内容创建者和营销人员面临着生产更多个性化和引人入胜的内容的挑战，该内容为处理信息超载（现在称为数字噪音）和财务担忧。仅提供出色的产品或服务不再削减它。随着客户成为更有选择性的读者和支出者，预测和主动为目标市场需求定制解决方案是游戏的新名称。
AnInsider Intelligence reportciting Salesforce data shows that 62% of consumers expect companies to anticipate their needs. Moreover, the same percentage feels emotionally connected with the brands they buy from the most.
预期客户需求需要大量的数据，这是人工智能进入的地方。普华永道报告showed that in 2022, business leaders sought AI input for decisions related to customer experience (61%), strategy (60%), product development (52%), and marketing and sales (46%).
15种AI的方式利用内容个性化和参与：
What is AI Content Marketing?
AI内容营销涉及AI技术以生产，优化和分发内容。您必须为AI工作提供描述或指令（也称为“提示）。内容生成器可以要求您键入关键字，短语或短段落。AI平188滚球地址台收到了“培训”以汲取信息。
此外，这些工具使您可以洞悉客户行为，并根据客户数据分析在大规模创建高质量内容。因此，人工智能在电子商务，社交媒体和新闻中具有实际应用。
大多数数字营销人员认为AI对电子邮件营销最有用（63％）。2022 findings of Capterra，它要求营销机构确定他们利用AI和机器学习（ML）的工作领域。将数字营销的AI的前12个用例汇总为：
- 广告（58％）
- 数据分析（57％）
- 个性化(49%)
- Audience targeting (45%)
- 媒体购买（44％）
- Behavioral analysis or insights (42%)
- SEO优化（40％）
- Facial and voice recognition (36%)
- Lead generation (34%)
- 内容或文案生成（33％）
- 实时报价世代（31％）
同一项调查将增强的客户体验（33％）和更好的个性化（30％）排名为AI和ML软件的第二和第四高级好处。
您如何使用AI创建更具吸引力和个性化的内容？
AI platforms can produce conversational articles, ads, and other content on any subject in minutes, thanks to exposure to forums and online communities like Reddit. You can even set the tone—casual, business-like, or academic—to align with your brand voice.
你可以改善personalization and engagement using AI in the following areas:
Business Forecasting
Business forecasting involves predicting sales, expenses, and profits using historical data. Demand and growth forecasting are the two most common types of data predictions. Analyzing trends—current customer behavior and buying patterns—can help companies accurately plan for future internal and external requirements, from raw materials and workforce to inventory and delivery logistics. Meanwhile, growth forecasts allow companies to formulate accurate budgets, marketing strategies, and resource allocation.
1. Forecast reporting for industry-wide connections
数字营销人员可以报告AI驱动的预测工具的结果，以帮助供应链实体制定定价计划，预测收入并确定客户流失的原因。AI生成的见解还可以促使公司保护其客户或创新新产品和服务。
例如，AI调查结果可以向保险或银行业客户提供有关个人利率管理的建议，或警告他们欺诈，价格上涨和其他风险。AI收集的数据可能会加速出版有关新技术或药物所面临的成功或挑战的医疗公司的报告。
流行的AI业务预测工具包括显然,胡桃， 和Futrli。随着公司通过从AI所处理的数据中发布预测来引导叙事，它们也使他们的思想领导能力增长。
示例：Levi Strauss＆Co.。
Source:levistrauss.com
李维（Levi）开发了内部运输和运输的业务优化（Boost）引擎以跟踪库存，履行订单和合并货物。据报道，领先的牛仔布品牌将购物者信息和外部消费者行为数据提供给其ML管道，以预测需求和销售，做出明智的定价决策，并进一步个性化消费者营销。结果是：尽管在李维斯的分销中心无法获得产品，但前提是买家附近的商店在其库存中拥有它，但购物者可以使用产品。
该公司于2022年8月开始使用Boost进行在线订单履行。李维（Levi's）从那以后推广了正在申请专利的技术，将其任务“将消费者变成终身粉丝，无论他们在哪里，他们都喜欢购物”。它的收入增长12%在2022财年，其全球直接面向消费者的业务增长了18％。
2.竞争者战术发现
AI可以通过使用“聆听工具”来通知您有关趋势和主题主导公众讨论的主题，该工具可让您根据竞争对手的名字或您想要跟踪的主题监视在线消息。
工具，例如CrayonandKlue可以帮助您跟踪与竞争对手在网站上和网站上相关的活动，包括员工评论，定价更改和营销活动。对这些发展的认识可以帮助您调整营销策略，产品阵容和价格。
营销
较高的客户获取成本2023年，必须使企业制作和发送基于实时消费者见解的个性化消息。AI以下几种方法可以实现这一目标：
3. Outreach content creation and distribution
推广是指与包括影响者在内的潜在客户互动，以将其转换为付费客户或提出您的协作想法。
AI can customize外展消息—from subject lines to sending times—and automate their distribution. To optimize your copy's performance, run A/B tests for your campaigns using AI. Moreover, AI software offers various templates, including requests for proposals (RFPs), to help you get a favorable response and land a sale.
为了避免预测管道的不准确性，您可以使用AI驱动的解决方案，其中大多数使用评分系统来衡量转换的可能性。
4.客户细分
AI可以根据人口统计数据以外的共享特征将客户分为类别。这些高科技工具可以研究客户与品牌的过去互动，并根据社交媒体活动，浏览行为和购买历史记录来对其进行分割。
5. Search engine optimization (SEO)
品牌可以使用人工智能优化消息，使他们能够在比赛中脱颖而出。AI工具可以识别目标受众最有可能搜索的高价值关键字或单词和短语。您也可以使用AI来找到链接到最相关的网站，并且具有将超链接返回到您网站的最高可能性。
6. Automated delivery in the right platforms
Content schedulers now use AI to know the best times to publish content, depending on the social channel. AI can post content on multiple social media and track real-time user engagement simultaneously. You can also use this feature to send push notifications via SMS as part of mobile marketing.
7.量身定制运动
Segmentation helps you publish targetedadsthat increase the chance of conversion, reducing wasted ad spend. Emails and other offers are also easier to personalize when you know your audience segments.
8.精心设计的聊天机器人
Developing a conversational AI roadmap that covers all the different moments of a customer's digital journey makes for an engaging user experience. Provide triggers that bring conversations to a live customer representative to reduce client frustrations.
示例：JP Morgan Chase Bank
Source:inquirer.com
JP Morgan Chase and motivation AI platformPersado在银行巨头的数字和直接响应营销的五年合作伙伴关系的第四年中。蔡斯决定长时间挖掘AI，因为该平台在2016年项目下，银行广告的点击率增加了450％。当时，Persado的消息机确定了单词和短语，以改善Chase卡和抵押单位的营销副本。根据当前交易，该平台将致力于增加所有书面客户交流的参与度。
金博宝188备用网址影响者营销中心’s article on7最佳AI文案工具can spark ideas and optimize your website or social media content for lead capture and client retention.
Customer Service
优化的网站搜索和AI chatbotscan make each website visit or social media interaction memorable and fulfilling.
9.优化的网站搜索
使用您网站的搜索栏查找产品的消费者是转换的可能性是2至3倍。通过个性化现场搜索来使返回的访客有宾至如归的感觉。AI可以使用过去的搜索历史记录，浏览器位置和购买历史记录自定义搜索，因此注册的订户或频繁的访问者可以找到相关的建议。
人工智能还可以提高客户检修中的内容e scenarios through conversational AI. These tools—which include chatbots—provide voice or text-enabled support to your human customer care teams. Traditional or rule-based bots only answer questions within their algorithmic parameters (if users say "X," reply with "Y.") They may not give a sensible answer if you type a message containing words they don't recognize. In contrast, conversational AI uses machine learning and predictive analytics to respond with a human touch. They base their suggestions or advice on prior discussions, inquiries, and transactions. They can also detect sentiment, intent, and context in customer messages.
Organizations are already using AI-powered chatbots to answer基于常见问题解答的查询中有70％。您可以在品牌的语言和男高音中对这些智能机器人进行编程以回复同一问题的不同版本。
10. Smart always-on self-service option
对话人AI赢得了基于参与和个性化的重要观点Tidio调查受访者中有62％他说，他们更喜欢与AI机器人进行互动，而不是等待15分钟的现场客户代理。70％的民意调查参与者分享了与机器人的积极经验，并补充说，这些工具在10条消息或更少的情况下解决了90％的查询。公司还可以对机器人进行编程，以将消息路由到适当的部门或现场代理商。
Companies in various industries—banking, healthcare, real estate, travel, and legal services—already use apps equipped with AI bots to schedule appointments, book reservations, and get more information about a product or service.
11.多语言支持
Research conducted by business messaging firmIntercomrevealed that 70% of consumers become loyal to brands that offer assistance in their native language. Moreover, they tend to wait longer for customer reps to resolve their issue (58%) and tolerate product weaknesses (62%) if they get language support.
Thus, AI bots trained in the language of your clientele will not only save you money in hiring native speakers or translators. This feature will also raise your perceived value.
12. Customized recommendations
由于AI机器人档案与客户的对话以前，因此这些虚拟代理可以提出与客户的偏好，人口统计和过去行为保持一致的建议。他们可以快速扫描历史用户数据并提供实时建议，包括销售和新优惠。
13. Human error reduction for faster issue resolution
Human customer team members can commit typos or forget crucial customer information during manual data collection. Correcting mistakes can take time and appear unprofessional. AI can help minimize or eliminate errors by automatically capturing and saving all the data your users input voluntarily or through your AI's prompts.
14. Expanded insight-gathering for better service
AI bots enable your company to get more insights about your client base the more they "converse" with these bots. Your contact center can later review the message exchanges to identify recurring client problems, knowledge resources that need updating or elaboration, and operational inefficiencies.
15.客户团队教练和主管协助
您可以设计一个AI聊天机器人，以提供有关处理负面客户情绪，减少保留时间和调节语音速度的内在指导。AI还可以协助主管监视呼叫并确定需要立即干预的对话。
统一
Source:zendesk.com
3D development platform Unity worked with Zendesk to launch an AI chatbot following a spike in support tickets or customer queries between 2019 and 2020. The自助式答案机器人该游戏和仿真制造商表示，该票价为130万美元。它的客户团队还将其分辨率时间提高了7个小时。
代理商后来使用Zendesk Bot收集的信息来更新其常见问题解答，产品文档和教程视频，并可以参考其客户团队和平台用户。
AI: Efficient But Not an Instant Solution
尽管我们已经列出了十多个AI功能以改善内容个性化和参与度，但该技术可能不适合所有业务。
AI works better with companies with large data sets like retailers, banks, and travel sites. You also need to set aside time for data feeding and training. Moreover, any AI chatbot must integrate with your existing systems and comply with security standards.
然而，上面的案例示例证明了AI在产生引起观众共鸣的营销内容中无可否认的至关重要的作用。
您准备好发现如何为您的品牌选择最佳的AI平台了吗？读 ”2023年最佳AI聊天机器人平台188滚球地址" for our 8-point selection guide and comparison of chatbot tools.
