15您不知道的Instagram统计数据

Instagram比较旧的社交网络具有的主要优势之一是它本质上是视觉的。当然，您可以在Facebook上发布图片和视频，并在Twitter上的推文中包含它们，但是这些事后被添加了。另一方面，Instagram是围绕共享图像而建立的。

Instagram的视觉性质使其自然适合有影响力的营销。金博宝188备用网址因此，当您查看以下一些统计数据以查看影响者营销和Instagram如何在一起时，就不足为奇了。金博宝188备用网址

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15您不知道的Instagram统计数据：

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1.超过10亿个活跃的Instagram用户

Instagram始于2010年。2013年2月，它吸引了1亿活跃用户 - 当时人们认为这是一个非常出色的数字。

In March 2014, Instagram usage reached 200 million users. It reached 300 million users in December 2014, 400 million in September 2015, 500 million in June 2016, 600 million in December 2016, 700 million in April 2017, and, in January 2021, it surpassed the10亿年user mark.

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2. India Has the Biggest Audience

As of July 2021, India is the country with the biggest Instagram audience size (180 millionusers). This number, however, is just slightly higher than the audience size in the United States where 170 million users access the photo-sharing and editing app. Brazil is in the third spot with 110 million users.

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3. Instagram是访问量最多的十大网站之一

According to SEMrush, Instagram.com attracts close to 4 billion visits. The average time spent per visit is 17 minutes and 23 seconds. This landed them the 8th spot on SEMrush’s list of the world’s most visited websites.

另一方面,让用户的数据排名Instagram even higher and placed its website in the 5th position. According to its data, Instagram.com attracts more than 6.1 billion visits, but the time spent per visit is much lower at only 7 minutes and 45 seconds.

One thing that both SEMrush and Similarweb do agree on is that YouTube and Facebook get more website traffic than Instagram. Though, unlike Instagram, both these websites had a year-on-year decline in Google search queries. According to Google Trends, Instagram was the第11个最常见的查询that users entered into Google search in 2020, a year-on-year increase of 2.1%.

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4. 10+ Hours Spent Per User Per Month

根据App Annie的移动2021报告，2020年，全球的Android用户平均花费了10.3小时on Instagram per month. If you convert it to daily usage, Instagram users spend an average of 30 minutes per day on the platform. According to eMarketer, this works out to an increase of nearly4分钟per day compared to 2019.

In the past year, Instagram also enjoyed the biggest increase in time spent on the platform. Debra Aho Williamson, the principal analyst at eMarketer, contributes a lot of this growth to features like Instagram Stories and Instagram Live.

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5. The Celebrity with the Biggest Following on Instagram is Cristiano Ronaldo with 315+ Million Followers

和more than 315 million followers on Instagram as of July 2021, Cristiano Ronaldo boasts theInstagram帐户与大多数关注者across the world. What’s more, he probably has the most unbalanced follower-to-following ratio on Instagram – 328 million to only 474.

他可能在Instagram上拥有最多的追随者，但足球明星莱昂内尔·梅西（Lionel Messi）与他胜过最喜欢的体育照片在照片共享社交网络服务上。2020年11月底，克里斯蒂亚诺（Cristiano）与迭戈·马拉多纳（Diego Maradona）分享了自己的黑白照片。对足球传奇的致敬获得了近2000万个赞。2021年7月，梅西分享了自己拥抱美洲杯奖杯的照片。在短短一个多月的时间内，这张照片已经获得了近2200万个喜欢。

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6. #love是历史上最常用的主题标签

Not only does love make the world go round, but clearly also Instagram. According to a Kepios analysis in January 2021 that was published inHootsuite的数字2021全球概述报告, #love has been used in 2 billion posts. That’s almost double the amount of times the second most frequently used hashtag, #instagood, has appeared in posts. In third spot, it’s #fashion that has been used in almost 1 billion posts.

AsInstagramhashtagscan help you to expand your reach and following, it’s key that you use the right hashtags for your posts. In fact, when Simply Measured completed our research on Instagram usage, they found that posts with at least one hashtag received on average 12.6% more engagement.

与Twitter不同，Instagram鼓励用户包含多达30个主题标签。因此，这是#Move平台的另一个原因。

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7.最受欢迎的帖子有55百万多个喜欢

截至2021年6月，Instagram上最受欢迎的帖子是鸡蛋。图片由@world_record_egg发布，已收到55 million喜欢。

In fact, the post was created to beat the former world record held by Kylie Jenner (well, sort of, at least). During the Super Bowl, the creator and the real reason behind this strange photo hatched. It was actually a partnership between Hulu and @world_record_egg to promote mental health awareness.

While Kylie Jenner’s first photo of her daughter is still among the most popular posts on Instagram, other celebrities and their reveals have also cracked her former record. At the time of writing this article, Ariana Grande’s wedding with Dalton Gomez and Billie Eilish’s reveal of her hair have received more than 20 million likes respectively.

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8. Instagram是企业的流行平台

While posts like celebrity weddings and hairdos prove to be the most popular, Instagram also proves to be an effective marketing tool for businesses. According to Instagram’s own statistics,90%of users on the platform follow at least one business.

What’s more, in a survey that it completed, 2 in 3 people indicated that Instagram helps them to interact with brands, while 50% of participants are more interested in a brand after they’ve seen ads for it on Instagram.

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9.少于10,000个关注者的企业帐户的参与度最高

At Influencer Marketing Hub, we frequently recommend that brands work with micro-influencers. The majority of brands that work with micro-influencers see better results than marketing campaigns that rely on celebrities and mega-influencers.

Data gathered by Locowise at the end of 2020 reiterate our findings. According to their stats, the average Instagram engagement rate lowers as the business account’s number of followers increases.

超过100,000个关注者的企业帐户的参与率最低0.73％。另一方面，少于10,000个关注者的企业帐户拥有参与率1.29%- 几乎翻了一番。

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10. Instagram购物吸引了1.3亿用户

InstagramShoppable photos是Instagram的最新功能之一，可帮助使平台更加友好。有超过10亿个活跃用户，Instagram用户可以直接通过应用程序开始购买商品只是时间问题。

和130 millionInstagramusers tapping on shopping posts each month, this feature proves to be very promising for businesses. Not only are users relying on Instagram for information about brands, but they’re actually using the platform to make purchases too.

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11.在Instagram上发布的最佳时间是上午5-6点。

In 2019, CoSchedule suggested that the best time to post on Instagram was 8 - 9 a.m. Fast-forward two years and new data suggest that users are getting up a lot earlier nowadays.Later分析了超过3500万的饲料职位，发现在周一和周四，最好的发布时间是在一周的其他几天凌晨5点，是上午6点。

幸运的是，最近，许多社交媒体管理应用程序已为其集成增加了Instagram。虽然Instagram的API并不总是能直接安排帖子，但Instagram调度应用程序像ContentCal，Wolomly和Sprot Social一样，这一过程变得更加容易。因此，您仍然可以在最佳时间发布，而不必在黎明的裂缝中起床。

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12. The Worst Time to Post on Instagram Is Generally After 1 p.m.

The same study completed by Later revealed that unlike the best time, the在Instagram上发布最糟糕的时间is a lot more erratic. On Monday it’s 2 p.m. while on Thursday it’s as late as 11 p.m. So, it’s usually best to get your content out before 9 a.m., irrespective of the day.

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13.最重要的Instagram食品影响者有12多百万关注者

英国厨师，餐馆老板和电视名人戈登·拉姆齐（Gordon Ramsay）是最受关注的食物影响者全球拥有超过1200万追随者。拥有大量追随者的其他名人厨师是杰米·奥利弗（Jamie Oliver），玛莎·斯图尔特（Martha Stewart）和尼杰拉（Nigella）。

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14.旋转木马柱的参与率最高

如果您曾经为您的Instagram帖子选择最佳照片，那么好消息是，您实际上不必将其缩小到只有一张。结果是，轮播柱的平均参与率最高（1.05%). Perhaps surprisingly, figures shared by Locowise suggest that these types of posts attract almost twice as much engagement as video posts.

和the Carousel feature, you can post up to 10 photos and videos in a single post. It’s almost like a slideshow with a single caption.

That being said,照片发布仍然是Instagram上最常见的内容类型。多于64%of all main feed posts are photo posts, while only about 17% are carousel posts.

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15. Instagram仍然是影响者营销的首选金博宝188备用网址

在2021年，有影响力的人仍在扮演关键角色，以帮助将Instagram建立为购物中心。超过85％的人分享了有影响力的人激励他们进行购买。根据Mediakix的说法almost 90%营销人员的感觉stagram is the most important social media platform for influencer marketing specifically. In fact, more than 70% indicated that Instagram Posts and Instagram Stories are the preferred types of content for influencer marketing.