Socialbakers

社交制片人的历史可以追溯到2009年，当时它是一家名为Candytech的社交媒体营销机构。Facebook才刚刚开始吸引公众（如：不在上大学的人），品牌开始看到在平台上建立存在的价值。社交媒体机构迅速建立了一个有希望的家庭行业，以帮助大型闷闷不乐的公司在这个新的数字营销世界中导航。

即使从一开始，CandyTech的做事也有所不同。尽管大多数社交媒体的努力涉及将社交媒体视为推动产品和增加销售的新方式，但CandyTech是最早认识到强大的社交媒体存在本身就是一种回报的人之一。但这是一个更具模糊的概念：表明品牌通过给定广告系列获得了多少销售转换非常容易，但是您如何衡量类似或关注的价值？品牌如何了解更多有关观众的信息才能建立更大的观众。

当然，答案是数据，还有很多。CandyTech创建了自己的软件平台来挖掘和分析Facebook API所允许的数据。该工具运行得很好，以至于他们给它起了一个名字（Facebakers），并将其作为独立产品出售，以补充他们的代理工作。值得庆幸的是，当社交媒体巨头决定拥有“ face”一词时，他们被迫停止并停止使用该名称。他们将该软件重新命名为社交制造商，这只是一个客观上更好的名字，并这样做有助于将他们定位为未来的扩展。在2010年，Twitter只是刚刚起步，Instagram甚至还没有启动，但是社交制片人从一开始就做得很好。

Over time, the software kept evolving. In addition to the foundation of analytics and statistics on which the platform’s success was built, Socialbakers added more features around managing social media presence with content curation and schedulers, as well as spurring engagement insights aimed at helping brands engage with their audiences and nurture customer loyalty.

虽然他们很早就参加社交媒体游戏，但社交制片人迟到了几年，到达了有影响力的营销，并于2018年5月推出了新的特定影响者的工具。对于他们的现有客户，这似乎是一个漫长的等待 - influenc金博宝188备用网址er Marketing正式成为2016年的“热潮” - 但对他们来说，必须延迟2年以上。在IM平台几乎在各地发芽以利用新趋势188滚球地址时，社交制片人退后一步，专注于创造品质。在社交制造商开发新功能的同188滚球地址时，启动了数十个IM平台。这些同一平台已经被社交制片人所丧命。188滚球地址正如您在这篇评论中看到的那样，要使事情放慢并做对了，这是一个回报。

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概括：

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Pricing

SocialBakers为客户提供了几种不同的计划，但是有影响力的营销工具仅在顶级服务中可用。金博宝188备用网址这篇评论仅集中在该平台上。We’re still including the other tiers in this pricing section, but we’re going to let Socialbakers’s reputation precede them on that front: it’s a top-notch social marketing suite competing with the likes of Sprout Social or Hootsuite, and already in use by huge brands like Toyota, McDonald’s, ASUS, and Jägermeister.

• 必不可少的价格，$ 240/mo（每年$ 200/mo账单） -直接提供5个用户和10个社交资料的社交媒体营销和管理。包括内容管理，调度和发布，分析和移动应用程序，用于访问旅途中的所有这些功能。
• Smart, priced on request-上述20用户和30的社会profiles, plus: Sentiment Analysis, Approval Workflow, Community Management, and Custom Dashboards.
• 规模，根据要求定价-以上所有内容供无限用户和多达100个社交资料金博宝188备用网址
• 集成360，根据要求定价-For those managing 100 or more social profiles, this plan offers all features, plus access to “a holistic 360 view of your digital marketing.”

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Overview

如果您浏览了定价部分，并注意到其中的一个功能营销角色映射并想知道“这是如何工作的？” - 好吧，您很幸运。那就是我们开始的地方。

角色映射不是社交制造商的创建，而是创造了可能是最简单，最有效的方法。对于那些不知道的人，角色映射是一种经过时间测试的技术，它定义了品牌的典型客户基于对人口统计和心理信息的分析。For example, the average consumer interested in purchasing 100-mile long walls tends to be white, male, in his 70’s, earns more than $400k per year, prefers Twitter over other social platforms, enjoys golf, and is President of the United States of America. Even with loads of social data available through analytics platforms, organising all that data可能是一个非常费力的过程。

作为一个为品牌创建的平台来促进他们的社交形象，社交制片人会收集大量数据，更具体地说，更具体地说，您已订婚的观众。机器人，幽灵和潜伏者都被打折以保持数据相关。AI引擎使用所有这些数据来创建您将要进行营销的普通受众成员的详细角色地图。

在计划内容和确定竞选策略方面，这有明显的应用，但是社交制片人将这些角色地图置于另一个良好用途：寻找影响者。一旦定义了各种角色，AI就可以继续前进，并建议有影响力的人可能吸引您的听众，而AI则深入。在Instagram和YouTube上有超过3000万影响的池中，该算法还考虑到确定相关性的关键字和字幕所考虑的更多。它也浏览了他们所有的内容，并确定观众是否与他们互动。仅仅了解有影响力的时尚文章还不够。这些帖子必须表现良好，并具有匹配的人群，以使该影响者认为相关。

如果您正在寻找Instagram和YouTube之外的影响者，则可以随时进行手动搜索。输入搜索术语，像使用任何其他高端发现工具一样过滤，然后您可以自由地在Instagram和YouTube上仔细阅读影响者，还可以在Facebook，Twitter，LinkedIn和Pinterest上仔细阅读。

Much of the rest of Socialbakers’s influencer features fall in line—or jump way past it—with where you’d expect a quality platform to be. It says something about the platform as a whole that viewing influencer profiles is both fairly in-depth and also a little disappointing. You’ll get info on their follower count, engagement, frequently used hashtags, a gallery of recent content, and mentions (both who they mentioned and who’s mentioning them).

从个人资料视图来看，将它们添加到“集合”（您对您的任何方式分类的有影响力列表）中也很容易，并且可以保留有关团队所有成员的注释。What’s disappointing about the profile view is that in order to get at the deep data that Socialbakers indexes and analyses, you’ll have to add their profile as one to monitor (counting against your social profile limit that’s determined by whatever plan you’re on). It’s easy enough to add the profile, gather whatever intelligence you need (like more in-depth engagement and audience analyses), and then remove it from your monitored accounts—why not just let customers view that data right there without going through the extra step?

分析方面的一个出色功能是比较工具，它使您可以深入了解配置文件，并查看影响者的实际影响是什么。通过介绍有关追随者增长，内容概述和参与度的一系列数据，您可以更轻松地发现哪些有影响力的人会为您提供营销美元的最大轰动。它并不总是关注者最多的人，该工具可以帮助您更好地了解每个影响者带来的价值。

Just as valuable as finding influencers who you’ve not yet connected with is Socialbakers ability to help identify influencers (or potential influencers) within your own audience. Again, this ties back to the large amounts of data you’ll get out of monitoring your own profile by identifying those of your followers who are actively creating content on your brands behalf. Not all of them will be influencers you paid for, they just be regular people who love your brand. If they’ve got a fair amount of followers, these are relationships you can nurture to mutual benefit.

在整个活动的生命周期（及以后）的整个生命周期中，也有一些工具，这是影响者平台的共同功能，但是社交制造商补充说的一些小细节值得一提。188滚球地址它甚至不是突破性的功能：能够自定义生命周期每个阶段的名称的能力。尽管这并没有对平台的功能产生重大影响，但它是那些次要的细节，向您显示了您所付费的软件的公司知道有关营销机构的一两件事。并非每个机构都使用相同的语言：一个代理机构的“过程”可能是另一个代理商的“谈判阶段”。并非每个代理商都使用“受邀”一词，也许您称其为“伸出手”。这充其量是一个语义细节，但是当您不必将公司内部术语移动以满足应用程序时，它使得新平台的改编变得容易得多。相反，该平台旨在符合您现有的文化。

Finally, it should go without saying the analytics portion of Socialbakers is second to none. This is a company that built its success (and raised over $30m in funding over the years) on the strength of its data and stats, and those do not disappoint here. From the reporting that you get out of campaigns, to the intel you’ll get out of monitoring competitor profiles, you’ll get easy to digest—and highly actionable—insights which, in the right hands, can help you refine your campaigns and social efforts with ever more success the longer you use it.

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结论

A rose by any other name still smells as sweet. And Socialbakers (formerly Facebakers [formerly Candytech]) has been on an upward trajectory pretty much since Day One of operations. Regardless of its name, the software and the company’s mission has remained consistent since 2009.

As social media marketing has evolved, Socialbakers has been there every step of the way. They were among the first to recognise the value of a brand’s social media presence, and their approach 10 years ago is the standard for most brands today. Social media marketing isn’t about the quick sale, or a one-off ad. It’s a long-term investment, one that can be slow to catch on, but pays back in spades when it does. That’s because, done right, social media marketing is about creating a dialogue between brand and consumer. Influencers are often the middlemen and middlewomen mediating that conversation, and Socialbakers seems to understand this at an intuitive level. Marketing over social media isn’t about how many sales you can create—not at first, anyway. It’s about creating authentic connection with an audience, creating loyalty without a sale, and trusting that that loyalty will pay off in the long run.

That’s a big proposition for an advertising budget, but there’s a reason that nobody’s talking about the value of a print or television ad anymore. That’s because there’s only so far you can go with it. Socialbakers has understood this since its inception, and that commitment to a particular vision of marketing has worked out as well for them as it has for their clients. It certainly helps that this platform was created by an agency seeking the same kind of results they’re offering to users of their software. They clearly know marketing, they clearly understand the vaue of data, and you clearly need to give this platform a try.