17 Tiktok营销策略（并选择Tiktok广告代理商）

作为今年最热门的社交媒体平台，Tiktok已成为大多数品牌的首选营销工具。但是，重要的是要制定知情的Tiktok营销策略，以最大程度地提高平台上的回报。

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17 TikTok Marketing Strategies:

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Tiktok如何获得知名度

虽然看起来像是这个平台拍摄的nowhere, its distinctive short-form video format was showing enormous potential as far back as 2012, when the now-defunct platform Vine began to take off. Despite its issue with monetization, Vine successfully tapped into something the younger emerging generation was looking for, and around the same time, the Chinese lip-syncing and dance-oriented video platform Musical.ly exploded too. When mobile app megacompany Bytedance saw the potential gains to be made from the rise in popularity of short-form video, they decided to purchase Musical.ly. Shortly thereafter, they had a major rebrand, and TikTok was born. Bytedane has been an all-out assault on the social media market ever since.

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为什么Tiktok非常适合营销？

Tiktok专注于简短而活泼的视频，是创建吸引目标受众和吸引目标受众的内容的理想平台。该平台也在不断发展，这意味着总是有新的营销机会。更重要的是，Tiktok拥有高度参与的用户群，用户平均支出89 minutes每天在应用程序上。这使Tiktok成为营销人员的理想之处，它也是用户创建和共享内容的最简单平台之一。188滚球地址

截至2022年，Tiktok已下载30亿times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over1十亿。蒂克托克（Tiktok）现在被评为增长最快的社交媒体平台，在18至24岁的年轻人中的覆盖范围呈指数增长。在2021年，3730万在其美国用户中，属于​​Z代，到2025年，该观众细分市场将增长到4880万。

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Tiktok对营销有效吗？

那些仍然怀疑Tiktok的营销潜力的人必须考虑以下方面：当您考虑Tiktok的使用号码时，您可能会将您的品牌置于11.2%在2022年通过Tiktok广告世界上所有的人中，对于仅在2017年推出的社交媒体平台而言，不太破旧。

蒂克托克（Tiktok）提供了一种非常有力的建立品牌知名度的方法。即使用户没有在平台上积极搜索您的品牌，如果与他们相关的话，他们仍然会看到您的内容。这要归功于Tiktok的算法，该算法在使用该应用程序时了解了用户及其兴趣，然后量身定制他们的体验以匹配。

总体而言，很明显，Tiktok为营销人员提供了巨大的机会。但是，有巨大的机会带来了巨大的责任，因此请务必谨慎地处理Tiktok营销策略。

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Thriving with a Strong TikTok Marketing Strategy

毫无疑问，Tiktok为营销人员和品牌提供了一个以新的，引人入胜的方式吸引目标受众的巨大机会。但是对于不熟悉该平台的营销人员来说，导航似乎很棘手。在其他社交媒体平台（例如YouTube和Facebook）上有效的188滚球地址方法可能不会转化为tiktok，因此量身定制内容并相应地接近很重要。

我叫Inigo Rivero，我是Tiktok营销机构的董事总经理。为了帮助您浏览这个新的地形，我将需要知道的17种最好的Tiktok营销策略组合在一起。我讨论所有内容，从选择正确的内容到确定哪些指标很重要。这些行业见解和技巧将帮助您为您的业务启动成功的Tiktok营销策略。

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The Ultimate 17 TikTok Marketing Strategies

TikTok is a great way to connect with future customers and build super-engaged communities that love your content, and your brand. But with so many tactical options available, it can be tough to know where to start. That’s why we’ve put together this guide on the best TikTok marketing strategies to help you get started.

1.娱乐并告知tiktok上的广告

The key to any successful marketing campaign is creating content that revolves around and resonates with your target audience. And on TikTok, that means creating content that is entertaining and informative.

考虑一下您个人喜欢在应用程序上观看的内容。很可能很有趣或引起情感上的发人深省，而且很可能是相关的。这是您应该每次输入Tiktok时都应创建的内容。这就是让您的听众感到与品牌的现代联系。

在娱乐中为用户提供价值和信息非常重要。这样做将帮助您建立品牌作为优质内容的来源，并获得目标受众的信任。

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2.利用最好的Tiktok影响者和创作者

TikTok is a great platform for influencer marketing. TikTok users are more likely to trust the recommendations of influencers than on Instagram, because of how authentic and relatable 99% of content on the platform feels. Brands have no better connection with their audience, anywhere other than on TikTok. What’s more, influencer marketing on TikTok can be very cost-effective, making it more of an affordable option for many small businesses.

To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. Look for those with engaged followings, who can create high-quality content that’s relevant to your brand. Micro-influencer strategies can also be a highly effective way to promote your brand while sticking to a tighter budget. By working with a wider selection of creators who have a smaller but active base of followers, you’ll be able to reach a highly targeted audience while reducing your ad spend.

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3. Partner With A Top TikTok Ad Agency

Navigating the world of TikTok can seem daunting, especially when you're not a platform user yourself. That’s one reason why partnering with a top TikTok ad agency can help take some of the pressure off. What's more, by working with an experienced team, you'll waste less time trying to figure out what works on the platform and can focus more on other sides of your business. Also, TikTok agencies offer more flexibility with projects, as opposed to hiring new employees, which you may not require during certain weeks or months.

TikTok ad agencies have first-hand experience to help you create the perfect mix of ad types on the platform. They help ensure that your campaign performances are as optimised as possible. But when choosing a TikTok ad agency, it's important to consider a few elements. This includes their reputation, expertise, and the results they've achieved for other clients. We'll shed more light on this later in the article (after the 17th tip).

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4.用Tiktok广告快速扩展

TikTok allows smaller businesses to scale their campaigns quickly and effectively. The platform states that increasing your广告预算does not necessarily mean higher ROI. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them.

However, since TikTok's algorithm will calculate those who are most likely to convert, hyper-segmentation may harm your campaign. Create broader audience categories and let the platform do the work for you.

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5.确保您的内容适合Tiktok

Tiktok与其他社交媒体网站完全不同。因此，重要的是要确保您的内容适合该应用程序。

For example, the optimal video length for a video on TikTok is generally considered to be between21 and 34 seconds。表现最高的Tiktok视频中有四分之一适合此类别，因此在创建内容时绝对值得考虑。Tiktok视频还具有自己的利基编辑风格，这可能与其他平台上的流行截然不同。188滚球地址这包括诸如文本到语音的配音，无缝过渡，过滤器以及趋势视频格式的创造性使用。

It means that while some content may be taken from other campaigns and repurposed for TikTok, it's generally better to create TikTok original content from the start. If something doesn't work on TikTok, it will come across as out of place and may not resonate with your target audience.

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6.使用火花广告 - 它们有助于转换更多

尽管Tiktok的所有广告类型都可以有效地推广您的品牌，但Spark Ads脱颖而出是一个特别有效的选择。这种本机广告格式使您可以利用自己的有机内容（或有影响力的内容）创建针对利基受众的供稿广告。由于这些广告可以从您的品牌帐户中发布，因此您可以保留同一品牌帐户上的所有喜欢，评论和分享。

对于许多品牌而言，Spark Ads是其在平台上最喜欢的广告类型，因为它们的多功能性和可靠的转换率。

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7.为您的品牌选择正确的广告类型

When developing your TikTok marketing strategies consider that there are currently five ad types on TikTok. These are:

1. TopView
2. Brand Takeover
3. 馈送视频广告
4. Branded Effects
5. 品牌标签

在这些广告格式中，有许多不同的选择可以选择长度，内容和样式。品牌的最佳广告类型将取决于几个因素，包括您的预算，目标受众和品牌标识。但是，作为一般规则，视频广告在转换方面的性能往往比静态广告更好。

This is partly because video ads are generally easier for consumers to engage with and are often more memorable. It's also because video ads are designed to be native to the platform, making them more likely to capture the attention of your target audience.

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8.测试，测试，测试

与任何社交媒体平台一样，测试不同的内容类型，广告类型，目标受众和预算非常重要，以了解最适合您的品牌的内容。

Tiktok提供了很多创意自由，因此您可以测试许多不同的变量，以查看什么是为您的广告系列获得最佳结果。您可以尝试一系列不同的内容样式，视频长度和广告类型，以了解最佳结果。另外，您可以尝试不同的目标受众群体，以了解谁与您的品牌互动。此外，您可以对预算进行小调整，也可以花费广告，以了解其影响您的结果。

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9.使用Tiktok Insights优化您的广告系列

TikTok provides some in-depth analytics tools that can help you to optimise your campaigns and achieve better results. The platform's Insights tool lets you see your most popular videos, top followers, and demographic information for your target audience. This can help you to discover what does and doesn't work in your campaigns. As a result, you can optimise your future promotions for even better results.

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10. Carefully Align Your Campaign Objectives

When creating your TikTok marketing strategies, it's important to balance your campaign objectives with your business objectives. If you're running an action-based ad campaign, your bidding objectives should be aligned with what you're trying to achieve with your campaigns.

Tiktok上有七个主要出价目标。这些都是触手可及的，应用程序安装，应用程序事件优化（AEO），视频视图，转换，目录销售和潜在客户生成。Tiktok上还提供了四种主要的招标策略。这些是每千视图（CPV），每次点击成本（CPC），每毫升/千射击（CPM）的成本（CPM）以及每毫米/千射击的优化成本（OCPM）。

根据您的广告系列目标，您将需要仔细选择正确的竞标策略和平台目标，以便获得最有效的结果。

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11. Try Using TikTok's Self-Serve Ad Platform

If you're running a small business or you're new to social media advertising, you might want to try using TikTok's self-serve ad platform. It’s designed for smaller businesses, and it gives you the ability to create and run your own ad campaigns without the need for a TikTok marketing agency.

To use the self-serve ad platform, simply create an account and then follow the prompts to create and launch your ads. This is a great way to learn the basics of social media advertising and test out what works best for your brand on TikTok.

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12.预算足够的预算至少进行50次转换

If you're running an action-based campaign on TikTok, set aside enough budget to get at least 50 conversions, so you can get past the learning phase.

Tiktok的算法至少需要50个转换，然后才能开始优化您的广告系列以获得结果。一旦他们进行了50次转换，他们就可以更好地预测谁最有可能转换。然后，该算法将开始向更多已经转换的人展示您的广告。

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13.使用tiktok像素

TikTok pixels are small pieces of code that you can add to your website to track the visitors who have clicked through an ad on TikTok to get to your site. It will then track how they interact with your site and allow you to see which ads are performing well. By gathering this invaluable data, you'll be able to discover what kind of customer segment is most likely to perform a specific action on your site, and recalibrate your TikTok ads to target your most promising audience segments.

要设置Tiktok像素，只需登录到您的Tiktok业务帐户，然后导航到库>网站Pixel> Manage。从这里，单击“创建像素”。这将生成您可以手动添加到网站的代码。

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14.尝试Tiktok创意工具

Tiktok有许多不同的创意工具，您可以使用它们来使广告更具吸引力和有效性。这包括：

• 视频模板 -tiktok视频模板提供了一种使用预供填充模板轻松组装广告视频的方法。您可以上传文本和图像等资产，然后选择所需的样式和模板。它不仅可以节省您的时间，还可以让您创建一个看上去很专业的最终产品，而很少有视频编辑知识。
• 智能视频 -Tiktok的智能视频工具使用AI来分析您的资产（视频，图像，文本），并创建一个最能匹配品牌风格的视频。您需要做的就是上传您的资产，然后让Tiktok的AI完成工作。它甚至会为您选择合适的背景音乐。
• 登陆页面到视频 -This TikTok video creation tool allows you to simply provide your landing page link and then TikTok will automatically take the assets on your page and convert it into a video format.

在每个人每天都会被营销信息轰炸的世界中，很难在人群中脱颖而出。但是，蒂克托克（Tiktok）与众不同的是它的真实性和真实性。

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15.真实性和脆弱性是关键

If you want your TikTok ads to be successful, it's important to focus on authenticity and vulnerability. In a world where people are bombarded with marketing messages every day, it's hard to stand out from the crowd. But what sets TikTok apart is its level of authenticity and genuineness. People on TikTok respond well to ads that feel real and relatable. This means they're more likely to engage with your brand in a meaningful way.

在创建广告活动时，专注于真实和脆弱。以相关和诚实的方式分享您品牌的故事。这将帮助您与观众建立更深的联系并推动更多转化。

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16.建立一个具有Tiktok业务资料内容的社区

TikTok is more than just an advertising platform. You need to build a community with TikTok business profile content. It's a powerful social network that allows you to build a community around your brand's personality. By regularly sharing organic content that your community looks forward to, you can continue expanding your audience. It’s one of the most sustainable and effective ways to win more customers and turn them into advocates who carry your message far and wide, further extending the reach of your brand. Invest in the future, today.

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17. Emotion is your Biggest Tool on TikTok

专注于唤起人们的情感，以最大程度地发挥您的Tiktok广告的影响。由于其简短的视频格式并专注于快速参与度，因此Tiktok是情感内容的理想平台。

利用广告中的情感。专注于讲述引起观众共鸣的鼓舞人心的故事。以情感方式促进品牌的价值观和使命。并专注于创建视觉上有影响力和令人难忘的广告。

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如何选择顶级Tiktok代理商

1.选择一个真正专注于Tiktok的Tiktok代理商

有太多的机构添加了Tiktok作为另一项服务，但实际上并不专注于它。在Tiktok上的广告时，您不希望所有交易的杰克。您想要一个了解平台的来龙去脉的合作伙伴，并专注于日复一日的平台。是的，拥有一个管理每个平台的代理商可能很诱人 - 但是当涉及到Tiktok时，您确实需要在Tiktok影响者和Tiktok广告中找到专家。观众是如此不同，他们在应用程序上的行为方式是如此不同，所需的内容是如此独特。

专门从事Tiktok的广告代理商将拥有创意团队和竞选经理，他们对Tiktok的算法，趋势和用户行为有更深入的了解。他们的整个团队每天都专注于Tiktok，因此对平台具有更多的亲和力和理解。您想与一个团队合作，使观众每天都会感到与品牌的真正情感联系。

2.与经验丰富经验的人一起运行高度扩展的Tiktok影响者和Tiktok广告活动。

It's important to work with aTiktok营销机构这具有在Tiktok上开展成功的影响者和广告活动的良好记录。在审查潜在机构时，请查看先前工作的案例研究。这将使您对它们的能力以及它们是否适合您的品牌有个好主意。

3. Make sure they've worked in your industry before.

您想与一家了解您的行业的代理商合作，并可以提供帮助您的竞选成功的见解。要求查看先前工作的案例研究。向其帐户经理询问他们可能面临的任何特定行业挑战。如果他们以前从未在您的领域工作，那么他们可能不是您的最佳代理机构。

4.确保他们可以在全球范围内进行扩展并拥有多种语言团队。

如果您打算开展全球广告系列，则需要与可以扩展的代理商合作。确保他们有一个帐户经理和创意团队，他们很自在地与各种背景，文化和语言的客户合作。这将有助于确保您的广告无论受众何种，都会感觉到真实和相关性。

5.雇用最便宜的Tiktok广告管理服务并不总是一个好主意。

When it comes to choosing an agency, many people take the route of going for the cheapest option. But in reality, you get what you pay for. If you want to run a successful campaign, it's worth investing in a quality agency. Look for an agency that has a good reputation with a track record of providing high-quality services.

6.询问他们参考或查看其网站推荐。

当您考虑代理商时，请他们参考。这将帮助您更好地了解他们的职业道德以及它们是否适合您的品牌。您还可以查看他们的网站推荐，以了解其他客户对他们的服务有何评论。

7.如果您要瞄准Z代，请确保他们在团队中有Z代。

If you're targeting Generation Z on TikTok, work with an agency that has members of Generation Z on its team. They will understand your audience and what appeals to them. They can also provide insights that will help you better engage with this demographic on TikTok.

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您的17个Tiktok营销策略和7条选择Tiktok广告代理商

我们希望本文改变了您对Tiktok的理解，以及为什么品牌将其预算迅速转移到平台上。我们在社交媒体营销方面处于关键时期，我们希望Tiktok点燃的火焰将保留多年，并且我们希望随着数据的增加，运动对Tiktok的有效性也将增加。现在，将资金投入到平台上的品牌将在未来几年具有战略优势。为了尽快取得成功，我们建议您确定一个强大的Tiktok广告代理商，该代理商可以在平台上支持您品牌的增长。

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