如何在Twitch上制作金钱流视频[有影响力的指南]

最受欢迎的Twitch流媒体的一个共同特征是它们每周至少在线玩40小时。他们实际上是全职游戏玩家。

最好的Twitch彩带通过称为Bit，付费订阅，捐赠和影响者营销的小型付款的组合来谋生。金博宝188备用网址如果您查看任何Twitch影响者的频道，您将看到各种广告，会员销售和赞助。相当多的甚至在YouTube视频中找到的视频广告都将视频广告插入其中。

Many of thetop streamerssupplement their Twitch income by what they earn from professional gaming, with a combination of prize and sponsorship money.

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How to Make Money Streaming Videos on Twitch:

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抽搐会员and Partners

Once you establish yourself on Twitch, you have two programs you can join to help you monetize your channel.

抽搐会员

The lower level is a Twitch Affiliate. To qualify to join the Affiliate Program, you need to meet four criteria:

• 在过去30天中流式流至少八个小时
• Steam on at least seven days in the last 30 days
• Receive an average of three viewers per stream
• Grow your audience to 50 followers

Once you meet these criteria, Twitch automatically invites you to become an Affiliate.

作为您的会员申请的一部分，您需要为亚马逊提供税收详细信息和Twitch向您发送资金的方式 - 例如，通过您的PayPal帐户。

作为会员，您将获得以下利益：

• 您可以从订阅中赚钱
• People can pay you Bits
• 您可以通过销售游戏和游戏中的物品来赚取收入

Twitch says that Affiliates will be able to receive money from advertising in a future update.

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抽搐伙伴

Twitch合作伙伴计划针对该平台最好的流媒体 - 顶级视频游戏广播公司，个性，联赛，团队和锦标赛。

与会员计划不同，Twitch Partnership计划是独有的。他们邀请您，而不是您申请成为合作伙伴（尽管您可以通过要求您来启动该过程）。Twitch并未设定有关他们如何选择合作伙伴的发布标准。他们确实说他们评估了潜在伙伴的渠道：

• 内容 - Twitch希望他们的合作伙伴为观众提供最佳的内容。它将将观众带到频道，吸引他们，保留观看并推动收入。Twitch期望随着他作为广播公司的技能和艺人的提高，彩带的观众会增长
• 平均并发收视率 - 想要观看您的人越多，您必须越受欢迎。Twitch还着眼于您的行为和与社区的互动。Twitch注意到了流媒体在其其他社交平台上的关注点 - 因此，多平台影响者很可能会在Twitch上找到成功。188滚球地址
• 流频率和时间表 - Twitch更喜欢他们的合作伙伴在预定时间每周至少播放3次。

Twitch寻找拥有大量收视率的广播公司，他们建立了自己积极的子社区 - 换句话说，有影响力的人。但是，他们的计算中不包括追随者号码。

如果您被接受为抽搐伙伴，您将获得分支机构的所有好处，并能够获得：

• 通过每月订阅产生额外的收入
• Create a custom subscriber-only badge
• Create custom subscriber-only emotes your subscribers can use site-wide
• Lock the chat on your channel for subscribers-only
• 从慢模式中排除订户
• 限制访问您的广播档案
• Restrict access to video quality
• 在您的流中运行广告（并设置您希望它们的操作方式）
• 选择您希望关闭广告查看或为订户留下

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Twitch分支机构和合作伙伴都可以赚取Twitch Bits

最低的付款类型是抽搐位。这些是从亚马逊付款中为他们付费的观众的有效迷你礼拜。

When a viewer buys a Bit, he is purchasing an animated GIF which he can use in your channel. If you are an Affiliate or Partner, Twitch will pay you one cent for every Bit somebody uses in your chatroom.

您可以根据需要设置最小使用要求，因此人们不会使用多种用途的单位用途垃圾邮件。

您可以使用特殊警报（使用声音和图形）显示何时在您的频道中使用位。抽搐奖励观众在聊天室中使用一些特殊徽章和其他激励措施的观众。您还可以在流中添加一个Smartlabs Tip Jar小部件，该小部件显示了一个空玻璃填充的图像，因为人们在您的频道上使用钻头。这鼓励他们使用更多的钻头“填满”您的玻璃杯。

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Twitch Subscriptions

Twitch订阅受到彩带的喜爱，因为它们提供了经常性收入。流媒体可以以4.99美元的价格向其频道中添加每月订阅。他们收集的钱分配在彩带和Twitch之间。

一些更强大的Twitch影响者Shave与Twitch进行了更好的交易，在那里他们获得了50％以上的动力，以使他们保持Twitch。

Both Affiliates and Partners are permitted to charge subscriptions. As you need at least fifty followers to become an Affiliate, there would be little point somebody less popular trying to earn money through subscriptions.

一旦您注册为合作伙伴或会员，订阅按钮就会自动出现在您的频道页面上。

If you watch Twitch streams for a while, you might notice signs pop up on the screens saying that somebody has bought (or renewed their subscription). Streamers can set these alerts up as encouragement to gamers who love to see their name on the screen.

One oddity with Twitch is only people watching on the Twitch website can subscribe – not those on the mobile or console apps. Therefore you should occasionally remind your app viewers to go to the website to subscribe.

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视频广告

如果您是抽搐伙伴，则可以选择在Steam上运行广告。Twitch为您提供了高度的灵活性。您可以选择想要广告运行的频率（只要您在广告之间至少有八分钟的时间）以及它们的长度（在30秒至3分钟之间）。您会与Twitch共享广告收入，他们收到的越多，他们付款就越多。

Twitch向您支付平坦的CPM（每毫米成本，即每1000次观看费用）。CPM取决于一年中的时间。游戏公司很乐意在某些时间（例如在假期期间）为广告支付更多费用。他们还准备在进行大量产品发布时付出更多（又是在假期季节之前）。游戏品牌在四分之一开始时也花费更多的时间，而在四分之一开始。

Some streamers give an incentive to subscribe by providing them with ad-free viewing. This works fine, as long as you receive sufficient extra subscribers to make up for the loss of ad-watching viewers.

Twitch计算出，大多数授予其无广告观看的合作伙伴损失的不超过其广告收入的3％。因此，奖励您的忠实追随者可能是值得的。

Twitch合作伙伴可以从前卷，中卷或后滚动广告中进行选择。当观众首次加入广播时，预卷广告会播放。中间广告以您设置的间隔播放。滚后广告在脱机之后在流的末尾播放。

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捐款

您可以直接在Twitch和第三方网站（例如Patreon）上收集捐款。

Apart from Bits (which are a type of mini-donation), Twitch does not directly support donations, so you need to set up your own link using PayPal or something similar.

如果您想从网站请求捐款Patreonyou need to go there first and create a profile. You can link to your Patreon profile from Twitch, as well as your social media accounts.

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Affiliate Links

由于加入了各种会员计划，许多人在网上赚取收入（这与上面讨论的Twitch会员计划无关）。Twitch游戏玩家可以注册会员网络，从而使您的追随者在公司产品上花费的任何钱。

当然，Twitch是亚马逊的产品，亚马逊拥有世界上最著名的会员计划。

亚马逊在2017年底为Twitch添加了会员营销功能。Amazon上的Gear允许流式产品在其页面上以小部件的形式展示产品。当他们的粉丝点击小部件时，他们会被带到相关的亚马逊销售页面。如果流媒体在亚马逊页面上进行购买，则广播公司将获得销售收入的百分比。对于广播公司，亚马逊，产品卖家和粉丝来说，这是双赢的情况。

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Selling Games and In-Game Items

一个相对较新的选择使Twitch Partners可以从其页面上出售游戏和游戏中的项目，并获得5％的收入份额。

当您玩一款Twitch销售或拥有可以出售的游戏中的游戏时，销售盒将自动显示在视频屏幕下方的页面上。

If a viewer clicks on the box and makes a purchase, then you receive 5% of the revenue if you are a Partner. This is automatic and requires no input from the Partner.

The sales box appears on the pages of all streamers who play relevant games, but only Partners receive a portion of the proceeds.

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Selling Merchandise

一旦您在Twitch上为自己取名，您就会发现人们准备为您的定制商品付费。您可以在页面上放置一个链接，将粉丝引向在线商店。您可以创建商品，例如T恤，咖啡杯或其他“狂热者”物品，供粉丝购买。

还邀请合作伙伴在官方的Twitch T恤商店中出售他们的T恤。

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Sponsorship

Although Twitch is not as well-known as many other video and social media sites, it does have one advantage. It has keen, enthusiastic viewers, who stay on-site for a long time, and who follow their preferred streamers with a passion.

这意味着，如果一个品牌对彩带的受众感到自然的亲和力，那么他们在Twitch上进行有影响力的营销是有意义的。金博宝188备用网址

正如我们在电子竞技对品牌的影响的兴起，游戏是一个庞大的领域。Twitch是大多数游戏玩家花费大量时间，而实际上并没有自己玩游戏的地方。

Brands have now discovered how relevant Twitch is to gamers, and have found that it may be an excellent place to set up sponsorship deals.

Obviously, gaming companies benefit from sponsoring the elite players of their game. If a company sells a product to “gamer-type people,” they will benefit from engaging in Twitch sponsorship. It is common to see sponsorship deals from companies that sell computer hardware, accessories, phones, websites, food, drinks, takeaways, fashion labels, and much more.

Sponsorship deals are made outside of Twitch, so it does not matter whether a streamer is a Partner, and Affiliate, or just an average streamer. Brands will, of course, prefer to work with people who are influencers, so in most cases, they will opt for broadcasters with a decent following.

Every firm will have its own expectations for what they receive in return for their sponsorship money. It might be as simple as the influencer wearing a particular t-shirt. Sometimes a gamer may be expected to be proactive in promoting a company’s products.

只要您对听众保持真实，只有宣传您认为会受益的物品，那么您就不会遇到问题。