17 Social Media Calendar Tools for 2022 (+ Free Template)

Social media calendars are critical to organize yoursocial media efforts并确保您创建相关和迷人的内容。他们帮助您为每个社交网络提前计划,并避免错过机会。因此,投资某种社交媒体日历工具至关重要,可以帮助您更有效地组织发布时间表。这是17个绝佳选择:


17 Social Media Calendar Tools for 2022:


1。Hootsuite

Hootsuite

Hootsuite offers a powerful content calendar that lets you view all your organic and paid social media campaigns either in a week view or month view. It also makes it easy to manage all your campaigns in one place. You can use it to view scheduled drafts and ads, keep track of weekly and monthly views, and plan new content.

If you spot an empty time slot, it’s really straightforward to create a new post. Alternatively, if you want to edit, reschedule, or delete scheduled posts, you can do that too via the Planner. For example, to reschedule a post, it’s as simple as dragging it to the new time slot.

Thanks to the use of icons and color coding, you can instantly distinguish between drafts, scheduled content, and posts that have already been published. It will also notify you if a particular post couldn’t be published. So, you’ll never miss a marketing opportunity.

If you sign up for its Business or Enterprise plan, you’ll also be able to see extra approval statuses which are useful if you need to collaborate with other marketers.


2。Brandwatch (Formerly Falcon.io)

Brandwatch (Formerly Falcon.io)

Brandwatch给社交媒体专家的访问to a structured set of features that help you listen, engage, measure, and publish content. It supports Facebook, Instagram, Twitter, LinkedIn, WhatsApp, and YouTube.

Single users and small teams can opt for the Essentials plan, which features a content calendar and campaign planner, along with advanced analytics dashboards and a unified inbox for all your social interactions. Larger companies with multiple teams and markets are more likely to choose the Full Suite, which takes everything from the Essentials plan and adds unlimited use of channels, reports, and teams, social media advertising, and competitor benchmarking.

Your content calendar is one of the most important tools you’ll use in Brandwatch. It shows all your scheduled content. Your posts are scheduled by date, clearly identifiable by social platform. You can plan, schedule, edit, and post across your social networks. With Campaign Planner, you can map, create a brief, roll-out, and collaborate on your campaigns.


3.Sendible

Sendible

Sendible is a social media monitoring tool that comes with a powerful scheduling and calendar feature. It lets you schedule posts individually or in bulk, which makes social media management much more simplified.它甚至使您可以排队常绿的内容,以提高更多的知名度和互动。

The Sendible calendar gives you an overview of all the posts you have lined up over the coming days. It even allows you to optimise your posts and images without having to leave the platform.Sendible has also introduced a preview feature that shows you how your posts will look before you publish them. This makes it much easier to make edits and changes that will look great on each platform.

Sendible is a social media monitoring tool


4.织机

织机

织机is a social media content management tool that lets you organise your posting schedule effectively in the form of calendars. The tool is simple to use and is a great option if you’re new to social media marketing.It integrates with the major social networks like Facebook, Twitter, LinkedIn, Instagram, and Pinterest so you can manage everything in one place.

织机also lets you schedule your posts and provides you with ideas and tips to optimise your posts, so you can get the most out of social media.The efficient approval workflow is one of the key highlights of this tool. It helps ensure that your posts get approval from the right people and that everyone on the team is on board.


5.Iconosquare

Iconosquare

Although Iconosquare is primarily an in-depth social analytics tool, you can also use it to schedule your Instagram, Facebook, and Twitter posts, as well as monitoring mentions on Facebook and Instagram. Although you can’t schedule your LinkedIn posts yet, you can attach your LinkedIn account to discover valuable analytics.

Iconosquare’s social publishing tool is versatile and easy to use. It leverages drag-and-drop functionality, making it easy to order content. You can use it to schedule your Instagram posts, Carousels, and Stories, Facebook statuses, and tweets.

Iconosquare features a Media Library where you can upload images using Dropbox or OneDrive. You can categorize your content so you can easily search for images. It even tags your used images to stop the risk of you accidentally posting the same content twice.

它使您可以预览Instagram提要,因此您可以在发布内容之前了解Instagram Feed的外观。您甚至可以提前安排您的第一个评论,包括主题标签,以提高覆盖范围和参与度。


6.AgoraPulse

AgoraPulse

Agorapulse is a full-featured social media management tool used by businesses and marketing agencies. Its built-in calendar allows all users to see what scheduled and queued posts are ready to be published at a later time, what published posts have already gone live, and what posts are still pending approval.

For agencies who need client approval on scheduled content, Agorapulse offers a shared calendar add-on. With theshared calendar, clients can view and approve (or reject) scheduled content without having access to other parts of the Agorapulse dashboard.


7.发芽社交

发芽社交

发芽社交is a comprehensive social media marketing platform that comes with a robust calendar feature. The “Compose” window combines all of the advanced publishing tools and intuitive workflows that can help you plan and schedule your posts more efficiently.The platform comes with a visual publishing calendar that lets you view and manage your posts for multiple profiles, campaigns, and social networks. It allows you to queue your posts to automatically schedule them for future delivery.

It even helps you find the best times to post on various social networks so you canoptimise your social media calendarfor better engagement.


8.CoSchedule

CoSchedule

If you’re looking for a tool to organise both your blog and social media calendars in one place, CoSchedule is an excellent option. This makes it much easier to plan ahead, even for blog posts that you haven’t yet published.它还使您可以创建社交模板,仅需单击几下即可多次重复使用促销消息。

补充功能非常适合保持一致的社交媒体形象。它会在适当的时间自动重新显示您最佳表现的内容以推动参与度。

CoSchedule is an excellent option


9.Buffer

Buffer

在社交媒体管理工具方面,缓冲区是一个先驱。It comes with a robust planning and scheduling feature.If you’re managing multiple social media accounts, you can create a unique publishing schedule for each account. This makes Buffer an excellent tool for marketers or agencies that have to manage multiple client accounts.

您可以起草您的帖子,为每个社交网络自定义它们,将其发送给批准,并使用单个仪表板管理它们。日历功能使您可以更轻松地可视化您已经排队的帖子,并根据需要进行更改或优化。

在社交媒体管理工具方面,缓冲区是一个先驱

Source:buffer.com


10.ContentCal

ContentCal

ContentCal是一种社交媒体工具,可为您提供视觉内容日历,因此您可以有效地计划多个社交网络。易于使用的界面使此工具成为初学者,直到最先进的社交媒体经理。。除了计划您的社交媒体内容外,该工具还允许您发布和分析您的帖子,协作with multiple teams, centralise the approval process and store content for future use.

ContentCalis an excellent tool for team collaboration,Not only does it integrate with tools like Slack and Trello – its inbuilt collaboration feature lets you extend ideation and feedback as far out of the marketing team and into the wider business as you wish.This enables team members to create, view, and approve posts in one place, as well as discuss ongoing projects.


11。Meet Edgar

Meet Edgar

如果你一直在寻找一个自动化工具social media publishing, Meet Edgar is the perfect solution for you. This tool makes social media automation to the next level with the ability to write and publish posts on your behalf.它可以提取文章或博客文章中最吸引人的部分,因此您可以将其用作社交媒体字幕。

Meet Edgar lets you create a content schedule based on category so you can evenly distribute different types of posts throughout the week. Each category is colour-coded so you can easily organise them in your calendar. The best part is that even after you’ve reached the end of your queue, the tool will automatically reshare content to maintain a consistent publishing schedule.

social media publishing, Meet Edgar

Source:meetedgar.com


12。SocialPilot

SocialPilot

The social media calendar from SocialPilot comes with a robust set of features that aren’t always available with similar tools. It has all the basics down pat – from monthly, weekly, and daily views to content rescheduling. You can easily visualise your posting strategy and make changes or adjustments to it based on what you need.

It also comes with a feature that lets you filter your calendar according to group or account. So if you’re managing multiple social media accounts, this is an extremely useful feature to easily manage the specific calendars for each account.


13.Monday.com

Monday.com

Monday.com doesn’t have such a clear connection with social media management as something like Buffer or Hootsuite. However, it is a handy tool for social marketers (indeed any marketers), particularly those who operate in teams. You can tell at a glance the status of any social campaign you are operating, along with those you intend to run soon.

Monday.com includes numerous templates to give you a starting point. One of these templates is specifically designed for social media management. This template builds two boards:

  1. Campaign ideas and requests
  2. Campaign progress and status

However, Monday.com is useful for far more than just social campaigns. You can incorporate your entire marketing activity into the platform. It helps you see the big picture immediately. You can display data in ways that are easy to digest and understand and gain critical insights across multiple boards from your projects, teams, and processes.


14.Trello

Trello is one of the most popular organisational tools that brands and agencies have been using to manage projects. You can also use its flexible features to create a social media calendar that supports team collaboration.Trello董事会很容易自定义,因此您可以使用它们来计划广告系列并绘制出您的发布时间表。

You can add assignment cards to these boards for each social media platform and create to-do lists for each team member. This makes it extremely easy to keep track of your publishing schedule and individual tasks to keep everything on track.

Trello流行组织工具

Source:trello.com


15.Percolate

Percolate

Percolate is an all-in-one内容营销平台that lets you manage every aspect of your marketing in one place. It comes with a content production workflow so every team member can keep track of how your campaigns are progressing.This means that social media teams can also keep an eye out for upcoming content to add to their posting calendars. It also integrates with popular publishing tools so you can easily schedule social posts for future delivery.


16.Hopper HQ

Hopper HQ

Hopper HQ is a social media planning tool for Instagram, Facebook, and Twitter. The calendar planner simplifies the process of planning your social media posts for the coming weeks or months. You can easily manage your scheduled posts in one place and reorder them to make adjustments.The tool also gives you a preview of how your posts will look on mobile. This is an excellent feature if you’re creating content on desktop, so you can see whether it fits as desired into your feed.

It even comes with an image editor that lets you add filters, borders, and text overlays as well as change the orientation or other aspects of your images.


17.PromoRepublic

PromoRepublic

PromoRepublic’s scheduling tool is great for posting content across multiple social media channels simultaneously. You have the option to schedule your posts yourself or let the app do it with its AI technology, which will act as a personal assistant to help with your social media management.

PromoRepublic offers a wide range of content options to choose from, including templates, videos, GIFs, and more. If you need help coming up with ideas, it also features a content calendar updated daily with timely social media post ideas. Moreover, its AI will recommend the best time to post based on your current published content for maximum visibility and engagement rate.


What are the Benefits of Using a Social Media Content Calendar?

Using social media to build and market your brand has become abasic necessity in today's internet and digital age。By using a social media calendar, you benefit from the following:

1) It saves you time by automating your content.

A lot of social media calendars come with AI social listening features that recommend the kind of content to post for your brand and its audience, from the word copy to the image copy to include. In fact, a number of them have done-for-you templates that are fully editable according to your brand guidelines. This means that there is less hassle of spending more time every day thinking of what to post and what it will look like. You will be pleasantly surprised by the level of productivity relief this automation can bring about.

2) You are more consistent with your social media posting schedule.

社交媒体内容日历可以帮助您简化社交媒体的努力,以在线建立强大的影响力。为所有社交媒体平台使用一个可以帮助您避免发布任何失误,这可能会导致参与度188滚球地址和触及范围下降。只需将您的社交媒体日历设置为您的首选时间表,以提前何时上线,它将为​​您完成工作即可。

3) You get analytics to help improve your social media strategy.

Most social media calendars come with some form of automated analytics that show which content pieces perform well so you can adjust your future posts accordingly. You can even drill the data down even to the basic demographics of those who engage with your posts. This analytics feature allows you to change or replicate the content that resonates with your target audience.

4)您可以通过跟踪社交媒体线索来衡量ROI。

If you are not using a social media calendar, it can be difficult to measure the return on investment (ROI) of your social media marketing. By having all your social media activity in one place, it is easier to track leads and conversions back to specific posts. When you determine which content pieces are driving the most traffic and conversions, you can adjust your strategy accordingly. This data can be invaluable in helping you close more deals and grow your business.

5) You can better plan and budget your social media marketing efforts.

By mapping out your social media calendar, it will be easier to keep track of your social content marketing activities for your followers. You can plan and be strategic with your online marketing efforts, which is essential for any business that wants to justify its social media spending.

6)它使您能够与其他团队成员有效合作。

如果你的团队营销人员工作,社会医学ia calendar can be a great time saver. Even if you are on separate teams or even time zones, it is easier for everyone to communicate and collaborate in one tool. By having a common reference point for your marketing activities, everyone can better coordinate their efforts accordingly so that strategic messaging reaches your intended audience at the optimal times.


Things to Consider When Choosing a Social Media Calendar

Using a social media calendar gives you avisual representation of your social marketing努力。因此,重要的是要向您的追随者提供与业务目标相关的令人敬畏的帖子。

Here are other things you should consider when selecting the right social media calendar for your needs:

  • Automation:The ability to automate social media posting tasks can save you a lot of time, especially if there are recurring post patterns you want to maintain for all your social media platforms.
  • Scheduling:您应该能够提前积极安排社交媒体帖子,以便更好地计划内容策略。
  • Ease of use:The best social media calendar tool for you should be easy to use and understand and navigate.
  • 功能:The tool should have the features and functions that you need to help you increase your engagement. An example of this is the import-export feature, which keeps you on top of your roadmap for referencing data or planning content releases.
  • Analytics:What kind of data do you need to measure your social media efforts and performance each work day? The information you need will determine which features to use in your social media calendar.
  • Customer Service:One thing to consider when choosing a social is the quality of customer service. If you encounter any technical difficulties, you want to know that there is someone who can help you resolve the issue promptly.

Pricing:What is your budget? Some social media calenders offer a free version with very limited access to features. Others offer a free trial, but afterward will charge you a monthly fee as you decide on which subscription plan fits your business.


Free Social Media Calendar Template

Not every business will have the resources to invest in a social media calendar tool. However, you can use Excel sheets to maintain an organised calendar for your social media posts.

For this, following a template will help you ensure that you keep everything uniform for every team member to understand and follow.

You can use this sample template fromSmall Business Trendsfor free and customise it per your unique requirement:

社交媒体日历
Month-Year
Facebook
Monday
Post blog post link with short update
Invite people to join your mailing list + explain benefits
Tuesday
Share content from your community
Share a special offer or freebie
Wednesday
Engage your community with an interesting question
Thursday
发布原始图形
Friday
Share fun content (videos, memes, cartoons, etc.)
Twitter
Monday
转发社区帖子
Share a special offer or freebie
Tuesday
分享博客文章链接with relevant image
Wednesday
Share industry blog posts from other publishers
Thursday
分享博客文章链接with relevant image
Create a #ThrowbackThursday post
Friday
转发社区帖子
Participate in #FollowFriday
Instagram
Monday
发布原始图形
Tuesday
Share employee stories
Wednesday
Repost content from your community
Thursday
Create a #ThrowbackThursday post
Friday
Share a special offer or freebie
LinkedIn
Monday
参加LinkedIn组
Tuesday
分享博客文章链接
Wednesday
Share industry blog posts from other publishers
Thursday
Adapt content from your blog and publish a long-form post with a link to the original post
Friday
参加LinkedIn组
All Platforms
Monday
Monitor and respond to mentions, comments, replies, and messages
Tuesday
Monitor and respond to mentions, comments, replies, and messages
Wednesday
Monitor and respond to mentions, comments, replies, and messages
Thursday
Monitor and respond to mentions, comments, replies, and messages
检查新的关注者并跟随有影响力和有趣的帐户
Friday
Monitor and respond to mentions, comments, replies, and messages

Final Thoughts

在一个时间当人们做更多的研究更加积极re buying anything, investing in a tool where you can stay on top of your social media presence can be a very profitable decision for your business. Using a social media calendar will increase the effectiveness of every campaign on all channels by ensuring that each post is best crystallized in content with good timing.

Scheduling social media posts ahead of time with a social media calendar can help take some of the pressure off you and your team while still ensuring that your social media channels are updated regularly.Check out the detailed features and pricing of each platform to find one that works for you. Even if you have limited resources, you can still create a social media calendar using the template given above and maintain it in an Excel sheet.

At the end of the day, social media is all about building relationships. Maintaining a social media calendar can help you nurture those relationships by making it easier for you to connect with your audience regularly. Besides, if you stay on top of all of your accounts, you will be well on your way to growing your brand in the near future.

经常问的问题

最好的社交媒体日历工具是什么?

Social media calendars are critical to organize your social media efforts and ensure that you create relevant and captivating content. They help you plan ahead for each social network and avoid missed opportunities. We examine 17 such tools in this post. In no particular order:
1。Brandwatch (Formerly Falcon.io)

2。Hootsuite

3.Sendible

4.织机

5.Iconosquare

6.Agorapulse

7.发芽社交

8.CoSchedule

9.Buffer

10.ContentCal

11。Meet Edgar

12。SocialPilot

13.Monday.com

14.Trello

15.Percolate

16.Hopper HQ

17.Promo Republic

What is the best social media calendar?

不可能声明哪个是最好的社交媒体日历。它们都以某种方式有所不同,每个人都有自己的优点和缺点。我们以前曾审查过这些工具的一些(尽管不是全部)。我们给了Agorapulse的5星级评级,但对于预算有限的人来说,这是昂贵的,而且过于杀伤。迄今为止,我们已经审查的所有工具在迄今为止列出的所有工具均为4星或更高。缓冲区和Hootsuite都非常适合那些有简单需求的人。

What is the best social media planning tool?

As we have said, it is impossible to declare a single best social media planning tool. They all target people and firms with different needs. However, it is crucial to invest in some kind of social media calendar tool. Large organizations may consider AgoraPulse or Sprout Social. Both of these are full-featured social media management tools that include extra features like social listening. CoSchedule is excellent if you run a blog, and you can schedule both your blog posts and social messages to promote them.

What is a social media content calendar?

从本质上讲,社交媒体内容日历是您即将发布的博客文章的时间表。但是,其中许多工具具有帮助企业(并确定个人)保持其社会帐户的其他功能。当您有一个团队从事社交帐户工作时,这特别有用。它确保每个人都知道他们必须做什么,并且可以设定工作时间表。日历还意味着您可以提前计划并满足社交受众的要求。

What is better than Hootsuite?

在许多方面,社交媒体内容日历是最好的观点是高度主观的。您会发现许多hootsuite用户都会向产品发誓,并且不会考虑任何更好的东西。Hootsuite对流的使用仍然受到许多用户的喜爱,尽管受到其他用户的不喜欢。我们给了4.8星级的评级,只被更昂贵的以公司为中心的Agorapulse和Sprot Social所击败。但是,如果Hootsuite不符合您的口味,请尝试我们列出的任何其他产品。大多数提供免费试用。

Is there a free alternative to Hootsuite?

Many of these products, including Hootsuite, offer limited free plans. However, these usually give much-reduced functionality to the paid versions of these social media calendar tools. Buffer, for instance, gives a free account but limits you to 3 social channels and 10 scheduled posts per month. Their cheapest paid plan is only $15/mo, however. ContentCal offers its Hobbyist plan that permits 4 social profiles, 1 calendar, and 10 posts per month. Most of the others offer a free trial.

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