Monday.com

Overview

Soning.com与我们在本节中审查的大多数产品不同，因为它并非专门针对社交媒体营销。取而代之的是，它的重点是提高团队的效率和工作流程 - 使其非常适合营销人员以及想要创建逻辑工作流程以管理其社交媒体帐户的人。但是，如果您想要一个完全集成的社交媒体营销系统，则可能必须与此处审查的其他产品一起使用Soning.com。

Monday.com emphasizes its flexibility. As it says on its website, "any process, any department, any industry, anywhere. Teams and organizations of all sizes use Monday.com". A board is a fully customizable table for managingyour projects, workflows, and everyday work.

The idea is to build boards that represent your workflow. You can then add code-free automations to your boards to minimize the chances of human error and focus on the work that makes an impact.

Boards are at the heart of Monday.com.

Soning.com有三种类型的董事会：

1. 主要董事会 - 团队中的任何人都可以看到
2. Sharable boards – these are visible to people outside the team you work with
3. Private boards – great for when working with confidential information

The platform is extremely customizable. You can build as many boards as you like for any type of project. This is not just about social media management – it is about organizing your projects and the activities your team does.

Of course, if you were just faced with a blank table, you might not truly understand what you could do with your boards. So Monday.com includes numerous templates to give you a starting point. One of these templates is specifically designed for social media management. This template builds two boards for you:

1. Campaign ideas and requests
2. Campaign progress and status

As its name suggests, the Campaign Ideas and Requests board provides a place for any member of your team to make suggestions for upcoming social media posts. You can use it to create an efficient and standardized workflow for any social media campaign. Receive new requests (from clients or colleagues) through a simple form and manage the entire process with transparency. You can quickly build the relevant form within the platform, too.

团队成员将他们的帖子想法添加到新的请求部分。然后，您（或被授予责任的人）然后可以将请求转移到批准或拒绝的情况下，从而优先考虑并开始创建后的过程。

与社交媒体管理有关的第二董事是竞选进度和地位。

This board has a different focus. It has more of an emphasis on specific campaigns. It is split into Upcoming Campaigns, Live Campaigns, and Completed. There is also a fourth category (below the view shown in the screenshot) called" Stuck" – for any campaigns that aren't coming together as planned, where the person responsible for them may need some assistance. Depending on your settings, Monday.com will give you a notification when one of your team members indicates that they are stuck on a project.

The two boards are joined, so when you approve a campaign on the Campaign Ideas and Requests board, it will automatically populate the Upcoming Campaigns section on the Campaign Progress and Status board.

大多数营销人员将不仅仅是社交媒体管理，还会使用Soning.com。您可以轻松地添加空白或模板中的其他板。其中许多与营销活动有关，尽管模板涵盖了从销售和客户到制造业的广泛主题。

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价钱

作为SaaS平台，每月售出对notre.com的访问。星期一Com.com在审判后提供一系列付费计划。下面给出的数字假设每月付款。您会在年度计划中获得18％的折扣。您可以订阅的最小用户数为三个。对于50个或更多用户，请联系Soting.com以获取价格。

• Basic, $10/user/month –通讯必需品，5GB存储，嵌入文档和简介，营销请求，形式，现成的营销模板，截止日期管理，无限的免费观众，每个仪表板1板，无限制板，高级专栏，斜线类型，看板视图
• Standard, $12/user/month– all Basic features, plus 20GB storage, 250 Automation actions/month, 250 Integration actions/month, Timeline view, 3 boards per dashboard, Calendar view, Map view, advanced search, and forms customization
• Pro，$ 20/用户/月份– all Standard features, plus 100GB storage, 25,000 Automation actions/month, 25,0000 Integration actions/month, 10 boards per dashboard, time tracking, Chart view, formula column, custom tags, and private boards
• 企业，联系定价– all Pro features, plus 1000GB storage, 250,000 Automation actions/month, 250,000 Integration actions/month, 50 boards per dashboard, daily/weekly reports, private workspaces, and advanced reporting & analytics

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The Details

Monday.com makes it easy to sign up and create your first board. Monday.com gives you the opportunity for a free trial, so you don't need to worry about payment details before you start setting up your account. They ask you a few questions about how you intend to use their platform and your intended team and then take you straight to their Template Center, where you can choose your first template.

This does mean that you really need to think about why you want to use Monday.com before you sign up. You have to start making some decisions from very early on. Remember that this is not a typical social media management platform, like most of the others reviewed here. This is a comprehensive platform you can use to help organize your business, so you need to think about where you want to place your focus.

由于该网站以营销为重点，而且大多数评论都在社交媒体管理和内容平台上，因此我选择将强大的广告系列计划模板用作我的第一板。188滚球地址您会注意到星期一：清楚地描述了其模板。例如，它将其强大的广告系列计划模板描述为对营销和创意机构，内部营销和创意团队以及营销和创意自由职业者有用。然后将模板描述为：“管理整个社交媒体广告系列工作流程 - 从初始请求到竞选活动。创建了一堆木板，内置具有自动化和不同的看法，这些董事会非常适合您作为社交媒体营销人员的需求。”

At this point, your newly uploaded boards open. If you have just set up your account, you will also see a tutorial video load at this point.

It's important to remember that you can use Monday.com in many different ways. They make many templates available, and indeed you can build a board from scratch. Most of the items on a board, such as columns, are entirely customizable, so you can quickly create a workflow to meet your exact needs, no matter your business or industry.

Although you can set up Monday.com in any way you want, the standard Social Media Marketing template sets up the two boards previously referred to in the Overview: Campaign Ideas and requests, and Campaign progress, and Status. Both boards come pre-populated with sample social media campaigns, but in reality, you would clear these out and start to introduce your own campaign ideas.

值得注意的是,Monday.com提供了大量帮助视频help you set things up to match your workflow. At the top of each board is a section labeled, "Few tips to help you make the most of this template." If you click in this section, a notes sidebar comes up directing you to appropriate help videos.

The videos stress how customizable the boards are. You can add or change columns to fit your exact needs. To streamline requests (for social posts), Monday.com incorporated forms into these templates that your team can use to streamline their social content requests. Each new request entered onto a form feeds directly into the Campaign Ideas and Requests board.

Once you (or the person whose job it is) approves a suggested campaign idea, you can begin to track that campaign in the Campaign Progress and Status board. You can see at a glance whether a campaign is live, completed, or stuck.

Most people who use Monday.com will work as part of a team. Therefore, you can assign campaigns and tasks to specific team members. As they progress through creating each campaign, they can indicate their progress towards having each post ready and actioned.

根据您购买的计划，您可能会看到数据的其他视图。

For example, I have clicked on the Priority Chart view in the Campaign Ideas and requests board. As you can see, using the sample data loaded in the templates, the ideas were a mix of high, low, and medium priority.

Unfortunately, Monday.com doesn't integrate with the individual social sites (apart from Facebook Ads), so you will probably still want to use something like Hootsuite (or another of the platforms we have reviewed in this section) to create and schedule your posts.

You can easily click in the same place on the Campaign Progress and Status Board to see the data presented as a timeline.

所有计划都允许您使用无限的董事会工作，因此使用董事会来组织所有不同的营销工作，包括离线和在线。

I decided at this point that it might be a good idea to add another board for creating a marketing plan. At the top left of your screen, you will notice a blue plus—Click on that to create another board and select New from Template.

Clicking into New from template, and then See More Templates, I was back at the Template Center. One of the Featured Templates was Marketing Project Plan. You can use this to:

• 确定目标并清楚地概述进度
• Resource management can be given based on how long a task will take and who is in charge of it
• At any given time, see what team has taken ownership of the project

You will notice that Monday.com has added it to my workspace, beneath the Social Media Marketing boards.

In this case, as well as the usual Tips to Get You Started, there are sections for an (Example) Media Plan, (Example) Creative, Done, and Goals. The items under each of these have priority, approval status, Date, Task progress, Timeline and Budget columns. You can also give them an Owner.

I previously mentioned that a valuable part of using Monday.com is the ability to add Automations and Integrations. You can access these at the top of a board.

Monday.com defines Automations as being rules based on some action that occurs within the site. You will find many possibilities for rules, across a range of categories, when you click on the Automations button.

Integrations, however, are where you want your Monday.com board to interact with some other software platform. Again, these come in a variety of categories, including Recommended For You.

You will notice that one of the possible integrations is for Facebook Ads if you run them.

目前，与Facebook广告只有一个集成，”Every time period, sync each campaign fromaccount, to anitem”但是，对于那些开展Facebook广告活动的社交媒体经理来说，这可能特别有用。

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结论

In some ways, reviewing Monday.com has been more difficult than the other platforms and apps in this section of the site. It doesn't have such a clear connection with social media management as something like Buffer or Hootsuite. However, it is still a handy tool for social marketers (indeed any marketers), particularly those who operate in teams.

Its main strength is clarity. You can tell at a glance the status of any social campaign you are operating, along with those you intend to run in the near future.

However, the critical point is that it is useful for far more than just social campaigns. You can incorporate your entire marketing activity into Monday.com, including the organization and assembling of your Marketing Plan.

It allows you to see the big picture at a glance. You can display data in ways that are easy to digest and understand and gain key insights across multiple boards from your projects, teams, and processes.

You can use Monday.com to manage your team's workload effectively. For example, it shows you in real-time who's able to take on more work and who's not. You can make adjustments to prevent missed deadlines and burnout.

Overall, I am impressed by Monday.com's capabilities, and only wish that it had more integrations with the social platforms so that you could use it more fully for social media management, without also needing another product for physically making and scheduling your posts.