100+ Social Media Statistics for 2022 [+Internet in Real Time Live Infographic]

Social media has snowballed in importance over the last decade. However, just how much do people love their Facebook, Instagram, YouTube, and other such accounts? We’ve looked at the numbers and come up with some key social media statistics and facts. The figures are truly mind-boggling. While some might still shun this new type of media, there are undoubtedly many people who have embraced social media and use it daily.

While we have tried to gather the most up-to-date statistics and facts for this article, the nature of social media means that they will always be changing. That is one of the reasons we’ve developed our tool that demonstrates the changes to the top Instagram accounts over the last five years.

Not only that, 2020 and 2021 have had a major effect on social media. With stay-at-home orders across the globe to help curb the spread of Covid, increasingly more people have been “forced” to use social media in other ways and/or more frequently. It would be interesting to see how our use of social media will be shaped by the pandemic years going forward.

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Below is an interesting visualization of what happens on the internet in real time.

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Growth of social media Networks

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Growth of chat services

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100+ Social Media Statistics for 2022 :

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Infographic

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Facebook Statistics

1。根据Facebook’s data, the platform had an average of1。93 billiondaily active users (DAUs) in September 2021. In other words, these users visit Facebook (or one of its over core products) at least once a day.

2。With regards to Facebook’s monthly active users (MAUs), this number reached29.1亿in September, 2021, a year-over-year increase of 6%.

3。eMarketer predicted in December, 2020 that Facebook will continue to be the主导社交网络for the next four years, till the end of 2024. Although they have more recently commented on “ the severity of Facebook's young people problem”, with Facebook’s usage by teens being down to28%经过Spring 2021 (compared to 45% in Spring 2018).

4.但是，对于成年人而言，最近的eMarketer数据强调了Facebook如何继续统治社会格局。83％of adult social media users in the US report that they visit Facebook in a typical week, with only YouTube (68%) and Instagram (52%) also exceeding 50%.

5.根据Alexa的说法，Facebook是7th most popular websiteacross the globe, with an estimated daily time per visitor of 17 minutes and 44 seconds.

6.印度仍然是最多的Facebook用户的国家。截至2021年10月，印度拥有最大的Facebook观众349.2 millionusers, an increase of nearly 50 million since January 2019. The United States has the second biggest audience with 193.9 million Facebook users, followed by Indonesia with 142.5 million users.

7.Facebook的大部分收入都是通过广告产生的。在2021年第三季度，该公司从广告中产生了282.76亿美元，同比增长33％。在截至2020年12月31日的一年中，公司产生了超过$84 billion在广告收入中，同比增长21％。

8.Facebook is also clearly a favorite platform for businesses. Over200 million全球小型企业使用其工具。

9.根据the路透学院数字新闻报告2021年，Facebook和其他社交媒体团体平均使用32％用于本地新闻。22％的英国受访者认为，社交媒体最适合有关当地犯罪的新闻，14％的当地政治新闻，12％关于Covid-19，26％的事情为26％，天气为6％，当地工作的11％。

10.路透学院数字新闻报告还表明，只有24％的人相信他们在社交媒体中看到的新闻，而34％的人信任他们在搜索中发现的新闻，而44％的人整体信任新闻。50％信任他们个人使用的新闻来源。

11。28% of respondents (particularly in the Philippines, UK, and Slovakia) believe that Facebook is the most misleading for Covid misinformation.

12。In January 2021, the Facebook pages with the greatest number of followers included Samsung, Cristiano Ronaldo, and Mr. Bean.

13。当前的平均Facebook页面帖子参与率是最高的（0。29%）对于少于10,000名粉丝的页面。

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Twitter Statistics

1。根据Statista的说法as of the third quarter of 2021, Twitter boasted211 millionmonetizable daily active users.

2。Unlike Facebook, Twitter has the greatest number of its users in America, with77.75 million截至2021年10月，用户根据Twitter用户的数量（5820万）的数量是第二大受众，其次是第三名（2445万）。以前，英国拥有第三大Twitter用户群，但现在已经跌至巴西的第五。

3。这most-followed Twitter accounts包括前美国总统巴拉克·奥巴马（Barack Obama）（1.301亿追随者），贾斯汀·比伯（Justin Bieber）（1.14亿追随者）和凯蒂·佩里（Katy Perry）（1.087亿追随者），截至2021年11月。

4.Just like Facebook, the vast majority of Twitter’s annual revenue comes from advertising services. In 2020, Twitter reported that it generated over$3.2 billion dollars通过广告。Twitter将剩余的5.08亿美元收入归类为数据许可及其他收入。

5.eMarketer predicts that Twitter’s user base will increase by2。0%在2022年。在2023年，预计这种增长在1.8％时会略低。

6.在2020年，大多数用户使用的顶级主题标签是＃covid19。它几乎在推特上400 milliontimes. The second most used hashtag was #BlackLivesMatter, with #StayHome in third spot.

7.这most liked tweet in 2021 came from Joe Biden, reaching 4 million likes by the end of the year, proclaiming that “It’s a new day in America,” on the day of his inauguration.

It’s a new day in America.

— Joe Biden (@JoeBiden)January 20, 2021

8.这大多数推文电视节目在2021年，包括真人秀电视比赛的最爱大兄弟巴西和Fazenda 13，而K-Drama Squid游戏在全球大多数讨论的电视节目中排名第三。

9.Manchester United moved up a spot from 2020 to be the most discussed sports team worldwide in 2021, while the team’sTweetwelcoming Cristiano Ronaldo home was the second most retweeted Tweet worldwide. The most retweeted tweet of 2021 came from the official account of BTS, calling for an end to racism.

10.2020年是政治上的重要一年700 million关于选举的推文是在2020年发出的。唐纳德·特朗普（Donald Trump）离开该平台无疑导致了2021年的政治推文减少。

11。大声哭泣的脸emoji was the most tweeted emoji in 2021, according to Twitter. This contrasts with the Face with Tears of Joyemoji which was crowned the most-tweeted emoji in 2020.

12。根据Alexa, the estimated daily time per visitor is12 minutes and 34 seconds, which is down slightly on 2020’s figures.

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Instagram Statistics

1。根据2020年10月的预测，预测Instagram几乎将有1。2 billion users在2023年。

2。这average monthly growth in Instagram business accounts followers is up by1.69％, according to the averages for Q3 2021.

3。根据Alexa, Instagram is only the#23 most popular websiteacross the globe, with an estimated daily time per visitor of just over 9 minutes.

4.这most popular post on Instagram as of June 2021 is of the Instagram egg. This picture was posted by @world_record_egg and has more than5500万喜欢（尽管类似的数字不再在Instagram帖子上公开显示）。

5.这second most popular post on Instagram is a photo of Ariana Grande’s wedding. By the end of June 2021, it has received more than26 millionlikes.

6.根据Locowise, photo posts are still the most common type of content on Instagram (62.7%), with videos posts making up16.3％of all main feed posts and carousel posts amounting to 21.0%.

7.For posts published by Instagram business accounts, theaverage engagement rate根据第三季度2021的平均值，小于1％。旋转木马的参与率最高（1.08％），而视频帖子的率最低（0.61％）。照片帖子的平均参与率为0.81％。

8.如果你是一个普通读者的影响r Marketing Hub, you would have noticed that we have regularly praised the virtues of working with micro-influencers. The reality is that influencer marketing involving micro-influencers is far more successful for most businesses than campaigns using mega-influencers and celebrities. This was echoed by figures collected by Locowise in Q3 of 2021. According to their figures, the averageInstagram参与率对于少于10,000个关注者的企业帐户，最高为1.11％。随着追随者的增加，参与率下降。10,000-100,000个关注者的企业帐户的参与率为0.93％，而超过100,000个关注者的帐户的参与率为0.76％。

9.截至2021年10月，印度是Instagram观众人数最大的国家（201.1 millionusers). This followed a significant increase over the last year and is now noticeably higher than the audience size in the United States where 157.1 million users access the photo-sharing and editing app. Brazil is in the third spot with 114.9 million users.

10.超过一半of the platform’s global population is younger than 35.

11。Surprisingly, Instagram ismore popular among men根据Statista的数据和数据，比Facebook的自助服务广告工具中发表的数据和数据中的女性比女性中的年龄段。18-24岁的女性使用该平台的18-24岁儿童尤其明显，而男性则为13.9％。

12。尽管文莱甚至没有在Instagram用户最多的前三名国家中拥有最高的Instagram范围。换句话说，这是Instagram到达的地方biggest percentage of a population百分比达到92％。Instagram还达到了关岛，开曼群岛，吉尔吉斯斯坦和阿根廷的一半以上。

13。根据Facebook, the潜在的受众that can be reached using adverts on Instagram is more than 1.39 billion.

14。Instagram and TikTok have become popular among younger groups for getting COVID-related news. In fact, the路透学院数字新闻报告found that Instagram was by far the most popular source of coronavirus news among users in the 18-24 age group in 2020, although their2021 reportfocused more on that age group’s use of TikTok.

15.As of July 2021, Cristiano Ronaldo is the user with themost Instagram followers（超过3.15亿追随者）。第二位是Dwayne（The Rock）Johnson（2.5476亿），其次是Ariana Grande（25284万）。

16.这most popular hashtagson Instagram of all time include #love, #instagood, #fashion, #photooftheday, and #art.

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YouTube Statistics

1。根据YouTube’s own statistics (collated byWeAreSocial), YouTube has 2.29 billion active users, and every day people watch more than a billion hours of video and generate billions of views. That is seriously a lot of people watching YouTube videos.

2。这ir statistics also revealed that more than 70% of YouTube’s views are from mobile. While YouTube is now available on most smart TVs, most people still opt to watch it on a much smaller screen – their phone. A possible reason for this is that many people choose to look at YouTube while they are commuting, often on a train or bus.

3。这number of monthly active users (MAU) of the iOS YouTube app has risen considerably since the onset of Covid, but there is no similar rise for Android devices. According toStatista，在第3季度，有84490万iOS每月活跃用户和2344万Android用户，尽管这些Android数字似乎令人惊讶地低，考虑到大多数其他用法统计数据的主导地位。

4.该视频共享平台已在100多个国家 /地区推出了本地版本。您可以以总共80种不同的语言导航YouTube。

5.In 2021,Data Driven Investorestimated that the number of YouTube channels with over 1 million subscribers is approximately 23,000-24,000 channels.

6.最新数据来自YouTube表明游戏是YouTube上的重要利基市场。在2021年上半年，YouTube看到了8000亿次与游戏有关的视频浏览，9000万小时的直播内容和2.5亿个游戏视频上传。

7.Over the past five years, YouTube has paid out more than $2 billion to its partners who have selected to monetize their claims by means of Content ID. YouTube’s partner program now has2 million members。

8.根据Alexa的说法，YouTube是second most popular websiteglobally. With Google taking the #1 slot, that also makes YouTube the second most popular search engine in the world. The estimated daily time on YouTube per visitor is 19 minutes and 29 seconds.

9.这most watched video on YouTube是Pinkfong儿童歌曲和故事的“婴儿鲨鱼舞”。迄今为止，它已经有近100亿次观看次数。其次是Luis Fonsift。DaddyYankee的“ Despacito”，而Looloo Kids的“ Johny Yes Papa”现在已超过Ed Sheeran的“ Shape of You”，获得了第三名。

10.在第三季度2021年，YouTube赢得了全球广告收入7,205万美元的记录。在Covid期间，YouTube的广告收入大大增加。

11。With regards to its ad audience, there is no real difference, but males make up a slightly bigger percentage of its total advertising audience at54.2%。With regards to the share of YouTube’s advertising audience by age group,21.2%fall into the 25-34 age group.

12。在2020年，top search querieson YouTube in the US included pewdiepie, asmr, music, markiplier, old town road, and billie eilish according toahrefs。

13。“Dynamite” by BTS earned more than101 million viewsin its first 24 hours, setting a new record for the biggest music video debut. Equally impressive is that when it premiered in August 2020, 1.54 million concurrent viewers tuned in to watch it, another new record for the biggest YouTube premiere. Since then, it has been watched over 1.3 billion times and received 32 million likes.

14。Videos relating to Minecraft have been viewed more thanone trillion timesover a 12-year period to 2021. Although male creators dominated this niche for many years, the creator who now generates the most views of Minecraft videos is a woman. Aphmau.

15.YouTube是年龄段的少数社交媒体平台之一，在老年人组中使用量不会大幅下降。188滚球地址实际上，根据Statista的说法67%of US internet users who are older than 56 indicated that they use YouTube. These numbers clearly bust the myth that only millennials enjoy YouTube.

16.瑜伽社区继续在YouTube上发展。在2020年，有超过8500万views of video with “30 day” in the title from creators in the yoga community.

17.YouTube ratedMrBeastas the #1 Top Creator in the U.S. for the second year in a row in 2021. Across his channels, there are over100 millionsubscribers. MrBeast's videos were watched over 1 billion times in April 2021 alone.

18.T-Series, the biggest music label and movie studio in India, is thetop YouTube channel经过subscriber count, having now broken the 200 million level with 203 million subscribers.

19.In the first half of 2020, the total daily live-streams on the platform increased by45%compared to the same period the previous year, according to internal YouTube data. Almost60%现场流程观众报告说，观看现场流有帮助他们感觉到比自己更大的事物的联系。话虽如此，粉丝们报告说，当体育场空着时，游戏并不那么有趣，但是现场宣传供稿带来了一些乐趣。

20.New channels trying to grow an audience on the platform increased by a whopping95％in 2020, according to internal YouTube data.

21.On behalf of YouTube, Ipsos MORI completed an online survey in November 2020. The results revealed that almost half of the participants (47％) agreed that it was challenging to categorize their favorite online creators into one genre. The same study found that nearly half of viewers were open to watching content from virtual creators, while 58% were open to viewing digital content made by creators of any age.

22.完了70％参加在线调查的参与者表明，在2020年，他们依靠YouTube来保持健康或锻炼，而在此期间，有82％的人使用该平台来学习自己做事。带有“初学者”一词或标题中单词的视频收到的视频超过9 billionviews across the globe.

23。In 2020 with all its challenges, it was not only for upskilling and exercise that users relied more on YouTube. According to the online study completed by Ipsos MORI,54%of the participants watched funny creators or content online to help them deal with challenging moments.

24。这re have beenover 1,500"reaction videos" for Lil Nas X's "Montero (Call Me By Your Name)" uploaded to YouTube during 2021.

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LinkedIn统计

1。根据LinkedIn’s own statistics, LinkedIn is the world’s largest professional network, withnearly 800 millionusers in more than 200 countries and territories. Totalmonthly active LinkedIn users据估计，只有3.1亿，尽管这一数字可以追溯到2019年。LinkedIn似乎没有发布更多当前数据。仅有的40%LinkedIn用户每天访问该网站。

2。With regards to its app usage in the United States specifically, Statista found that only5.7%美国的LinkedIn用户每月访问该应用程序超过两次。实际上，根据App Ape的说法，我们大多数通过Android LinkedIn观众不活跃。

3。American Samoa has thehighest LinkedIn audience截至2021年10月，到达。第二名是百慕大，其次是冰岛，在第三名。与18岁及以上的人口相比，这些地方的广告受众最大。

4.但是，LinkedIn的起飞很慢。尽管它于2003年5月5日推出，但仅产生6,000 users in its first month。By the end of its first six months, LinkedIn had 37,000 users.

5.LinkedInhas over57 millioncompany profiles on the platform. The platform is popular among both job seekers and companies. However, some of these company profiles are as a result of LinkedIn automatically creatingcompany pages。该平台上还列出了120,000所学校。

6.As of the end of June 2021, there were more than15 million open jobson LinkedIn. People submit more than2亿个工作申请every month, 77 per second.

7.Microsoft paid$26.2 billion for LinkedInin 2016.

8.根据Alexa, theLinkedIn的每日时间估计per visitor is 11 minutes and 10 seconds.

9.性别对全球LinkedIn观众的统计调查发现，截至2021年，57%of LinkedIn audiences were male while almost 43% were female. These demographics have not changed since 2019.

10.这使用LinkedIn的最大年龄段全球是25-34岁的成年人60%。这18 to 24 age group follows at 20%.

11。LinkedIn视频很受欢迎且有效。Wyzowl发现很近40%营销人员在平台上发布视频内容，其中75％声称其有效。63％的视频营销人员计划将LinkedIn纳入其2021年视频营销策略中。

12。For LinkedIn, long-form content works best.OkDorkfound that the longer your posts are on LinkedIn, the better the results. Posts with word counts between 1,900 and 2,000 words performed better and got more engagement. In fact, LinkedIn also recommends that you share content with other industry experts. According to their own data, you can get15 timesmore content impressions than with job postings.

13。根据theContent Marketing Institute，97％的B2B营销人员更喜欢LinkedIn进行有机内容营销。他们中的大多数（94％）也将LinkedIn视为具有最佳内容营销结果的平台。

14。With the help of the LinkedIn sales navigator, marketers can target the right buyers, personalize their outreach, and understand key insights. As a matter of fact, marketers who use it get+18%找到客户时更多的管道。此外，完成交易时，他们的获胜率也提高了7％。

15.大多数LinkedIn用户（57%) access the platform by means of their mobile devices. You should, therefore, optimize your content on the platform for mobile. In other words, ensure that your images and videos are also optimized and can open without having to leave the platform.

16.根据类似韦布的说法，LinkedIn获得了71％direct traffic and 23.49% from search (of which 99.55% is organic). Only about 2% is via referrals.

17.平均访问时间比8分钟, according to SimilarWeb.

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Pinterest Statistics

1。Pinterest was the site in history to get more than 10 million unique monthly visitors the fastest. What makes this achievement even more impressive is that for much of its initial launch it was invite-only. As of September 2021, the platform boasted444 millionmonthly active users across the globe.

2。As of October 2021, Pinterest was ranked as the第14大社交网络根据Wearesocial和Hootsuite的数字趋势：2021年10月。

3。绝大多数女性使用Pinterest。实际上，截至2021年10月，超过77%被确定为女性的Pinterest用户。刚被确定为男性的15％以上，而8.4％的人不愿意指定。不过，在最近的博客文章该平台的全球商业营销负责人表示，越来越多的男性开始加入Pinterest，在2020年，这个数字增加了几乎50％。

4.根据Statista，有22％的响应B2B和28％的B2C响应社交媒体营销人员表明他们将Pinterest用于营销。

5.美国far has the biggest Pinterest audience. As of October 2021, it had more than90 millionPinterest用户。巴西排名第二，有30065万，其次是墨西哥，为1665万。

6.虽然Pinterest的年度广告支出在2019年急剧增加到$55 million, it almost halved in 2020.

7.In 2020, it was reported that Pinterest had2,545名全职员工, an increase of nearly 19% from the previous year.

8.自2016年以来，每年，视觉书签网站都设法稳步增加其年收入。在2020年，它产生了$1692.66million.

9.我们大多数Pinterest用户（40%）年收入超过75,000美元。在英国时，31%该平台上有超过10万英镑的家庭收入的千禧一代。

10.根据SimilarWeb, the average visit duration is just over5分钟for the period between September and November 2021.

11。SamelyWeb还发现，该平台的大部分流量（64.15％）是直接的，其次是有机搜索。32.52%桌面上的流量。转介占其流量的不到1.5％。换句话说，大多数用户在需要灵感或只是渴望一些无意识的滚动时直接进入Pinterest。实际上，根据Pinterest的说法，不仅仅是200 billion ideashad already been pinned by December 2019.

12。More specifically, in the United Kingdom,61%平纳表示,当他们开始new project, they go to Pinterest, with almost half of UK Pinners having discovered new brands or products via the platform.

13。基于Pinterest数据，top trends for 2021包括Athflow，Sillimalism，JalapeñoPepperJelly和Vibey Lights。

14。Pinterest is no longer just a platform for static images. In a recent blog post, the platform shared that their community of Pinners is watching almost十亿个视频以一天为周期。

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Tiktok统计

1。Tiktok是美国增长最快的社交媒体应用程序之一，尤其是在年轻用户中。在全球，蒂克托克达到了1 billionmonthly users in September 2021.

2。根据Statista，美国tiktok用户的平均858 minutesper month on the app. This statistic gives information on monthly TikTok app user engagement in the United States in March 2020.

3。Although monthly app downloads vary greatly, TikTok took second place in the list of most downloaded iPhone apps for 2020. It was also coming in second place as of October 2021. The only app with more downloads was, perhaps unsurprisingly in the first year of COVID, Zoom, although WhatsApp took the title in 2021. TikTok even managed to achieve more downloads on Apple's mobile platform than Facebook, Messenger, Gmail, Netflix, YouTube, and Instagram. When you add both Apple and Android downloads, TikTok surged ahead of all the other apps in 2020, with global downloads of 850 million.

4.TikTok became the first non-Facebook app to reach three billion downloads in Q2 2021.

5.在2021年2月，Tiktok被列为全球最高的非游戏应用程序，$110 millionin user spending. The vast majority (79%) of this revenue came from China, with the United States in second spot and Turkey in third place. All in all, this was almost twice its revenue the previous year.

6.India is another country where younger audiences were attracted to TikTok. TikTok had attracted over2亿用户在2020年中期，在印度，政府决定禁止政治原因作为动机。话虽如此，它仍然是2020年该国下载的最高应用程序。在2019年7月至2020年6月之间，该应用程序在印度下载的下载量超过其他任何地方。

7.While TikTok is still relatively new to the social media scene, it already boasts user loyalty. According to the platform’s official statistics,90％它的用户每天多次使用该应用程序。

8.根据Statista的说法，Tiktok在美国女性使用者中最受欢迎。男性tiktok用户只加起来39%of the platform’s user base. Though, according to WeAreSocial and Hootsuite’s Digital Trends: October 2021,56.1%蒂克托克（Tiktok）的听众是女性，有43.9％是男性。

9.When Morning Consult created theirFastest Growing Brands 2020报道，他们将Tiktok命名为仅次于Zoom和Peacock的第三个增长最快的品牌。早晨咨询观察到，几乎每个在此名单上都有一个位置的品牌都与大流行有关的行为有意义地联系在一起。就像Tiktok一样，孔雀也提供视频流，但对老一辈的吸引力更大。考虑到这一点，Tiktok实际上是2020年增长最快的品牌，仅次于Zoom，即Z和千禧一代。

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Snapchat Statistics

截至第三季度2021年，该应用程序大约有306 milliondaily active users, an increase of 23% YoY. In fact, numbers have increased every quarter since Q4 2018. As with most other social networks, Snapchat's use accelerated with the arrival of COVID-19.

1。根据the 2020 Piper Sandler survey reported by MarketingCharts,36％青少年的调查Snapchat列为他们的favorite social platform in early that year. Instagram was in the second spot, with 31% of teens citing it as their favorite platform. The most significant change in the 2020 survey from previous editions was the emergence of TikTok. It was the third most popular social platform for 13% of those surveyed. Twitter and Facebook got only 4% of the votes respectively. In the same poll一年后, Snapchat remained US teens’ favorite social platform, although the results are much closer. 35% of the teen respondents favored Snapchat, 30% TikTok, and 22% Instagram. Support for Twitter and Facebook halved to 2% each.

2。在英国，Snapchat的年轻知名度看起来相似。根据Statista的说法77%of Snapchat users in the UK are aged between 18 and 24.

3。通过性别，Snapchat用户的分布有所不同。该平台似乎在女性中更受欢迎。Statista据报道，截至2021年10月，有54.4％的用户是女性，而男性为44.6％。

4.Along with the rise in user count during 2020 and 2021, Snapchat saw a marked increase in revenue generation. Revenue increased 57% to$1,067 millionin Q3 2021, compared to the prior year. This wasn’t enough to make Snapchat profitable, however, although the Net loss improved 64% to $(72) million in Q3 2021.