Digimind

Digimind’s mission is simple: help clients understand the world as it is. And when you consider the scope of the web, the amount of information, traffic, users, and opportunities to miss something, that’s an ambitious mission.

但是自该品牌推出以来的23年中，他们一直忠实于他们的言论。Digimind是世界上最大的品牌背后的隐藏王牌，帮助他们了解客户对品牌的想法和感觉，以及他们想要的东西。从埃森哲，华硕和奥迪到佳能，德勤，梅西百货，耐克等，Digimind显然都在进行。

What can you expect from the platform? As a social listening and market intelligence tool, it’s nothing shy of remarkable. And we’re not just saying that to get you excited. Digimind is powered by AI. All the heavy lifting you would typically do to build actionable business competitive intelligence becomes a cinch.

这很重要，因为所有这些数据都在一个地方整齐地呈现。您通过多个浏览器选项卡和应用程序进行筛选，提取CSV文件，合并数据，并试图将围绕品牌和产品真正发生的事情拼凑在一起。

Digimind非常适合想要使用数据和见解加强数字化转型的品牌和代理商。因为今天，这并不全都与数据有关。周围有大量数据。实际上，远远超过许多品牌所能处理的。

它是关于上下文。作为一个Forrester and Gartner recognized tech firm, Digimind offers all the content you need to make sense of social and online data and transform it into actionable business insights.

如果你是一个小的想法被访问ss to such a powerful tool, don’t be. Digimind has created the perfect ecosystem for brands to learn all about its capabilities and offer support to ensure your journey into deep insights is as smooth and empowering as possible.

在这篇Digimind评论中，我们将研究所有平台所提供的，分解其产品及其功能，您会明白为什么值得投资。

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Digimind Review:

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价钱

价钱is priced based on two models:

1. 通过无限查询/主题的月度提及的估计
2. 估计每年所需的查询总数以及无限提及

Demos are available on request.

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Products & Features

Digimind offers two products. That may seem a little slim and possibly underwhelming at first glance, but there’s a world of functionality behind them.

Social Listening

社交聆听可以帮助您在社交媒体上保留标签。监视应用程序以聆听，参与，分析和报告您的品牌和产品周围发生的情况。您可以在对其他社会帐户（想竞争）进行基准测试时衡量拥有内容的性能。而且，如果您正在寻找改善品牌声誉的机会，那么您将有机会实时了解客户和竞争对手所说的话。

Social listening features include:

监视特定的术语和主题

你可以：

• Get unlimited social media & web coverage
• Set custom sources
• Access real-time updates
• Leverage Geolocalization
• Use automatic sentiment (based on a list of negative and positive words you provide)
• Use personalized tags
• Use re-tagging
• 使用自动翻译
• Develop ideas through clustering of terms
• 按日期 /相关性对信息进行排序
• Mark Mentions when read

分析提及

你可以：

• Access real-time analysis
• View interactive graphs
• Use multi-filter analysis
• Establish and leverage benchmarking
• 打开提及的自动国家检测
• Enable automatic translation
• 启用提及的自动情绪
• 识别上有影响力的人
• Create influencer comparisons by media type
• 点趋势主题

分享内容并吸引观众

Get closer to your target audience with:

• 个性化仪表板
• 通过社交媒体和电子邮件进行无缝参与和直接共享
• Instant publication of content
• 与观众的实时互动
• Smart email alerts to stay on top of all engagements

Generate Reports

始终使用：

• 每日/每周/每月报告
• Presentation-ready reports
• 自动报告生成
• Custom templates
• Personalized dashboard
• 多种格式：PDF，PPT，XLS，JPG
• 和即时出口功能

测量自有媒体（付费和有机）的投资回报率

跟踪范围的测量和社会统计数据

Leverage Search Data for Reputational Management

永远不要错过有关您的品牌使用的消息：

• Top search concepts
• Top search results
• Top domains features for set terms

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Market Intelligence

Digimind’s second product, Marketing Intelligence is all about monitoring changes in your business environment. It does this by sourcing information from web pages, databases, RSS feeds, forums, social media, and more. Market Intelligence also uses Natural Language Processing so all the text mining is categorized into readable information.

Real-time analysis ensures that you’ll spot new trends as they develop, and if you need reporting, you can choose from newsletters, printed reports, watchlists, and websites.

您将使用营销智能做什么？好吧，当然，市场智能。正是这种东西将为更有效的营销活动和策略和更高的转换销售活动提供动力。

For legal teams, it helps track major political leaders, lobbies, activists, NGOs, and all potential influencers that can affect the trajectory of your brand. But that’s not all. Digimind is so resourceful that you can use it to monitor political instabilities and regulation changes where you have business interests or track illegal websites that pose a threat to yours.

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Feature Applications

Social Listening and Market Intelligence are impressive tools. The scope shared above, while telling, isn’t close to scraping the surface of all Digimind has to offer. To best illustrate how versatile the platform is, here are 6 ways this platform can be used.

提高品牌的声誉

Brand reputation management is a daily undertaking. Digimind streamlines reputation management, helping organizations measure brand reputation, quickly identify and anticipate crises, and develop analysis around brand perception. Together, these functions empower brands with quicker response times and the chance to deliver more agile strategies that protect and promote more positive stories.

Improve Competitive Intelligence

我们都是关于竞争优势的，而竞争情报的想法是几下，这是非常吸引人的。Digimind帮助创建可行的数据，并为您确定的竞争对手和任何新进入者创建可行的数据。这是黄金。有了这种信息，您可以轻松地跟踪您的市场，并调整您的策略，以解决任何可能使您的品牌玩耍的差距。

发展更深的消费者见解

Customer insights can be hard to come by online. With tons of social media platforms, forums, websites, and portals, figuring out what your customers want is no simple feat. Digimind turns all of that data into actionable insights. Through analysis, you’ll be able to get a handle on consumer behaviors, helping you create new products and services, differentiate your brand, and deliver customer experiences that set you apart.

有影响力的识别

金博宝188备用网址有影响力的营销很重要。从微型影响者到成长，确定与您的品牌保持一致的最佳人才可能是一项胜利策略。Digimind通过寻找谈论您的品牌的人提供帮助。通过细分和分析，您将知道该接近谁，以及它们的影响力如何帮助您的品牌发展。

Smarter Trend Tracking

Digimind还可以帮助您收集，处理和可视化新的和新兴的趋势，或者当它们采取鼻子时。趋势跟踪可以应用于品牌，产品和影响者。当有效使用时，它可以刺激新产品的创建，并且客户参与度以闪电速度获胜。

详细的广告系列分析

ROI has always been a grey, hazy area for marketers. But it shouldn’t be and Digimind helps end that. Analysis is in-depth and you get to see campaign impact and ROI across teams. From Marketing to Communications, and Customer Experience, you’ll be able to identify wins with accurate metrics and insights.

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Ease of Use

Digimind可以轻松浏览？这是我们对执行工具中一些最重要功能的看法。和扰流板警报：我们并没有为查找和执行任务的容易感到震惊。

监视主题

监视主题时，您可以选择您的来源。考虑您计划用于广告系列的渠道时，这很重要。例如，我们可以选择包括Instagram。

If selected (so we can see results), Digimind will pull all posts that include our term as a hashtag, which is pretty neat.

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Analyzing Topics

Analysis isn’t a tough concept to understand but it is challenging to apply. Where do you start? How do you develop correlations between data? How does it all lead to actionable insights?

如果您想知道Digimind如何回答这些问题，那么您会喜欢以下内容。分析基于5WS模型。Digimind向您展示：

• 关于一个特定主题的说法
• When conversations are taking/took place
• 对话正在进行/进行的何处
• 谁在谈论/谈论它
• 他们表达什么音调（如何）

Inside Digimind, it’s also really easy to access the 5Ws. You can interact with analysis and what display options, metrics, and export solutions are available to you in the 5Ws.

单击“什么”时，您会发现可以将其深入研究并深入了解您的兴趣主题的关键概念。

All Digimind Social graphs are also interactive. When you click on a graph (eg. on a point, segment, concept, etc.) a new window opens. You are able to read the mentions or use the 5Ws again to perform a deeper analysis. It’s like the gift that keeps giving more and more insight on your topic.

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创建仪表板

A major aspect of listening and intelligence tools is their dashboarding capabilities. We’re happy to report that Digimind is pretty smart about how they handle dashboards. With as much depth as the tool provides, it’s easy to imagine creating dashboards to be complex and even exhausting. But that’s not the case.

Digimind提供了一组模板，可以立即推出，或者您可以选择自定义的仪表板构建，这只需单击几下即可。而且，如果您需要与利益相关者共享新的仪表板，那也很简单。

以下是一个定制的仪表板，可以显示品牌知名度和前10个趋势主题标签：

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Reporting

Another biggie is reporting. Often, tools can present a host of metrics that aren’t useful or reports that are just not nice to look at. Digimind’s are both valuable, and available in various formats so you can pick one you love. Create and personalize reports for projects and share them as PDFs, PowerPoint presentations, XLS, or JPEG files. Also, you can set a time and specific days to send them, along with a frequency. And if you must control access to your report, you can do so for various users by managing their user rights.

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ROI Measurement for Social

Something we’re crazy about is comparative insights. It’s how Digimind gives brands a chance to stack themselves up against competitors. You’re able to draw comparative insights on audiences for yours and your competitor brands in a few clicks.

“How well did your content and campaigns perform?” If this is a question you haven’t been able to answers with confidence, you can now. You’ll be able to do everything from engagement to paid and organic reach for your efforts on social media.

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Reputation Monitoring

这是一个很大的。如果没有坚实的监控功能，就不会发生声誉管理。Digimind使按品牌或日期期监视成为可能。您会看到对品牌的最佳搜索排名，这很重要。您还可以看到人们在寻找什么，这是一个很好的指标，表明搜索是按季节进行的。

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集成

Digimind offers 60+ integrations across a spectrum of business applications. This includes everything from phone and SMS to social media management, CRM, forms, and surveys, chat, to media and press applications. Here’s a look at each category of integration Digimind supports:

• 商业智能
• 合作
• CRM
• Form & Surveys
• 客户服务/聊天
• 媒体/出版社
• 公司data
• Industry data
• 科学数据
• 社交媒体管理
• Productivity
• 电话和短信
• Email
• Zapier集成（与2000多个应用程序连接）

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TL;DR (aka The Conclusion)

Digimind is a powerful social listening and market intelligence tool. Its features can be applied in a host of ways, all of which help brands understand what’s happening around them and their products. As a listening and market intelligence tool, you’ll be pleasantly surprised to find it easy to use yet highly resourceful. You’re able to track competitor brands and products, receive alerts, leverage deep analysis, and draw actionable insights. Altogether, it’s the kind of tool that forward-thinking marketers and brands use to strengthen their competitive advantage and one we think will help you do the same.