Semrush

First things first: SEMrush is not actually a social media marketing tool. Not specifically, anyway. It’s billed as an “All-in-One” Digital Marketing tool, and a quick glance at the list of features bears this out. That said, social media marketing is a big part of what SEMrush does—and also a decent part of what we do here on this website. And so here we all are, talking about SEMrush and its social media marketing capabilities.

当该公司成立于2008年时，其创始人将其描述为“在线可见性管理内容营销平台” - 12年后，它仍然如此。但是随着数字营销的发展，Semrush保持了迅速的发展。在“在线可见性”中用于专门指的是SEO和搜索引擎排名，它现在涵盖了社交媒体景观中进行的一系列计划。培养品牌“个性”，发展有影响力的人合作伙伴关系和采购用户生成的内容只是公司在社交领域中玩耍的几种方式，而Semrush则旨在除了其既定产品之外达到所有这些观点。

平台上可用的各种各样的工具意味着品牌有机会在多个渠道上管理和发展其在线定位。然后，最大的问题就变成了所有这些工具是否是可用的工具。在互联网营销世界的所有这些不同角落中涉足都有可能稀释每种产品。如果这是一个全面的主张，那么很容易就这样。Semrush取而代之的是慢慢地爬行成为一套完整的工具，从而逐步添加功能，最新的补充是这里涵盖的内容：他们的社交媒体营销工具包。继续阅读以了解它如何与竞争对手抗衡。

---

Pricing

With more than 40 different tools to manage your brand’s online presence, it would be a big waste of space to copy them all here and specify which level of service gets you the features that you want. Your best bet to getting a full understanding of what each plan entails is to have a look at the SEMrush’s计划比较页面但是，要快速了解该软件的价格，这将有助于高级查看每个计划。

• Pro, $99.95/mo —The smallest of plans is geared towards solo to small operations. Think freelancers, startups, and anyone else operating on a razor thin budget. At this level you get access to every tool included with their SEO, PPC, and Social Media toolkits. The only limits being on things like how many results you can include in a report, the number of users, or how many reports you get to run. It includes one user, and you can add on more for$ 70/mo。
  

• 宗师，$ 199.95/mo -大师包括所有专业功能,更大lowances of each per month, along with: their Content Marketing toolkit, branded reports, and historical data. This plan is geared toward the SMB market. Guru includes one user, and you can add up to two more for$140/mo each.
  

• 业务，$ 399.95/mo -For the bigger brands out there, the Business plan contains all of the above, plus fully customisable and branded reports, API access for in-house integrations, and Google Data Studio Integration. Oddly, this plan—designed for larger teams—also only includes access for one user, which is—to put it mildly—questionable. If you want, you can add up to another nine users for每个用户$ 140/mo。
  

• 竞争情报插件,$ 200 / mo /用户—该竞争性研究工具可以添加到上述任何计划中。
  

对于任何这些计划，年度预付款都会使您获得16％的折扣。

---

使用方便

关于Semrush及其多合一方法的好消息是，用户不会留下想要的功能（大多数是，但稍后会更多）。坏消息是，首次登录时，您有一系列令人眼花the乱的选择，即从哪里开始，并且几乎没有关于在哪里或如何进行的指导。如果您在仪表板页面上向下滚动，则可以在较轻的灰色背景上找到 - 预订在线演示的链接。If you don’t want to contact the company and subject yourself to the inevitable torrent of sales emails after, there is also a 12-minute Overview video which you’re shown after you’ve confirmed your email address during the signup process.The overall point here being: getting started with SEMrush feels a little overwhelming and the guidance needs to be more, well, guided.

Because this review focuses mostly on the social media marketing aspect of the platform, it wasn’t terribly difficult to get grounded with those features. Also, nested within the SM toolkit is a notable link to an online course on how to use it, so the more exploratory among you will be rewarded with access to some training. As it’s still a relatively new offering from SEMrush, there isn’t a lot there to get lost in, an observation that’s not meant as a knock against the platform. It’s better to offer a few well-made tools than a whole mess of useless ones—and that’s just what they’ve done. Everything is very well designed. Most sophisticated users who already know what they want out of the platform will have little trouble in figuring out what they need to do.

---

特点

主要和最重要的工具是社交媒体海报，其功能性比其名称所暗示的要多得多。您期望有一些工具，例如在特定日期和时间上发布的日历，以及在您指定的一天中自动张贴您的队列。创建帖子时，您还可以通过bit.ly缩短任何链接，并添加自定义UTM来进行链接跟踪。还有一些意外的功能，例如能够直接在邮政创建工具中编辑照片的功能。甚至在此惊喜功能中，还有更多惊喜：除了基本编辑任务（例如裁剪和调整对比度/亮度/等）之外，Semrush还包括60个预定义的过滤器和20个覆盖层以进行照明效果。他们非常认真地对待这个多合一的东西。

Semrush包含的分析工具令人印象深刻。不仅仅是基本覆盖范围/喜欢/评论/共享指标，其他平台将其视为唯一重要的事情。188滚球地址而且，与其仅在所有渠道上提供一揽子数据阵列，还可以根据平台和每种数据提供的数据类型提供更改的信息。from an obvious action like responding to a CTA to the less obvious trackable data point showing how many people viewed your profile after seeing a post.LinkedIn analytics give you background on your audience’s professional demographics, like the size of the companies they work for and what their job function is.

After a post is made, it leaves your calendar and queue but it’s not as if it disappears from SEMrush. Your accounts stay in sync with each profile, and you can manage each post from there, seeing how each post performed and—if they did well—boosting them into a paid campaign. Which brings us to the next feature SEMrush offers: Social Media Ads. Many platforms offering a way to boost content this way tend to allow you to push the post over to Facebook’s Ad Manager, where you can then select your target audience and monitor performance. This is not the case with SEMrush: you can do all this from within the platform and get analytics that stretch beyond simple performance reporting. SEMrush goes a step further and analyses why poorly performing campaign might have tanked, and then gives recommended actions to improve. Because it’s all within the same platform, it’s no big leap to re-deploy ads following the suggestions you’ve been provided.

最后，Semrush还提供了一种跟踪工具来监视竞争对手的社交媒体活动。请注意，这与可选的竞争智能附加组件不同，该智能附加件可对您的竞争对手进行更全面的看法。这仅专注于社交媒体，但仍然是一个有价值的工具。设置此功能非常容易：您指定竞争对手的社交渠道，可以报告的日期范围（最多60天），然后坐下来检查您获得的报告。您会看到他们的顶级帖子的细分，追随者计数和参与度的变化，甚至会绘制出您如何与他们堆叠在一起。

With the level of thought and depth that each of these tools offers, it brings up the topic of SEMrush’s one deficiency: the lack of a unified messaging system for social accounts. This is one of the most valuable features a social media management tool can have, providing a centralised way to view and respond to any comments and DMs your accounts receive. It’s fair to point out that this is a management feature, and SEMrush only makes a claim to assist in marketing. But then it would be fair for me to point out that engaging with fans is a key part of marketing (these are not your friends, they’re current or potential customers) and, besides, SEMrush didn’t need to reinvent the wheel with this feature. They’ve already got the API access into these different social channels.

---

集成

For its social media toolkit, SEMrush integrates remarkably seamlessly with the channels it supports (which is, to be clear, all of them). The Facebook Ads Manager integration goes above and beyond, while the bit.ly integration is a basic feature you’d expect from any platform. Beyond that the Social Toolkit doesn’t offer many integrations, but there’s a reason for that: most of the tools you’d want to integrate with already exist within SEMrush’s extensive list of features.

上面的定价部分列出了平台中包含的大多数其他功能，其中有大量集成。鉴于SEO和在线可见性是这里的面包和黄油，因此与Google产品的一体化大部分不足为奇。以任何特定的顺序，这些都是：

• 谷歌分析
• Google广告
• Google搜索控制台
• 好我的生意
• Google Disavow Tool (which we want no part of)
• Gmail
• 谷歌文档
• Google Data Studio
• Google Sheets
• Google Search (which you may have heard of)
• Google Calendar

此外，Semrush与这些其他非Google工具集成在一起：

• WordPress, which shows you how good or bad your SEO is for a given page
• trello，因此您可以将平台上的任务发送到Trello板以进行更好的任务管理
• Majestic, to add more backlinks to a SEMrush backlink audit

---

Conclusion

凭借其悠久的历史和深厚的工具集来管理您的品牌在线业务，Semrush Dove进入社交媒体营销世界并不令人惊讶。尽管有一个标准但非常重要的SMM功能，但他们选择不包括一个集中的评论和消息收件箱，但该平台的开发人员却弥补了使用所包含的工具来弥补这一遗漏。这里的功能经过专业考虑，实施，易于使用，并且非常有用。在某些情况下，如上所述，他们比竞争对手更深入 - 竞争者一直处于社交媒体营销的最前沿。

Given SEMrush’s track record of adding and refining their features, it’s not a long shot to predict that the inbox feature will be available in the future (take that as a challenge, SEMrush!). Then factor in all the other tools that you get with the social media toolkit, and the decision to at least try this platform out becomes a pretty easy one to make.