如何使用专家等Instagram故事

在某些方面，Instagram故事可以被视为Snapchat杀手。这是Facebook-Instagram公司对“眨眼，已经消失”的反对的回答。在本文中，我将向您展示如何使用专家等Instagram故事。

像Instagram本身一样，Instagram的故事在受欢迎程度上滚滚。在15令人震惊的Instagram统计数据，您不知道, we looked at this rapid growth. This past September, Instagram reached 800 million active monthly users, with 500 million checking their Instagram account every day.

Instagram故事仅在2016年8月推出，但其用法正在迅速上升。它已经超过了我们先前的文章2.5亿，四个月后，它已经超过了2017年6月的数字。相比之下，Snapchat每天只有1.73亿使用它，尽管自从我写上述文章以来，它增加了600万。

---

如何使用专家等Instagram故事:

---

为什么企业要使用Instagram故事？

Instagram故事使您可以比Instagram上的任何单个照片专辑讲述更多的故事。您可以选择自己执行此操作，或者为了最大程度的有效性，您可以与最喜欢的影响者一起讲述您的故事。

This is particularly relevant to any marketer. One of the first things they teach you in business is that you need to tell your story to potential customers. Instagram Stories lets you do precisely that – using a combination of pictures and videos.

Of course, they are temporary. They vanish after 24 hours. But that should be perfect for story-telling. If you were to tell a story in real-life, it would usually cease to be news after 24 hours. You don’t want to be that old uncle wheeled out at Christmas to repeat his stories time after time. Instagram Stories forces you to tell fresh visual tales about your business on a regular basis.

Instagram故事的另一个优点是，您不会堵塞观众的供稿。在社交媒体上积极主动和垃圾邮件之间有一个很好的界限。如果人们开始抱怨您的帖子主导了他们的供稿，您就会知道您有问题。但是，Instagram的故事并没有出现在人民的时间表中，因此没有被视为垃圾的风险。

在stagram Stories provide an excellent opportunity for you to show your (or your influencers’) creativity to your target audience. These are not just click-post-and-hope images, which brands sometimes upload. Instagram Stories are a combination of images and videos that work together, along with any necessary commentary overlay, to tell today's story.

Having a 24-hour deadline has another advantage. Your content is there for a day, highlighted, and then gone.

尽管您使用SEO尝试建立搜索引擎评级，但您希望有一些页面会很快消失。例如，您上传明天的一日销售的​​副本将在两天内无用。如果它在Google中排名，人们在六个月内单击它，这可能会很尴尬。至少您的Instagram故事没有危险，这可以促进您今天向广大观众的销售，明天永远消失。

---

创建一个Instagram故事

您使用的确切方法在一定程度上取决于您用于访问Instagram的应用程序/设备。但是，大多数人通过其智能手机应用访问Instagram。

在this app, you create a story by pressing the ‘+’在您的名字左上方的符号。如果您尚未这样做，请允许Instagram故事使用相机，并（如果需要）麦克风。

点击底部中心的圆按钮以拍照。如果您想制作视频，请按住它。这就是所谓的Normalmode.

另外，选择屏幕底部的其他选项之一：

• 居住- 正如它所表明的那样，现场模式意味着您现在正在Instagram上拍摄和广播。您有机会将其包含在您的Instagram故事中24小时。
• Boomerang– you film and record a GIF that loops for up to three seconds
• Superzoom– lets you zoom in closed on your subject and enables you to create a soundtrack to accompany your video
• 倒带– you create a video that plays in reverse
• Stop-Motion– you can generate stop-motion videos that playback as one seamless video
• Hands-Free- 拍摄15秒的视频，而无需将手指放在圆按钮上

您可以通过按下底部的故事按钮立即开始故事。另外，您可以选择下一步将您发送到屏幕，其中您可以选择将图片/视频作为故事的一部分或发送给特定人。

If you currently have a story in action, your profile picture appears intact at the top left. If you do not have a story already started, the blue “+’ will overlay the bottom right section of your image.

---

Monitor Who Sees Your Story

If you select Next when you take a new picture or video for your story you are taken to the Share screen. You can save this to your story, and allow anybody to see it. Alternatively, you can pick from your list of followers. Instagram makes suggestions of people to send to at the top of the list. If you select specific people along with Your Story, Instagram sends your story separately to those you name.

Once you have begun your story, and you click on Your Story, Instagram gives you the option to add to the story. At the same time, you will see three dots in the bottom right corner. These are the story settings.

One of the story settings is “Hide story from.” If you click on this, your list of followers appears, and you can select those you want to avoid seeing your story. When finished making your selections, click on Done.

---

Selecting Who Can and Who Cannot Reply to Your Story or Share It

如果您在三个点上时钟以获取故事设置菜单，则可以为您提供有关答复和消息传递的几个选择。

您有三个可以回答您的故事的选择：

1. Everyone can share it
2. 只有您遵循的人才能分享
3. 没有人可以分享

The Story Setting menu provides you with the option whether to allow sharing or not.

---

删除故事的全部或部分

Another option offered if you click on the three dots in the bottom right corner is to Delete. You are then asked to confirm whether you want to delete a particular video or image from your story.

您可以删除选择的图像或视频，包括整个故事。

---

Saving Pictures or Videos to Your Camera Roll

如果您希望保留图像或视频，则可以选择将它们添加到相机卷中。拍照或制作视频时，您有一个图标可以保存在屏幕底部。

另外，您可以在“故事设置”菜单中选择“保存到相机卷”。如果您选择此选项，Instagram将照片和视频自动保存到您的相机卷中时。

---

Adding Pictures or Videos from Your Camera Roll

There will be times when you want to add existing images to your story, rather than adding new live content.

您可以通过向下滑动屏幕或在屏幕左下方的图标上敲击屏幕来做到这一点，以获取最新媒体。它通常将您限制在过去24小时内拍摄的图片/视频。您可以通过崭新的上传内容来解决此问题。

If you have uploaded content created on another device, remember that the ideal size is 1080 x 1920 pixels. Videos should have a 9:16 ratio (if vertical) and be up to 15 seconds long.

---

Zoom When Creating a Video

当您录制视频时，您可以向上滑动，您会看到视频放大。向下滑动，视频再次缩放。

---

添加过滤器

在stagram Stories provides you with a range of different filters. Once you have a new picture or video, you can swipe right to find filters to modify your creation. These go by place names. For instance, Instagram calls the first filter you see Lisbon which turns everything a vivid yellow shade. If you want a black and white effect, try the Tokyo filter. Appropriately, the Melbourne filer gives a sun-drenched washed-out look.

---

Drawing

If you click on the pen icon at the top right, you move to a screen which gives you the chance to draw on your image. It is like having a marker pen to write on your picture (or on your tv screen in the case of a video).

You draw with your finger, hopefully showing some form of artistic ability, rather just being a master scribbler.

---

改变笔的颜色和风格

You can alter your pen types and colors. You can also delete your mistakes with an “eraser.” Probably the most important control is the Undo button in the top left, where you can remove your last few actions, a tap at a time.

在图像的底部，您会看到一系列彩色点。有三组。第一组显示核心颜色 - 白色，黑色，蓝色，绿色，黄色，橙色，红色，洋红色和紫色。您可以将它们浏览以找到另外九种颜色 - 主要是肤色和自然颜色。您可以再次浏览九种灰色阴影。

To the left of the colors is an eye dropper. You can use this to sample a color from your image and then make your text the correct color to match it.

You gain access to a more extensive selection of colors by holding down one of the color buttons. This allows you to select almost any color imaginable from a color-grid.

You have three choices at the top of the screen for pen type, as well as the eraser.

You have a slider on the left (a triangle with a dot that moves up and down). If you slide the dot down, you draw narrow lines. Moving the dot up, lets you draw broad lines.

---

添加颜色叠加层

One unusual effect is to overlay your entire screen with a color of your choice. To do this select the color you want and hold down the colored icon until your screen turns the selected color.

如果您在使用笔图标时按下来创建覆盖层，则将是不透明的叠加层。如果使用标记图标时按下通过按下来制作图层，则覆盖层将是半透明的。

You can then open up part of your image, by wiping with the eraser tool. This clears a section of your picture. With a video, it has the effect of looking like somebody painted your television screen and you have wiped away part of the paint away.

如果选择，可以在图层顶部添加字幕和表情符号。

---

Drawing Polka Dots and Stripes

您可以通过使用笔工具敲击图像（首先选择所需的颜色），将圆点添加到图像中。您可以以相同的方式创建条纹，但使用角度标记工具。

---

添加贴纸

To add a sticker click on the square happy face icon at the top of your screen. You will see a range of different types of stickers, including a geolocation tag. Once you pick a sticker, you need to hold it down to attach it to your image (as you would a real sticker).

Other useful tags include the time, temperature, day, hashtag, and a wide range of other stickers. You can even take a selfie to incorporate as a sticker within your face. A picture of your head bobbing around within a video of yourself talking makes for a disconcerting two-headed image!

您可以通过将其夹紧并用两个手指将其移入或移出任何贴纸来修改任何贴纸的大小。

您甚至可以将贴纸固定在视频中的移动零件上，该视频显示了近期技术的发展。几年前，那本来可以采用高端视频编辑套件。

If you decide you don’t like a sticker, drag it to the garbage bin icon to get rid of it.

在stagram creates new stickers regularly, including seasonally themed ones.

---

添加文字

您可以通过单击右上角的“ AA”图标来将文本添加到任何图像中。这会提出一个屏幕上的键盘，您可以在其中编写要覆盖图像的任何文本。

在stagram Stories has surprisingly strong text capabilities.

您使用用于大多数其他应用程序使用的相同键盘键入文本。它包括一个麦克风，以便您可以决定文本。

您可以通过反复按左上图图标来更改理由。它从左侧开始，但是按下图标，您可以将其变成正确的理由或中心。

你甚至可以kern课本。有一个好处wn triangle with a circle on it to the left of your text. If you move the circle up or down, you increase or decrease your font size. You can achieve the same effect after you have placed your text, by using two fingers to increase or decrease your text size.

If you move the circle on the triangle left or right you kern your text. Moving the triangle rightwards spreads your text out. Shifting it leftwards tightens your text together.

Instagram的故事显示了文本部分中的颜色相同的选择 - 屏幕底部的三个彩色点乐队 - 图纸部分中的颜色。您可以通过单击选择的颜色来更改笔颜色。您拥有眼齿鞋，您可以用它来对图像的背景进行采样，以形成匹配的文本颜色。

在屏幕的顶部中心，您将看到一个在正方形内部的A图标。您可以多次单击此内容以获取所需的组合：

• Colored text on a clear background
• 彩色背景上的白色文字
• 白色文字在半透明的彩色背景上

您可以通过将其固定在视频中，然后选择PIN选项来固定文本，贴纸或其他任何内容。这意味着您的文本（或其他项目）与您在视频中固定的任何内容一起移动。

---

标记人

You can tag selected people by typing the @symbol and follow this with their Instagram handle. Instagram will suggest people as you type characters. When you see the person you want, click on his or her image to tag him/her. You will see his/her tagged name is now underlined.

---

双字幕以产生阴影效果

为此，首先要以通常的方式为您的图像创建文本字幕。将其放置在图像上。由于第一层构成了阴影，因此如果您使其成为中性的黑色或白色，则最有效。

然后重复您的主要文本颜色标题。确保键入相同的键。完全不要改变您的尺寸或Kerning。

现在将您的第二层文本转移到第一个文本上，但略微歪斜。

---

如何分层字幕

您可以通过彼此分层字幕来创建有趣的效果。

Create your first text caption, and any other decoration your intend to add. Click Save in the lower left corner (saving to “The Story” when prompted). Then, select the photo you just saved and layer another caption over the first. You can repeat this as many times as you want to achieve the effect you are after.

---

不同形状的字幕

By default, if you choose a colored background for your text it will be rectangular. Perhaps you would prefer a different shape, for instance, a round caption bubble like in a comic.

The easiest way to achieve this is to draw the shape you want with your pen. Position it where you want. Then go into text mode and create your caption – but choose to make it with colored text on a transparent background. That way, you can overlay the text onto your shape– creating a custom-shaped caption.

---

Adding Links

在stagram Stories gives you a better opportunity to include links than the rest of Instagram. If you have a verified account, you can add a link in your story leading to your landing page or blog. Once you have added at least one image or video to your story, click on the paperclip icon. This gives you the chance to add your chosen website URL.

一旦将该图像添加到故事中，您将看到一条消息，上面写着“滑动”，人们可以通过滑动找到您的URL。

Of course, you can also use the drawing (or sticker) feature to draw attention to the fact that people need to swipe up to find your link.

---

在视频中添加音乐

To add music to your clip, either stream some music or open up your Music app and play a track on your device. You can then record this as part of a video which you can add to your Instagram Story. Make sure that the speaker icon at the top of the screen isn’t muted. If it is, tap it to unmute it.

---

垂直拍摄

由于Instagram主要是移动应用程序，因此您应该遵循Snapchat的Lead并垂直拍摄视频。人们常常不会打扰旋转手机以进行水平应用程序。

---

Using Your Phone’s Native Camera

该应用程序中拍摄的照片和视频通常不如设备本机相机应用中拍摄的照片高质量。您可以首先将图像拍摄并使用编辑软件进行任何编辑。一旦对这些满意，就可以将它们上传到Instagram故事中，从而进行任何进一步的调整。

如果需要，请在将照片的编辑功能转移到Instagram故事中之前，用手机的编辑功能裁剪。