您在LinkedIn上吗？如果您正在经营企业或寻找建立您的个人品牌in the world of marketing and advertising, this shouldn't even be a question. Yet many people still don't know about the networking platform for businesses and professionals.
Previously the web's less fun, more formal networking platform, LinkedIn has over the last two years transformed itself into the marketplace for professionals looking for jobs and businesses looking for top talent in their industry.
With more than6.3亿成员，有效制作的LinkedIn个人资料可以吸引想要为您提供理想工作的人的注意。将其视为在线网络活动的在线等同，在该活动中，您要与其他专业人员会面，进行对话和交换名片。正如一个人所说，这是您职业生涯的Facebook，但没有婴儿照片和广告。
On LinkedIn, you add "connections" in the same way you would send a friend request on Facebook. All your professional experience, skills and achievements are in your profile and easily accessible to recruiters and connections. How do you create a LinkedIn profile that catches the eye? Here are 20 hacks for a brilliant profile.
LinkedIn个人资料的20个黑客将启动您的职业：
- 1. Get the headline right
- 2. Location, location, location
- 3.选择完美的照片
- 4.写一个简洁，深情的摘要
- 5.添加媒体
- 6.发送邀请
- 7.公开您的个人资料
- 8. Customize your URL
- 9.添加您的联系方式
- 10.不要使用行话
- 11.要求建议
- 12.发表文章
- 13.建立正确的连接
- 14.列出您的经验
- 15. Education
- 16. Skills endorsements
- 17. Add another language
- 18. Update your current position
- 19. Volunteer experience
- 20.促进您的个人资料
1. Get the headline right
个人资料的标题位于您的名字之下，从本质上讲是您（或您的业务）所做的一行描述。LinkedIn扫描关键字，因此请确保在标题中使用标准SEO项。突出您或您的业务技能和专业知识。说屡获殊荣的创意之类的话在搜索中可能更明显，而不仅仅是“创意”。保持创新并保持简短，以便易于阅读和理解。不要太通用。这不会让您在人群中脱颖而出。
2. Location, location, location
The location (just under your headline) is absolutely crucial as this determines in which searches you will turn up. For example, if someone is searching for "Brand directors in San Francisco" you will turn up in this search if that is where you work. In other words, adding a location to your profile makes you more searchable. It also has the potential to turn your online LinkedIn connections in to real life connections. If potential business partners or clients see where you live, they are able to invite you to networking events or business meetings.
3.选择完美的照片
Source:linkedin.com
First impressions matter and a picture is as good as a thousand words. Make sure you choose the right profile picture that shows you in a professional light. No selfies or low-quality phone pictures. If you can afford it, have a professional headshot taken. Keep in mind what perception you want your peers or potential clients to have when looking at your photo. Make sure you look like yourself. There's nothing worse than meeting someone in the flesh expecting to see their 10-year self. In addition to the profile photo, you can also add a banner photo behind your profile shot. Choose a photo that reflects and strengthens yourpersonal brand。
虽然您不想过度思考这个问题，但很有趣研究关于使完美概况图片的原因。用眩光，头发或太阳镜遮住眼睛或遮住了眼睛，会对您的印象产生负面影响，而稍微斜视它们会增强它。在微笑中显示牙齿也比不展示牙齿更好。
4.写一个简洁，深情的摘要
Source:linkedin.com
The summary of your profile is another important element. It's right at the top, under you profile photo and if anyone is going to read anything in your profile, it's going to be this. Write the summary in the first person and use language that comes to you naturally (and reflects your personality). You get 320 words (2,000 characters including spaces) for the summary but only the first three lines are displayed. That means you either have to put all the most important information in the first sentence, or you need to create enough suspense that viewers will click the "Show more" link.
在内容方面，提供一些职业背景，您的当前职位以及使您与您所在领域的其他人区分开来的。还包括一些个人信息，例如您的爱好以及您的价值观以及驱动您的价值观。
如果您不是作家，请问一个可以帮助您的人，因为这确实可以有所作为。当一个人扫描您的摘要时，除了您的工作经验外，他们还应该对您作为一个人的身份有一个好了解。请记住要校对您写的内容。对于潜在的业务伙伴和客户来说，拼写不良和语法是一个重大的转口。
5.添加媒体
为了使您的摘要更具吸引力，您可以以视频，图像，链接，网站和项目的形式添加媒体。这是获得潜在的业务联系以点击以进一步调查您的好方法，以了解他们是否喜欢他们所看到的。
6.发送邀请
LinkedIn的重点是网络。这就是通过通过LinkedIn连接永久性地巩固您在线和离线建立的连接的全部。当您遇到新的业务伙伴或客户时，向他们发送LinkedIn邀请说您重视自己的联系，并希望该关系继续。专业提示是收集有关您要邀请的人的一些背景信息，并在邀请函中使用它来开始对话。除了通过邀请函形成的连接之外，一旦您连接了LinkedIn，也可以使您对该人的连接以及搜索连接到新联系人的人。
7.公开您的个人资料
检查您的帐户设置，并确保您的个人资料可见。这种简单的更改将使您可以出现在搜索中（并被招聘人员或客户发现）。
8. Customize your URL
The benefits of customizing your LinkedIn URL are twofold. First, it will make it easier for people to find you via search or on LinkedIn search. It would increase your SEO optimization, albeit minimally, but every bit helps. Secondly, it just looks more professional and like you really put some work and effort into your profile, instead of slapping it together one afternoon. (Bonus benefit: If whoever is thinking of acquiring your services needs you to be tech savvy, this would be a good clue that your digital skills are on point). This文章has advice on how to customize your URL.
9.添加您的联系方式
这很棘手，因为您可能会觉得将您的联系方式放在LinkedIn上供所有人访问是一种风险。但是，老实说，大多数拥有一些数字化的人都可以追踪您的电子邮件地址。因此，将您的电子邮件，电话号码，网站和其他社交媒体平台添加到您的个人资料中。188滚球地址LinkedIn还允许您添加一个Twitter句柄和/或即时消息传递帐户（例如AIM，Skype，Yahoo Messenger，ICQ，Google Hangouts或Wechat）。如果您对此不满意，总会有LinkedIn Inmail。但这仅适用于优质用户，因此并不是每个人都能以这种方式与您联系。如果您是企业主，请添加您的企业名称，网站，通话行动或网站描述。
10.不要使用行话
如果您对自己的职业“充满动力”，“热情”对自己的最佳工作充满热情，并且是“高度创造力的”，那么LinkedIn为您提供了新闻：其他所有人也是如此。每年网络都会发布10个流行语，这是用户最常用的单词来形容自己。使用招聘人员使用关键字来识别理想的候选人，请考虑您使用的单词并明智地选择它们。重要的是要确保您使用的单词出售您。
11.要求建议
Testimonials can get you far in life. Think about it. You don't go to a new restaurant if you haven't heard good things about it or didn't first read the online reviews. Why then would someone want to hire you without getting a few reviews first? It's the same principle as why we use references on our resumes. So ask your current or past or current colleagues, managers or former classmates to write you a short recommendation. If you've worked on a specific project with someone, ask them to recommend you for the skills and attributes you showed while working together. Aim to have at least one recommendation for every role you list.
12.发表文章
Blogging has become a central tenet of online marketing. But drawing an audience to your business website to read your blog can be challenging. That's why many top influencers stopped publishing their own blogs and now only blog on platforms like LinkedIn. Thus, they go where the audience already is instead of trying to bring them where they are.
LinkedIn的发布平台仍然相对较新，并且研究了该平台上的好帖子仍在开发中。但可以说，一篇写得很好的文章可以让您的听众知道您的专业领域在哪里，并说明您在个人资料摘要中所说的激情。它也将对建立您的个人品牌。此外，LinkedIn的机器人将选择您是活跃的用户，并且该信息将增加有关您的个人资料的见解。LinkedIn称，每月有20个LinkedIn帖子可以帮助您吸引60％的独特受众。
13.建立正确的连接
决定与谁联系时要辨别。无论是您欣赏的人还是您在现实生活中与您进行过商务交往的人，正确的联系都可以走很长一段路。他们可以认可您的技能或给您写建议。
14.列出您的经验
鉴于91％的雇主更喜欢雇员拥有某种工作经验，因此可以说，列出您的LinkedIn个人资料中最重要的部分。实际上，如果您在体验部分中列出了多个位置，则您的个人资料的最高要高29倍。
While this section of your profile is not exactly the same as a resume, it serves the same purpose and is where recruiters will focus their attention. List all the work you've done, including freelance work, side hustles, and one-off projects, not just your 9-5 jobs.
如果您在同一组织担任过各种职位，请列出所有职位。在2018年，LinkedIn推出了一项新功能，该功能自动分组连续位置您将在同一组织中分为一个部分。这是突出特定组织中多重角色的好方法，同时又不冒险在过去的经验中冒着太远您的个人资料。
还列出您的职责和成就。描述性，但不要漫步于特定细节，除非包括加强您的案件的数字。最好的方法是每个角色都有一个项目符号列表。即使LinkedIn本身不允许要点点，您也可以通过在Windows上键入Alt + 0149或Mac上的Option + 8来添加它们。
列出您的体验时，要记住的最重要的事情是，浏览本节确实会损害您的图像。宁愿写出最低限度，而不是为此而添加通用或非义信息信息，因为这将引起招聘人员和潜在的业务联系的问题。在这种情况下，更少的可能是更多。
15. Education
列出您的教育可能非常有价值，尤其是当您仍然是学生或工作市场的新教育时。始终首先使用最高的学术水平。LinkedIn搜索中列出教育的用户是那些没有的教育的用户。如果愿意，您还可以列出您在大学/大学期间参加的活动，以证明您的性格和兴趣。如果您在要求您拥有特定认证或资格的行业工作，请记住添加它们！
16. Skills endorsements
像建议一样，您列出的技能和其他用户的认可似乎似乎是一个好事，但实际上，它对您的个人资料的可见性和信誉产生了很大的影响。虽然总是将其添加到您的SEO中，但自从LinkedIn添加了一个招聘人员的技能过滤器in 2015, the value of your skills and endorsements increased tremendously. Look at your listed skills to be sure they include terms that recruiters would use to find someone like you. Use LinkedIn's standard terminology when you can. For instance, when presented with a choice such as "writer" or "content producer" choose the one LinkedIn suggests for you. You can include up to 50 skills in your profile (Remember to activate your ability to be endorsed and to endorse.) List them in order of the strength you ascribe to each of them.
17. Add another language
这是提高您在世界其他地区的可搜索性的专业提示。虽然LinkedIn不允许您拥有多个配置文件，但它确实允许辅助语言配置文件。如果您说多种语言，那么将您的个人资料转换为该语言是绝对值得的。每个语言配置文件都有自己的URL，并且其中添加多种语言的关键字对SEO非常有用。
18. Update your current position
更新用户配置文件被发现up to 18 times more than those who don't. This is because LinkedIn's search algorithm prioritises profiles that are complete even above "connections in common".
19. Volunteer experience
虽然志愿者体验不一定是您个人资料的重要元素（这意味着，如果您没有任何内容，它不会算在内），它确实与您在业余时间所做的事情说话。它展示了您性格的价值观和性质。这可能是有价值的，因为企业，客户和公司经常寻找适合个性的人。列出您已经完成的志愿工作表明您是一个平衡的人，可以弥补您的个人资料中缺乏经验和/或教育。
20.促进您的个人资料
促进你的LinkedIn档案都可以。Link to your profile on your email signature, Facebook and Twitter accounts, and websites to create inbound links. If you have a business card, also add it on there.
Finally, social media can take up a lot of time so adding another networking platform to your life can seem like a big ask. But where other platforms are more socially tuned, LinkedIn is the one network that could really add value to your career. Try to update it every now and again and spend 5 minutes a day scrolling through your home feed and interacting with other users. An easy way to do this is to work it into your morning routine. Sit down at desk, open emails, check LinkedIn… as simple as that.
