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创建一个可扩展，可重复和有效的内容营销策略不仅仅是列出博客主题并通过它来努力。为了创建与平台互动和喜悦的内容，您需要花时间计划您的内容和内容策略。188滚球地址这就是您可以制定内容营销策略的方式，该策略带来了比以前看到的更多的潜在客户和客户 - 或者至少在搜索引擎上找到您的内容和品牌。
But as anyone who's ever tried to develop a content marketing strategy that works can tell you, it isn't easy.
有时，您需要正确的内容计划工具来帮助您。
如果您想简化内容营销并创建有效的内容营销策略，那么您就会到达正确的位置。这里有20多种很棒的内容计划工具，您可以用来从内容营销计划中获得最大收益。
内容计划工具to Streamline Your Content Marketing:
- 1. BrandWatch（以前为Falcon.io）
- 2. Sendible
- 3. Loomly
- 4. ContentCal
- 5. Markermuse
- 6.星期一
- 7. Trello
- 8. Dyno Mapper
- 9.内容圈套
- 10. Asana
- 11.置
- 12.收集内容
- 13. ProjectManager
- 14.概念
- 15.呼吸
- 16. Wrike
- 17.镶嵌
- 18. Wistia
- 19. HubSpot计划模板
- 20. Upland Kapost
- 21. Basecamp
- 22. SmartSheet
- 23. Semrush
- 24. Canva Content Planner
- 25. frase.io
- 26. Ahrefs
- 27. Hootsuite
- Frequently Asked Questions
Why Planning Your Content Matters
Planning your blog, social media, and video content makes your marketing plan work more effectively. Consistency is important for everything from growing your email list to driving website traffic to increasing revenue. When you take the time to sit down and figure out what you want from yourcontent marketing，您将能够创建可以帮助您实现这些目标的内容类型，并确保您的整体业务目标与您的内容目标保持一致，以便他们共同努力而不是互相作战。
除了设定强大的目标之外，还有一些其他原因要计划您的内容：
Building Consistency
Chances are, you don't just post content to a single marketing channel and call it good. You probably publish to a blog, post to social media, send an电子邮件通讯, and share video content on YouTube, among other things. But when you have multiple channels to keep track of, it can be hard to build the consistency you need to build a following and become a thought leader in your niche.
Spotting Gaps
设定目标后，您可以将内容插入我们列表中的内容计划工具之一，并在内容计划中轻松发现差距，或者一目了然，如果您的内容将帮助您达到业务目标。您还可以查看是否发送了太多的销售电子邮件，经常播放足够多，或向您的原始本地内容发布足够的原始内容social media platforms。通过计划您的内容，您将能够解决差距，然后才能解决您的品牌问题。
保持正轨
Both solo影响者企业营销团队需要内容计划工具才能保持正轨。如果您独自进行它，计划内容可以帮助您了解您将花费多少时间来创建计划的内容。如果您有一个营销团队，则可能会在发布内容之前有多手。有了一个好的计划，您将能够将营销团队的不同部分放在同一页面上，以确保您的内容准时。
内容计划工具to Try
创建内容足够艰难。但是，当您增加这种压力的压力是不知道何时或如何创建和发布内容时，很容易被不知所措，让某些东西（可能很多事情）在裂缝中滑落。幸运的是，我们汇总了27个最佳内容计划工具的列表，以帮助您提高内容营销。
1.BrandWatch（以前为Falcon.io）
BrandWatch（以前称为Falcon.io）是顶级数字消费情报公司之一。它可以帮助用户分析在线对话，以更好地了解听众的需求和兴趣。凭借这些知识，您可以更好地创建相关内容并与目标市场产生共鸣。它还提供了许多工具，可以帮助您进行内容营销计划，其中包括统一日历和批准流。
价钱：Pricing starts at $108 per month.
2.Sendible
Sendible is one of the leading social media scheduling and management tools. It offers a powerful calendar that makes content planning a breeze. You can use its calendar to plan and customize posts for different platforms, assign posts to various team members, and import designed media. If you need to include a client, you can also use it to share content with them for approval before you schedule it for publishing.
价钱：计划范围从$ 29- 每月399美元。
3.织机
织机is built for social media content and can help you track your ideas, create, optimize, and preview posts, as well as schedule your posts right from the app. You can also track the performance of yoursocial media contentso you know what’s working and what isn’t. Loomly also lets you interact with users who engage with your social media content.
价钱：免费试用。定价范围为26-269美元/月。
4.ContentCal
ContentCal是一种易于使用的内容计划工具，可让所有团队成员易于使用自定义批准，因此您可以正确访问合适的人。由于ContentCal是一个映射软件，因此用户可以可视化其内容，从而更容易理解您在项目完成方面的位置。ContentCal使用automatic posting和平台本身的工作流程，因此您可以将图像，时间表，广告系列和信件保存在一个地方。
价钱：计划的价格从$ 17- $ 47/月不等。
5.Marketmuse
MarketMuse是一种基于AI的内容计划工具，可让您有机会从高级视图中查看和内容，或者深入杂草和细节。它有助于创作者analyze not only their content but also their competitor’s content so you can find ranking opportunities and content gaps. MarketMuse also generates briefs with internal linking opportunities, title and keyword suggestions, as well as questions to answer in each piece of content.
价钱：免费试用。计划的价格从$ 7.200- $ 12,000/年不等。
6.星期一
Monday is a项目管理工具完美工作内容规划工具。我t’s customizable to your team’s needs and includes a calendar, Kanban, and other templates to manage your content. You can set up a schedule and assign tasks to team members, making it easy to track progress. With Monday, you can schedule content, plan future content, and even invite others outside your organization to collaborate. Monday integrates with your other project and communication tools like Trello, Slack, Excel, Google Apps, and Dropbox.
价钱：免费试用。定价范围为$ 8- $ 16+/月。
7.Trello
Trello是我们列表中最简单的内容计划工具之一。它使用看板的方法来使用卡片计划，您可以根据需要移至不同的董事会。Trello还通过评论和任务管理功能使协作非常容易。您可以使用Trello板管理内容日历，计划营销活动，绘制待办事项和集思广益的想法等。Trello还具有一个日历视图，可以轻松在内容营销计划中发现差距或重复。
价钱：免费计划。Prices range from $9.99–17.50+/month.
8.DYNO Mapper
DYNO Mapper is another content planning tool that can help you plan content for your website,develop your content strategy，生成满足目标所需的内容，并修复网站链接，以使访问者更容易导航。Dyno Mapper与Google Analytics（分析）集成在一起，因此您可以深入了解客户。
价钱：免费试用。计划范围从$ 49–$360/month。
9。内容军鼓
内容军鼓is a great content planning tool that will help you organize your content marketing campaigns in a single place. It has an easy to use drag-and-drop interface and lets you add instructions, prompts, and reminders for all collaborators or内容营销机构。您可以从内容网仪表板中检查任何出色的动作的进度。
价钱：免费试用。计划范围从$ 29–$179+/month
10.体式
Asana是一种项目管理工具，非常适合作为内容计划工具。团队和个人可以使用Asana组织，跟踪和管理他们的content calendars。Asana是另一个提供几种不同视图的拖放工具，因此您可以以适合您的方式看到内容计划。
价钱：免费计划。免费试用。定价范围为$ 10.99– $ 24.99+/月。
11.放置
放置is another AI-powered content planning tool that uses deep learning to understand your video,播客, articles, blog posts, and more. Concured will then recommend new content to fill gaps and compare your content to your competitors, finding ways you can rank. You can use Concured to automate topic research, content promotion,内容审核，创建数据驱动的内容简介和性能跟踪。
价钱：接触定价。
12.Gather Content
收集内容可为您提供一个可以收集内容想法，电子邮件和数据的位置。您还可以邀请其他人在每个内容上进行协作。虽然收集内容更适合于项目管理，但您可以使用它来组织内容，创建模板以保持内容一致，跟踪进度等等。
价钱：免费试用。定价范围为$ 1,069– $ 8,629/年。
13.专案经理
您可能会从名称中猜测，ProjectManager是项目管理工具。但是，它作为内容计划工具也很棒。有几种观点，例如Gantt图表，看板和仪表板，您可以在其中获取有关内容营销计划的详细信息，谁负责什么以及需要做什么。
价钱：免费试用。Pricing ranges from $11.50–$20.50/user/month.
14.概念
概念是一种具有广泛项目管理工具的内容计划工具，因此您可以分配和跟踪任务，创建日历和看板图等。有了所有帖子功能，您可以看到哪些内容正在等待动作。您还可以存储带有内容的图像以及跟踪字幕，hashtags, and marketing channels you want to associate with the content.
价钱：免费计划。定价范围为$ 4- $ 8+/用户/月。
15.可通行
Airtable是一部分电子表格，部分数据库，您可以使用它来组织几乎所有内容。如果您的团队中有多个内容营销人员或合作者，则Airtable可以保持所有内容的井井有条，同时仍使每个人都可以访问相同的数据库视图。任何更改（添加说明，链接，图像等）都会自动跨帐户和设备同步。Airtable具有专门用于内容计划的工具和功能。
价钱：免费计划。Pricing ranges from $10–$20/user/month.
16.Wrike
Wrike is a content planning tool geared toward detailed content marketing plans. It has an easy to use interface where you can use dropdowns to organize your content, check on actionable items and tasks, and communicate with other team members using the message board.
价钱：免费计划。免费试用。Pricing ranges from $9.80–$24.80+/month.
17.Coschedule
Coscheduletouts itself as a drag-and-drop content builder that lets you plan, publish, and promote your content from a single location. It’s actually a bit more than that. CoSchedule includes a content calendar, options for social media content, project management, collaboration, and more.
价钱：免费试用。Plans start at $29/user/month.
18.Wistia
Wistiais one of the best content planning tools built specifically for视频内容。You can use it to create, host, and publish your video content. Plus, Wistia adds SEO optimized metadata into your videos so it’s easier for them to rank. Wistia also lets you monitor video performance and engagement analytics. It supports a broad range of integrations as well as 4K resolution for super high-quality videos.
价钱：免费计划。定价起价为每月$ 99。
19。集线器计划模板
HubSpot’s Planning Template is a free template for brainstorming content that is then used to populate a basic calendar. While it’s pretty simple, it might be the perfect content planning tool for people wanting to构成me an influencer或仅使用几个营销渠道的内容营销人员。
价钱：免费下载。
20.Upland Kapost
Upland Kapost is one of the only enterprise-level content planning tools on our list. It’s a content management platform that fully integrates with yourcontent marketing platform。您的团队可以用户使用高地Kapost来计划，发布和跟踪您的内容。高地Kapost还使用AI来确保您的内容正在促进所需的品牌消息。
价钱：接触定价。
21.Basecamp
BaseCamp是一种易于使用的项目管理工具，您的团队可以用作内容计划工具。BaseCamp还包括诸如基于任务的评论，聊天，公告和其他协作工具之类的通信工具。如果您与自由职业者合作，有多个客户端或需要添加其他协作者，则可以创建来宾帐户。您需要将BaseCamp连接到Google日历，以创建内容日历。
价钱：免费计划。免费试用。The paid plan is $99/month.
22.智能表
SmartSheet是一种项目管理工具，可让您跟踪项目预算，管理资源，分配任务等等。188金宝慱网站您可以使用网格，日历，甘特和图表视图轻松地可视化任务，甚至创建自定义表单，以便您可以从用户收集数据。SmartSheet还具有一个内容日历计划器，您可以用来映射内容。
价钱：免费试用。定价为每月6美元。
23.SEMrush
Semrush作为一个一体化的工具箱设计to boost your online visibility and help you determine the real questions that search engines get from people. Its features will allow you to do keyword research, get backlinking opportunities, audit your blog, and a whole lot more. The platform also has content marketing tools that can help you look for related topics, better headlines, questions, and SEO recommendations, so you can come up with an effective content plan.
定价：免费试用。计划的价格从每月$ 99.95– $ 374.95（每年开票）。
24.Canva内容计划者
我们都知道Canva是最好的免费图形设计工具之一，您不仅可以用来制作传单和海报，还可以制作社交媒体帖子和营销材料。Canva Pro版本配备了一个内容计划者，旨在使您的社交媒体管理变得更加容易 - 从每天，每周或每月在多个平台上创建和安排每月帖子。188滚球地址
定价：免费试用。Canva Pro捆绑包为每月$ 12.99。
25.frase.io
Frase is a great platform for planning and strategizing your content overall, but its best feature is answering questions that users might be thinking about. Frase can create content briefs for a more convenient content production. It’s a good option if you’re looking for an affordable tool and you have time to generate subtopics lists by yourself.
定价：计划从每月$ 44.99– $ 114.99不等。
26.Ahrefs
Ahrefs is an article planning tool designed to help users expand their reach and rank higher on Google. Using Ahrefs, you can come up with engaging content ideas you can use, explore various keywords, and monitor your competitors’ keyword rankings and backlinks. Some of the other tools it offers include site audit and rank tracker.
定价：计划的价格从每月99- $ 999。
27.Hootsuite
使用Hootsuite Planner，您可以通过其交互式日历直接起草，预览，安排和发布所有帖子。它的日历也可用于快速视觉概述您计划的内容和数字资产。如果您是大型团队的一部分，则很容易与其他团队成员共享日历，并且，如果需要，您也可以设置自定义批准工作流程。
价钱：计划范围从$ 49- 每月739美元。
Wrapping Up
扎实的内容策略是迈向建立有效内容营销活动的重要第一步，但您还需要正确的内容计划工具来执行您的广告系列。内容计划工具可帮助您将整个内容营销策略融合在一起，简化您的努力以获得最佳结果。
To choose the best content planning tools for your brand, you'll need to decide what's important to you. Are you more interested in a tool that will post directly to your social media accounts or do you need a comprehensive tool like Monday or Kapost to manage your content marketing campaign from start to finish?
无论您需要什么，此列表中的内容计划工具都为您提供了一个很好的起点！
Frequently Asked Questions
内容战略家使用哪些工具？
These are some of the most powerful tools for content marketing strategy:
1. Monday.com
2. Loomly
3. ContentCal
4. MarkingMuse
5. Trello
6. DYNO Mapper
7.内容军鼓
8.体式
9。放置
10. gathercontent
计划工具的示例是什么？
Planning tools don’t always need to be specific to the industry or initiative. These tools may include:
组织时间表
动作项目清单
To-do lists
样本会议议程。
How do I organize my content plan?
要组织您的内容计划，请记住以下关键技巧：
Keep a Google doc or sheet with brainstormed ideas
Keep track of certain topics with mentions
Use one tool to manage everything
考虑为每个人创建待办事项清单
Track your most successful pieces of content.
What is a content planner?
内容计划者是贵公司确定内容的发布方式的一种方式。您可以确定内容计划，并决定何时执行它们。
What does a content plan include?
A great content plan includes the following:
Marketing assets
数据收集功能
SEO研究
Engagement tracking
