如何制作自己的Instagram突出显示封面（+ 15个示例）

如果你真的想使用Instagram马rketing strategy, you need to learn how to use Instagram Highlight covers. Sadly, not everyone knows that you can pick your own customized cover (instead of the first photo that Instagram uses by default) and some aren’t even usingInstagram Story Highlightsyet.

总而言之，这是该平台最强大的功能之一。在这里，您可以发布常见问题解答，对品牌的介绍，过去事件的摘要等。这样，您可以分享最重要的信息并突出您的品牌最好。

在本文中，我们将带您完成您需要完成的步骤，并在第一次到达时包括一些技巧。从简单的图标到库存照片，我们还包括一些灵感的示例。

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如何制作自己的Instagram突出显示封面（+ 15个示例）：

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Steps for Creating Instagram Highlight Covers

One of the easiest ways to create Instagram Highlight Covers is to use Canva. While it’s not the only tool available, it’s one of our favorites. Not only is it really easy to use, but it offers a decent selection of free cover templates and elements that you can add. Here’s how:

Step 1:打开Canva的网站并创建一个免费帐户。

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Step 2:打开模板和选择Instagram的故事。在the top, you’ll see a tab Highlight Cover. When you click on this tab, you’ll be redirected to more than 1,000 templates that you can customize. Alternatively, you can simply enter Instagram Story Highlight Cover into the search bar right at the top of your screen.

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步骤3：Select one of the prebuilt templates and click on Customize this template.

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Step 4:You’ll be redirected to the editing page. You can now add a wide range of elements such as icons, photos, graphics, text, and videos.

您还可以免费从设备上传自己的图像。例如，如果您要为封面搜索自定义图标，则可以查看IconFinder之类的工具。

You just need to make sure that the license of the icon allows you to use it for commercial purposes if you plan on using it for an Instagram business account.

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步骤5：After you’ve customized your cover by adding different elements, click on the Download button that’s found in the right-hand corner at the top.

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Adding Your Highlight Cover

为Instagram亮点设计了自己的封面后，您仍然需要将其添加到实际内容中。这是如何做：

Step 1:登录您的Instagram帐户。

Step 2:Select the Instagram Highlight for which you’ve designed the custom cover. Click on More (the icon with the three dots) and select Edit Highlight.

步骤3：单击编辑封面并上传您新设计的封面。最困难的部分可能是确保其看起来居中。为此，您可能必须用手指稍微缩放它并稍微调整它。

Step 4:Add a name that will tell your followers what they should expect when they click on the specific highlight (it should read almost like the different menus that you get at the top of a website).

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15个有效Instagram的示例突出显示封面

如果您需要的灵感比Canva的模板提供的灵感更多，那么这里有一些其他品牌用于其封面的示例。

1. Dribbble

Dribbble’s use of gradients help to create some consistency. They’ve also taken the time to rename their highlights to something that’s short, yet specific. Think of it almost like a type of call to action.

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2. Canva

Canva’s use of highlight covers is one of our favorite examples. Considering that they’re the go-to tool for many influencers and creators for creating custom Instagram Highlight Covers specifically (and the one that we decided to feature), they had to deliver and they did.

使用有趣的图标的使用有效地传达了使用其软件的乐趣。尽管它相当丰富多彩，但他们仍然设法通过应用可靠的背景来创建一个凝聚力的品牌标识。

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3. MKT Heights

MKT Heights followed a similar approach to Canva. They too opted for a range of solid background colors and an icon. Though, one thing that they’ve done differently (or rather more clearly) is to make sure that the actual icon closely fits in with the name of the highlight. While some might find this approach a tad bit too boring, at the end of the day, it’s all about ensuring that followers will know exactly what to expect when they click on a specific link.

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4. The Jungalow

The Jungalow has found a way to combine icons and background colors really well. Each cover is unique, yet the use of their iconic green in each individual cover creates a beautiful consistency for instant brand recognition.

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5. Behance

Behance mostly uses this Instagram feature to showcase the work of their creative community. They try to create a consistent look by using a photo of the respective creator along with his/her name. It’s simple, but effective.

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6. JCPenney

We love the clever use of color in JC Penney’s highlight covers. They’ve ensured that each cover has a red element somewhere. It’s a great way to tie the different covers together and link it back to the branding. It can be especially useful if your brand identity includes vibrant colors like red that can easily overpower your followers.

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7.美容柜台

Beauty Counter证明，如果您希望自己的封面艺术脱颖而出，则不必使它变得丰富多彩。取而代之的是，他们选择只是坚持黑色，再次表明有时经典的颜色连击效果最好。

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8. YSL Beauty

Just like Beauty Counter, YSL Beauty shows that the clever use of black and white can have a striking effect. We love how the white lines almost appear as if they glow like a neon sign.

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9. K12

We’ve included K12 on our list of examples for their creative use of icons. For example, K12’s icon that they’ve picked for Success Stories is different, yet very self-explanatory. So, often brands stick to the conventional icons, but K12 proves that this doesn’t always have to be the case.

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10. Good Lines

When designing covers for your Instagram Highlights, it’s key that it fits in with your branding. So, if you’re more formal, you might not be able to pull off a quirky icon like Good Lines was able to do.

Considering that breasts (and other body parts for that matter) come in all shapes and sizes, they were able to use that to their advantage and used their icons to emphasize that message. While each icon is slightly different, they managed to create unity with the use of the same solid background color.

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11. Ettitude

Ettitude’s highlight covers are similar to those used by Good Lines. Though, where Good Lines opted for something more playful, Ettitude decided to keep it more minimalistic. Once again, just like Good Lines, they decided to stick to the same solid background color for all of their different colors making it easy to recognize the brand.

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12. Nickelodeon

根据您的品牌，您可能会像Nickelodeon一样容易得多的任务。与其从头开始设计封面照片，而是使用他们不同节目的徽标更有意义。因此，例如，如果您在自己的产品范围内提供有关不同品牌的重点，则可以遵循类似的方法。毕竟，无需重新设计轮子。实际上，如果Nickelodeon决定使用这些徽标以外的其他内容，他们可能会使追随者感到困惑。

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13. The Vitality Vet

While we recommend that you use icons instead of text, it doesn’t mean that you can’t use text in your cover image. The only issue with using text is that too often creators simply repeat the same description in their cover icon. Instead of simply using the exact same phrase, The Vitality Vet used slightly different wording. For example, the description body is paired with fitness and mind is paired with mental wellness. If you can do it like this, it makes sense as you aren’t simply copying but complementing your description.

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14.野生新娘

大多数示例包括使用图标代替文本或照片。就个人而言，我们更喜欢图标。保持统一起来更容易。但是，野生新娘是如何使用照片并仍然具有凝聚力的一个很好的例子。虽然照片不是黑白的，但夫妻二重奏确保保持配色方案中立。同样，他们所有的照片或多或少都是相同的简约风格。

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15. Daniel Rueda + Anna Devis

Last, but not least, you can simply just use colors. No text, no icon, no photos. Just colors. You can, for example, try to organize your highlights in such a manner that there’s a subtle flow from one cover icon to the next. This approach can work especially well if you’re in the health or wellness niche where tranquility and peace of mind are key.

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创建自定义封面的3个提示

Use contrast

如果您要使用图标，我们建议您选择固体背景颜色（就像上面的示例中的Canva所做的那样）。诀窍是保持图标和背景之间的良好对比度，以使一切都清晰。例如，您可以查看诸如Color Hunt之类的工具，您可以在其中找到引人注目的颜色组合。如果您已经确定了要使用的图标，则可以使用IconFinder的免费在线编辑器重新涂上图标。另外，如果您使用了Canva的一个元素，那么在大多数情况下，它们还为您提供了更改图标颜色的能力。

选择图标而不是文字

One thing that you’ve probably picked by looking at all the different examples that we’ve shared is that most brands use icons in their cover. While you can use the first letter of the cover’s description, you’re losing out on a valuable opportunity that you can add more information. So, it’s best to find something that adds to the name of the cover instead of simply using something that will repeat it.

话虽如此，当您选择在文本上使用图标时，您仍然应该确保图标与实际内容之间存在明确的联系。当然，您不想听起来重复，但您也不想让您的追随者感到困惑或将其留在黑暗中。例如，如果亮点是常见问题的摘要，则可以使用问号，灯泡，语音泡沫或深入思想的图标。这样，他们仍然可以清楚地表明，这突出显示了问题，而无需您使用常见问题解答。

Keep it consistent

If you take only one thing away from this article, it’s to apply your branding consistently so that there’s some cohesion. Sure, with a tool like Canva, you have a blank canvas, but that doesn’t mean that each cover should be drastically different.

Instead, it’s best that you decide on a specific style, like a white icon set against a solid background color. Not only should there be an overarching style, but the graphics that you pick should also be similar in style (like white outlines).

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Wrapping Things Up

有了定制设计的Instagram精彩片封面，引起目标受众的注意力要容易得多。确定目标受众的主要兴趣点，并围绕它设计您的重点。

在花时间创建自己的封面可以让您自由玩耍，但它不应该以您的品牌为代价。这就是为什么创建模板如此有用的原因。这样，您会知道每次使用正确的阴影，对齐等。