YouTube的12种最佳类型，可以成功发展YouTube频道

YouTube has become a content phenomenon. Back in 2005 when the first YouTube videoMe At The Zoowas uploaded, nobody would have imagined just how important this video sharing medium was going to be. Google clearly saw the potential of YouTube, however, and only 18 months after YouTube’s co-founder shared his zoo visit with the world, Google announced it was paying $1.65 billion for the service.

Since then the power and influence of YouTube have grown at breath-taking speed. It can even claim to be the world’s second largest search engine - after Google itself. Some of itsstatisticsare quite staggering:

1. 使用YouTube的人数-2,600,000,000
2. Hours of video uploaded to YouTube every minute - 500 hours
3. 每天在YouTube上观看的视频数量-4,950,000,000
4. Average number of mobile YouTube videos per day - 1,000,000,000

Google委托survey in 2016to understand what the latest viewing trends on YouTube were. Some highlights of the survey were:

1. 6 out of 10 people prefer online video platforms to live TV
2. In an average month, 8 out of 10 18-49-yer-olds watch YouTube
3. On mobile alone, YouTube reaches more 18-49-year-olds than any broadcast or cable tv network

2017年，Google将注意力转移到了在电视机上观看YouTube的人们。这项研究的重点包括：

1. 人们在电视上观看YouTube的时间在一年中翻了一番
2. YouTube的3个观众中有2个说他们在电视屏幕上观看YouTube
3. Just like tv content, watching YouTube on tv screens peaks around prime time
4. 周末在电视峰上观看YouTube的时间

So, with so much time spent watching YouTube, on a wide variety of devices, what types of content are people watching? It turns out that people watch a wide variety of things actually, which is probably reflective of the fact that YouTube viewers now span the whole spectrum of ages and types of people.

Of course, to many people, YouTube has one purpose only – it’s an easy way to watch music videos. And music videos can’t be ignored - there are so many of them! According to theWikipedia List of Most Viewed YouTube Videos，由Charlie Puth的Wiz Khalifa撰写的“再次见到您”的“再次令人难以置信的观看次数，并且最近超过了YouTube的长期之王，“ Gangnam Style”成为领导者。在此顶部列表中的80个视频中。

But there is much more to YouTube than simply music videos. From an influencer marketing point of view, official music videos offer little opportunity for influencer promotion. There are many other types of videos giving better opportunities for marketers, however.

有关视频标题创意，请尝试我们的YouTube视频标题生成器，该发电机现在在Beta中，请单击下面：

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YouTube的12种最佳类型可以成功发展YouTube频道：

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1.有趣的动物

It is impossible to avoid seeing funny animals on the internet - Facebook feeds, in particular, seem at times to be full of the critters. People just love seeing cute animals, particularly when they are doing something out of the ordinary - videos of cats sleeping aren't the rage this year!

YouTube还拥有相当多的有趣的动物频道，有些描绘了真实动物的视频，众人瞩目，其他动物（例如Simons Cat）是动画的。

There are also, of course, numerous serious animal channels, including National Geographic videos featuring the renowned David Attenborough.

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2. Video Game Walkthroughs

我们可能已经故意将无处不在的音乐视频排除在此综述中，但是我们不能排除此类别的视频，尽管这是第一名的影响者Pewdiepie统治着Roost。

Young males (the most common type of gamer) were the first type of people to embrace YouTube, so it should be no surprise that there are thousands of channels related to video gaming. Minecraft alone is popular enough to have awebsite devoted to listing over 1,000 top Minecraft YouTube channels.

一种常见的游戏视频是一场演练，有人在其中玩游戏，随着他们在游戏中的发展时发表评论。Minecraft受欢迎的原因之一（尽管具有旧的图形）是该游戏很容易进行改装，并且电影制片人在视频中使用此功能，在那里他们经常以改装角色播放。

There can be huge engagement between gaming video makers and their supporters and there can even be live play sessions.

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3.How To Guides and Tutorials

There are three types of learning style: visual (by seeing), auditory (by hearing) and kinesthetic (by doing). Everybody learns using a combination of these styles, but most people find one of the methods easier than the others. Good teachers try to use a mixture of all three methods in their classrooms.

While it will always be hard to teach kinesthetically in a video, it is the perfect medium for those who love both visual and auditory learning experiences. A well-structured video, that encourages you to work alongside the presentation, can even be useful to the more kinesthetically-inclined.

There are so many How To videos on YouTube, that you are likely to find something to help you do virtually anything you can think of.

这些视频具有优势，因为它们几乎是永恒的 - 视频日期的唯一原因是活动本身会改变或过时。

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4.产品评论

There is a clear trend, nowadays, for people to turn to the internet when they are considering making a purchase. They want to discover what other people think about products that interest them.

YouTube is no different from other social media channel in this sense. People flock to the channels of those they trust to see what they think about various products they have reviewed.

Polls have regularly shown that consumers are more likely to make a purchase if they see a positive review online.

It obviously depends on the product, but YouTube is the perfect medium for many products. People find it so much easier to relate to a review if they can physically see the product being used, whether it is makeup being applied, a car being test driven, or the latest kitchen gadget being put to use.

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5. Celebrity Gossip Videos

人们对名人八卦感兴趣的人并不是什么新鲜事物 - 报纸小报在这方面蓬勃发展，实际上，整个有线电视频道都集中在这个话题上。

因此，人们来YouTube以保持最新的名人八卦修复的状态，这不足为奇。当然，这些视频中的许多视频似乎仍然直接来自小报，而且您当然无法相信这些视频中看到和听到的一切。

最著名的名人八卦YouTube频道可能是TMZ名人新闻网站的分支。

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6. vlogs

一个博客，实际上是博客的简短，但大多数人已经忘记了，如今，是作为一个基于网络的日志，该日志是一个人每天所做的事情 - 一种基于互联网的日记形式。当然，从那时起，博客就已经多样化，但是您仍然会发现聪明而微风的人快乐地写了关于他们的每日早餐以及他们在前一天设法实现的目标。

Vlogs are video blogs, and the idea is, to some extent, the same as what the original blog was. They are effectively a video equivalent of your old diary.

Of course, being on YouTube they are somewhat more public than a diary hidden under the bed, so the content is usually more engaging.

像日记一样，视频博客使用无脚本对话框，通常会以真实的方式看待视频制造商的脑海。他们经常专注于一个特定的主题。

Vlogs are often the YouTube equivalent of reality television. You get a chance to see into the life (or at least as much as they are prepared to share) of the vlogger. Just as reality television can generate some scarily high viewing numbers, quite a few vlogs channels have a considerable number of followers.

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7. Comedy / Sketch Videos

Quite a few people make comedy and sketch videos to keep their audiences amused. Of course, sense of humor is quite personal, but there are so many comedy videos online that you are sure to find somebody who matches your style.

These comedy videos are among some of the most shared, often finding their way onto Facebook and other social media. This is one of the most likely types to go viral.

Some of the YouTube comedy channels generate audiences greater than many network comedy television shows.

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8.购物！ / hauls

Many women, in particular, enjoy watching people going on shopping sprees for things they can only imagine themselves buying. You may not be able to go to high-end shoe shopping yourself and buy a dozen pairs of brand-name shoes, but you may enjoy watching somebody else do that.

Shopping spree videos, more traditionally known as haul videos, focus on people out shopping for particular products. The most common of these types of videos tend to be in the beauty, fashion and lifestyle channels.

These videos give a clear opportunity for brands wanting to engage in influencer marketing, as long as the products being purchased match the types of products that the channel viewers love and yearn for.

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9.Unboxing Videos

拆箱视频是21世纪的现象。令人惊讶的是，有很多人喜欢看别人从一个盒子里拿出新产品！

These are extensions of both shopping spree/haul videos and product review videos - in reality, they fit somewhere in between the process of purchasing a product and the act of using and reviewing the product.

In some ways the love for these videos can be paralleled by a child’s love of Christmas morning - half the fun is unwrapping the presents and seeing what is inside. It is the same for unboxing videos, as the viewer is given the opportunity to join in with the anticipation of seeing for the first time the contents of the package.

As with both haul videos and reviews, unboxing videos can have a huge impact on consumer buying decisions and can be very lucrative for brands. This is another area with huge potential for influencer marketing.

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10. Educational Videos

我们从如何分离出教育视频’s here, although How To guides obviously educate as well. The two categories are big enough to stand apart.

There are a few large channels, like the TED and National Geographic ones, that belong to large official organizations and share these organizations’ material. Indeed, there are many other businesses, large and small, that share educational videos on their sites.

第二种教育视频频道着重于为幼儿和学校学生提供教育视频。

They try to provide thought-provoking and interesting videos for their young target audiences.

这是另一个类别可以被认为是evergreen, in that many of these videos get new audiences year after year, and often receive repeat visits. They only “die” if their educational value goes out-of-date.

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11. Parodies

尽管一种专业的喜剧视频类型，但模仿很受欢迎，可以算作单独的YouTube视频类型。

There are quite a few parody video channels - some more successful and talented than others. Some of the best make parodies of music videos, often making quite a professional looking job.

在某些方面，这些是最难制作的视频类型 - 成功编写的和表演的模仿和无法与观众联系的成功之间可能存在如此优秀的界限。

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12. Pranks

十年前，约翰尼·诺克斯维尔（Johnny Knoxville）与Jackass起了名字，这在许多方面都是所有YouTube恶作剧视频的先驱。它们当然是最共享的视频之一，不仅在YouTube上，而且在Facebook和其他社交媒体平台上。188滚球地址

这些视频对朋友，家人和不知情的公众成员进行了实用的笑话。虽然它可能并不总是为参与者制作的最舒适的视频类型，但这些视频绝对是使社交媒体明星的一种方式。

There are quite a few series of videos where people play pranks on each other, only for that person to gain their revenge in the next video. There are even series of prank videos featuring husbands and wives.

Some of these pranks can be quite controversial, so any brand wanting to be connected to a prank channel, had better ensure that their company values, and those of the pranksters, make a good match.