Best Social Media Image Sizes for 2023 – The Ultimate Guide

无论您是为您的业务准备快速的Facebook更新，用推文发布一些新闻，使您的产品在Instagram帖子中看起来很豪华，还是使LinkedIn状态为潜在的B2B客户提供知识，您都希望您的社交帖子看起来好的。如今，这意味着在您的帖子中包括图像或视频。根据Social Media Examiner’s Social Media Marketing Industry Report，80％的营销人员使用视觉图像，而63％的营销人员使用视频。您需要在帖子上上传视觉内容，并且需要高质量，并且要适合使用的介质。

The problem is that changing image sizes for different platforms can be fiddly, particularly if you are design-challenged. Every platform seems to want different sized images. Some prefer horizontal images, others vertical, and some even prefer square images.To help you with your posting, we present our guide to the best image sizes for social media. We cover all the leading social media networks in this guide.

尝试我们的免费社交媒体图像恢复工具

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Our Guide to Best Social Media Image Sizes for 2023:

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Facebook的最佳图像尺寸

Facebook是迄今为止世界上最大的和最active social network. It may no longer be “cool” for teenagers, but it has followers ranging the full gamut of social users. It is also well set up, with a sophisticated advertising system.

当您在Facebook上创建帖子时，请确保检查他们将如何查看用户的提要。您希望所有图像看起来清晰，并且要适合提要的规格。我们都可能看到有人上传了错误的照片，结果汽车通常不漂亮。

Facebook已发布了您将上传的最重要图像的官方准则。

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Facebook个人资料图片

Your profile picture is your most essential image. You don’t want to be left as the default silhouette – the person seen as too lazy to upload a profile picture.

您的个人资料图像显示为正方形，因此您应该上传代表您品牌的1：1正方形照片。这应该是个人帐户的照片，但是对于企业，您想要明显代表您的业务的东西 - 也许是您的业务徽标。但是，请记住，Facebook不喜欢文本占据图像的20％以上，因此，如果您打算上传大型文本徽标，则必须小心。

现在，业务页面的个人资料图像位于页面左上角 - 这有助于业务页面在正常的个人帐户资料中脱颖而出。

Facebook个人资料图片的正式大小和规格是：

• 最小图像大小：180 x 180像素
• Actual size used depends on device and usage: 176 x 176 (desktop), 196 x 196 (smartphones), 36 x 36 (feature phones), 32 x 32 (thumbnail)
• 您的个人资料图片位于左侧16个像素，封面照片顶部（在桌面上）的176像素。如果您想创建集成的个人资料图片/封面照片，这很重要

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封面照

一个空白的封面是一个Facebook的又一个迹象mateur. Another common mistake is trying to shoehorn a photo of the wrong dimensions into acting as your cover page, which either distorts the contents of the image or requires you to crop it undesirably.

这是出现在您时间轴顶部的大图像。它的大小为您提供了创造性的机会。您应该使用此空间来描绘一些您作为一个人或品牌的想法。

The formal sizes and specifications for Facebook cover photos are:

• Minimum size of 400 x 150 pixels, but anything less than 820 x 312 pixels will appear stretched
• Display size: 820 x 312 pixels (desktop), 640 x 360 pixels (smartphones)
• 根本没有在功能手机上显示
• Loads fastest as an sRGB JPG file that's 851 pixels wide, 315 pixels tall and less than 100 kilobytes
• For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file
• 尺寸和规格对于业务页面和个人资料都是相同的

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Shared Facebook Image

我们都在某个时候在Facebook上共享图像。这些出现在您的时间表上，根据Facebook的算法，它们也出现在您的关注者新闻源中。

Obviously, if somebody has already uploaded an image that you want to share you won’t have much control over its essential size and specifications (although you may be able to edit it in photo editing software if it is significantly different from the recommended sizes).

If you choose to upload the photo yourself, then you should first try and ensure that it meets Facebook’s image guidelines.

The formal sizes and specifications for shared Facebook images are:

• 建议上传大小为1,200 x 630像素
• 将以470像素的最大宽度出现在饲料中（并最大比例为1：1）
• Will appear on page at a maximum width of 504 pixels (and scale to a max of 1:1)

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Shared Facebook Link

这就像共享的Facebook图像，除了图像与您要链接到的任何内容有关。您可以在左侧创建带有一个小图像正方形的帖子，右侧文字，或者在顶部和下面的文字上创建一个大型矩形图像。

共享Facebook链接的正式大小和规格是：

• 建议上传大小：1,200 x 628像素
• 正方形照片：饲料中的至少154 x 154像素
• 正方形照片：页面上的最低116 x 116
• Rectangular Photo: Minimum 470 x 246 pixels in feed
• 矩形照片：页面上的最低484 x 252

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突出显示了Facebook图像

尽管这些只是出现在您自己的供稿中，但它们非常适合突出一些影响您的业务或组织的特殊内容。

• 建议上传大小：1,200 x 717像素
• 将出现在您的页面上的843 x 504像素

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Facebook事件图像

Facebook活动非常适合鼓励多人聚在一起进行一些活动。由于突出显示，事件图像比普通图像大。

• 建议上传大小：1,200 x 628像素
• Facebook将扩展到最小尺寸：470×174。
• Shows in feed: 470 × 174.

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Best Image Sizes for Instagram

Instagram is rapidly becoming the social network of choice for those with visual tastes. It is particularly popular in niches such as fashion and beauty, home décor, and design. Instagram is probably the favorite platform currently for influencer marketing.

与一些更传统的平台（例如Facebook和Twitter）相比，Instagram可能更棘手。188滚球地址直到最近，大多数社交媒体管理平台都在其支持的社交网络中添加了Instagram（除了以后的Instagram专家之外），并188滚球地址且他们都受到了Instagram施加的限制的困扰。

You can upload both images and videos to Instagram, or even combine them over 24 hours into an Instagram Story.

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Instagram个人资料图片

像大多数社交网络一样，您可以在Instagram上使用个人资料图片作为头像。如果您拥有业务资料，则使用高质量的图像，无论是个人还是企业，都至关重要。

The formal sizes and specifications for Instagram profile pictures are:

• 建议上传大小：320 x 320像素
• It’s a square photograph, so it is best to upload an image with an aspect ratio of 1:1

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Instagram照片缩略图

When somebody goes to your profile page, they will see all your content in rows of thumbnails. They then click on these thumbnails to access larger versions of your images or videos.

无论您的大型图像/视频的大小如何，这些缩略图图像都是正方形的。

The formal sizes and specifications for Instagram profile pictures are:

• 缩略图：161 x 161像素
• 这是一张正方形的照片，因此保持长宽比为1：1

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Instagram Photos

Instagram images (and videos) are the heart of Instagram. You can upload these from a variety of sources, and as such, will probably originate at a wide mix of sizes.

The formal sizes and specifications forInstagram Photos是：

• 最大上传大小：1080 x 1080像素（正方形）;1080 x 1350像素（肖像）;1080 x 566（景观）
• Scaled downsize: 612 x 612 pixels
• 饲料中的尺寸：510 x 510像素
• 1.19：1和4：5之间的纵横比
• Smaller featured header images appear as 204 x 204 pixels
• 较大的特色标头图像显示为409 x 409像素

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Instagram Stories

Instagram Stories are now incredibly popular. These are generally vertical. You can add additional images and video clips to your Story during its 24-hour life. While most people add new pictures to their Stories, you can add existing content if you prefer.

The formal sizes and specifications for Instagram Stories Photos are:

• 推荐分辨率：1080 x 1920像素
• 最低分辨率：600 x 1067像素
• 纵横比：9：16
• 最大文件大小：4GB

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Best Image Sizes for Twitter

Twitter is former US President, Donald Trump’s social media account of choice. While its growth has been limited in recent years, being overtaken by Instagram and even TikTok for users numbers and downloads, it is still highly popular worldwide, with 400mIllion活跃用户。

As with Facebook, you need to have the appropriately sized Twitter Profile Photo and a Header Photo for your Profile page.

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Twitter个人资料图片

您不想最终成为Twitter“鸡蛋” - 依靠Twitter默认图像的人。实际上，许多用户将在Twitter上删除关注者而没有个人资料图片 - 这是垃圾邮件帐户上的一个明显标志。

Your profile picture represents you – it is the first thing that people see about you, and it appears beside each tweet you make. An individual should show a picture of him or herself (or something that strongly represents him/her). A business should use its logo (or again a highly representative image).

图片出现在不同位置的不同尺寸，因此您需要上传在（正方形）尺寸范围内工作的图像。

The formal sizes and specifications for Twitter profile pictures are:

• Recommended upload size: 400 x 400 pixels
• 显示：200 x 200
• 最大文件大小：2MB
• 允许的图像类型包括.jpg，.gif或.png

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Twitter Header Photo

Your Twitter Header photo is another place where you can show your individuality. It takes up the top section of your Profile Page. It takes up much more space than your profile image, so you should upload a much larger file. It should capture the eye of visitors to your Profile Page. It is three times as long as it is high.

The formal sizes and specifications for Twitter header photos are:

• 建议上传尺寸：1,500 x 500像素
• 最大文件大小：5MB
• 允许的图像类型包括.jpg，.gif或.png

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Twitter In-Stream Photos

These are the standard photos you upload for your tweets. These are also are the images in any retweets you make. You can attach photos to any of your tweets. Recent Twitter updates mean that you don’t lose allowable characters by including an image.

Twitter users set up their streams in different ways, depending on the devices they are using. This means that photo sizes will differ depending on an individual’s device and settings. If you want to ensure that everybody sees the most essential parts of your image, horizontally center your content.

当您在Twitter上共享链接时，您可以设置内容，以便Twitter显示为Twitter卡（有很多不同的品种）。除非您更改了设置，否则Twitter卡上的图像小于标准流入照片。

Twitter插入照片的正式尺寸和规格是：

• Minimum to appear expanded: 600 x 335 pixels (a 2:1 ratio)
• 可以一次发推文多达4张图像。
• 可以编辑图像，如果从Twitter iOS或Android App发推文。
• Maximum to appear expanded: 1600 x 900 pixels.
• Appears in stream collapsed at 506 x 253 pixels on desktop.
• Maximum file size of 5 MB for photos, and 5 MB for animated GIFs on mobile and 15 MB on the web.

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LinkedInImage Sizes

尽管LinkedIn并不像Instagram或Pinterest那样专注于图像，但它仍然需要将质量图像上传到LinkedIn。

LinkedInis particularly vital for B2B firms. LinkedIn is a professional network for industry leaders, so you are less likely to find images of funny cats or pranks.

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LinkedInPersonal Profile Image

LinkedInalso serves a role as a centralized resume for the world’s workers, so profile pictures are more important here than any of the other networks. It is essential that you get the size and aspect of your personal profile image right.

请注意，配置文件图像通常会显示为圆，因此您需要确保图像的重要部分出现在中央区域中。

The formal sizes and specifications for LinkedIn profile pictures are:

• 建议上传大小：在400 x 400和7,680 x 4,320像素之间
• Minimum upload size: 200 x 200 pixels
• 纵横比：1：1
• Maximum file size: 8MB
• File types: .JPG, .GIF, .PNG

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LinkedIn个人背景图像

LinkedIn个人背景图像覆盖瞧ng skinny area. It can sometimes be difficult to find a suitable image for this area. Look for something that clearly depicts you and your interests.

The formal sizes and specifications for LinkedIn Personal Background Images are:

• Recommended upload size: 1584 x 396 pixels
• Maximum file size: 8MB
• File types: .JPG, .GIF, .PNG

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LinkedIn公司Logo Image

就像个人有个人资料图片一样，公司也将拥有其徽标。两种类型的法师出现在相似的位置（尽管徽标是公司个人资料页面上的正方形）。

您应该上传两个版本的徽标。越大的是您的标准公司徽标，它出现在公司个人资料页面的标题中，以及“您可能想遵循的公司”部分。较小的徽标是搜索公司时显示的品牌图像。

LinkedIn公司徽标的正式尺寸和规格是：

• Recommended upload size: 300 x 300 pixels (large logo), 60 x 60 pixels (small logo)
• 纵横比：1：1
• Maximum file size: 4MB (large logo), 2MB (small logo)
• File types: .JPG, .GIF, .PNG

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LinkedIn公司Cover Images

The LinkedIn Company Cover image covers an even longer skinnier area than that of a personal profile – it covers the full width of the page. It can sometimes be difficult to find a suitable image for this area. Look for something that clearly depicts your business. (not your logo)

The formal sizes and specifications for LinkedIn Company Cover Images are:

• Recommended upload size: 1536 x 768 pixels
• Minimum upload size: 1192 x 220 pixels
• 出现为1400 x 425像素
• Maximum file size: 4MB
• File types: .JPG, .GIF, .PNG

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LinkedIn共享图像或链接

You can share an image or a link to somewhere (like a blog post) that features an image.

LinkedIn共享图像或链接的正式大小和规格是：

• 建议上传大小用于图像或链接：1200 x 627像素。出现在552 x 289像素。
• Maximum upload size for shared images: 1200 x 627 pixels
• File types: .JPG, .GIF, .PNG

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YouTube Image Sizes

Video is big business, and today, there’s no way you can publish video content without leveraging YouTube. The platform sees over 2 million monthly users search its broad collection of content--an excellent opportunity to get yours in front of large and growing global audience. Posting videos isn’t just about uploading content. To be competitive and get much-needed clicks, you have to make your videos look attractive. On YouTube, that means catchy headlines and killer images. Here’s a look at all image sizes you should be aware of as you prep to take over the platform.

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您的频道配置图像

Like other platforms, uploading your channel profile image is pretty straightforward. The only caveat with YouTube is that you can add a border to your channel profile image, but you’ll need to make sure your image fits first. Adding a boarding doesn’t allow for extra image size. As your image stays the same, be sure to make it look less cramped and aim for a more professional fit.

Channel profile image size is 800 x 800. Here’s a look at channel profile image guidelines:

• Displays as 98 x 98 pixels
• Image types: JPG, GIF, BMP or PNG

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YouTube频道封面照片大小

Your channel cover photo is the perfect opportunity to make an impression. Today, more YouTubers use theirs to include a catchy tagline, a large hero image, or a montage of visuals representing what they vlog about. YouTube’s recommended channel cover photo size is 2048 x 1152 pixels. YouTube also offers the following guidelines for channel cover photo sizes:

• Safe area for mobile and web: 1235 x 338 pixels (excluding text and logo cropping)
• Maximum file size: 4MB
• Image types: JPG, GIF, BMP or PNG

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YouTube Channel Photo Sizes on Various Devices

YouTube is available on a variety of platforms. From Chromecast devices to tablets, smartphones, and desktop computers. And because of YouTube’s footprint, it’s essential to stick to recommended photo cover sizes so your iamges appear professional and not warped or pixelated.

Here’s a collection of photo cover sizes across devices. Also note, if you use YouTube’s recommended channel photo size, you don’t need to worry about these:

• Tablet display: 1,855 x 423.
• Mobile display: 1,546 x 423.
• 电视显示：2,560 x 1,440。
• Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible). Flexible Area (can be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

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Bonus: YouTube Video Uploads

There are no two ways about it, video quality is a big deal on YouTube. If yours looks weird, there’s a good chance viewers may opt for something that offers a more pleasing experience. To help, YouTube provide a host of recommendations on the aspect ratios and dimensions.

YouTube视频上传指南指出：

• Videos must maintain a 16:9 aspect ratio.
• 为了获得全高清资格，您的尺寸必须至少为1,280 x 720像素。

And be sure to encode your videos for these resolutions:

• 2160p：3840x2160
• 1440p：2560x1440
• 1080p: 1920x1080
• 720p: 1280x720
• 480p: 854x480
• 360p：640x360
• 240p: 426x240

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Tumblr Image Sizes

诚然，Tumblr并不是我们在计划社交媒体活动时想到的第一个平台，但这仍然是一个有价值的选择。它是超过5.18亿博客及以上的家1660亿博客文章。它也与大多数其他平台有所不同。188滚球地址它的可自定义性质使其具有吸引力，使用户可以选择自己的配色方案，当然也可以使用图像。Tumblr允许您更新三种类型的图像。这些包括个人资料照片，个人资料封面图像和帖子图像。以下是每个尺寸：

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Tumblr概况图片大小

Tumblr个人资料照片与您发表的所有帖子和评论一起出现。建议的图像大小为128 x 128像素，您使用JPG，GIF，PNG或BMP文件类型。

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Tumblr盖图像尺寸

Cover images are common across social media platforms. On Tumblr, you get to upload a large, 3000x1055 pixels image. Files types you can use include JPG, PNG, and GIF.

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Tumblr图像帖子图像大小

像其他社交媒体平台一样，推荐的尺寸也是确保您发布188滚球地址的内容在视觉上具有吸引力的指南。这是Tumblr帖子的图像尺寸指南：

• Dash image sizes max at 1,280 x 1,920 pixels and show in feeds at 500 x 750 pixels
• 图像不能超过10MB
• Animated GIFS must be under 3MB and max at 540 pixels (although some instances allow more width depending on GIF size)

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Pinterest Image Sizes

Pinterest可能是网络最喜欢的推荐链接社交媒体平台。SEMRushfound that90% of Pinterest links point away from the platform。由于Pinterst从全球访问者那里获得了大量的观点，因此它是一个枢纽发布内容并链接回拥有的在线房地产以驱动流量，潜在客户和销售的枢纽。如果您想了解Pinterest的“链接性”，请使用这些图像尺寸使您的图像看起来很棒。

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Pinterest Profile Picture Size

Pinterest’s profile images should be perfect square and 165 x 165 pixels in size. Profile images show on your Home and Following page, and when you pin content. On your home page, the image appears as a 165 x 165 pixels graphic. On you Following page and everywhere else on Pinterest your profile image will show as a 32 x 32 pixels grpahic.

Image guidelines include:

• Maximum 10 MB (wouldn’t allow me to upload anything larger)
• Image types include: JPG and PNG for profile pictures

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引脚图像大小

Pins are unique. Because boards are designed to show a collection of pins, there isn’t a limit to the length of your pin image, but image width must stay 600 pixels at most. This makes Pinterest a great place to share infographics and other lengthier images. Pins all appear as 236 pixel graphics on your Main page and boards, with both instances being scaled to look uniform across the platform. For a quality look, Pinterest recommends an aspect ratio 2:3.

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板显示图像大小

Pinterst boards are what really bring the platform together. Users get to create boards to host ideas and dreams of what they want. When creating your board, Pinterest recommended using these image guidelines:

• 222 x 150 pixels (large thumbnail)
• 55 x 55（较小的缩略图）