With over500 million peopleusing the platform every day, Instagram is growing to be one of the top social networks. This makes it an excellent channel to market your product or brand as it gives you the opportunity to connect with millions of people. Among manyeffective Instagram marketing tactics, the best by far is to get trending on Instagram.
在这篇文章中，您将确切发现在Instagram上趋势以及如何实现它的含义。
Instagram上趋势的8个技巧 - Instagram影响者指南:
What It Means to Trend on Instagram
So what exactly does it mean to trend on Instagram? It’s when your post shows up among the top results of an Explore page or a specific hashtag page. This brings you high levels of visibility, as your post shows up, even to non-followers.
Image Source:Instagram
通常，在探索页面上，人们会根据他们通常参与的帖子来看到与他们的兴趣相符的流行帖子和故事。当出现特定主题标签的趋势帖子和故事时，这意味着用户搜索该主题标签并对该主题感兴趣。
So users who see your posts are likely to have interests relevant to your industry. In other words, trending on Instagram could even help you吸引新的追随者。
除了在流行帖子中获得专题展示外，Instagram上的流行还意味着您的品牌目前正在平台上引起广泛关注。人们正在创建以您的产品为特色的内容，谈论您的服务，使用您的品牌标签等等。这意味着您的品牌具有很高的知名度，帮助您提高品牌知名度并吸引新的追随者。
How to Trend on Instagram
现在，您清楚地了解了您的业务或个人品牌如何从Instagram上的趋势中受益，让我们看一下实现这一目标的八个有效技巧。
1: Create Outstanding Content
The first and most obvious tip is to create high-quality content that stands out. Content becomes trending because it manages to capture the audience’s attention and engage them. This is usually because it’s exceptional in quality, aesthetics, uniqueness, or even humour. It brings value to the users by providing them with entertainment.
For instance, take a look at the top trending posts for the hashtag #landscapephotography. They’re all breathtaking photos that immediately catch the eye. So it’s not surprising that they are trending for this hashtag.
Image Source:Instagram
Similarly, you need to create outstanding content that will immediately make people pause and engage. While there’s no guarantee that you will trend on Instagram with this content, producing quality content consistently improves your chances. It will make a huge difference when at least one of your posts get trending, as it can help you attract new and relevant followers.
2：使用趋势，相关主题标签
使用与社区相关的流行主题标签是提高您在Instagram上趋势机会的好方法。
这些主题标签可以帮助您更有效地针对合适的受众，因为您可以在相关的主题标签搜索中显示。此外，与#ThrowBackthursday或#picoftheday等通用主题标签相比，它们通常的竞争通常会少。这意味着您有更好的机会出现在这些搜索中。
这个改进能见度在相关搜索的意思s you can easily attract the right audience and increase your engagement rate. With high levels of engagement, your post has an increased chance of showing up among trending posts in relevant Explore pages.
看看@OneCrazedFoodie如何使用几个相关的主题标签作为她的食物帖子，并设法获得了#HealthyRecipes标签的趋势。
You can find relevant and trending hashtags for your content using tools likekeywordtool.ioandhashtagify。您可以使用标签生成器工具来自影响者金博宝188备用网址营销中心。只需上传您的文件，该工具就会发现在您的帖子中使用的流行且相关的主题标签。
3: Create Your Own Branded Hashtags
Another excellent tactic tomarket your brand在Instagram上是通过创建自己的品牌标签并获得趋势。提出一个相关的特定品牌标签，并与您的关注者分享。鼓励他们使用主题标签创建自己的内容，并通过其连接来促进它。
The goal is to get as many people to use the hashtag as possible so that your brand gains recognition. This not only drives brand awareness but also helps you build a strong community, both of which are essential elements to trend on Instagram.
Take for example how Calvin Klein created the #mycalvins hashtag and turned it into a trend. As of today, there are over 760,000 Instagram posts using the hashtag.
Image Source:Instagram
4：与影响者合作
Influencer marketing is another excellent way to trend on Instagram. Since influencers have massive and engaged followings, and their involvement could help you gain more engagement for your own content. You could feature them in your posts, have them take over your account, or have them promote your branded hashtags and contests to drive engagement.
如果您是影响者，您甚至可以与利基市场中的其他有影响力的个性合作。品牌还可以与个人影响者合作，并与其他有影响力的品牌合作，这些品牌出售互补产品。
For example, Siggi’s Dairy partnered with other complementary brands like Kodiak Cakes and Chameleon Cold Brew to run a giveaway contest. Their post managed to get on the trending page for the hashtag #healthyeating.
5: Tag Locations
标记照片或视频中的位置是增加发现在这些位置的观众的机会的好方法，可以更轻松地找到您的帖子。同样，进行基于位置搜索的人可能会在搜索结果中遇到您的内容。这大大提高了您的知名度和推动参与的机会。
If you manage to drive tons of engagement, you might even be able to land on the “Top” content section for that particular location.
Image Source:Instagram
6: Tag Other Accounts
在你的帖子标记其他相关账户nother effective tactic to get noticed. Ideally, you should do this with influential shoutout accounts that feature content from other users on a daily basis.
The goal is to get them to notice your content and hopefully give you a feature. This should help you gain a ton of visibility and drive more engagement to your account and posts.
即使您没有得到特色，您也可以根据其帐户设置出现在其“标记”帖子中。这意味着他们定期检查本节的一些追随者可能会注意到您的内容。因此，标记其他有影响力的帐户可能是提高您的帐户可见性的高效方法。
至关重要的是，您要谨慎行事这一策略，因为您最终可能会通过标签通知向其他用户垃圾邮件。最好避免标记有影响力的人，品牌或其他有影响力的帐户，除非绝对相关。例如，您可能只想在您的帖子以某种方式以其产品或服务为特色时才标记品牌帐户。
If you look at the top post in the previous search results, you’ll see that the user has tagged the brand M.M.LaFleur. This is relevant because she is wearing the brand’s products and is working with them for an influencer campaign.
7：正确安排时间
Timing is another crucial factor that influences the visibility and engagement on your posts. If you manage to publish your posts at a time when your audience is the most active, they’re more likely to see it and engage with it. If not, your post could end up getting buried toward the bottom of their feeds.
对于拥有业务资料的人，您可以从Instagram Insights中学到很多东西。此功能将向您展示您的最佳帖子和受众参与数据。在“观众”标签下，您将能够获得有关观众的更多见解，包括他们的位置，年龄范围和性别。
You can also see the hours and days when your followers are most active. Then you can use that information to come up with a publishing schedule to catch your audience at the best time.
Image Source:霍珀总部
8：使用推动参与度的字幕
到目前为止，如果您想在Instagram上趋势，那么您了解推动参与度的重要性。您需要人们尽可能多地参与您的内容，以提高您在探索页面上着陆的机会。
While captivating content alone may help you drive significant engagement, you shouldn’t just settle for that. What you need is outstanding levels of engagement and getting as many people as possible to like and comment on your posts.
So in addition to a captivating photo or video, you should also include a caption that will entice people to like and comment. Include a prompt asking them to leave a comment about what they think of the post or their personal preferences and experiences.
Final Thoughts
Trending on Instagram could be the key to success for your business or personal brand. So make the most of these highly effective tips to gain more popularity on the platform and increase your chances of getting discovered through the Explore page.
