在线营销（实际上有任何营销）最重要的要求之一是，您针对希望成为客户的人的类型。通过有影响金博宝188备用网址力的营销，您必须退后一步，专注于吸引和影响目标客户行为的人。如果您卖给年轻的人群，则可以考虑与Tiktok的影响者合作。
Like YouTube, TikTok's most significant feature is sharing videos. So any TikTok influencer marketing campaign will revolve around influencers making, sharing, and sometimes livestreaming videos that will in some way promote your brand and make it attractive to their followers.
当然，如果您超过35岁，您可能从未听说过Tiktok，除非您一直保持最新状态previous Influencer Marketing Hub postson the subject. So, we will begin by discussing, what TikTok is and how it works.
TikTok Influencer Marketing Guide:
什么是Tiktok？
Source:tiktok.com
TikTok as we now know it began life as two separate apps, both originating in China. The first started as Douyin in China but was named TikTok internationally. TikTok/Douyin initially found most of its supporters in Asia. The other app was Musical.ly. Like TikTok/Douyin, this was founded by Chinese developers but built a sizeable audience in the West, particularly in the USA. In 2018, however, the owners of TikTok decided to buy Musical.ly. They rebranded a combined app TikTok outside of China. They still operate their original Douyin app in China, however.
tiktok/douyin的一个共同特征 - 音乐。合并后不久，Tiktok成为了世界上下载最多的应用程序之一，其下载量要比知名的Instagram多得多。
随着Tiktok受欢迎程度的增长，我们开始看到另一个基于视频的社交网络的兴起 - 有点像YouTube的利基版本，并具有Facebook的许多社交功能。
How Does TikTok Work?
The original selling point of Musical.ly was that it provided an easy-to-use platform for predominantly young people to create videos of themselves miming to their favorite music tracks – a glorified karaoke vehicle. The original TikTok had a similar basic premise, so the two apps merged well.
但是，最近情况发生了变化，人们现在正在上传更多的原始视频，涵盖了更广泛的流派。
As with all social / video-sharing apps, you begin by setting up an account the first time you open the app. Most people probably start by "lurking" – watching others' clips, finding channels they like, and following those they would like to revisit. In time, however, many of TikTok's members gain the confidence to make a 15-second video and upload it for the world to see. And yes, many people still begin their TikTok uploads by sharing a video of themselves lip-synching to their favorite music track.
Tiktok使制作和制作不太恐惧的视频变得容易（至少对于今天的青少年而言）。如今，几乎没有青少年缺乏具有好相机的智能手机。Tiktok包括制作可用视频所需的所有必要编辑工具和效果。您可以快速合并原始电影，音乐，过滤器和效果，以创造观众会欣赏的东西。
Indeed, you can even merge your 15-second videos into longer ones, adding further possibilities for your TikTok influencer marketing.
虽然你仍会发现简单的卡拉ok视频on the platform, there has been a big push towards other types of videos, which give many possibilities for those wanting to express themselves, both as themselves and as representatives of a brand.
谁是Tiktok的主要用户？
TikTok is strongly youth-oriented. The youngsters of Generation Z may have Facebook accounts, but they rarely use them. Facebook is where their parents spend their time. Instead, Generation Z wants their own social spaces. Sure, they are prepared to "share" Instagram with Mom and Dad, but they are just as happy to use SnapChat (for sharing what they want to keep secret form "The Olds" and TikTok as a “kids-only” video-sharing platform.
The largest group on TikTok are people aged between 16 and 24. Theymake up 41%of the total user-base.
Source:blog.gwi.com
There aren't any rules prohibiting older people from joining TikTok. And we sometimes stretch "kids" to mean people up to about age 30. But you will find few TikTokkers older than that.
TikTok also has a distinct female slant. That doesn't mean it can attract guys – there are still many young men, both making videos and watching them on the platform. It has probably more to do with interests. TikTok is not very strong in the gaming niche – gamers prefer to use Twitch for their livestreaming.
What Types of Content Do Well on TikTok?
Like YouTube, the heart of TikTok is the videos that people share. The more entertaining the videos, the better they resonate with the audience. Unlike YouTube, the videos are generally short, and they are filmed in a vertical format, the usual way that people hold their phones.
Home-Made music videos still perform well on TikTok. Original music can be even more popular than cover versions. But they probably provide fewer opportunities for delivering promotional messages than other types of video.
现在，Tiktok上有更多的非音乐视频。许多是喜剧演员。其他人包括短剧，畏缩的视频，时尚和美容技巧，烹饪演示，甚至是运动动作的简短片段。
The absolute worst mistake on TikTok, however, would be to post anything resembling a traditional advertisement. Don't attempt to give your influencers a script. Influencer marketing at its heart is like storytelling. You need to give your influencers enough flexibility to tell your story to their fans in a way that keeps them authentic. The influencers' followers will instantly know if the videos promoting your products are made in a different style to the influencer's usual videos, and they are likely to react badly.
您为什么要使用Tiktok进行有影响力的营销？金博宝188备用网址
与所有影响者和社交媒体营销一样，您必须避免在Tiktok上过于销售。由于Tiktok的年轻人口统计，尤其是这种情况 - 品牌发现Z世代臭名昭著的难以到达，因为它们完全不屑于类似于传统广告的任何东西。
与所有有影响力的营销一样金博宝188备用网址，Tiktok成功的关键是与关注者与您的目标市场相匹配的影响者合作。因此，要使您在Tiktok上金博宝188备用网址为您取得成功的影响者营销（或实际上其他任何形式的营销形式），您需要吸引Tiktok人群。因此，如果您将时尚配件出售给青少年和青少年，请务必使用影响者营销。金博宝188备用网址如果您为DIYERS讲述工具，那么Tiktok营销可能不会进行良好的投资。
You can market on TikTok without using influencer marketing. It's taken a while for TikTok to implement it, but there is now a formal advertising system. You could also try to promote using a business TikTok account. However, as with all social networks, it can be tough building a sizeable audience on TikTok to hear your company message. This is particularly so for most businesses who don't have a staff of the same demographic as their audience and struggle to run a company account.
It is far easier for most brands to work with TikTok's established broadcasters – their influencers – than to build a loved and much-followed company account.
How Do Brands Market on TikTok?
1. Paid Ads
Source:blog.socalyin.com
Tiktok最近推出了付费广告。仍然是初期，看看这些将是多么成功或成本效益，尤其是针对讨厌广告Z世代人群的人群。
TikTok has suggested you combine you use one of the following ad formats:
- 品牌收购
- In-feed native video
- Hashtag challenge
- 镜头2D，3D和AR
2.喂食本地视频
无论您是将它们用作付费广告，还是从公司Tiktok频道中使用，您都可以考虑分享一些供应的本地视频。这些可以持续长达15秒，尽管您可以简短的视频剪辑短达9秒。
3. Hashtag Challenges
Tiktok用户对挑战的反应异常很好。Tiktok用户通常会在任何时候都面临多种挑战。
The usual type of TikTok challenge involves somebody setting a challenge (beginning its name with a #, hence the term Hashtag Challenge. The challenge typically challenges others on TikTok to make and share a particular type of video.
例如，在一个病毒挑战中，吉米·法伦（Jimmy Fallon）在tiktok上推出了#TumbleWeedChallenge。他挑战了Tiktok用户，以使自己的视频落在地面上，像滚筒滚草一样滚动，西方音乐在后台播放。现在，人们在Tiktok上分享了8,000多个#TumbleWeedChallenge视频。
TikTok recentlyshared a deckwith a European advertising agency and recommended hashtag challenges as an excellent advertising format for the platform.
4. Influencer Marketing
金博宝188备用网址有影响力的营销可能是Tiktok上最有效的营销形式。您不会遭受广告的负面影响，也不必担心像公司帐户上的本地视频那样建立合适的受众。
You just need to work with your influencers to come up with a creative strategy that helps them pique the interest of their audience to build interest in your brand and product.
As with much influencer marketing, you should take most notice of metrics relating to engagement and awareness. These can be an excellent guide to brand loyalty.
Selecting the Right Influencers for Your Brand
您用于影响者营销的哪些社交渠道都没关系。金博宝188备用网址第一规则是为您的品牌选择合适的影响者。
您首先需要确保品牌的目标客户使用Tiktok。您是否专注于理想的人群？
Assuming you sell to a youthful audience (possibly, but not necessarily with a female bias), you then need to consider which types of videos are most likely to attract your target market. Are they going to be most interested in TikTok's core music videos, are they more into clips showing beauty tips, are they into comedy sketches, or maybe even skateboarders performing tricks?
You will then want to find popular TikTok influencers who appeal to the same niches as your primary target customers. If you need help finding relevant influencers, you might consider working with an influencer platform. We have previously looked at7 Best Platforms for Finding Influencers on TikTok.
The advantage of searching for popular influencers in your niche on TikTok is that they will have a large enough following of interesting, engaged people, who will take notice of any videos they share about your product/brand.
Always remember, however, relevance is more important than reach. Don't merely opt for TikTok influencers with the most massive followings – go for those with the most suitable audiences for your goals.
Once you have selected suitable influencers, you will need to contact them and form a partnership. You have to ensure that any deal is acceptable to your influencers. They will not want any involvement unless there is something for them, and also they can see how it can help their followers.
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