hootsuite

概括：

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Overview

For some of us, it’s easy to forget that there were a few attempts at social media before Mark Zuckerberg stole the ball and ran with it. Friendster and MySpace were the two biggest attempts at digitizing friendship, which is why they are currently the two biggest punchlines to jokes about old school social media. But Facebook is really what got the world onto this new trajectory, and its early success is what caused the brands of the world to take notice.

这里，they thought,是一个受欢迎的网站，我们还可以在其中运行人们会忽略的横幅广告。

It took more savvy digital advertisers to show brands that their time on social media was better spent being—gasp!—social, to actually cultivate an audience with whom they could communicate directly. One such advertising firm that saw a better way for brands to connect with their customers was called Invoke. As they began managing more of their clients’ social media presences, it became clear that they needed a way to better manage all these different accounts. Having the login credentials for each gave them the access they needed, but there was no central way to manage anything. One only needed to direct a passing glance at a web browser with dozens of tabs open to different social accounts to understand that disaster was one click in the wrong tab away.

When it became clear that no readymade solution was available, Invoke CEO Ryan Holmes put together a team to build their own. It took time and effort to get it right, but when they started using the tool internally, they realized they hadreally正确地走了。2008年12月，他们将产品发布到野外，称其为Brightkit。兴趣是立即的，Brightkit被重命名为Hootsuite，到2009年12月，Holmes和Company将产品转移到了自己的公司中。

现在我们应该说：“剩下的就是历史”，但这意味着Hootsuite是过去的东西。但是，随着公司的不断增长和壮成长，它没有任何历史性。我们可以指出许多统计数据，以证明Hootsuite在社交媒体管理领域中的强大存在，您可以想象这是一个极具竞争力的空间。但是，这是告诉您所有您需要知道的东西：财富1000强公司中有800多家依靠Hootsuite来为他们的社交媒体努力提供动力。这些类型的公司通常必须在其保护下管理多个品牌，每个品牌都有在多个社交渠道上的帐户，而Hootsuite旨在解决的确切情况。而且，当世界上80％的最大公司都依赖同一营销软件时，它告诉您该软件的开发人员确实将其钉牢了。

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Pricing

Though Hootsuite is ideal for larger companies managing multiple brands, they offer plans to meet the budget of companies of any size—from those Fortune 1000 companies all the way down to one-person operations. There’s a free plan, as well, but it’s fairly limited and mostly only of use to people who are super into social media but not looking to market a business with it. For most companies, it’s better to do a free trial of one of their paid plans to really get a feel for what you can do.

Note that all prices here are based on annual billing, and they don’t seem to offer any plans that bill monthly.

• Professional, $49/mo —1 user can manage 10 social media accounts. Unlimited post scheduling, plus a centralized inbox for incoming and outgoing direct messages through all channels. Includes basic analytics, and ability to boost posts (up to $500/mo in ad spend).
  

• 团队，$ 129/mo -3 users; 20 social media accounts; unlimited post scheduling; centralized inbox; 1 custom branded and trackable URL; up to $2k/mo boosted ad spend; customizable reports; team assignments.
  

• Business, $739/mo —All of the above for 5 users and 35 social media accounts, plus: 5 custom branded and trackable URLs; content library; campaign planning, tagging and reporting; unlimited boosted ad spend; messaging tagging (for analytics); 24/7 priority support; 60 minute, 1-on-1 training session. Add-on options: Unlimited users, paid and organic ROI reporting, social listening
• 企业，$ custom/mo -All of the above for 5 or more users and 50 or more social media accounts, plus: 5 or more custom URLs, paid ad campaign management; team productivity reporting; automated team assignments and messaging tagging; live training for entire team; quarterly business review. Add-on options: same as above, plus single sign on function, employee advocacy; social selling.

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细节

hootsuitewas designed with the goal of maintaining order and organization with multiple social media accounts, and the bulk of this organizing gets done during setup. It’s best to at least sit through a video tutorial before trying to set it up on your own. That’s not because you won’t understand how to use it; it’s intuitive enough that you’ll have your social accounts set up and your first posts scheduled in no time. But if you’re only focused on learning how the software functions, you could end up with a mess on your hands.

hootsuite’s main dashboard operates in a manner similar to a project management tool like Trello. You can set up different “boards”—maybe a separate one for each social account—and within each board there are multiple streams. Let’s say you’ve created a board for your Twitter account: you could then set up one stream that shows only your own posts, another for when you’re tagged in someone else’s post, and maybe another that shows posts using your branded hashtags. You could also set up streams following specific accounts (like competitors) or even just topics you’d specify by keyword (more general than a hashtag). Organizing this way makes it simple to stay on top of everything that’s important to you without having to scroll through your timeline and notifications.

Hootsuite将所有供稿和时间表都组织成容易消化的东西后，可以通过其内容调度程序灌输到各地的社交媒体经理的生活中。通过一次为多个渠道创建帖子的能力，调度程序可以节省那些负责忍受无休止的复制和苦苦挣扎的人。选择您的频道，创建您的帖子，然后完成。实时预览显示了您的帖子在每个社交平台上的外观，并且角色数量实时更新，尤其对帖子到Twitter有用。如果您超过一个（但其他）的限制，那么这是一个很容易的修复，因为您只能调整需要它的限制。

The composing and scheduling tool don’t just save time, but they can help you make sure the posts look their best, as well. In addition to the preview that shows you how they’ll be laid out on each channel, there’s an included link-shortening tool. Even if it doesn’t count against your character count, a long and unwieldy link can look sloppy. At the click of a button, Hootsuite creates a short link using its own owl.ly service to provide better looking and—more importantly—trackable links. These URLs can be custom branded on the higher level subscription plans. All scheduled posts can be viewed in the built-in content calendar, but you can also create a stream to see what’s on deck along with everything else on your boards. And in the calendar view, it’s simple to see what post is happening and when, and to edit these posts if they need it. You can also drag and drop posts on the calendar to quickly reschedule them. There’s also a way to bulk schedule up to 350 posts at a time, for larger brands whose needs make scheduling one at a time untenable.

随着您的帖子寄给全世界，您可以监视其从流的参与度。您会看到喜欢和评论，并且也可以从平台上回复。您的参与能力不仅限于您自己的帖子；您可以喜欢，评论，共享和转发您流中显示的任何帖子。事实是，通过Hootsuite的平台在社交媒体上进行互动通常比直接在渠道本身中工作要更愉快。您可以控制使用Hootsuite所看到的东西，并且有一项功能可以确保您永远不会错过您应该参与的对话。

If Hootsuite’s Inbox did nothing more than centralize all the direct/private messages you receive onto its own platform, it would be a game changer. But it also collects all comments and mentions you get, too—there’s really no excuse for missing any kind of communication directed at you. Everything flows into your Hootsuite Inbox, and the platform provides ways to filter down to only the messages you want to see, which is helpful in not getting confused between which conversations are public and which are private. The inbox also provides a way for you to assign messages out to someone who’s better suited to respond. Although sometimes you won’t need to do that: replies to frequently asked questions can be saved for everyone to use in the future. You just give the reply a relevant name and it can be selected from a list the next time someone asks the same question. After a time, Hootsuite’s AI will learn to recognize these common questions and will suggest the correct saved reply.

当然，所有这些公用事业只能使您走得太远。如果您想增加帐户（当然是您的帐户），那么您将需要了解您的整体社交媒体努力如何影响您。Hootsuite的分析为您提供了坚实的基础，分析了您的发布历史记录，追随者趋势，参与度，甚至揭示了最适合您发布的时间。您提供了大量信息，以帮助您了解哪些类型的内容共鸣，哪些内容呈平坦。但是，值得注意的是，您对观众的任何见解。Hootsuite自己的潜在客户生成下载，解释如何获取此信息本质上是学习如何在社交平台本身上找到此信息的说明列表。188滚球地址如果Hootsuite可以摄入这些数据本身并将其包括在分析中，那将是一个巨大的改进。

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Conclusion

It wasn’t too long ago that the idea of a full time job for managing brand social media accounts fell in the category of “I Can’t Believe People Get Paid For This.” This was maybe 10 years ago, which is stillafterHootsuite被创建。现在,当然,社会我dia is an indispensable part of marketing, the people who manage the accounts are integral members of these marketing teams—and Hootsuite is a vital part of their toolkits.

因为这个时间,有一个论点made that Hootsuite itself is responsible for the ways in which social media management has evolved. This couldn’t be proven beyond a shadow of a doubt, but the logic is certainly there. Even without that argument, it’s clear that Hootsuite was and continues to be a game changer for the users it was designed for. You probably didn’t need this review to inform you that the platform exists, and you also probably didn’t need this review to convince you to try it out, such is its reputation. Still, it should be helpful to know that the company that innovated the management of brand social media accounts shows no signs of slowing down. Hootsuite is as popular as it ever was, and that’s because it’s also as effective as ever.