A decade ago, when Facebook became popular enough for its name to become a verb, business owners and managers all became deeply concerned about the effect of the social network on worker productivity. There was much hand-wringing over how to combat this newfound scourge—domains were blocked, policies were written, and sternly worded emails were sent to the employees of the world warning them of the consequences of violating these rules. The global workforce responded in unison, saying, “Cool story, bro,” and then began using their unregulated and personal smartphones to keep on Facebooking.
When something as big and paradigm-shifting as social media becomes mainstream, there’s just no fighting it. Fast forward 10 years and many of the companies who tried to ban social media in the office are now the same ones whose marketing relies on it. Even more perfect: they nowwanttheir people using social media as advocates and ambassadors for their employers.
But there is perhaps no company that’s jumped onto the idea of employee advocacy (and social media in the workplace) with as much abandon as Sociabble. Founded in 2014, Sociabble didn’t just represent an acceptance that Facebook and others were here to stay. Instead the company leaned heavily into the idea that social is the primary way we’re all communicating now and that maybe it could actually be a valuable asset in the workplace. But they diverged from the then-small pack of solutions providing gateways for employees to their social networks; Sociabble went ahead and created a social networking platform for companies themselves. This is the real genius behind Sociabble: the understanding that if social media is good for companies then, well...companies ought to go full speed ahead on that idea.
和公司使用Sociabble吗?他们seeing results. Their website is filled with case studies (aka success stories) from companies like Toshiba, Microsoft, L’Oreal, and Mazars Group. Review aggregation sites like G2 Crowd and Featured Customers show plenty more satisfied customers singing their praises. The company itself has expanded from its headquarters in Paris into satellite offices in the U.S., U.K., and India. They currently serve 200 clients in 80 countries—with 300,000 people using Sociabble daily. After reading what the platform has to offer, you’ll likely be tempted to join those ranks.
Summary
Pricing
Sociabble charges money for their service. This is a common tactic in capitalist society, and so no surprises there. They don’t publish their fees, however, as it will vary based on the size of your implementation. Your best bet is to contact someone in sales for a quote.
The Details
To refer to Sociabble as an employee advocacy platform is a bit of an understatement. Advocacy is the goal, of course, but it’s also only the beginning. That last sentence doesn’t make sense—yet. But you’ll soon see what I mean.
With advocacy being the goal, Sociabble has baked in several functions that doesn’t just reward engagement, it encourages it. I referred earlier to the platform being a social network for intranets. An intranet is the internet inside four walls, the way companies do their daily business internally. It hosts shared network drives where documents are stored, and messaging systems for instant communication, or any other use that improves the efficiency of communication and information sharing in an office. Sociabble integrates with all these resources and puts a social network style front end to them—completely customised to reflect your brand—and social networking is always more fun than intra-networking.
从实际意义上讲，这意味着，如果您想与同事共享网络驱动器上有文档，则可以将其发布到Socibble中，他们会自行看到它。而且，如果您希望您的员工分享他们的个人社交网络，那么这是关于您公司上个季度出色收入的新闻稿，他们可以很容易地做到这一点。这是对其能力的总体简化，但它表明了平台如何超越员工的倡导。除了Sociabble与Intranet融为一体的能力外，它还与Facebook的Office365，Yammer，Slack和Workplace深入联系，为世界上大量的企业提供了无缝的体验。从上到下，Sociabble重新考虑了公司的劳动力相互互动的方式。将此与移动应用程序员工一起使用，可以用来访问所有内容，他们本质上更容易参与您的倡导计划。
当然，员工倡导不仅仅是分享办公室网络驱动器中的文件。共享相关内容的员工（无论是策划还是用户生成），目的是促进您的业务，而Socibble则使这一部分变得非常正确。同样，平台的整个前端都具有社交媒体的外观和感觉：当员工创建帐户时，他们选择进入感兴趣的渠道，而他们的供稿将显示与他们的利益相关的内容。这些可能是您公司中的营销人员想要向员工推荐的东西，也可以是其他员工自己的职位。Sociabble还可以与Scoop.it和Feedly集成，以确保稳定的策划内容流向员工饲料。用户可以在内部喜欢和共享内容，或者按自己的帐户共享内容。所有这些活动都可以组织成广告系列，并且可以在个人级别跟踪用户绩效：谁在共享什么？他们的听众参与如何？谁将流量转到您的网站并产生潜在客户？
Another way in which Sociabble pushes far beyond what other EA solutions are doing is with its gamification features. Without adding any of these, Sociabble is still a platform that’s downright fun to use for an office/professional environment. There is, of course, the standard use of leaderboards to instill a bit of healthy competition in your employees. Companies can also create different badges that employees unlock through various tasks and activities. These badges aren’t limited just to activity on Sociabble, though: any accomplishment in a company can be recognized with a badge that gets displayed on their profile. Maybe the top Sales rep unlocks the Q3 Sales Badge, or someone in HR gets the Longest Lasting Hires Badge—you get the idea. The point is, even the achievements that happen in the real world, the ones that are often forgotten after the All Hands Meeting during which they were announced, get rolled onto Sociabble. It’s a motivating factor both for employees who earn their badges—they get to see and display all their badges for as long as they’re employees—as well as for those people who want to catch up to their colleagues.
The gamification features also include challenges, which are ideal for getting employees to act more quickly with time-sensitive initiatives. If you’re closing in on the end of a fiscal year, you can motivate your sales team with a challenge that offers prizes for most sales during the last month. If you’ve gone through a rebrand and want people to visit your new website, you can challenge your employees to direct their followers to check it out. Sociabble also has quizzes and polls that employers can use to test their employees on new initiatives or solicit their feedback, activities which can also be gamified. And all of this customisable to a precise degree. Sociabble provides the framework for these kinds of activities, and companies can build off them to their hearts’ content.
Conclusion
Maybe you noticed that this review doesn’t cover too many of the tehcnical aspects of implenting and measuring an employee advocacy program. That’s because it doesn’t make too much sense to waste words and your time telling you about the basics. Sociabble’s real value is in how thoughtfully it was designed, and how its developers understand the human experience as well as the marketing one.
如果您正在寻找一个涵盖您所知道的事情的员工倡导平台，那么Sociabble就可以在那里覆盖。老实说，大多数竞争对手也是如此。使社会魅力与众不同的是他们的方法。对于任何类型的EA平台，成功都取决于员工实际参与的，之所以这样做，是因为他们对自己的工作和雇主感觉良好。有许多EA平台可以利用劳动力的良好意188滚球地址愿，并充分利用它。但是，社会魅力独自立足于实际培养这种善意的能力。游戏化是一回事。Socia-Fimng（我刚刚构成的单词）处于完全不同的水平。Sociabble使整个过程都使员工感到舒适和相关，从而使他们付诸行动。
This isn’t to say that if you buy into Sociabble you’re guaranteed a loyal workforce that wants to advocate for your brand. As with any marketing initiative, you get out what you put in. You have to know what will work and what won’t with your business. Rest assured, though, that if you know what works—Sociabble gives you the tools to go further than you would have thought.
Rating
- Features
- Ease-of-Use
- Reporting