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The past three years saw hundreds of workplaces transition from onsite to remote. This transition has significantly affected the way businesses engage with employees. Moreover, it has made workplace communication a top priority among business leaders. A2022 survey by Project.co表明过去12个月中，有74％的企业已经开始使用新的沟通和组织工具。
Workplace communication increases employee productivity, motivation, and satisfaction. Well-connected teams are more productive and21％的盈利比连接不良的组织。
On the other hand, lacking an effective communication strategy runs the risk of employee disengagement. This could result in lower work morale and a higher turnover rate. Moreover, the cost of poor internal communication is a steep price to pay. A Gallup report found that low workplace engagement alone is a$7.8 trillion打击全球经济。
As a result, choosing a business communication tool can be difficult. There is a great variety of communication software out there. The challenge here is finding one that fits your organization. A comprehensive overview of the best workplace communication platforms is provided in this article.
9公司沟通工具以促进员工的参与度：
什么是公司沟通工具？
公司通信工具是一种软件或应用程序，可在公司及其利益相关者（即员工和客户）之间进行交互。该平台允许员工协作，共享文件，启动和管理项目并提供反馈。同时，它为客户自动化更新和消息传递。公司交流工具有两种类型。
Internal communication tools
Internal communication tools cover interactions within the organization. They help business leaders manage their relationships with stakeholders, which include the organization’s employees, contractors, and freelancers.
Some of the most common interactions for these stakeholders are all-hands meetings, company memos, and organizational updates. As such, the main channels for internal communication are video conferencing platforms, project management or intranet software, collaboration tools, and team chat or email and messaging apps.
外部通信工具
On the other hand, platforms for external communication are for stakeholders outside the organization, such as customers, partners, and subscribers. These stakeholders usually interact with businesses for information and inquiry, as well as browse and explore products and services.
As such, the usual communication channels are customer relationship management (CRM) platforms, media, and press relations software, email marketing tools, and live chat or help desk software.
The Importance of Corporate Communication Tools?
They improve productivity and collaboration among employees
专家市场的调查显示，改进的通信技术和技能可以通过30%. Communication software not only drives collaboration but also promotes innovation. Most collaboration platforms, for example, allow stakeholders to brainstorm ideas and offer comments and feedback. They also allow employees to work on documents synchronously, lessening response waiting time.
他们提高员工的敬业度和士气
A2022 Buffer report引用孤独感是偏远工人面临的挑战之一。这可能导致工作场所的脱离接触，这可能会对员工的士气产生负面影响。在几分钟之内，员工通过内部沟通工具进行通知和联系。视频会议平台还具有吸引远程工人的功能，188滚球地址例如协作白板，过滤器和聊天框。
They establish a culture of communication
在传统的工作场所中，团队在泡沫中工作，很少与其他部门互动。另一方面，公司沟通工具鼓励整个组织的合作。这使内部利益相关者在同一页面上，打破了团队孤岛。员工还可以与外部利益相关者有效沟通，因为他们可以彼此公开互动。他们增加了员工和客户保留率。
连接良好的组织的员工是4.5次更有可能留在公司。那是因为有效的沟通使员工感到受到欢迎和支持。同样，外部沟通工具使利益相关者更容易访问组织。这最终使客户感到被重视，并建立信任，最终导致客户忠诚度。
Top 9 Corporate Communication Tools
Corporate communication tools are so diverse that most companies don't settle for just one. Instead, they use a combination of internal and external tools. With that said, be careful in choosing too many platforms as that can be confusing. The rule of thumb is to choose a software that your organization needs.
1.Sendinblue
In 2012, Sendinblue founder Armand Thiberge wanted all businesses to have access to the most effective marketing platforms. Today, Sendinblue is an all-in-one solution that offers digital marketing, chat, sales CRM, and transactional emails. Furthermore, it has over500,000 active users在180多个国家 /地区，非常适合各种类型和规模的企业。
值得注意的是，SendInblue使您可以通过独特的营销活动来发展业务。您可以在一个地方跟踪您的交易，个性化客户体验，并在不离开平台的情况下发送交易电子邮件。此外，您可以获得实时统计信息，以帮助您保持竞选活动。无论您的技术设置如何，都可以将SendInblue与电子商务工具集成在一起。
Some of the platform’s features include email and SMS marketing, landing pages, live chat and chatbots, an inbox, and an email Application Programming Interface. It has a free plan all for all of its solution offerings.
2.Haiilo
Haiilo was the result of a merger between three European companies. This internal communications platform founded only in 2022 caters toover 1,000 companiesand 3.5 million users across the globe. It offers超过560％more social media reach, five times more engaged users, and 23% less employee turnover.
Haiilo’s features include a modern intranet to build reach and engagement among employees. It also has an employee app, where internal stakeholders can publish content in one place and create engaging emails, no matter where they are. Haiilo’s engagement surveys also help reduce the turnover rates through smart employee surveys and actionable recommendations. Furthermore, its employee advocacy turns stakeholders into brand ambassadors and helps attract new talent.
此外，Haiilo的集成使您可以简化所有渠道上的内部通信。该平台具有Microsoft 365和Google Workspace的集成。您还可以将整个数字工作场所与Haiilo Marketplace连接起来，这使您可以扩展Intranet。
3.Sprout Social
Sprout Social成立于2010年，以其社交媒体管理解决方案而闻名。它为各种规模的组织提供社交分析，参与，出版，聆听，协作和自动化。它的无缝集成使您可以在一个地方访问组织的所有内容和数据。
借助员工倡导平台，它不仅可以管理您的社交媒体运动，而且可以吸引新的人才，促进行业领导者并推动品牌知名度。这也消除了手动流程，从而简化了组织的内部通信。此外，这会带来额外的收入，而不会增加您的广告预算。
员工倡导by Sprout Social lets you quickly publish and share content in one place. You can also draft pre-approved message ideas that maintains your brand voice. With its targeted communications feature, you can also broadcast content to a specific audience within your company. On the other hand, employees can explore and suggest topics that are relevant to them. Finally, you can measure and optimize your data to bolster your marketing campaign.
4.Monday.com
Soning.com首先是为了解决快速扩展组织带来的挑战。今天，这是一个屡获殊荣的平台152,000 customers世界各地。With its intuitive automation and real-time notifications, Monday.com streamlines your work processes, keeps employees in the loop, and puts the whole organization on track.
星期一的产品包括一个用于项目管理和工作流程自动化的工作管理平台。从销售管道到客户入职，您可以在周一易于设置的销售CRM上管理所有工作。营销和创意专业人士还可以使用星期一营销人员来启动和管理广告系列。您还可以与周一项目一起在任何项目或投资组合上进行合作，并使用星期一开发人员更快地制造产品。
Some of Monday.com’s features include a visual board where you can manage your projects and departments. With work docs, teams can also connect and collaborate across one another and in real time. Furthermore, the collaborative management software seamlessly integrates with tools that you’re already using.
5。每个人社会
每个人社会’s mission is to activate the organization’s network of employees. This means providing them with the means to drive growth in every aspect of the business. In turn, this saves the company some money, creates organic growth, and engages employees. You can activate your employee influencers in four steps, beginning with setting up your workspace.
每个人社会都专注于一致性，社区，参与和覆盖范围。它简化了重要的消息，并使每个人都在项目上保持最新状态。该平台设计用于包容性，还提供了各种发送内容和消息的方式，以便符合所有人口统计的偏好。通过以目标为导向的内容消耗和共享，每个人都可以通过使用激活来帮助您促进积极的参与和文化。
每个人社会的开胃菜计划永远是免费的。您的营销工作将通过其功能来跟踪宏观和微观，包括创建真实内容，与任何网络或联系人共享以及生成宏和微观报告。该平台在受众键盘的内容和品牌大使上提供了完整的可见性。
6。Sociabble
Sociabble connects your employees across devices and increases your reach and traffic on social media. Ranked by users as a leader in employee communications, advocacy, and engagement, the platform has a90% satisfaction rate来自观众。它的目标是通过使员工更好地了解公司更新来吸引员工。该软件工具于2014年推出，目前在180个国家 /地区拥有用户。
有了Socibble，您可以通过有针对性的内容吸引听众，保持员工的参与度并提高员工的保留。您也可以通过超过560％通过将您的员工变成真正的品牌大使。此外，您可以通过利用员工的社交网络进行勘探来产生两倍的现有管道。它与300多个平台集成在一起。188滚球地址
7。Asana
Asana is a leading collaborative project management software. International Data Corporation reports that it has improved employee satisfaction by72％and on-time completion by 34%. One of the best internal communication tools, Asana drives cross-team efficiency, automates workflows, and monitors progress in a single view.
Asana支持任何团队和工作流程。在一个平台上计划并执行营销活动。您还可以跟踪团队对公司目标的表现并将其调整。此外，该平台的200个集成使您可以轻松地同步产品路线图和计划。您甚至可以在平台上监视和跟踪计划的性能。
此外，Asana通过两因素身份验证保护您的敏感数据。无论是计划营销活动还是产品发布，您都可以迅速开始，这要归功于Asana的现成模板。
8。Slack
Slack是一个数字优先的工作生态系统，可满足不同形状和大小的企业。一项调查显示85% of weekly Slack users改善了沟通，而88％的人感觉与他们的团队有更多的联系。目前，该平台在150个国家 /地区拥有超过200,000个付费客户。Fortune 100的几乎80％选择Slack作为其数字总部。
Slack brings sales, marketing, and project management into one platform. It offers services to all kinds of teams and industries, including education, media, financial services, and retail. Its channel feature keeps employees focused and organized. With Slack Connect, messaging, huddles, and clips, teams can quickly come together, collaborate, and solve problems in real time. You can even connect to teams from other organizations the same way you connect to your team.
最后，Slack拥有2500多个应用程序，可让您构建集成并自动化工作流程。Slack的免费计划包括10个集成，访问最近的消息历史记录以及一对一的音频和视频对话以及屏幕共享。
9。Teamwork
Teamwork is a work and project management platform that offers seamless communication, improved collaboration, and quick project turnaround for in-house and remote teams. It mainly offers solutions for remote work, marketing agencies and teams, product teams, work management, and product development. It’s trusted by over20,000 companies世界各地。
The platform’s workspace lets you focus on project management, while its desk solution helps you manage your client requests and customer communications. At the same time, you can close deals and grow your revenue with the platform’s sales CRM. Teamwork Spaces, on the other hand, lets you integrate seamlessly with any planning software.
