无论您是计划中的专业人士还是认为桌子上纸上纸张的人之一都是“有组织的混乱”，都没有争论说有一个日历来绘制您的日子，几周和几个月，这会使生活更加轻松。无论您是否想承认。
The same goes for your social media planning. Having a social media content calendar on which you plan and schedule all your content in advance, makes your job stress free and productive and creates space in your life for free time and relaxing (the ultimate goal, am I right?)
Whether you're a marketer, business owner, brand manager or influencer, social media is the lifeblood of most content marketing. But as more and more stakeholders enter the fray, it's getting harder and harder to garner the same kind of engagement that we used to see on our social media content. That's why we need all the help we can get. If you'remaking money from social media，实际上没有借口没有日历来指导您当年的计划，或者至少是下个月的。
How To Create Your Own Social Media Content Calendar in 5 Easy Steps:
Why you should use a social media content calendar
1. Keep track of important dates
The first benefit is also the most obvious of benefit of any calendar: it allows you to keep track of important dates. This makes it easy to spot business opportunities and helps you plan in advance for important events, holidays or social media campaigns. For instance, if you own a bookstore, knowing that National Book Lovers Day falls on August 9 will give you plenty of time from the beginning of the year to prepare any special campaigns, promotions or marketing content. Remember to make a note of both "real" holidays like Christmas or Fourth of July and social media holidays as both can present great marketing opportunities.
2.确保您保持相关性和趋势
除了让您为计划目的绘制重要日期外，社交媒体日历也是记录您发布的所有内容的好方法。这将使您可以看到何时开始重复自己以及何时该产生一些新的想法。从日历中可以清楚地看出您的内容已经过时了（您很快会注意到一个模因不再有趣了），您会看到何时该继续发展新趋势了。
3.管理您的时间
While managing a social media calendar might seem time consuming, it's actually the opposite. If you have your planned social content mapped out and ready, you can schedule your posts ahead of time and won't constantly need to be on duty. Who knows, maybe you'll even be able to go on holiday. Having a calendar with important dates and events is key to better time management.
4. Stay consistent
One of the biggest challenges of social media marketing is to keep people enticed to keep following and engage with your content. A good way to build a loyal following and keep people entertained is to post regularly. This will indicate to your followers that you are committed and loyal to not only your brand but to them. There's nothing more attractive on social media than someone who is truly invested in their brand and passionate about what they do. And nothing less inspiring than an account that only bothers to post something new once a year.
经过branding yourself作为一个始终发表的人，您的追随者将养成定期与您的内容互动的习惯。这将有助于您与他们建立关系，最终将提高您的品牌。
If posting social media content consistently is a priority for you (which it should be) a calendar is a great way to achieve this as it will allow you to plan and schedule ahead.
5. Strike a balance
As with most types of marketing it's often a fine line between entertaining your followers or potential customers while also informing them about your brand, and coming across like you're just trying to sell them stuff. The latter will annoy or bore your followers. The trick is to get the balance right!
社交媒体内容日历将使您能够在必须发布的内容与追随者想要正确的内容之间达到平衡。这可能包括您行业中用户生成的内容，视频或新闻或与追随者的互动。一个有用的指南是遵循80/20规则：80％的内容应该有用，有趣或有趣，而20％的内容应出售您的产品。
6.鼓励团队合作
茶之间的共享日历社交媒体内容m members or stakeholders will permit everyone to be on the same page. Having one calendar shared on a platform like Google Drive makes it easy to divide planning duties among team members. If someone's on leave for the next two weeks, everyone will still know when to post what and you don't have to skip a beat.
Planning ahead with a calendar takes the pressure off your team members, as well as company resources. And you’re more likely to publish your best quality work.
Last-minute posts also tend to have a ripple effect throughout the organization. If you're pulling people in to work on something without any notice, other teams' schedules and projects are impacted too—and it's often a struggle to get everyone back on track.
7. Avoid mistakes
Not all social media platforms are the same and they should therefore be treated differently. By planning different content for different platforms you'll avoid looking foolish by asking people to retweet you on Facebook (we've all done it!)
借助社交媒体内容日历，您可以提前计划和安排每个社交平台的唯一帖子，并避免被绊倒。
Now that you know the benefits of having a social media content calendar, you'll want to get started setting up yours right away. Here are tips and tricks on how to create a calendar that works for you.
How to create a social media content calendar
步骤＃1：查看您的社交媒体策略
Before you begin to fill out your social media calendar, you need to review your current strategy and efforts. Do a thorough review of what platforms and content you use and how effective your content is on each of those platforms. Focus your efforts on the platform where the biggest part of your audience is active. Is there a platform that’s seen particular growth? Have a look at your analytics to find out why? If there's a platform that your content is not being engaged. Try to see why that's the case and what you can do differently. Is it a certain type of content that does well? Or do you post at a specific time that users are active or not active? Do a thorough audit of your content performance.
Step #2: Establish who your audience is
You may know who your followers are, but do you understand the broader demographics of the platform you're posting on? Who are the people using each platform and what do they use it for? For instance, people might use Twitter more professional reasons while using Instagram for personal reasons. Similarly, Snapchat users might be younger than Facebook users. It's important to post the right content for the right audience. Make sure you understand the different demographics before you set up your social media content calendar and plan your posts accordingly. An established社交媒体听力策略确实会提高您的业务这样。
步骤＃3：计划您的内容
Once you understand your audience for each social media platform you are active on, you can start planning the content for each platform. You can decide yourself what types of categories will be most useful to you. For instance, you can divide it into mediums, such as video, blog posts, tutorial, Instagram stories, etc. Or, you can categorize content according to the nature of the content, i.e. curated, user-generated, sponsored, etc.
这项练习将需要一些时间，但绝对值得。将您的内容分为不同类别的主要好处是，它将帮助您跟踪受众最喜欢的内容。请记住要决定您的内容比率，并记住上面提到的80/20原则。
步骤＃4：下载模板并填写您的内容
Finally we reach the fun part: Downloading a template and filling up your template with all your content!
那里有许多可用的社交媒体内容模板日历。确定您在日历上需要多少细节（日期，时间，网络，链接），然后选择适合您需求的一个细节。
有了模板后，您可以开始填写。确保您每周或一个月都有一个进程。例如，如果您正在与团队合作，则必须分配谁必须每周或一个月更新日历，或者提前很长时间您打算计划。谁将创建并安排必须根据日历发布的内容？您想如何定期发布新内容？您的新日程安排计划都在船上吗？这些是您在开始之前必须找到答案的一些问题。即使您是一支单人团队，在您跳入之前弄清楚该过程的详细信息也将是您的好处。
If you're working in a team, remember to share the calendar with all the relevant stakeholders and team members – even if they will not be working directly with it. They don't need to have rights to edit, but it will help everyone to know what is planned in terms of social media when they plan content.
Step #5: Schedule your content
经过所有的工作，您终于到达了将开始节省时间的部分。让您的日历指导您提前安排您的内容，以便您不必每小时发布新内容，并且可以按24/7全天候发布。
如果您不确定从哪里开始，请下载影响者营销中心金博宝188备用网址hashtag calendarwhich has all the major holidays and hashtag holidays for 2019, from Star Wars Day to National Doughnuts Day to Christmas. If you haven't found a specific template that works for you, create your own calendar with one of the following apps or tools.
以下是Google驱动器中创建的日历的示例。
寻找灵感,也看一看一些杂志es' editorial calendars. Most international magazines are really good at planning a whole year ahead. This doesn't mean they start working on December's content in January, but it allows journalists, advertisers and all stakeholders space to be creative months in advance.
Here are two examples:
Fashion magazine Elle Magazine's editorial calendar is very basic and only provides an overview of the topics it will focus on in each month. Still, it can be very useful, especially to see that your content theme spacing is good and you don't repeat yourself. It's also important for senior managers who have to provide oversight and give the sign off on editorial planning.
Travel Magazine National Geographic的日历根据主题的详细和组织，详细介绍了全年计划的内容 - 对于所有团队成员来说，从他们自己的计划中汲取灵感非常有用。
Social media calendar apps and tools
Google Drive
Google Sheet has everything to create a social media content calendar that suits your needs. It’s really simple to use and easy to share between all team members, who could all edit and work in the calendar to update and change it.
Evernote
Evernote is a highly popular app lets you plan and organize your notes and memos. What few know is that it also has planning and calendar templates that you can customize to your needs. The templates can be daily, monthly or yearly, etc. and can display as much or as little details as you prefer.
Hootsuite计划者
Hootsuite is the ultimate social media planner, and lets you manage all your scheduled social media posts in Hootsuite Planner. It has a calendar on its dashboard from where you could easily create new posts. You can either use it in addition to your calendar on Google Sheets or on its own.
Trello
Trello is a content management app that uses “cards,” customizable “boards,” and “lists” to manage the content production process from start to finish. It is also a very handy too to plan your social media calendar with. Additional information than that in the cards can be added with attachments, comments and labels, making it a great program for collaborative working in teams.
