Loomly is the brainchild of Co-founders Thibaud Clement and Noemie Clement. Founded in 2015, the startup has moved its social media management application through a number of updates, each turning the application into a stronger and more versatile tool.
随着故事的发展，克莱门茨（Clements）是两个社交媒体经理，对工作流的破碎和应用程序感到沮丧，这些工作流和应用程序本来可以解决工作流问题，但只会引起更多的挑战。因此，他们决定建立一个简单的社交媒体日历。
Fast-forward a few years later, and Loomly has stayed true to its mission of making social media management a more structured and a less complex feat for social media managers.
Summary: Quick Jump Menu
Pricing
- 根据 -$35/mo, $26/yearly: 2 users, 10 sociAl帐户，无限日历，无限帖子，无限的文件上传，无限的日历模板，帖子想法，实时分析，受众定位，邮政预览，批准工作流，自动出版，发行后的赞助，广告预算上限（500美元）在线教程，支持（常见问题，聊天和电子邮件），通过信用卡付款。
- Standard -$ 79/mo，每年$ 59：6个用户，20 social accounts, unlimited calendars, unlimited posts, unlimited file uploads, unlimited calendar templates, post ideas, live analysis, audience targeting, post preview, approval workflow, automated publishing, post sponsoring, ad budget cap ($1,000), interactions, basic analytics, advanced analytics, content exports, online tutorials, support (FAQ, chat and email), payment by credit card.
- 先进的 -$ 172/mo，每年$ 129：14个用户，35个社交帐户，无限日历，无限的帖子，无限的文件上传，无限的日历模板，帖子想法，实时分析，受众定位，邮政预览，批准工作流，自动出版，发布发行，邮政赞助，广告预算上限（$ 2,000），交互，互动，基本分析，基本分析，基本分析，高级分析，内容导出，自定义角色以及工作流程，在线教程，支持（常见问题，聊天和电子邮件），payment by credit card.
- 优质的 -$ 359/mo，每年$ 269：30用户，50个社交帐户，无限日历，无限的帖子无限文件上传，无限的日历模板，帖子想法，实时分析，受众定位，预览，预览，批准工作流，自动出版，发行后，邮政赞助，广告预算上限（$ 5,000），互动，互动，基本分析，基本分析，，高级分析，内容导出，自定义角色and workflows, custom branding, support (FAQ, chat and email), payment by credit card.
- Enterprise -Contact for pricing: 31+ users, 51+ social accounts, unlimited calendars, unlimited posts unlimited file uploads, unlimited calendar templates, post ideas, live analysis, audience targeting, post preview, approval workflow, automated publishing, post sponsoring, ad budget cap ($10,000), interactions, basic analytics, advanced analytics, content exports, custom roles, custom branding, support via account manager, payment by credit card & wire transfer.
细节
入门的第一个也是最引人注目的方面是它们的界面很干净。他们做得很好，可以用适量的空间来创建最能描述为用户友好的感觉。
启动向导
当您创建一个帐户时，漫不经心地立即牵头并启动了指导教程。与大多数人不同，这是您要注意的向导，因为它结构良好且非常有帮助。
Setting Calendar Details
Before you know it, you’re creating your first calendar. Here, you’ll need to give your calendar a name, assign a timezone (not associated with your calendar itself or when posts will be published), and select the industry your new calendar will be associated with.
连接您的社交媒体帐户
在日历中，您可以从每个社交媒体平台连接一个帐户。Loomly支持Facebook，Instagram，LinkedIn，Pinterest，Google Business Profiles，Twitter，YouTube，Tiktok，Snapchat和自定义频道。
如果您想从同一社交媒体平台连接多个帐户，则可以创建多个日历：实际上，您可以自由创建所需的尽可能多的日历。
Set Calendar Workflows
Loomly also allows you to create custom workflows using assignment triggers and state guards, later on, from the Calendar Settings page.
设置帖子想法首选项
邮政ideas are pulled from any RSS feed and added as ideas or automatically created as draft posts that you can tweak and publish.
Invite Collaborators
The final step in the calendar creation process is inviting collaborators. It’s a simple process handled through email. Simply enter the email address of a team member, assign a role and click send.
创建帖子
The power of Loomly’s workflows begins to show in the post creation process. You’re presented with a total of 5 steps for posts, with a 6th should you want to boost a published post on Facebook
Step 1: Set Post Details
您可以为您的帖子设置通用日期和时间，该帖子适用于所有渠道。您可以利用Loomly的调度插槽功能来设置您首选的发布时间表，并在Post Builder中创建新帖子时节省时间。
步骤2：选择社交渠道
Social channels appear greyed-out. Selecting Pinterest will require that you select the board you’d like your post to appear on.
步骤3：定义通用内容
In step 3, you’ll need to enter what Loomly calls ‘base’ content. This is content that you’ll be able to tweak for each platform in step 4. Here, all long URLs are also shortened and assigned a Loom.ly URL which can later be tracked to produce analytics on each post. You can also upload media files, a hashtag manager and more.
Step 4: Fine-Tune Each Channel
在步骤4中，您将可以为每个社交媒体频道微调您的帖子。Loomly为每个平台提供了一套有用的技巧，以帮助优化图像大小，复制长度以及发布您的帖子的日常和时间。
步骤5：目标受众和促进-Facebook和LinkedIn（可选）
通常，标准后创建过程中有5个步骤，但是，如果您已连接并选择了Facebook或LinkedIn帐户进行发布发布，则将向您提供此步骤。在此步骤中，您可以选择受众，包括其他限制（最低年龄和不应该看到您的帖子的国家），并在竞选期间分配预算。
仪表板
Creating an easy-to-use interface isn’t so easy to do, but we think that Loomly’s managed the feat quite well. Their main dashboard provides 6 cards that include everything you’ll need to manage your social media accounts.
卡包括：
- 日历s - a list of all calendars you’ve created
- 帖子概述 - 您选择的工作流状态分割的帖子快照，包括“通过”或“失败”状态
- On the Radar - a snapshot of posts recently managed
- A post idea feed
- 快速链接
- 博客文章
视图
Loomly为用户提供3个视图，即日历，列表和发布视图（所有人都可以从顶级导航菜单访问）。以下是每个视图：
日历
The calendar view shows all posts spread over the period of a calendar month.
列表
列表视图将所有帖子显示为列表，并包含以下信息：
- 主题（用于内部用途）
- 日期时间表（可排序）
- 格式（简单状态，图像，链接）
- 渠道（社交媒体平台）188滚球地址
- 发表副本
- 媒体（附件/包括）
- Status of the post (pending approval, requires edits, approved, scheduled)
- 查看评论的选项（包括收到的评论计数）
邮政
邮政view gives you the option of examining individual posts. You can:
- View images and media associated with a post (by social account type)
- 请参阅使用的副本（按社交帐户类型）
- 查看邮政时间轴（创建到发布日期和时间）
- See analytics (by social account type)
- Make comments for team members to review (not published to social accounts) and keep them private from clients if necessary
Interactions
您可以通过分配状态，分配合作者，过滤受让人的交互以及创建保存的答复来有效地与团队进行交互。
交互也可以访问，不仅可以通过日历视图，而且可以通过所有页面的工具栏上访问。
Analytics
分析功能是我们所有expect from almost every web-based tool. Loomly does a good job aggregating stats that you’ll find very helpful.Analytics are available for most social accounts you’ve connectedand also via a Loomly main dashboard which includes an overview.
On the main dashboard you’ll be able to see:
- The total number of clicks across all posts and social platforms
- 点击来源（点击来自的社交渠道）
- Click locations (countries clicks came from)
Loomly also provides detailed link metrics in a table below the main dashboard. The ability to track link clicks is made possible by Loomly’s URL shortener. When used, your original URL is replaced with a shortened Loom.ly URL.
Note: when using Loom.ly links in posts, ensure that you remove original links and add any images you need as attachments. This will ensure that your post clicks are all related to the short URL and therefore trackable.
在表格中，漫不经心地显示了创建后日期，原始和缩短的URL，单击接收到的链接以及点击来自哪个国家（带有卷）。
如果我们要差不多要寻找其他功能，那将是包含互动统计数据（想想评论，标签和消息）。我们认为，这些信息将为您通过每个社交渠道获得的品牌收到的互动水平进行更完整的了解。
Using Post Ideas
Loomly的Post Ideas功能是我们认为值得获得的信用胜于其获得的信用。帖子想法是一系列特殊事件或新闻的集合，这些事件或新闻通过RSS提要从网络上悬而未决。它们也与您的预先选择的行业有关，对于忙碌的社交媒体经理来说，试图提出出色的内容想法可能非常有帮助。
媒体库
大多数社交媒体经理与一组创意者合作，这可能会带来各种挑战，例如难以从设计师那里访问图形或在溢出的收件箱中找到它们的努力，或者需要找到必须包括的社交帖子链接 -也埋在收件箱或松弛中的某个地方。
Loomly的解决方案是媒体库。这是一个简单的功能，可让您添加：
- Images
- 视频
- Notes that can be imported into posts later
- 邮政templates
- Unplash集成，可让您拉出并保存库存图像，视频和GIF。
报告出口
像许多社交媒体规划和管理工具一样，Loomly还提供了下载报告的能力作为.csv和pdf。
再一次，如果我们可以要求提供其他功能，我们将需要一个可用于进一步报告目的的Excel版本。
日历设置
对日历进行更新是可能的，因此您需要单击“导航”菜单右上方部分的设置图标。
在这里，您可以对以下设置进行更新：
日历选项
对日历的更改可能包括：
- 更改其名称
- 选择不同的行业
- 选择默认视图（日历或列表）
- Changing your timezone (separate from your calendar timezone)
- 上传新徽标
If need be, you’re also able to delete a calendar. Doing this will mean all posts, analytics, comments and updates from Loomly will be permanently lost.
合作者
社交媒体团队经常在内部和客户业务中发生变化。毫无疑问，可以在此处管理角色，并选择删除和添加新的合作者。
自定义角色
In the event that you need to create a unique role for a team member or client, Loomly allows you to get very specific with the permissions you can assign your custom roles.
工作流程
可以自定义工作流程。在“设置”部分的“工作流”选项卡下，您将提供3个工作流选项（原始，Lite和零）。通过单击选择您选择的工作流程的“选择”按钮，可以完成更改工作流程。
帖子想法
Need to adjust your post ideas to add or remove any RSS feeds? Simply click on the Add button or the trash can icon.
Conclusion
开发社交媒体管理应用程序并不是一个简单的壮举。您需要坚定地掌握用户组的要求，每个社交平台的更新影响的要求以及简化流程的需求。我们认为，Loomly对社交媒体计划的解决方案包装包装社交媒体经理及其团队需要完成工作的所有正确功能和功能。
Yes, there are certain features that we’d love to see added, such as Excel report formats and more detail in analytics reports, but we’ve got a feeling that Loomly is already aware of these ideas and has them pinned on a roadmap for implementation somewhere in the near future.
Altogether, we like what Loomly’s built and think that they’ve stayed true to their goal of creating a simple and easy-to-use tool.
Frequently Asked Questions
什么是差不多的？
Loomly describes itself as a brand success platform. You can use it as a single place to collaborate, publish, and measure your company's social activities. When competition for attention is fierce, and every customer is an influencer, growing an inspiring brand is a key success factor for your organization. Teams of all sizes need to embrace the processes, workflows, and tools that foster brand success. With Loomly, you can manage all your social media content — organic posts and ads — from one platform.
织机的成本是多少？
Loomly offers a range of pricing tiers. These are monthly prices – there's a 25% discount for annual payment. The plans are:
基础 - $ 35/mo - 2个用户，10个社交帐户
Standard - $79/mo – 6 users, 20 social accounts
先进的 -$172/mo – 14 users, 35 social accounts
高级 - $ 359/mo - 30个用户，50个社交帐户
Enterprise – contact for pricing – 51+ users, 10 social accounts
Core features and unlimited content comes with all plans. Additional enhancements are added with each higher plan.
Does Loomly post to Instagram?
Yes, with Loomly you can automatically post your content to Instagram.
How do you create a post on Loomly?
在一个日历,create a new post by hitting the green "New post" button. You can set a generic date and time for your post, which will apply to all your channels. You can also define a subject and apply Labels to your post. Select the social channels you want to publish your post to. Define generic copy and upload generic media files (photos & videos), which will apply to all your channels. You can also override generic content for specific channels.
What is the best social media scheduler?
当然，这是一个意见问题是什么是最好的社交媒体调度程序。在这篇评论中，我们的总体得分为4.7。每个社交媒体营销平台都有其优点和劣势。您应该比较我们审查的所有产品。首先查看定价以取消预算以外的任何预算。然后阅读我们的评论并入围。最后，对入围产品进行免费试用，以确定哪种最适合您。
How do you create a Loomly account?
You can enter your email on the main Loomly page. You then click on the green Get Started button. This gives you a free 15-day trial; no credit card is required. You are asked for your first name, last name, work email, and password at this point. When you create an account, Loomly immediately takes the lead and initiates a guided tutorial. Unlike most, this is a wizard you want to pay attention to because it's well-structured and very helpful.
Loomly
- 特征
- Ease of Use
- 支持