Top 24 Social Media Listening Tools for 2022 [Brand Monitoring Tools]

Nowadays firms can live or die by the quality of their reputation. With social media, customers can instantly spread your praises or make you appear like an incompetent demon. It certainly helps to know what others are saying about you on social media, so you can react appropriately, taking damage control if need be.

不久前，我们介绍了Tools to Monitor Brand Mentions. We take another look at the industry here,looking at 24social media listening tools for 2022. We have deliberately picked products that we (mainly) did not look at in our last article.

Many of these tools target large businesses and enterprises and do not advertise prices for their services. However, you should find a suitable tool to help you discover your social media mentions, no matter what your size or level of competition.

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Top 24 Social Media Listening Tools for 2022:

1.Brandwatch (Formerly Falcon.io)

Plans: Essentials $108/mo, Full Suite Custom Pricing. 14-day free trial

Brandwatch is a social media listening, publishing, advertising, measurement, and customer data management platform. Its social listening tools give a clear picture of what’s happening and who’s involved.

您可以使用它们来识别流行的主题和主题标签，以更好地设计您的广告系列和内容。您可以在品牌和产品周围进行对话。

BrandWatch为您提供了很多灵活性。您可以跟踪从品牌名称，主题和关键字到短语的任何内容，并使用高级参数来完善查询。确实，如果您有全球受众，则可以在任何关注者的地方跟踪和参与。此外，您可以通过关键字，来源，人口统计，影响者和内容类型进行广泛过滤，访问和查看数据。

BrandWatch提供了多种语言的情感分析，并将其标记为积极，中性或负面分析，以帮助您优先考虑参与度。用户可以设置通知以提醒是否有特定的提及。您可以对负面的宣传反应，然后才能失控。为了协助此事，您可以设置趋势主题和提及的自动报告，并将其直接发送到收件箱。

With Brandwatch, you can identify influencers who interact with your topics of interest and, as a result, create strategies for collaboration and brand growth. You can also produce audiences from any social listening project – groups of people who meet specific criteria you set.

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2.Hootsuite

Plans: Professional $49/mo, Team $129/mo, Business $599/mo, Custom pricing for Enterprise Plan. 30-day free trial.

Hootsuite,您可以跟踪谈话s about important topics, stay up to speed with your content’s performance and brand mentions and monitor the activities of your competitors via Hootsuite streams.

In short, streams are highly customizable social feeds that make it easy to take part in social conversations. You can, for example, organize your streams by social network, priority, business goal, or special searches.

它还使您能够练习社交倾听。但是，社交听力仅作为其业务或企业计划的一部分作为附加组件获得。

When you sign up for the add-on, you can keep track of and respond to social activities that deal with your business and its niche that include mentions, keywords, and hashtags. It’s best to focus on your own brand first by creating streams for your brand and/or its product name, keywords, hashtags, and mentions. As you become more familiar with your niche and target audience, you can start to monitor the brand names of your competitors and known competitor hashtags too.

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3.Brand24

Plans: Individual $49/month, Team $99/month, Pro $149/month. 14-day free trial.

Brand24provides you with social insights into what people say online about your brand. Unlike some of its competitors, Brand24 targets businesses of all sizes, with a $49/month package for small or new businesses.

It shows you a mentions feed, where you can discover what people say about your brand and take action in real time. You can join in and engage in discussions directly from Brand24.

它表明你讨论体积图表,graphically depicting your brand’s mentions, so you can easily see any surges in brand mentions, and discover if there is a problem. Indeed, it provides full mention analytics, giving you a better understanding of who is talking about your brand online.

Brand24已经开发了自己的影响者分数，以帮助您指出您的行业影响者，因此您可以开始与您的利基市场重要的人联系。

It also includes sentiment analysis – not only can you see mentions of your brand, but it gives an indication of whether these mentions were positive, negative, or neutral in tone.

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4。AgoraPulse

计划：Pro $ 79/mo，Premium $ 199/mo，企业自定义

Agora Pulseis another highly professional social media management app that includes social listening features.

它具有极其干净且直接的界面。

您可以轻松设置相关的品牌吸引参数，使您可以聆听有关品牌的相关对话。您可以进一步完善YouTube，并通过提供不包含在保存的搜索中的单词来进行搜索。布尔运营商允许您仅磨练您想听的内容。如果您想更具体，将位置和/或语言参数添加到Twitter搜索中。

Perhaps even more critical is that Agora Pulse helps you take action on what you hear. You can click on a monitoring item and like, retweet, reply, or reply in DM/PM. You can also label, bookmark, and assign any monitoring item to a teammate or client so that they can act accordingly.

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5。YouScan

Plans: Pricing is customizable and available upon request from YouScan.

Unlike most social listening tools which offer more searches on the higher plans,YouScan在其所有计划中，保持五次搜索。但是，每个搜索（主题）都可以详细介绍，以包括和排除各种因素（例如关键字和主题标签）并将规则应用于它们。

You need to enter your search queries using Boolean operators. There are only a handful of operators to learn, and they all make perfect sense, but many marketers will first have to upskill their Boolean logic before they begin.

Once you’ve set the parameters of your search, YouScan will build a page showing all the mentions the platform has collected matching your search criteria. You can then filter the results down in several ways to get what’s relevant to your specific search.

YouScan的特殊优势是视觉见解。通过图像进行搜索，您可以设置详细参数，以查找显示您特定要求的图片。令人难以置信的精确AI引擎功能图像识别。它可以帮助您找到有关使用您品牌的人的详细人口统计学和心理信息。

您可以使用YouScan来查找最有影响力的人提及您的品牌，然后查看其中哪一个人的观众最吸引人。它具有智能警报，您可以在“看到”对您的品牌的负面情绪时通知您。您甚至可以将他们的投诉直接集成到您的帮助台系统中。

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6.Digimind

计划：联系Digimind的价格。价格基于对无限查询/主题的月度提及的估计，以及无限提及的每年所需的查询总数。可应要求提供演示。

Digimind provides all the content you need to make sense of social and online data and transform it into actionable business insights. It offers two products: Social Listening and Market Intelligence. Both are impressive tools with a wide range of features.

With Digimind’s Social Listening tools, you can:

• 监视特定的术语和主题
• Analyze mentions
• 分享内容并吸引观众
• Generate reports
• Measure ROI for owned media (paid and organic)
• Leverage search data for reputational management

Digimind工具使您能够看到谈话ns that matter the most for your brand, in real-time, across millions of online sources, to gain valuable insights you can use to drive and improve your marketing strategy.

You can analyze and benchmark an unlimited number of social accounts simultaneously with Digimind Social Analytics. However, you can go beyond your social networks to see your brand based on Google search behavior. With Digimind’s Top Reputation module, you can follow what your customers want to know about you and your competitors’ brands, products, people, and more, all in real-time.

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7.BrandMentions

计划：增长业务$ 99/月，公司每月$ 299。企业/代理商$ 499/月。7天免费试用。

BrandMentionssearches virtually every section of the internet to find all relevant mentions about any of their clients (or any other term that interests them).

Brands can use it to monitor everything that is being said about their company or product on all the channels that matter, be it web or social media.

BrandMentions cover all the essential channels where people talk about brands. It also offers comprehensive sentiment analysis, finding out the tone of the conversations.

You can also use BrandMentions to spy on your competitors. You can use it to reveal your competitors’ marketing strategies. Indeed, you can quickly research and gain insights on any brand or any topic from any market.

It provides you with real-time notifications with email alerts and link notifications.

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8.BuzzSumo

Plans: Pro $99/mo, Plus $179/mo, Large $299/mo

Buzzsumois primarily a content analysis tool but also acts as a social media listening tool.

It allows you to comb the web for any content that includes your search term. It doesn’t just give you search results, however. It also provides the amount of engagement associated with each search result. For example, if you set up a search for your organization, Buzzsume will find its online mentions. But it doesn’t just tell you when somebody wrote a blog post criticizing your company’s service, for instance. It also tells you that people shared that article 26 times on Facebook, and tweeted about it 478 times – which would require serious damage control.

BuzzSumo provides engagement figures for Facebook, Twitter, Pinterest, and Reddit. It also provides a total number of links each search result has received.

Buzzsumo提供了有用的警报功能。您可以创建警报以跟踪品牌提及，竞争者提及，网站的内容，关键字提及，反向链接或作者。您可以为您的警报设置参数，以根据您的需求调整它们。

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9.Sprout Social

Plans: Standard $99/user/mo, Professional $149/user/mo, Advanced $249/user/mo

Sprout Social是一款高端专业社交媒体管理应用程序。尽管它的大多数功能都与社交媒体管理和优化有关，但它还包括社交CRM工具和社交媒体听力能力。它包括许多协作工具，使与团队合作易于合作。

Every time you enter Sprout Social, it presents you with a Dashboard, that offers you suggestions of what you should do next.

Sprout Social的最用户友好功能之一是其统一的智能收件箱。您可以回复您的消息，转发/重新播放或重新插入内容，例如项目等，全部来自Sprot Social。您可以以任何您想要的方式对所有消息进行分组。您可以多种方式过滤收件箱，包括通过关键字和主题标签。

Sprout Social’s social listening feature works in much the same way as the Smart Inbox, and you can track mentions of your brand, your competitors, or selected keywords. You can quickly build complex queries, using Boolean phrases in the Query Builder, making your query visual and obvious. You can refine your searches to ensure that most of the mentions shown are genuinely about your firm.

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10.Meltwater

Plans: Not shown on website. Contact Meltwater for information.

Meltwater提供AI驱动的见解，涵盖企业活动的许多方面。一个重要的方面是其社交媒体监控和参与软件，强调分析和集中参与。

It looks at more than just social media, examining millions of posts each day from social media platforms, blogs, and news sites. It filters out irrelevant mentions and assigns sentiment to the mentions that interest you.

You can use Meltwater to set up searches, find key influencers, and track your online performance.

Meltwater incudes multiple dashboards, including some that monitor, benchmark, and analyze your online activity. You can also design customized dashboards to meet your needs better.

Meltwater允许您每次搜索三个关键字，您可以添加许多过滤器来完善结果。它对结果进行了情感分析，确定每个提及是正，负还是中性。

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11.NetBase

计划：Netbase首发，Netbase Business，Netbase Enterprise。价格未显示在网站上。请联系NetBase以获取信息。

NetBaseprovides real-time insight into customer conversations. It uses AI to determine emotions, behaviors, attributes, hashtags, people, and brands from social posts. NetBase’s platform processes millions of social media posts daily.

It also uses non-social data, for example, surveys, focus groups, ratings, and reviews, to discover as much as possible about a business.

You can use NetBase to capture all the conversations about your business, across 99+ countries and 199 languages. It even includes analysis of the latest emoji and language.

You can use it to compare the performance of owned, earned, and partnered content.

You can also use NetBase’s AI to discover when your brand appears in pictures. This can help you find out the most popular user-generated content relating to your brand on visual platforms, such as Instagram. At the same time, you can use it to see if anybody has misused your logo.

Forrester recently named NetBase, a leader in their social listening platforms report.

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12.Synthesio

Plans: Not shown on website. Contact Synthesio for information.

Synthesio社交媒体智能套件是一个社交听力平台，可监视企业的在线形象，并为客户提供可行的见解。它目前以80多种语言捕获了195个国家的社交媒体情报。它提供了20多种语言的自动情感分析（AS）。

它具有可自定义的社交听力仪表板，显示了与您品牌的社交提及有关的大量数据。Synthesio社交听力平台中的所有提及都包含了有关内容，作者和语气的强大元数据。它们可以轻松过滤。

You can also integrate into these dashboards paywall data from LexisNexis, logo recognition capabilities, and consumer reviews.

You can also track views, likes, favorites, replies, retweets, and shares from Facebook, Twitter, Instagram, and YouTube directly on your social media listening dashboards. You can add high-level business intelligence with Media Value and Engagement Rate widgets.

Synthesio enables you to export massive pre-filtered data sets via API or using an in-house tool, Reveal, and merge Social Listening metrics with performance data in many SaaS business intelligence tools.

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13.Cyfe

Plans: 14 Days free trial, Starter $29/month

Cyfeprovides an all-in-one business dashboard showing social media, web analytics, marketing, sales, support, infrastructure, and more. You can pull data from popular services like Google, Salesforce, Xero, QuickBooks, and many more services using pre-built widgets. Alternatively, you can build your own widgets if you wish to work with a product not yet supported.

Cyfe包括与启动有关的仪表板（有关新注册，应用程序下载，订阅和其他相关KPI的数据），社交媒体，营销，客户，网络分析，财务，销售和项目管理。

显然，Cyfe不仅涵盖了社交提及。但是，它确实包含了社交听力能力。它也比这里提到的许多更专业的产品便宜得多。

Regarding the Social Media Dashboard, Cyfe uses real-time data and metrics to start tracking how your brand or clients are doing across Facebook, Instagram, Twitter, YouTube, Google+, Pinterest, YouTube, LinkedIn, and Vimeo.

如果您选择Cyfe Premium，则可以访问无限制的仪表板和小部件，而您的监视无限。您可以在过去30天中查看数据。

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14。锁孔

Plans: Custom pricing for businesses of all sizes. Avaliable upon request

锁孔provides some online monitoring solutions. All plans include hashtag and keyword trackers, account trackers, and influencer trackers, but the quantity of each differ depending on the tier. Higher plans add in additional features, such as advanced sentiment analysis (at Corporate and higher), media wall and moderation (and influencer management (at Agency and higher) and more advanced analytics (on the Enterprise plan).

The heart of Keyhole is social media analytics and reporting for an account. You can monitor all accounts and posts in real time, and use Keyhole’s analytics to help you optimize your posting schedule.

You can also monitor hashtags and keywords in real-time. You can use this to assist with social listening. You can use Keyhole’s data to optimize and report on your hashtag campaigns. You can discover the total number of posts, the engagement rate, and the total reach and impressions your hashtags have generated.

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15。Mention

计划：独奏$ 29/月，入门者$ 99/月，公司 - 定制定价。年度付款的折扣。免费试用。

You can useMention到scour the web, social media, and more for powerful market insights. The Solo plan is designed for a solo user to monitor their brand. The Starter Plan targets small businesses to monitor their brand and competitors. It is at this level that you have a dashboard, have access to sentiment analysis, and can access an Influencer’s Dashboard.

正是通过公司计划，您可以访问许多提及的功能。这是为希望发展自己的品牌和业务以及代理商的公司而设计的。公司计划可访问其他功能，例如Facebook爬网，历史数据，Twitter仪表板等。

Mention helps you monitor the web, social media, forums, and blogs to learn more about your brand and your industry. You can quickly analyze public opinion with sentiment analysis for all mentions. Customize your alerts and filter by source, language, & date. You can refine your alert by adding or deleting keywords.

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16.Awario

计划：入门者$ 29/月，每月$ 89，企业$ 299/月。年度付款的折扣。免费试用。

Awariofinds即时从网络和社交媒体周围提到。除API外，它每天爬行超过130亿个网页。您可以使用Awario查找业务或组织的Twitter，Facebook，Google+，YouTube，Instagram，博客，论坛，新闻网站或实际上任何公开访问的网页的所有提及。

The Starter Plan is designed for Individuals and small businesses monitoring their brand. Even at this level, you can set three mention alerts, one leads alert, and receive up to 30,000 new mentions per month. An alert is a keyword or set of keywords that Awario will monitor for you. A mention is a result that it finds.

专业计划最适合监视其品牌，行业和竞争对手的中小型企业。通过此计划，您可以设置15个提及警报和3个引线警报。每月最多将发现多达150,000个新提及。

The numbers grow further with the Enterprise Plan, targeted at more prominent brands monitoring multiple products and competitors. This level permits 50 mention alerts and 10 leads alerts. Awario finds up to 500,000 new mentions per month.

You can track the growth in the number of your mentions and their collective reach, sort mentions by positive, negative, and neutral with sentiment analysis, identify top influencers by social network, compare several alerts, and analyze progress with Awario’s analytics.

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17.Reputology

Plans: Single Location $110/month, Multi-Location $60/month/location, Agencies $40/month/location. Free trial.

You can useReputology监视，响应和分析您从一个地方进行的所有在线评论。它提供24/7的评论监视100多个评论网站，包括Google My Business，Facebook和本地搜索目录，员工评论网站，App Directories等。您可以跟踪有关您的位置，产品和服务的评论。

You can respond to reviews from within the Reputology platform. It includes semantic analysis technology that converts the unstructured content from reviews & feedback into actionable data.

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18.评论

计划：监视$ 39/月/位置，基本$ 139/月/位置，$ 199/月/位置，企业 - 多站点折扣，联系评论。年度合同免除设置费。否则，初始设置费为99美元，用于基本和专业版本的199美元

评论offers online reputation and review management software. It follows a three-step process:

1. 审查监视 - 该软件可鸟瞰您的在线公司声誉。
2. 收集更多评论 - 评论可以帮助您创建一个自定义的评论营销活动，该活动使客户在诸如Google Maps，Facebook评论和其他评论网站之类的评论网站上提供有关您的业务的反馈。
3. Amplify customer feedback – the system takes your great reviews and broadcasts it to the world. You amplify positive reviews with testimonials on your website, share them on social media with a single click, or even automate the process entirely with free Zapier and Hootsuite apps.

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19.76Insights

Plans: Not shown on website. Contact 76Insights for information.

企业可以使用76Insights到provide them with insight into which articles, posts, and social objects are most successful and resonate with people. You can use the app to view posts in a graph or in a card view layout, filter posts, and share the most resonant content with your social networks and more.

The app enables you to identify the outliers that drive reaction on social media. It gives you resonance score breakdowns by social network. You can see your content performance with intuitive visualizations and group social accounts into handy watch lists.

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20。Sprinklr

Plans: Not shown on website. Contact Sprinklr for information.

Sprinklr, as a whole, is a social suite for the enterprise. It has four elements:

1. 社交参与
2. Social advertising
3. 社会关怀
4. Social advocacy

A central part of the suite is social listening. It listens to 3 Billion consumers across 350 Million sources – including 26 social channels. It allows you to see the volume, context, and sentiment of online conversations – both historical and real-time – and use that information to make strategic decisions that support business goals.

It includes endlessly drillable dashboards and surfaces real-time insights that connect to your unique business KPIs. You can also monitor competitive and industry activity to benchmark successes and decode competitors’ strategy.

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21。社交者

计划：未显示在网站上。Contact Socialbakers for information.

Marketing with社交者is a winning strategy for brands looking to optimize their social media marketing efforts. The company’s suite of solutions provides detailed insights into the success rate and ROI associated with different campaigns, helping you make more informed decisions about which ones will work best in your case.

Socialbaker’s社会媒体的听力工具允许您监控and analyze data from all of your company’s touchpoints, giving insights into what customers want. You can use this information for campaign success by raising the content quality on each level, from conversation starters like hashtag searches or competitor monitoring through keyword research in posts themselves.

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22.Talkwalker Analytics

计划：未显示在网站上。请联系Talkwalker以获取信息。

谈话漫步者是一个社交媒体营销平台，旨在通过将公司内部的数据和见解以及社交平台（例如社交平台）提供汇总在一起，从而赋予世界上最成功的品牌来推动业务影响。188滚球地址它是听力平台provides a powerful tool for uncovering valuable information about client consumption habits.

With Talkwalker’s social listening tool, you can monitor and analyze brand mentions across 10 different networks, including Twitter, Facebook, and Instagram.

与视觉听其专有技术,it goes beyond the scope of just being a “social listening” tool. That’s because you will be able track KPIs like hashtag performance, which ties efforts back to your business objectives, or customer sentiment. You will also be able to see the most popular topics being talked about in relation to your brand as well as understand how you rank against competitors.

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23.Mentionlytics

计划：基本$ 49/月，必需$ 99/月，高级$ 199/月，$ 299/月，代理商$ 450+/月

If you’re looking to grow your brand’s visibility, Mentionlytics is a powerful social listening tool that can find your brand mentions on the web in real time. Once you sign up and set up your account, you will be able to get into conversations wherever they happen online, ranging everything from blog posts to message boards.

Mentionlytics not only gives you smarter insights to help improve your web and social presence but also saves time by giving personalized advice on how to best leverage the platform. With mentions becoming increasingly important, you can also find out who is currently ranking on popular websites in related industries that might be of interest for marketing purposes.

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24.社交媒体Management Software - Zoho Social

Plans for Businesses: Standard $15/month, Professional $40/month, Premium $65/month, Pro $299/month; Plans for Agencies: Agency $320/month, Agency Plus $460/month

Zoho社会is another powerful social media management platform that offers brands an opportunity to monitor their audiences’ interactions. The tool allows them real-time access and flexibility in responding to comments and collaborating on content with followers.

With Zoho Social, you can create listening columns to track keywords, mentions, and brand reviews that are relevant to your brand, products, and services. This will keep you up to date with top trends and discussions happening within social media networks like Facebook and Twitter.

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