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Influencer marketing is big business. But with hundreds or even thousands of creators on every social media platform, you may be wondering how you can make your personal brand stand out. In this article, we’re going to take a look at 14 influencers who wondered that exact thing and found the answer: influencer merch.
That’s right, influencers are now designing merch and opening online stores in addition to entertaining us on social media. Before we dive into our picks for the best influencer merch on offer right now, let’s talk about who exactly buys the merch that influencers create.
最佳影响者商店和我们现在喜欢的产品：
Who Buys Influencer Merch?
In today’s digital world, most engagement and sharing happens online. But this can create a lack of connection between influencers and their followers. While we’re sharing more than ever before, the digital nature of communication doesn’t really allow for physical manifestations of devotion. After all, how do you get a concert tee for an influencer who doesn’t tour?
Gen Z, Millennials, Xennials, and even some Gen Xers are looking for new ways to engage with the people they admire and follow online. Selling merch is a great way for influencers to give their followers the physical connection they want. And, many of the people who follow influencers hope to成为社交媒体影响者themselves. This means that buying and unboxing merch from their favorite social media personalities is likely to be highlighted on their own social media platforms.
为了使追随者超越7秒的注意力，重要的是创建有影响力的商品that’s high-quality and attention-grabbing. Let’s talk about some of the influencer merch stores that are hitting the mark right now.
Best Influencer Merch Stores
Influencers on anysocial media platformcan use merch to boost their income and add another income stream to complement the money they’re making fromsponsored posts。Here’s the top influencer merch on offer right now to offer inspiration for your own branded merchandise dreams.
1.Zach King
Zach King started his journey towards virtual fame at the age of seven after his parents handed him a video camera. Zach started creating videos for his family—and they were quite an eager audience. When he was a freshman in college, Zach created the video “Jedi Kittens” and went viral, getting more than a million views in under 24 hours. Zach took the opportunity to share his stories with a larger audience and continued creating内容的YouTube频道。当Vine命中时，Zach开始在平台上分享他的魔术视频，增加了超过400万关注者，并被称为数字魔术师。Zach现在在各个平台上拥有超过2500万的粉丝。188滚球地址
他的有影响力的商店包括T恤和坦克等通常的主题，但他的数字魔术师昵称和漫画书也向他的数字魔术师昵称点头。不过，我们最喜欢的产品必须是Zach King Snapback Hat：
Source:zachking.store
2.纳什·格里尔（Nash Grier）
纳什·格里尔（Nash Grier）made a name for himself in 2013 on Vine, when he was just 15 years old. Since then, he’s released mobile games and social media apps including Mobli, Challenged, and Cash Dash. Nash’s Amazon store includes tees, sweatshirts, and PopSockets. Our fave? This Please Stand By t-shirt:
Source:amazon.com
3.Jake Paul
Jake Paul is another influencer who got his start on Vine while alsobuilding up a strong following on YouTube。杰克（Jake）在迪斯尼情景喜剧Bizaardvark中被扮演，他的名声离线。杰克（Jake）专门制作喜剧视频，但如果您在Instagram上关注他，您会瞥见他的日常生活中发生的事情。虽然杰克的商店并不是最漂亮的商店，但他提供了许多有影响力的商品，从衣服到帽子再到背包。我们最喜欢的是这个问题的孩子白爸爸帽子：
Source:jakepaul.com
4.Kayla Itsines
Kayla Itsines是私人教练，企业家，Instagram影响者, and author from Australia. She’s been named one of the 30 most influential people on the internet by Time Magazine. She’s created several workout programs, most notably the Bikini Body Guides program for women. Her Instagram posts focus on the BBG program and feature both Kayla and other women following the program. She offers both exercise and nutritional advice.
Kayla’s influencer merch is mostly focused on her Sweat branding and features everything you would expect from afitness influencer: foam rollers, yoga mats, ankle weights, and the like. Our favorite is the Sweat Foam Roller:
Source:kaylaitsines.com
5.克里斯·伯卡德（Chris Burkard）
克里斯·伯卡德（Chris Burkard）是来自加利福尼亚的艺术家和摄影师。他的艺术专注于景观，冲浪，户外，生活方式和旅行。克里斯（Chris）使用自然照明技术来创建美丽的图像，将摄影作品作为摄影记者接近。克里斯（Chris）的在线商店包括印刷品，书籍，研讨会，摄像头和照片编辑预设以及以他的艺术为特色的商品。我们从字面上喜欢包括他的羊驼毛图纸的所有东西，但我们绝对迷上了羊驼小口袋Tee：
Source:chrisburkardshop.com
6。Joe Wicks
Joe Wicks is an English fitness coach who is popular across media types. He’s not only afitness influencerbut has written several best-selling cookbooks and also has a television show called The Body Coach on BBC 4. Joe promotes his Shift, Shape, and Sustain fat loss plans on The Body Coach website and uses The Body Coach Instagram account to promote the website as well as fitness and healthy eating.
Joe’s merch store includes t-shirts for both adults and kids. Our favorite shirt says “Home Workout Hero” and we’re really interested in seeing an adult version of the shirt. Come on, Joe!
Source:pewithjoe.teemill.com
7。Charli D’Amelio
Charli D’Amelio isTikTok’s biggest star。她于2019年6月开始了自己的Tiktok频道，这位15岁的年轻人在精心编排的舞蹈中迈向了每个人的心。感谢她success on TikTok, Charli ended up with a spot in Hype House, an appearance in a Super Bowl commercial, and a talent agency contract.
Charli’s merch offering isn’t large, offering just a few designs, but we’re in love with the Charli Smile Logo Tee:
Source:charlidamelio.com
8。Dixie D’Amelio
Dixie D’Amelio是Charli的姐姐。她还以编舞和舞蹈视频而闻名，并且是Hype House的另一位成员。迪克西（Dixie）在2019年签署了一份人才代理商合同。迪克西（Dixie）的商品产品也非常有限，但是到目前为止
Source:dixiedamelio.com
9。Avani Gregg
Avani Gregg是Hype House的另一位成员。她在Tiktok上提供舞蹈视频和化妆外观。她的商品绝对很棒，认真，我们喜欢每件作品。我们最喜欢的是这个手机盒：
Source:fanjoy.co
10.Lilhuddy (a.k.a. Chase Hudson)
大通·哈德森（Chase Hudson）在社交媒体上被称为“利尔霍迪（Lilhuddy）”，是洛杉矶创作者集体炒作屋的另一个成员。他以约会Charli d'Amelio约会而闻名，但也是顶级音乐影响者on TikTok according to Billboard, with more than 20 million followers. Chase’s Fanjoy influencer merch store offers up crop tops, hoodies, beanies, and phone cases. We’re particularly fond of this Huddy hoodie:
Source:国际fanjoy.co
11.PewDiePie (a.k.a Felix Kjellberg)
即使您不在网上关注影响者，您也可能听说过YouTube影响者PewDiePie. He’s popular for his online gaming videos where he provides commentary while playing. His content also includes coverage and commentary of other viral videos and internet memes (sort of Nosh2.0 vibe). While he’s had quite a bit of negative attention for his racist and anti-Semitic remarks, he still draws a crowd. His merch store on the Represent platform offers hats, hoodies, tees, and face masks. We’re partial to this hat:
Source:represent.com
12.花花公子完美
花花公子完美is known for compilations of sick trick shots and the famous athletes that show up in their videos. They’ve branched out into comedy content and are often joined by their giant panda mascot. Like Jake Paul’s store, Dude Perfect offers just a ton of different types of merch but in a much prettier website. We’re fans of this branded basketball:
Source:dudeperfect.store
13.Mrbeast（又名Jimmy Donaldson）
MrBeast is known forviral challengeslike counting to 100,000 in one video or the “last to remove hand wins Lamborghini” challenge. He’s also done several donations and charity stunts where he hands out thousands of dollars to waitstaff and smaller Twitch games. His merch is incredibly eye-catching, with bright pinks, blues, and yellows. We’re particularly fond of this Hoodie:
Source:shopmrbeast.com
14.VanossGaming (a.k.a. Evan Fong)
Vanossgaming的Evan Fong是gaming influencer。他还整理了演奏时发生的有趣时刻的汇编。他的商品仅限于带有Vanossgaming徽标的连帽衫和T恤，但我们也非常喜欢这些贴纸：
Source:vanoss.3blackdot.com
有影响力的商品：支持创作者的好方法
对于具有强大和参与追随者的影响者来说，销售商品是赚取额外资金来补充这些赞助职位的好选择。影响者跨越social media platformscan use merch to promote their brand, from YouTube influencers to TikTok influencers to Instagram influencers and beyond, high-quality, on-brand merch will help influencers build community and increase brand affinity and awareness.
