Selling Made Easier with Instagram Chat Payments

Instagram不断发展以增强用户体验,同时确保企业可以在平台上更有效地销售。在诸如product tagging,这使企业可以在其帖子中标记产品。然后,用户可以单击这些标签,以立即了解有关产品的更多信息,并在平台上直接购买,从而缩短买家的旅程。

Now Instagram has introduced a new feature that lets you accept payments through your Direct Messages. This significantly simplifies things for users while allowing your brand to close more sales through Instagram. Read on to learn more about the Payments on Instagram feature and why it matters for your business.


Selling Made Easier with Instagram Payments on Chat:


What Is the Payments in Chat Feature?

As the name suggests, Payments in Chat is a new Instagram feature that allows businesses to request and accept payments right within the platform. Introduced in September 2022, the feature is currently only available to eligible sellers who are using a Professional Account.

Using this feature, sellers will be able to send a payment request to customers through直接消息, making it easier to accept payments and close sales. For customers, this means they’ll be able to make a payment for their purchases without having to switch between different apps, thus simplifying their buying journey.

How Does Payments in Chat Work?

聊天功能中的付款是通过向客户发送付款链接来完成的,他们可以单击以完成购买,所有这些都可以在您的直接消息中。可以使用借记卡,信用卡和PayPal进行付款。客户还可以使用Meta Pay完成付款。一旦客户付款,您就会收到通知,因此您可以开始处理其订单。

You can also view the details of your transaction such as when the request was made and when the customer sent the payment. Plus, Instagram will let you keep track of other details such as the shipping address, the payment ID, and the date when you sent out the product. This makes for a seamless buying and selling experience, streamlining the process for both businesses and their customers.

Purchases made using this feature are protected, which adds an extra layer of security for customers. However, payment protection is only available through purchases made using Meta Pay. Additionally, you won’t have to pay anything to access and use this feature. Once you send the product to the customer, Instagram will send you the payment without charging a single fee.


How to Use the Payments in Chat Feature

At the time of writing this post, the Payments in Chat feature is only available to eligible sellers in select locations who are using a Professional Account. You must also be using the Instagram mobile app to access this feature. If you’re eligible to use this feature, go to your professional dashboard and tap on the “Get paid in chat” button. Then tap on “Get started” to set up payments for your Instagram chat.

Tap on “Next” and start adding details about your business. You’d need to choose your country, business type, and merchant category. Then tap on “Next” to enable Payments in Chat for your Instagram business account. Now you’ll be able to start sending payment requests and receiving payments through your Direct Messages.

Alternatively, you can also go to any customer message and tap on the “$” sign at the bottom of the chat window. In both cases, you’ll be asked to enter your bank account details if it’s your first time enabling this feature. This is the bank account you’ll be using to receive the payments.

因此,当有人向您发送有关购买产品的消息时,您可以在聊天中直接向他们发送付款请求。发送付款请求时,您需要输入产品值并添加描述。一旦客户收到付款链接,他们就可以利用元付费来完成付款。您还可以为他们提供使用借记卡或信用卡甚至使用PayPal付款的选项。

Having payments and customer communications all in one place makes it easy to manage your customer interactions. Customers can easily ask follow-up questions or get more info about a product before they decide to buy it.

对于企业,这使您可以轻松地跟踪与每个客户共享的信息以及客户可能拥有的内容。因此,即使他们以后与您联系,您也可以快速引用以前的聊天,以为他们提供令人满意且相关的响应。


What the Payments in Chat Feature Means for Businesses

Now the question is–why is the Payments in Chat feature such a big deal? What makes it something that businesses should care about? Let’s give you a detailed breakdown of the key benefits of being able to accept payments in your Direct Messages.

Payments in Chat feature

Shorter Buying Journey

The Payments in Chat feature significantly cuts down the buyer’spurchase journey。When they find something they want to buy on Instagram, they no longer have to go through multiple steps to complete their purchase. They won’t have to visit your website, look for the product they like, and then make a payment. Instead, everything’s done right on the platform.


Improved Conversion Rates

A shorter buying journey improves the chances that more customers will go through with their purchases. This is because there’s a lower risk of customers dropping off while they switch to a different app or website to complete a purchase. As such, the Payments in Chat feature could help you to improve your conversion rates as more and more customers complete their purchases within the app.


增强的客户体验

Not having to switch to different apps simplifies things for your customers while allowing them to enjoy a shortened customer journey. It streamlines the process of buying something, which can enhance their experience interacting with your business.

此外,您可以立即看到您的对话历史记录,可以将上下文添加到与支持有关的任何支持问题或购买后查询的上下文。这样,您可以快速检查您的结局是否犯了任何错误,以便您提出相关和令人满意的分辨率。


Enhanced Trust with Payment Protection

Purchases made using Meta Pay in the聊天功能中的付款受到保护。这意味着他们可以在与骗局,未偿还产品,损害和上市差异有关的问题时提出索赔。凭借这种额外的安全性,使用此功能,客户将放心地从您的业务中购买。这可以提高信任,并使更多客户从您那里购买,从而增加转化率。


Better Purchase Management

Instagramlets you view the complete details of payments made through Direct Messages. You can view details like the payment amount, payment ID, request date, payment date, and more. You can also keep track of details like when the order was sent to the customer, making it easier to manage purchases made through the platform. That means you won’t have to switch between multiple platforms just to manage yourInstagramsales


How to Buy and Sell on IG Direct

The Payments in Chat feature will make it possible (and easier) for business to sell products and receive payments all within their Direct Messages. Similarly, buyers will be able to ask about the products they like, get more information, and complete their purchases with this feature. Ready to start selling on IG Direct or want to find out how to buy stuff on IG Direct? Keep reading to find out.

在IG Direct上购买

尽管Instagram为您提供了使用“立即购买”按钮直接购买合格产品的选项,但您可能并不总是想这样做。也许您想在决定购买之前了解有关产品的更多信息,或者更多地了解运输速度。另外,有些卖家可能没有直接在Instagram上结帐的选择。

无论哪种方式,能够在IG Direct上购买有助于解决这些疼痛点。这是您可以在IG Direct上购买的方法。

Step One:When you see an item you want on the seller’s Instagram page, just tap “Message” to begin chatting with the business. Make sure to include information about the product you’re interested in buying.

Step Two:Ask any questions that you might have about the product or even about the sellers shipping and return policies. Once you’re ready to buy, the seller will send you a payment request after confirming your order details.

第三步:Upon receiving the request, tap on the “Pay” button and enter your payment information. You can have multiple ways to pay for your purchases on IG Direct. You can use Meta Pay or a third-party payment method such as a credit or debit card or PayPal.

Step Four:Once the seller receives your payment, they’ll process the order and send the item to you. Reach out to the seller through the same message thread if you have any further questions about the order.


在IG Direct上出售

The ability tosell on InstagramDirect isn’t available to everyone at the time of writing this post. Instagram is rolling out the feature over time, so you might be unable to use it at the moment. Currently, only eligible sellers who are using a Business or Creator account can sell items on IG Direct, provided that those items are in an eligible category.

如果您有资格在IG Direct上出售,请按照我们上面在“如何使用聊天中的付款”部分共享的步骤。此外,准备提供以下详细信息以开始在IG Direct上开始销售:

  • Legal name
  • Email address
  • Address
  • Date of birth
  • 电话号码
  • Social security number
  • 银行帐户信息

开始在IG Direct中获得付款后,您也可以访问您的付款历史记录。这可能会派上用场,以跟踪您的交易,并确保付款与您的银行帐户中的付款保持一致。这是您需要做的:

  • Go to your Instagram profile and tap the options button on the top right-hand corner. This is the icon with three dashes on top of each other.
  • 点击“订单和Payments” button.
  • Select “Payments in Chat.” This will reveal your entire chat payments history.

你也可以支付你筛选结果u requested, the payments that have been canceled, and the payments that have already been made. Tap on any individual payment and you’ll be able to view details of the payment such as the status, total amount, and pay period.


Make the Most of Payments in Chat

在Instagram上出售的能力变得更加容易,可以在您的直接消息中正确地收到付款。客户进行询问后,现在可以立即购买商品。使用本指南学习如何开始使用此功能以及如何为您的业务充分利用它。

Frequently Asked Questions

客户如何在Instagram上向我付款?

您可以在聊天中设置付款,以便客户可以在Instagram Direct上向您付款。

为什么我不能在Instagram Direct上出售?

If you can’t sell on Instagram Direct, it may be due to a number of reasons. Instagram is currently only making this feature accessible to participating sellers who have a Professional Account and are selling items in an eligible category. However, it’s also possible that Instagram hasn’t rolled out the feature in your region.

When will I get the payments I received through Instagram Direct?

In most cases, the money you’ve received through Instagram Direct will reflect in your bank account 3-5 days after you’ve marked an item as sent. However, the actual timeline may vary depending on your bank’s transfer timeline.

META是在Instagram Direct中购买的唯一途径吗?

While Meta Pay is the easiest way to make purchases in Instagram Direct, some sellers may also accept payments via credit cards, debit cards, and PayPal.

Can I cancel a payment request on Instagram Direct?

Yes, you can cancel a payment request by tapping on the “See details” button of the request and then selecting “Cancel payment request.”

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