在Instagram上出售 - 这里有7个提示，可以在2020年加强您的销售额

Instagram已成为一个社交商务平台，不仅仅是社交网络。大量用户群1 billion monthly users，它是品牌和营销人员的重要平台。

而且，平台的视觉性质使其非常适合显示产品图片，使其成为虚拟商店。这就是Instagram成为卖家首选社交媒体平台的原因之一。

However, it is not a small feat to set up an Instagram shop and start selling. It could take a long time for you to gain enough visibility on the platform to even get the desired traffic. There are certain things that you need to be aware of before you start selling on Instagram. This is where we can help you.

在这篇文章中,我们列出了七个技巧,这些技巧可以help you sell on Instagram the right way. So, read on and find out some of the best tips for becoming a successful Instagram seller.

在Instagram上销售 - 这里有7个提示在2020年加强您的销售额的提示：

1.优化你的资料
2.使用Instagram的购物帖子
3. Add CTAs to Your Instagram Stories
4. Clearly Highlight Your Promotions in Your Photos or Videos
5.获得社会证明
6. Use Influencer Marketing
7.利用Instagram广告

1.优化你的资料

Every retailer knows the importance of having a good brand image and its impact on sales. If consumers have a positive brand image for your brand, they’ll be more likely to buy from you.

When it comes to Instagram selling, your brand’s first impression is formed by your profile. People can reach your profile from different sources, as a result of your lead generation efforts. And, regardless of how they got there, they will look at your profile to judge whether they want to buy from you or not.

因此，重要的是要优化您的Instagram配置文件，以给您留下良好的第一印象并通过Instagram销售渠道引导。

以下是优化Instagram配置文件的一些提示。

拥有一个清晰而清晰的简历，详细介绍了您的业务类型以及您的品牌为何独特。
讲述品牌的故事，与潜在客户建立联系。
Always provide your contact details and a link to your website in your bio.
Use a profile picture, preferably your brand logo, that makes it easy to identify your brand.
Have a consistent aesthetic when it comes to your Instagram feed as that makes your brand stand out.
Mention any brand or campaign related hashtags in your bio.

这是一个很好的Instagram生物的示例。

资源：Instagram.com

2.使用Instagram的购物帖子

如果您打算在Instagram上出售，那么您需要做的关键是使用可购物的帖子并建立Instagram商店。Instagram允许您创建帖子，在其中可以将可点击链接放在图片中显示的产品上。当用户点击这些链接时，它们可以直接将其重定向到您网站上的页面，从那里可以购买产品。

You can also integrate Instagram with ecommerce apps like Shopify to create an in-app store. This way you can display your products like you do on your website and enable people to make a purchase directly from Instagram.

Shopify’s shoppable Instagram gallery plugin is an easy way for Instagram sellers to make a sale directly from Instagram. And, the easier it is to make a purchase, the more likely it is that people will end up making one.

3. Add CTAs to Your Instagram Stories

Instagram故事为您提供了另一个很好的机会，可以从Instagram出售产品。您需要做的就是添加产品链接以及您的故事中的CTA，以使它们购物。

Instagram故事是一种引人入胜的内容格式，广受欢迎。结束了500 millionpeople who use Instagram Stories on a daily basis. This clearly represents a huge opportunity for Instagram sellers to utilise this avenue to increase their sales.

这类似于购物帖子，您只需要添加一个产品链接到您的故事即可。但是，唯一的收获是Instagram仅适用于拥有10,000多名关注者的帐户。

通过故事销售的另一个好处是，更容易吸引观众的关注。您的帖子可能不会显示所有关注者的供稿的顶部，但是故事又一个又一个，大多数人最终都会观看他们的提要上显示的所有故事。

4. Clearly Highlight Your Promotions in Your Photos or Videos

Instagram是a visual social media platform where people hardly ever look beyond images and captions. The platform is built like a visual feed where users keep scrolling down looking at pictures. This is why it is important not to rely too much on captions and show all important details in the picture or video itself.

因此，如果您正在运行任何促销或报价，则应在图片中明确强调这一点。对于任何独特的产品功能或任何其他使您的产品脱颖而出的USP也是如此。

This will help ensure that people immediately know your value proposition without needing to read the caption. This will also encourage them to make a faster decision and click on the link to make a purchase or check out the product.

5.获得社会证明

说服某人购买东西的最佳方法是展示其他人如何使用它并享受它。这需要购买东西，因为其他人拥有它是每个人都固有的，并且很容易利用以产生销售。这个概念是用户根据使用该产品的其他人数量来验证产品价值的，称为社会证明。

A good way of providing social proof is by leveraging user-generated content. A lot of Instagram sellers repost photos of their existing customers using their products. The more influential people you can show as your customers, the better it is for your brand’s image.

丹尼尔·惠灵顿（Daniel Wellington）是一个品牌，当我们谈论利用用户生成的内容时，立即想到。

The brand has aced their UGC game and asks their customers to tag their brand when posting a picture wearing their watches for a chance to get featured. They select one user post every day and post it on their feed.

Here’s an example of one such post.

6. Use Influencer Marketing

This list of tips for selling on Instagram would not be complete without the mention of influencer marketing. After all, influencers can generate leads and drive sales conversions for brands in an efficient way.

有影响力的人参与了忠实的追随者，您可以通过与他们合作来达到这些追随者。与利基市场中的影响者合作可以帮助您吸引非常相关的受众，这些受众可以轻松地转化为客户。

There are numerous ways in which you cancollaborate with influencers。You can ask them to create sponsored content for your brand and mention you to drive traffic to your Instagram account.

You can also ask them to create sponsored and shoppable Instagram Stories promoting your products. Influencers can also help promote your offers and discounts and encourage their followers to make a purchase.

7.利用Instagram广告

广告是产生销售潜在客户和转化的传统方式，对于Instagram销售而言，它也与对电子商务一样。而且，Instagram广告还提供高级受众定位选项，可以帮助您吸引相关受众。

You can control who you want to show your ads to, how much you want to spend, and what goals you want to achieve with these ads.

Instagramprovides multiple advertising options and you can alsocreate Instagram Stories Ads。These will be shown in between the Stories on a user’s feed and appear like native content. This makes these types of ads even more impactful.

总体而言，如果您想在Instagram上出售，那么广告应该是您策略不可或缺的一部分。Instagram广告可以通过与平台上更多的人联系来帮助您产生更多的销售，而不是您自己。

Just like we mentioned for organic content, it is important to add CTAs and highlight your key value proposition in ads as well. Here’s an example of an Instagram Stories Ad that has a clear CTA and clearly highlights the offer.