缓冲

At its heart, Buffer offers a straightforward service. You attach your social media accounts, then schedule content to post to each account. Whenever you find an item you want to share you add it to your “buffer,” and the software publishes it on your behalf at an agreed time. However, if you choose to add on Buffer Publish and/or Buffer Analyze, then Buffer offers a more extensive list of features.

There are three Buffer apps: Buffer Publish, Buffer Reply, and Buffer Analyze.

主要应用程序是缓冲Publish，您在哪里创建和安排帖子。当人们简单地指“缓冲区”时，它们通常是指缓冲区发布。

缓冲Reply是他们的参与工具，它使团队能够在一个简单的收件箱中响应社交对话。

缓冲区分析is still in development but will be available to Publish customers who are subscribed to the Pro or Business Plan.

缓冲’s approach makes sharing content extremely easy. Once you’ve hooked up your social accounts, you can easily create a new post within the app. It lets you select the social accounts you want to use, automatically disallowing impossible combinations (for example, Twitter doesn’t allow you to make an identical tweet to more than one account.

The higher plans also make it extremely easy to add content from other sources, such as your favorite blog.

缓冲is one of the more user-friendly social media management programs, with every action intuitive. As with all these apps, connecting your Instagram account can be slightly convoluted (thanks to Instagram’s restrictions) but Buffer makes this easier than most of the competition.

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摘要：快速跳跃菜单

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Pricing

缓冲Publish

作为SASS平台，每月出售对缓冲区的访问。Buffer为缓冲区发布提供了三个付费计划以及免费计划。所有付费计划都可以按月或每年支付。他们为付费计划提供17％的年度付款折扣。

• 免费，$ 0/mo。- 最多3个社交渠道，1个用户，每个频道的10个预定帖子
• 必需品，$ 5/mo。-无限，$ 5/mo。每个通道, 1 user, 2000 scheduled posts per channel
• Team, $10/mo.-无限，$ 10/mo。每个通道, Unlimited users, 2,000 scheduled posts per channel
• 代理商，$ 100/mo。用于10个频道。-无限制，前10个频道每年$ 1200。每个频道$ 60/年的其他渠道, Unlimited users, 2,000 scheduled posts per channel

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缓冲区分析

The features available within Analyze are the same across all plans; the only difference is the number of social accounts connected.

• 各种费率，从10个社会帐户，$ 50/mo。至200个社会帐户，$ 800/mo。（在缓冲区发布成本之上）

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细节

出于本评论的目的，我只能访问主缓冲区发布产品。尽管我尚未测试缓冲液答复，但我认为它以与竞争产品（例如Sprout Social或Agora Pulse）相似的方式运行。

设置缓冲帐户后，您将需要设置并授权使用社交帐户的第一件事。这是一个相对简单的过程，尽管如果您想将带有一个以上Twitter帐户的缓冲区使用，则需要依次登录每个Twitter帐户。

您可以连接Facebook页面和组，Instagram（个人和业务配置文件），Twitter配置文件，LinkedIn个人资料和页面以及Pinterest董事会（仅在更高的计划中）。

If you want to schedule to your Instagram account in a similar way you do to your other profiles, you need to have an Instagram Business Profile. If you only have an Instagram Personal Profile, the best Buffer can do is to remind you to make the post yourself. These are rules set by Instagram, not Buffer.

如果你开始使用缓冲区的免费试用plan, you will notice that the main dashboard has a decidedly spartan look, with only three menu items – Queue, Analytics, and Settings along the top, and the social accounts you have attached on the left-hand side.

如果您以前在使用付费计划时添加的三个社交帐户，则可能会看到锁定的社交帐户。

您在免费计划中的选择有限，但是您仍然可以创建（和安排）多达十篇文章。尽管您有一个分析选项卡，但它要做的就是列出您上周发表的帖子。免费计划并没有真正让您有机会看到Buffer的工作中的队列，但它确实可以安排一些帖子。

但是，一旦您选择付费计划，缓冲区的功能会显着提高。

您可以对社交帐户进行分组。我发现这意味着我可以将相关的帐户放在一起。对于拥有多个客户的大型代理商，希望将客户的社交帐户分开，这将是特别有用的。

The four Business plans allow you to add other team members, so you can collaborate and delegate the operation of specific social accounts to others in your team. To invite potential team members, select the Team Members option under the Admin menu.

That will bring up a list of your existing team members, and a blue “Invite a New Team Member” button. Select that button, and you then come up with a screen where you enter relevant details for your new team members. Buffer automatically sends out an invitation to your new team members.

缓冲区足够灵活，因此您可以选择不同的日子和时间，甚至可以简单地选择在每个工作日的特定时间发布。

在创建发布时间表时，付费计划为您提供了很大的灵活性（这对于缓冲区的工作至关重要）。您将需要为每个社交帐户设置出版时间表。这意味着您无需考虑创建帖子时的帖子日期和时间 - 缓冲区将自动将新帖子放置在队列中的正确位置。

例如，您可能会选择在设定的时间每天发布到一个特定的社交资料。

Once you add your new posting schedule you can refine the times further:

您可以选择任何发布时间来编辑或删除它。这些很容易使用。

所有这些叶子都是创建（或查找）您可以与关注者共享的内容，然后再次缓冲器使它变得非常容易。您可以通过几种方式来罗运。首先，您可以从头开始创建帖子。

您在每个帖子中添加的确切详细信息会因每个社交网络而异，但是您可以添加任何相关的文本，图像，视频和链接。缓冲区跟踪您使用的字符数量，并警告您，如果您超出了任何限制或打破任何网络规则。撰写帖子后，您可以安排一段时间（包括立即发布）或将其添加到队列（缓冲区）中。您可以将同一帖子共享到不同的网络，如果需要，每个网络都会更改每个文本。Facebook的规则之一是您需要自己输入随附的文本，因此缓冲区无法自动为您执行此操作。

缓冲区区分队列帖子和固定帖子。每当您选择添加到队列或下一个共享时，Buffer都会将您的内容添加到所选配置文件的队列中，可以根据您设置的调度规则进行交付。但是，如果选择时间表帖子，则可以创建一个固定的帖子，在您设置的确切时间将提供缓冲区。

然而,你会经常想cre共享内容ated by other people. There are several ways you can do this. One very useful method is using Buffer’s browser extension. If you are on a blog post or some other piece of content you want to share, you can click on the browser extension in your toolbar to collect the page for you to share.

I found this particularly useful if you want to schedule a retweet (to which you can optionally add a comment). It adds an additional Add to Buffer button beneath your tweets. When you click on the button, it places the tweet in your queue. Twitter won’t let you share a tweet on more than one Twitter account, however.

缓冲doesn't have a column of feeds, but it still much easier to use缓冲区与hootsuite相比in order to retweet (or many other social media management programs for that matter).

You can also import your favorite RSS feeds and add interesting and relevant posts from these to your queue for each network. Simply enter the appropriate RSS feed, and Buffer will do its best to find suitable posts for you to share.

创建自己的帖子，与缓冲区浏览器附加组件一起添加内容以及从适当的RSS提要上传的帖子的组合应为您的社交帐户提供大量材料。您只需将东西添加到队列中，然后等待缓冲区在预定的时间交付您的帖子即可。我发现一切都很好，而且该过程非常友好。

If you have a paid plan, you have access to Analytics relating to your posts and social accounts. Buffer Publish provides engagement stats for all your posts. Those with a Business plan can also access Overview, Analysis, and Influencer Reports.

帖子报告显示了您在选定的时间范围内安排的所有帖子以及每种帖子中每种类型的参与度的数量。尽管这并不能让您整体了解自己的社交表现，但它确实可以帮助您找到最好的帖子。还有一个方便的按钮，可让您将成功的帖子返回到队列以备将来使用。

如果您有一个业务计划之一，则可以访问更多有用的分析，并显示您的帐户的整体表现。

尽管我尚未对此进行测试，但新的独立产品Buffer Analyze中包含了更详细的分析。

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结论

On the surface, Buffer appears to offer fewer features than some opposition social media management programs. However, in many ways, this is deceiving. Buffer has separated out several of the more specialist features – social engagement and in-depth analytics – into separate apps. This means that its core offering, Buffer Publish, concentrates solely on managing an organization's social media accounts. It does this well, with an extremely easy to use interface.

但是，缓冲区没有提供任何形式的社交聆听。

它是要设置的最直接的应用程序之一。一些竞争显然很难说服社交网络允许其自动化，但是缓冲区似乎没有任何问题。

The Buffer queues mean that you can create batches of posts whenever you have the time. You can set up an approval system if you need somebody to approve posts before they are delivered. If you let a queue run out of content Buffer sends you an email reminding you that you need new content. It’s also useful being able to re-Buffer your successful content – effectively creating a supply of evergreen content.

我确实想像您在hootsuite中直接访问Twitter列表，但是由于缓冲区浏览器附加组件，因此有解决方法。

总体而言，缓冲区的功能及其易用性给我留下了深刻的印象。