LinkedIn结束了3.03亿活跃的每月用户。虽然这个数字可能不如Facebook和Instagram等其他社交网络平台的数字那么大，但对于专业人士和公司来说肯定意味着很多。188滚球地址
这是因为LinkedIn可能是您所有专业要求的最佳平台。您可以通过此平台搜索员工，促进公司并与志趣相投的专业人员建立联系。
One of the best ways of boosting your company’s presence is by creating a LinkedIn company page. Here’s how you can do it in 7 easy steps.
如何在7个简单步骤中创建LinkedIn公司页面：
1. Fill Company Details
First, you need to click on the “Work” button on your page. Then, click on “Create a Company Page.”
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Once that’s done, you need to select the type of company page you wiant to create.
图像通过LinkedIn
接下来，输入公司的名称和您的工作电子邮件地址。之后，您需要输入公司的概述，以及详细的描述。
图像通过LinkedIn
您应该输入有关公司的所有重要信息，例如您的专业，产品，服务等。这是您可以说明您公司为何独特的地方。
2.添加徽标
就像其他社交媒体平台一样，您也应该在LinkedIn上为您188滚球地址的页面添加一个徽标。尽管这不是必要的，但建议这样做为您的公司提供独特的身份。
请记住，每当人们搜索您的公司时，您的徽标都会可见。这有助于提高您的品牌知名度和品牌召回。此外，它表明该页面也是真实的。
此外，当您的员工在个人资料中输入您的公司名称时，此徽标也将出现在那里。因此，必须在LinkedIn公司页面上添加高质量的徽标。
同样重要的是dimensions of your logo right确保正确可见。您需要使用尺寸100 x 60 px上传徽标。同时，您必须在关注者的供稿中出现的时间上载另一个版本的徽标，并在50 x 50 px上上传。
Note how Facebook’s logo is clearly visible in the feed.
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3. Add a Banner Image
Just like your logo, the banner image of your LinkedIn company page is important too. It complements the logo and gives your page a unique look. At the same time, it adds a much-needed visual element to the page. As the dimensions of the banner image are fairly large, you can use it to create an impact on any visitor.
这就是为什么您必须努力设计令人惊叹的横幅图像，以立即引起访客的注意。在横幅中纳入图形的使用，以使其看起来更具吸引力。
如果您精通图形设计，则可以使用诸如Adobe Photoshop。However, if you’re a rookie, you should consider using tools likeCanva。使用简单的拖放界面，您可以在几分钟之内提出一个漂亮的横幅图像。
确保将横幅图像的尺寸保留为646 x 220 PX，以确保它非常合适。也就是说，不要用大量信息混乱横幅。取而代之的是，使用一些有影响力的图像或语句进行简单设计。
Note how BigCommerce has put up a slick banner image that easily conveys what the company does.
图像通过LinkedIn
4. Post Company Updates
Once you’ve got the basics of your LinkedIn company page set, you need to start populating it with posts. For this, you need to come up with the latest updates about your company. Brainstorm and create quality content for your posts and schedule them for publishing.
While creating your content, you need to keep your audience in mind. Remember, you’re not creating the posts for yourself, but for your audience. For this, you must figure out their interests and dislikes. You can define your target audience based on their demographics, location, and psychographics.
一旦您弄清楚了他们的兴趣，请定制您的内容以适合这些兴趣。当它与他们的利益保持一致时，他们更有可能与之互动。
您应该考虑定期发布公司新闻。但是，随之而来的是，您应该尝试成为行业思想领导者。为此，您应该谈论行业中的最新情况并分享一些valuable reading materialwith your followers too.
您的目标应该是成为行业有价值的信息，建议和技巧的来源。如果您能够成功解决他们的问题，他们可能会成为公司更新的忠实追随者。
Additionally, you need to ensure that you post regularly to drive audience engagement. Post too frequently, and your audience will feel that you’re spamming them with content. If you post too little, then they may think that your page is inactive. You should try to find a balance between the two.
However, to make the most out of your LinkedIn company page, you must also find the perfect times to post during the day. You need to find the times when most of your audience is online and post at those times for maximum impact. The ideal times to post on LinkedIn are during working hours on weekdays as people are more likely to check LinkedIn during those timings.
If it’s not feasible for you topost regularly在此期间，您可以使用调度工具，例如Hootsuite要么Bufferto schedule your posts in advance. That will help your LinkedIn company page get more traction.
为了更准确地了解发布的理想时期，您应该看看自己的LinkedIn分析。Based on the way your audience interacts with your company page, you’ll be able to get an idea of the times when most of them are active.
此外,分析还将展示you which posts get the highest engagement. Accordingly, you can modify your content.
5.推广您的页面
一旦填写了LinkedIn公司页面上的所有信息，并且您已经开始定期发布更新，则需要吸引关注者。虽然它可能会有机地吸引一些关注者，但您需要不断努力growing it effectively。
这样做的最佳方法之一是通知所有员工有关页面的信息。要求他们关注您的页面并将其添加到他们的个人资料中。这将有助于提高页面的可见性。此外，他们将能够查看您的最新更新，并单击按钮。
推广您的页面的另一种方法是将其添加到您的电子邮件签名和员工的签名中。这样，所有从您那里收到电子邮件的人都将能够看到您的页面，其中一些人也可以开始关注它。
You should also consider adding a LinkedIn “Follow Company” button on your website. This makes it easy for your website’s visitors to follow your page on LinkedIn.
Lastly, you can promote your LinkedIn company page through paid advertising on the platform. This can help you expand your reach and get more followers. You should consider promoting your best performing posts for maximum impact.
6. Add Featured Updates
Whenever you release any important updates on your LinkedIn company page, you should consider marking the post featured. This will ensure that the update remains right at the top of your page, and all the latest updates will be visible below it.
通过这样做，您可以确保大多数访问您的页面的受众都会看到此更新。
It can be helpful when you’re trying to draw the attention of your audience towards a particular update. Whether it’s a specific event you’re hosting or a promotion, you can use this feature to highlight it.
7.创建展示页面
您可以创建LinkedIn Company页面的扩展名，称为展示页面。这些页面可用于谈论特定的产品和服务。
通过它们，您可以为关注者的各个部分自定义消息传递。这样，追随者将能够获取他们感兴趣的产品的最新更新。
通过这种方法，您可以向您的追随者提供高度人格化的内容。反过来，这将有助于提高页面的参与率。
Final Thoughts
为了增加公司的在线业务，您可以创建一个LinkedIn公司页面。创建页面时填写所有相关详细信息。您还必须上传高质量的徽标和具有准确尺寸的横幅图像，以使您的页面脱颖而出。为您的页面创建质量内容，并在适当的时间定期发布。
To improve your page’s reach, you should promote it by sharing it with your employees and through paid promotions. You can also tag your most important posts as “Featured” to ensure that they appear at the top of your feed. Lastly, you can create Showcase Pages for your products and services to allow your followers to follow individual products and services.
按照这些步骤立即创建公司的LinkedIn页面，以在线发展您的存在。
