally, it makes sense to begin with Instagram.

However, this was where I struck my first problem. To seamlessly use Instagram with Later you need to download and use Later’s mobile app.

Another surprise I discovered at the beginning was that I couldn’t automatically schedule posts to Instagram in the same way I could to Facebook or Twitter. The best I could do was to set things so I would receive a message on Later’s mobile app at the correct time reminding me to make the intended post manually.

I later learned that this is a limitation of Instagram itself, rather than Later. There is a workaround though. You must ensure that your Instagram account is set up as a Business Profile and you have to attach it to a specified Facebook page.

完成此操作后，我的Instagram日程安排很好。我必须承认，在我测试时，我认为它非常令人费解和具有挑战性。尝试了其他一些产品，因为我必须承认，后来已经简化了这比大部分竞争更好。

In comparison, Facebook and Twitter were straightforward to set up, although they are clearly more of an afterthought on Later, compared with Instagram. I didn’t try Pinterest, but I imagine it will work fine, as that social network hasn’t introduced any rules affecting their API and being graphically-based it seems ideal for Later’s central concept.

后来的核心是其媒体图书馆。您可以通过将新媒体上传到库或重复使用您已经上传的媒体来开始您发表的每篇文章。

You can add notes and labels to your media items and add a Star to any image you wish to highlight. It also keeps a record of any time you have used a media item in the past. You can filter your images by Label or Star, by media usage, type of media, and by the time frame in which you uploaded your media.

当然，任何社交媒体调度应用程序的核心是安排您的帖子。一旦解决了不符合规则的Instagram帐户（例如，使用个人资料）的任何问题，您就可以开始安排您的帖子。免费计划限制了您安排静态图像，但是较高的计划添加了视频，故事和多声音帖子。如果您有付费计划并收到有关业务计划的主题标签建议，也可以标记位置和用户。尽管不同的计划对您可以在每个网络上共享的帖子数量有限制，但即使在免费计划中，您也可以存储无限制的媒体。这意味着您可以有效地构建常绿内容，尤其是如果您喜欢共享图表等项目。

You begin each post by selecting an item from your Media Library (uploading a new image/video/GIF if you wish). You then fill in your caption, adding any links and hashtags. Later suggest hashtags if you need inspiration.

Later also offers Quick Schedule, where you can simply drag and drop posts onto time slots in your schedule. This is effectively Later’s equivalent to a queue, as used by some of the opposition apps. You create a weekly time slot to publish content, and then you can simply drag and drop media onto your calendar. Later populates your next available time slot with your media content. Note that for auto-publish to work with Instagram you must restrict your posts to having a single image or video (another Instagram API requirement).

One of Later’s Instagram-only features is Search & Repost. This allows you to search Instagram posts by #hashtags to find suitable content for reposting. If you find a post you like, you can add it to your media library and schedule to repost it at an appropriate time in the future. It is a pity that Later doesn’t offer the same features for Twitter and Facebook, as unlike much of the competition it doesn’t offer other ways to find content to share on those platforms.

如果您有免费计划，以后为您提供有关Instagram帐户的基本统计信息。如果您购买付费计划之一，则可以访问有关您的Instagram表现后以及您创建的任何Instagram故事的更详细统计信息。付费用户还可以访问与Pinterest帖子有关的统计数据。业务级别的计划还添加了有关您的Instagram主题标签的分析

Other interesting features restricted to holders of a business plan are Conversations and Contributors. Conversations allow you to manage your Instagram comments directly inside Later. With Collect, you can collect submissions from your top content creators and invite anybody to upload media, even if they don’t have a Later account.

The Later business plans also give access to Linkin.bio which is excellent if you want to engage n eCommerce directly from your Instagram account. You can use it to build a clickable shoppable Instagram feed so you can direct your followers to the right content and product pages. You can connect your Shopify store to Later and start tagging your Shopify products to your Linkin.bio page.

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结论

Later is clearly designed for regular LinkedIn users. While you can also post to Facebook, Twitter, and Pinterest, these almost appear like an afterthought – offered so that Instagrammers can also post to their other accounts without needing a second social media management app.

Instagram使用社交媒体管理应用程序进行自动安排，但后来在Instagram强加的障碍方面做得非常出色。

If your sole purpose is to find an easy way to post to Instagram (and perhaps some cross-posting to other social accounts) then Later could be ideal for you. It lacks most of the heavy-duty features offered by some of the other apps, such as social listening, and in-depth reporting, but then it isn’t priced at that level, either. The top plan (at $49/month) is less than the lowest plan for some of the more corporate-focused opposition programs.

Just, make sure that you follow the rules for setting up your Instagram account carefully. You need to have a business profile linked to a Facebook page to use Later to its full capability.