我们都知道有多少企业依靠他们的品牌来取得成功。带一个孩子经过两家汉堡餐厅，观看他们的反应。他们会大声疾呼，让您停在乔的无名汉堡或麦当劳吗？当然，他们会选择他们认识的品牌 - 麦当劳。好吧，人们的情况没有什么不同。个人品牌以相同的方式工作。人们对自己所认识的名字的兴趣比陌生人的名字更具兴趣。
对于某些人来说，这没关系。他们很高兴起床，去匿名业务工作，然后每天回家。只要他们的朋友和家人认识他们，他们就不在乎。但是，对于许多人来说，个人品牌至关重要。此外，这不比当时经营自己的业务，而您的个人景点生活或死亡。
我们已经简要介绍了什么是个人品牌 - 影响者指南。As we saw then your personal brand is the way you promote yourself. It is your unique combination of skills, experience, and personality, what you want the world to see. It is how you tell your story.
Your personal brand can be a combination of how people look at you in real life, how the media portrays you, and the impression that people glean from any references to you online.那么如何创建一个个人品牌，使您受到关注？以下是您应该通过的一些步骤来建立一个可以最终与利基市场主人竞争的品牌。
根据您目前的生活阶段，您可能需要遵循所有这些步骤。例如，您可能已经有了扎实的愿景，并且知道自己的利基市场。但是，如果您想将自己的品牌提升到另一个层面，则可以审查基础知识也很有意义。
An In-Depth Look at Personal Branding:
阶段1：确定您的个人品牌视野
您可能已经知道自己想要生活的方向。的确，您可能已经经过经验丰富，并且只是想改善现有的个人品牌。如果描述了您，请随时跳到本文的后期阶段。但是，回顾您的个人品牌视野，以确保您朝着成功的方向前进，这仍然是一个值得的练习。
在完成改善个人品牌的任何可行的任务之前，您首先需要确定自己想要的个人品牌的外观。您的愿景是什么？
您将要考虑您希望人们如何看待您。您想描绘哪种类型的图像？
就像公司制作概述他们想要达到的目标的愿景声明一样，您也应该创建个人愿景声明。
根据高地公司，“明确的个人愿景是您的能力，兴趣，个性，价值观，目标，技能/经验，原产地和成人发展阶段的整合。”现在，这听起来很巨大，但实际上，您可以将有关您的所有重要内容封装在两三个段落中。
当然，这里的重点确实放在您的品牌视野，因此主要的重点是您希望外界如何见到您。
将您的品牌视野与您的核心价值观保持一致
You cannot build a successful personal brand if it does not align with their core values. You need to come across as being authentic and genuine to yourself.
You develop core values as you progress through life. They are deeply personal and are the heart of who you are. You may not consciously realize it, but your fundamental values influence most of your life decisions.
如果您尚未发现自己的核心价值观，则应立即坐下来分析自己。斯科特·杰弗里（Scott Jeffrey）提供了七个步骤发现您的个人核心价值观。正如斯科特所说：“价值观指导我们的行为，为我们提供个人行为守则。”
Surprisingly, most people do not know their core values. They muddle their way through life, not really understanding the decisions they make. If you do not understand yourself, how can you expect others to understand you?
您应该确定最重要的五到十个值。请记住，这些都会有所不同。尽管您的朋友和家人会影响您的价值观，但您的价值观组合对您来说是个人的。
在整个个人品牌练习中，请将这些保持在您的心中。您所需要的一切都需要与核心价值保持一致。
It is also important to remember why you are creating a personal brand. It is not just to help you get a better job or grow your business. Your personal brand is just as much about helping you find happiness in your professional life. You are unlikely to feel fulfilled if you create a “fake” brand that is not you. Do not ignore the things you truly value – even if that means that the “you” in your brand, is not perfect.
锻炼您的激情，特质和技能
您必须确定的下一个帮助您找到个人品牌视野的事情是您的激情和特质。
您的激情是您喜欢在时间上做的事情。您越喜欢做一项活动，对此的热情就越多。
当然，您的许多激情对您的品牌几乎没有影响。然而，他们可能仍会对此产生间接影响。如果您是一个骄傲的父母，喜欢与孩子共度时光，那么您可以认为这是一种激情。不过，它可能不会对您的职业生涯产生太大影响。
但是，您也可能会有专业的激情 - 与工作有关的活动，您特别喜欢。如果您目前没有任何东西，这表明您可能处于错误的工作状态。英国的《电报》建议eight ways to find the true passion in life that has eluded you。
You will probably find that your passion fits in nicely with the core values you previously determined. However, you cannot ignore your personality traits, either.
We are all born with an individualized combination of personality traits, positive, neutral, and negative. According toD.P. Farrington and D. Joliffe，“人格特征一直存在着在特定情况下以特定方式行事的潜在倾向。”
我们的个性特征是天生的。我们可以拥有数百种可能的特征。这是638 Primary Personality Traits。
如果你是来创建一种引人注目的,真实的人nal brand vision, it needs to reflect your personality traits – perhaps focusing on your more positive traits while deemphasizing your inevitable negative traits.
As we got through life, weacquired a combination of skills。有些是美好生活的基本和必不可少的 - 我们的生活技能。其他人更适合特定任务，工作或行业。随着年龄的增长，您会建立可就业，可转让和专业 /与工作有关的技能的曲目。
You are more likely to want to focus on your skill strength areas when you create your personal brand vision. Sure, you can acquire skills in new areas in the future, but you would not usually focus on these until you have learned them.
Stage 2: Decide Your Niche and Target Audience
You could look at all the factors you analyzed in Stage 1 – your passions, values, traits, and skills – as supply factors when you create your personal brand. Knowing these, you could probably design a brand that emphasizes everything good about you and your areas of strength. It would highlight everything that you have to offer people.
However, you are unlikely to want to highlight everything at which you are proficient. Indeed, many things in which you excel will be of little value to your personal brand. You might be an excellent knitter, but there is probably little demand for hand-knitted garments nowadays. You might have a vast collection of English comics, and can easily distinguish a Lion from a Tiger from a Beano - but you are unlikely to be able to make money from this knowledge.
The second area to consider is demand factors. For your personal band to succeed, you need to emphasize your ability to offer something about which people care. Your personal brand is irrelevant if nobody is interested in what you have to offer.
Just as a business needs to define its audience, so does a person creating a brand. You need to ask yourself, why you are doing this. Whom are you trying to impress? There is little point in trying to be generic and impressing everybody.
Go back to your vision. If you are to meet your vision, what goals do you need to set? What steps do you need to follow to reach your goals, and whom do you need to impress to turn these goals into reality?
Ideally, you will want to focus on a niche where can demonstrate skill. However, for this to be of use, there has to be a clear target audience that cares about the subject. You want to become the go-to person in that niche – the person who people have faith to come to for advice.
Sometimes your niche may appear very general. While that will mean that there is a huge target audience, it will also suggest that you will have stiff competition. In that case, you could consider narrowing your focus, while still making sure that there is still a sizeable enough target audience to warrant your expertise.
For instance, you may have discovered that you have expertise as a novelist. Even in this internet-dominated age, many people still read books. However, there are also many novelists. Most top authors focus on one genre. Stephen King could probably write successful novels in a wide range of genres, but he found it easier to focus solely on establishing a reputation as a horror writer.
Stage 3: Determine Your Point of Difference
找到利基市场后，您需要确定如何与其他所有人争取在您所在地区的最高位置不同。假设您完全有能力做自己的工作，并且可以为目标受众提供真正的帮助，那么您的区别是什么？
在某些方面，这又回到了您之前研究的那些特征。是什么让您明显地让您？与您自己的个性作斗争并不重要。与您的特征一起工作要好得多。
例如，迈克尔·凯悦（Michael Hyatt）和马克·曼森（Mark Manson）是两个成功的博客作者。两个人都在寻找寻找方法来改善生活方向并可能发展领导能力的人。
Michael Hyattis a devout Christiana and a spiritual leader. While he does not force his religious views on his followers, he does not shy away from them either. This means that his posts tend to emphasize moral choices and follow a Christian ethos. A typical Michael Hyatt book title isLiving Forward: A Proven Plan to Stop Drifting and Get the Life You Want。
马克·曼森（Mark Manson）还提供自助，并写有关如何改善生活的文章。他遇到了一个世界更加世界。他说话坦率，直截了当。引用主页his website，“我写了关于大想法的文章，并给出了不糟糕的生活建议。有人说我是个白痴。其他人说我挽救了他们的生命。阅读并自己决定。”他在亚马逊上的最畅销头衔是不给予f*ck的微妙艺术- 您永远无法想象迈克尔·凯悦（Michael Hyatt）使用的书名。
这两个人在类似的利基市场中运作，但遵循了他们的个人特征，并开发了明显的差异。
阶段4：建立您的在线资产
几乎每个人都有强大个人品牌的每个人的一个共同特征是他或她具有一定的在线形象。
Look back at our article,有12个人通过个人品牌展示了专业知识。You will notice that everybody profiled operates professional, well-designed websites. The websites all follow a clear color scheme and are pleasing to the eye.
徽标和图形
每个站点都有一个引人注目的徽标，该徽标出现在每个页面上，并且通常在网站的Favicon中回荡。他们都决定使用一套清晰的字体，每个字体都遵循设计师挑选的调色板。
While some have chosen a simplistic, minimalist look, others have gone for a more luxurious, detailed look. Largely the appearance of each site reflects the tastes of the target audience who visit on a regular basis.
如果您要在网上浏览这些人之一，您会注意到他或她到处都有在线占地面积的一致外观。他们通常在社交页面上复制了配色方案和字体。您甚至会注意到，他们通常在每个社交网站以及博客上使用相同的个人资料图片。
建立个人品牌的很大一部分正在寻找部分。您的网站和社交网站就像您的家。您正在邀请您的目标受众进入，并且想看起来像您属于那里。
您不想让拥有个性化的徽标。它不必是复杂的，但必须代表您。您可以找到一个为您制作的设计师，可能是在这样的网站上Fiverr。您可以在众包网站上设置一个项目，例如99designs。
Source:99designs.com
Short-term you could produce a reasonable one yourself by using a template in an app like帆布。但是，您最终将想要一个专业设计的。
Website / Blog
You will want your own website. While social sites like a Facebook page have their place, ultimately they are not yours. Facebook only has to change their rules or close down, and your page is gone.
成功的在线品牌的秘诀之一就是主导Google。为此，您需要自己的网站，以您自己的名字命名。您需要定期以您的名字制作内容才能主导Google。
If you are going to meet your personal branding objectives, however, you will need to ensure that your website features the kinds of topics that will interest your target audience. Sure, a personal blog where you write about what you did today and what you ate may gain traction in Google for a search on your name. But it will not interest the type of people you are targeting.
例如,如果你的目标是成为一个费用rt on leadership, you need to ensure that your website provides valuable content about being a leader. The aforementioned Michael Hyatt has done this well. His site attracts people looking for advice and assistance on leadership. It helps connect the name, “Michael Hyatt” with the topic, “leadership.”
A recent change to Google’s algorithm does mean that it is no longer possible to dominate a topic search with your own site, however. Google prefers to select just one page from a particular web domain for each search. Therefore, you will want the search engine rankings to show a mix of the best work on your personal blog/webpage mixed in with other relevant web pages where your name appears.
来宾博客
一旦建立了自己的网站并创建了可见的任何人，您就可以考虑在其他相关博客上发布来宾。如果您在这里成功，您的来宾博客文章还将出现在搜索您的名字中 - 并希望可以搜索适当的主题关键字术语。来宾博客背后的想法是，您在利基市场中“借用”了一个受欢迎的博客的观众。
Effectively, a blog that accepts your request for a guest post is saying to you, “if you can write a post my audience will love, I’ll let you put a small advertisement at the bottom of the post.” Your “ad” will actually be a link in your guest post author bio to a relevant page on your own website.
但是，在寻找客人博客机会时，您确实需要保持战略意义。对于一个博客而言，写作并不吸引与您自己的目标受众相同。您应该只考虑在正确的博客上为您的受众提供访客博客。
There are three main requirements for a good site for guest blogging:
- The site is popular and attracts a large enough audience to warrant your time. The easiest way to know this is by whether the posts on the site generally receive many comments and/or social media engagements.
- 该博客接受来宾帖子。仅使用单个作家或员工中的某人的网站上没有意义的投球
- 该博客对其作者表示赞赏，并允许作者简历中的链接。如果没人知道您写这篇文章，您将一无所获。
Social Media
主导您名称的搜索列表的另一个组成部分是操作社交媒体帐户。做得很好，比各地覆盖基地更重要。因此，花时间研究目标受众。他们花时间在哪些社交媒体网站上？
即使您打算与利基市场中的其他影响者合作，您也要拥有社交媒体的存在至关重要。最终，您希望人们将您视为利基市场中的首选人，这时您将成为自己的影响者。
Stage 5: Create Your Blog and Content Strategy
建立积极个人品牌的最简单方法涉及定期博客和保持积极的社交媒体形象的混合。当Google Analytics（分析）可以使阅读令人沮丧时，在您的博客初期很容易灰心。但是，在线成功确实归结为两个步骤：
- 创建高质量的内容
- 尽可能积极地宣传您的内容
如果您始终如一地重复这两个步骤，则将与个人品牌一起建立在线声誉。
内容的类型将取决于您的利基市场。我们在影响者营销中心发现，长材内容在我们的金博宝188备用网址行业中最有效。我们的大多数人12个令人难以置信的个人品牌示例文章报告相同。奥普拉·温弗瑞（Oprah Winfrey）是一个例外，但这可能是因为她在离线环境中取名。
There is on other exception on this list, who made his name with short-form content. That is Seth Godin. He established himself as themaster of short blog posts。Indeed, his target audience would be stunned if Seth was to write the 2000-word plus pieces, favored by the likes of Neil Patel or Jon Morrow. His readers would probably skim read such a post, rather than taking in any nuances.
每个观众都不同，至关重要的是，您必须尝试各种类型的内容来匹配观众的口味。其中包括非编写内容，例如播客，视频和幻灯片共享演示文稿。
Stage 6: Create Your Social Media Strategy
如果您要生产成功的个人品牌，则需要在听众闲逛的每个社交渠道中传播一致的信息。
While each channel does have its own rules and practices, you will still want to keep your presence on each as similar as possible.
Every social account that your target audience may find needs to look professional. Of course, the definition of “professional” does depend on your target audience and the persona you deliberately portray. Mark Manson’s social pages are, as you would expect, far less formal than Michael Hyatt’s are. However, you need to ensure that you never post anything that would appear inappropriate to your target audience.
Use that same professional profile photo on every social channel (and preferably on your website as well). If you really feel the need to have a Facebook or Instagram profile just for friends and family, set up one in a name that is different from the one you use in your public persona – and only accept friend requests from people you genuinely know in real life.
You will want to keep that consistency going, with the imagery you use on your social sites. Use the same color scheme on each of your social sites, along with the same types of images. You want to speak in the same “voice” on each of your social sites, using the same tone and forms of language.
尽管您的每个社交网站都应遵循相同的基调，但这并不意味着您应该向每个站点发布相同的内容。每个社交网络之间存在明显的差异，您应该专注于他们的优势。
例如，仅仅因为您在Twitter上有280个字符的限制，并不意味着您应该将自己限制在Facebook或LinkedIn帖子上的相同数量的字符。
正如我们所看到的使用Instagram主题标签来发展追随者的最终指南, hashtags are vital for Instagram success. Indeed, you can use up to 30 hashtags there. But in reality, you should probably limit yourself to no more than nine.
If you were to try nine hashtags on other platforms, you would have problems, however. The ideal tweet includes one or two hashtags. It is debatable whether hashtags have any value on Facebook at all.
因此，您应该为每个社交帐户自定义帖子。您的帖子应该相似 - 共享相同类型的内容并使用相同的音调 - 但适应每个网络的优势。
It is important to remember that users of social networks expect you to be social. You should share a variety of posts, both of yours and those of other people. Let your personality flow through at times. Whatever you do, do not just use your account for sales. That is the kiss of death on social networks.
CoSchedule has combined 14 studies to determine the最佳分享时间表跨越每个领先的社交网络。
Stage 7: Outreach and Make Your Name Known
您的网站和博客应该是您在线形象的枢纽。您的社交媒体网站有助于建立您的名字，并且可以很好地将流量引向您的网站。但是，如果您想成为家喻户晓的名字，则需要做更多的事情。您需要进行外展活动。
Outreach involves providing value to influencers in your niche – the people who already have established audiences who you hope to ‘borrow”.
您应该考虑在线和离线进行宣传。
不要忘记良好的老式网络的价值。除了您的网站和社交页面之类的在线资产外，您仍然希望有一堆名片准备与您遇到的相关人员分享。这些应该遵循与所有其他资产相同的品牌。颜色，字体和图像应与您在线使用的颜色一致。
参加当地活动，并与您的利基市场中的领导者聊天。将您的名片分发给您认为有价值的联系的任何人。
非常值得完善电梯球场。您的电梯音高应该是您可以向人们发表的简短，有说服力的演讲。它应该引人入胜且令人兴奋。您不想让人感到无聊，因此您的电梯音高只能花时间乘坐电梯（20至30秒）。
You can use your elevator pitch whenever you meet anybody new who you feel could widen the spread of your personal brand.
Consider becoming a member of your local Chamber of Commerce or equivalent. Attend their meetings and events and talk to relevant people. Keep your eye out for relevant conferences related to your niche. They provide an excellent opportunity to meet people and engage them in conversation.
We have already discussed the benefits of having a coordinated social media strategy. You can use social media for outreach, too. Both Facebook and LinkedIn provide niche-based groups that may be of interest to you. Indeed, if you are particularly confident you could start your own groups on either of these platforms.
Just remember, though, these groups are for the benefit of all members. People quickly grow sick of anyone who merely wants to sell his products or talk solely about himself. You have to provide value to the group’s members. If you do that often enough, nobody will begrudge you the occasional personal promotion.
您可以扩大名称的范围的另一种方式是订阅HARO- 帮助记者出去。Haro每天三次向您发送记者的请求，以获取有关特定主题的信息或报价。努力回答与您的利基市场有关的问题。您很可能会发现记者在他或她的新闻文章中引用您的话，甚至可以链接到您的博客。
Another successful way to spread your name is to searchQuora有关与您的主题区域有关的问题。如果您觉得可以提供帮助，请写一篇信息丰富的文章。如果您希望人们注意到，它将需要具有高标准和乐于助人的帮助，因此不要使其看起来像广告。如果您有一篇有关Quora问题的人感兴趣的帖子，则可以在答案中链接到您的博客。
Stage 8: Find Yourself Mentors
请记住，您不必单独完成此过程。所有成功的人都有其他人帮助他们。在真空中测试您的想法要比其他人的想法要容易得多。
A “personal brand” may suggest that it is all about you. No. To be successful, you will need to take any help you can get.
当你变得更好,你将开始增加access to successful players in your field. Many of these people will be happy to help and guide you.
Find mentors, to help you. Most successful people do. A mentor acts as a confidant who gives you direction and options. Of course, ultimately, you make your own choices. Your mentor is not here to tell you what to do. He or she is there to give you guidance as you make your decision, however.
结论 - 创建您的个人品牌
Personal branding can take considerable time and energy. You are not going to be able to do it quickly – it could take a significant time for you to become the “go to” person in your niche.
But people do succeed in building a recognized personal brand. And the ROI on that investment can be incredibly high.
最终，秘密是成为自己。您不能成为其他任何人，因为他们已经被采取了。
This means that your personal brand needs to be very authentic and true to the real you. You cannot manufacture a persona and expect people to recognize you as the go-to person. If you try, it will not be long before people realize that you are as fictional as Harry Potter is, without his boyish charm or the ability to perform magic.
You can take inspiration from others, take on board your mentors’ ideas, and take note of your followers’ problems. Ultimately, you have to be you. You have to embrace your differences, and build the personal brand that matches your personality.
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