rusical.ly是一个流行的短形式（15秒）video streamingand sharing app, with超过1亿users, up until August 2018. The app allowed users a plethora of music and dialogue options, with which they could lip sync and make funny or entertaining videos.
The app was widely popular with some content creators rising to the hall of fame based on their engaging content on Musical.ly. The users shared Musical.ly videos on social media platforms likeInstagram，进一步推动该应用程序的受欢迎程度。
但是，在2018年8月，该应用程序被一家中国公司接管，其用户被转移到Tik Tok。音乐上存在的所有内容和帐户都会自动转移到新的Tik Tok应用程序中。
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什么是Tiktok应用程序？
什么是Tiktok？
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic.
TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app’s logo is a combination of the Musical.ly and Duyin logos.
How it Differs From Musical.ly
The TikTok app is based on the same short-form video concept but is much broader in scope and unlike Musical.ly does not only focus on lip syncing to music. ,
The TikTok app offers users a wide selection of sounds and song snippets, along with the option to add special effects and filters. There is also an option to directly add videos created on your phone.
In September, TikTok added the reactions feature which allows users to record their reactions to videos and share. TikTok has also added a digital well-being feature that alerts users when they spend over two hours on the app.
新应用程序正在作为视频共享社交网络促进。Tiktok用户可以创建各种视频，包括挑战，舞蹈视频，魔术和有趣的视频。rusical.ly和Tik Tok之间的主要区别因素是，后者具有更广泛的视频创作范围。
How it Rose to Popularity
自推出以来，Tiktok应用程序的受欢迎程度一直在巨大增长。2018年10月，这是most-downloadedphoto and video app in the Apple store, globally. The app reportedly has amassed over500 millionmonthly active users, the US being the most popular countrywhere it has been downloaded over 80 million times.
Some of the key reasons behind the TikTok app’s surge in popularity are:
名人代言
该应用程序受到了几位名人的喜爱和使用，例如吉米·法伦（Jimmy Fallon），后者帮助推动了该应用程序的知名度。该应用程序已与各个地区的几个名人建立了合作伙伴关系，这些名人将应用程序推广到当地观众。
吉米·法伦（Jimmy Fallon）对该应用程序的兴趣自然而然地开始了，但后来由该应用程序通过付费合作伙伴关系大写。2018年11月，吉米·法伦（Jimmy Fallon）在他的演出中开始了“挑战”部分，并以蒂克托克（Tiktok）为挑战平台。
He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. The TV host himself took the challenge, to kickstart this trend.
@FallOntonight吉米接受## TumbleweedChallenge! Show us your best tumbleweed!♬ #TumbleweedChallenge - FallonTonight
挑战传播开来，收集了8,000多个条目，10.4 million一周之内。
The Tik Tok app also has celebrity partnerships in other regions. When it launched in Japan, the app roped incelebritieslike Kinoshita Yukina, Kyary Pamyu Pamyu, and Watanabe Naomi. In Thailand, TikTok collaborated with social media celebrity Kaykai Salaider, and in India with Aashika Bhatia.
Celebrity partnerships have been a key tactic in TikTok’s geographical expansion strategy. The app uses celebrities and influencers to drive buzz around the platform and generate viral content.
这些名人不仅在tiktok上发布内容，而且在其他社交媒体渠道上推广了Tiktok。例如，在下面的帖子中，印度名人Aashika Bhatia在Instagram上推广了Tiktok应用程序。
除了paid partnerships, the brand also benefits from popular social influencers and celebrities who use the platform. These celebrities help bring in their followers to the TikTok app.
Localised Content
Tiktok应用程序受欢迎程度的另一个关键驱动因素是，尽管是全球应用程序，但它非常关注本地化内容。该应用程序经常通过使用本地化主题标签来进行本地竞赛，挑战，并捕获本地趋势。
TikTok runs the “1 million audition” contest across several countries, separately. For each contest, participants are given themes to create videos and then the top video creators are awarded. This contest not only leads to the creation of thousands of local videos, for each country where it is held but also helps TikTok creators gain recognition and followers.
One such contest held in Russia in September 2018 gained31,000Tiktok用户的视频条目和数百万次观看次数。因此，它有助于推广该国的应用程序。
该应用程序还使用本地趋势主题标签向其用户提出了为内容创建的主题。这有助于应用程序利用本地趋势并为平台生成病毒内容。例如，“海藻舞”是一种有趣的视频类型，在中国风靡一时。成千上万的Tiktok用户创建了有关此主题的视频。
TikTok also sends personalised recommendations to each of its users. This ensures that TikTok users are always updated on the latest trending videos and are never out of ideas for video creation.
Using these techniques, TikTok has been able to pull off localisation on a global scale.
Easy Content Creation, Sharing, and Viewing
Tiktop应用程序简化了视频创建和共享，并将其提升到了一个新的水平。所有用户都必须做的就是记录其日常工作中的所有内容，然后立即发布。由于格式短，视频创作和观看过程都不需要花费大量时间或精力。
Additionally, this short-form video content is played as soon as a user opens the app. The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content. Due to this addictive nature of the type of content, it is very easy for people to keep watching random videos for hours.
How Can Brands Leverage TikTok?
为传统说TikTok没有任何空间play ads and is not even in competition with other social media platforms, in terms of it being a marketing channel. However, due to its fast growth and rising popularity, many brands are now realising the potential of TikTok as a marketing channel.
几个品牌已经利用Tiktok挑战和竞赛等技术来吸引用户生成与品牌相关的内容。品牌还以与其他社交媒体平台相似的方式来利用主题标签，以促进其Tiktok营销活动。188滚球地址
Take, for example, Guess brand’s #InMyDenim campaign. On September 1, 2018, the猜测brand took over TikTok and invited all US-based TikTok users to their #InMyDenim hashtag challenge. The contest urged users to create video content wearing denim (of course) and using the hashtag. This was the start of TikTok’s brand partnerships in the US.
Another way in which brands can use TikTok is to collaborate with TikTok celebrities to create brand-specific promotional content. This will be similar to any other influencer collaboration, just with the 15-second TikTok video format.
Tiktok的未来
Tiktok应用程序的当前受欢迎程度令人惊讶，但仍然不能保证它将达到Instagram和YouTube等其他社交网络所达到的水平。Vine早在当天是一个非常受欢迎的视频共享平台，但现在完全不在图片中。还有许多其他应用程序迅速升起，然后消失了。
To maintain its current popularity, TikTok will have to keep innovating and finding new ways to engage their user base. They will also have to make the platform more marketing-friendly for brands in order to establish the app as a social network that is going to stay.
有更多的品牌希望TikTok进一步扩张nd theirsocial media marketingreach, TikTok is on the right track. If it is able to capitalise on brand engagements, it is sure to grow further and may even be able to compete with other social media platforms.
Conclusion
In a nutshell, TikTok is a fun, entertaining, and addictive app which has seen a surge in popularity in the last few months. TheTik Tok app also has the potential to become the next big marketing and social networking platform. However, how the app creators leverage this potential and maintain the current popularity of the app, has yet to be seen. What type of TikTok content are you addicted to?
What is Tiktok? - Video
Frequently Asked Questions
什么是Tiktok？
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos on any topic. Its creator, Bytedance, runs a different version of the app, Douyin, in its home market, China. Both versions of TikTok offer a wide selection of sounds and song snippets, along with the option to add special effects and filters. You can also add videos created on your phone. The company promotes the app as a video-sharing social network.
What is the point of TikTok?
The key thing to remember about TikTok is that kids and teenagers love it. Adults often struggle to understand the point of anything in youth culture that wasn't part of their own growing up. It is a new way for Generation Z to interact and communicate. Since the dawn of social media, youth have flocked from MySpace to Facebook (until their parents followed them there) to Snapchat to Instagram, and now to TikTok. To Generation Z, a phone is an extension of their body.
Why is TikTok banned?
President Trump has threatened to ban TikTok in the USA. A federal judge partially granted TikTok's request for a temporary injunction against the Trump administration's push to ban the app in the United States. Government lawyers argue that TikTok's ownership by a Chinese firm represented an "immediate danger" to national security and that the app's American users' data risks winding up in the hands of the Chinese government. There are also proposals for US interests to buy TikTok in the USA.
Why is TikTok so popular?
We covered several reasons why TikTok is so popular in this article. These reasons include:
Celebrity endorsements - several celebrities, including Jimmy Fallon, have helped drive TikTok's popularity
本地化内容 - 该应用程序经常进行本地竞赛和挑战，并使用局部主题标签捕获本地趋势。
Easy content creation, sharing, and viewing - due to the short format, neither the video-creation nor the watching process takes much time or effort. Also, the short-form video content plays as soon as a user opens the app
Is there a kid version of TikTok?
Remember that the typical TikTok user is young. Many of the users of the regular TikTok app are kids or just a bit older. By default, TikTok is set to 'Public", but by changing that setting to "Private," you can protect your kids if you're concerned. With a private account, only people you approve can follow, comment on, and like your videos. If you still prefer your child's account to remain public, you can turn off "Allow others to find me."
Why is TikTok so addictive?
当您打开Tiktok时，新的视频自动播放。根据您过去的观看历史，Tiktok算法通常在选择您将享受的视频方面做得很好。因为每个剪辑都很短，所以您不太可能对视频感到无聊，如果您不喜欢一个剪辑，则可以轻松地转到下一个。有人声称，通过视频闪烁的行为类似于插槽机，您将不断地“下注”接下来会发生的事情。
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