在当前时代，重要的是要知道人们在社交媒体上对您的评价至关重要。这对品牌，对有影响力的人乃至普通百姓来说都是重要的。
就企业而言，您想知道您品牌的真正有机物 - 既积极又负面。当有人在网上抱怨您的品牌时，这一点尤其重要。如果您不知道它的存在，就无法解决问题。
通常，让某人开心的只是一个答复，您会认识到他或她的担忧。社交媒体的问题在于人们现在已经习惯了几乎瞬时的答复。为了使您以速度做出反应，您首先需要知道何时提到品牌。
A key part of social media management is keeping people happy. Influencers also need to play the same game. They rule their niche because people trust them and believe in their authenticity. If the sentiment changes and people begin to doubt an influencer’s sincerity, it is vital the influencer learns of this as quickly as possible.
我们涵盖的某些工具专注于社交媒体的聆听，而其他工具则更多地是社交媒体监控。尽管人们经常互换使用术语，但差异有微妙。社会监控是社会听力策略的第一步。一家公司监视所有在线提及其名称的人，尤其是在社交媒体上。一旦发现了社交提及，就可以进一步进入阶段并分析提及的含义。您寻找模式和趋势，并发现已经有机推广您的产品的影响者。
Brands and influencers can use a combination of the following tools to help them discover all brand mentions and to monitor the sentiment on their social media accounts.
19社交媒体监控工具for 2022:
1.Brand24
Brand24于2011年在波兰成立，很快就为自己建立了一个名字。在两年之内，他们的软件被英特尔，松下和航空公司等大型公司使用。他们继续吸引众所周知的Cusoterms，包括Uber，H＆M和宜家。
他们提供三个计划，从Plus（$ 49/月）到Max（$ 199/月）不等。每个计划添加其他用户，您可以跟踪的关键字数量以及每月提及的数量。每个计划的跟踪速度也会提高。
When you set up your Brand24 account, you create a Project. This is the social identity for whom you intend to monitor mentions and social activity. On higher plans, you can follow more than one Project.
Brans24 is more than just a mere social media listening tool, however. It provides you with comprehensive data and analysis. It helps paint a thorough picture of how the world perceives your brand.
2.Talkwalker Analytics
Talkwalker is a large-scale social marketing tool, aimed predominantly at large businesses and enterprises. One of its components is Talkwalker Analytics, which is a social listening and analytics suite.
它将在线分析，社交，印刷和电视/广播内容。它结合了图像识别技术来跟踪30,000个品牌图像。
Not only can you monitor results in real-time, but you can also access more than two years of historic data.
Talkwalker provides the tools to undertake social listening for your brand over 10 social networks. It goes further than that, however, and monitors discussion on online news sites, blogs, forums, and even offline databases. In total, it monitors 150 million websites.
Of course, social listening is only one of Talkwalker’s features, and heavy-duty tools don’t come cheap. The Basic plan (for smaller brands or owned media-focused organizations) costs $9,600 per year, with Corporate and Enterprise plans available on request.
3.YouScan
YouScan是2009年在基辅（Kyiv）建立的最成熟的社交媒体监控工具之一。在过去的十年中，它建立了可靠的声誉，并吸引了麦当劳，百事可乐，雀巢和Google等客户。
At its most basic, YouScan is a listening tool, able to scan social media and the rest of the web for brand mentions, and then analyse those mentions for its larger social impact. The real selling point of YouScan, however, is its image recognition capabilities, which allows users to get decidedly specific in their visual searches.
YouScan提供五个计划，每月从500美元到5,000美元不等。每个计划允许您每月分析五个主题，但在每个主题的规则和提及的数量以及高级计划中提供的其他功能方面有所不同。对于大多数PEOEPL来说，五个主题应该足够，因为每个YouScan搜索提供了包括和排除各种因素（例如关键字和标签）并将规则应用于它们的方法。
所有计划包括情感分析，报告，趋势检测，垃圾邮件过滤和智能警报。
4.Iconosquare
不仅是Iconosquare我最多的工具之一nstagram and LinkedIn marketing, but you can also use it for monitoring brand mentions on Instagram specifically. All in all, it’s a great tool for real-time engagement on Instagram. Its analytics will summarize the mentions your brand has received on Instagram (either in the caption or in the post). You can then use its My Tags feed to monitor all the posts in which you were tagged. You can also use it to analyze mentions with metrics such as mentions by comment, photo tag, or caption.
受到汉莎航空，英超和国家地理等大品牌的信任，它提供了免费试用计划和三个订阅计划。但是，要利用其品牌监控功能，您需要注册其先进的企业计划。
5.Buzzsumo
Although Buzzsumo is not primarily designed as a brand mention or social media monitoring tool, it does come with the ability to set up content alerts. It sends you content alerts on a daily basis whenever it encounters a reference to your brand on social networks. It allows you to set up alerts for your brand, competitors, keywords, authors, domains, and even backlinks. You can refine your alerts to cover just the title of an article, or to search the full text of articles. You can even set it to send an alert when somebody creates a new backlink to your site.
Buzzsumo allows you to set up your alerts to come via email or RSS. It also allows you to create a personalized dashboard to monitor all of your alerts.
As a business, you may opt to receive your alerts by daily alert, although real-time alerts are probably more practical when dealing with dissatisfied customers.
6.锁孔
Used by brands like Reuters, Mashable, and Billboard, Keyhole gives you more than a sneak peek into your brand’s performance. Not only does it enable you to track your brand and its offerings across all the most important social media platforms, but also millions of websites.
In short, you can use it to access all your direct and indirect brand mentions and hashtags in one intuitive dashboard. This way you can interact with your audience in real time. One feature that deserves special mention is its volume predictions feature that tells you if a post about your brand could likely go viral. All in all, it offers impressive functionality and its granular machine-learning-driven brand monitoring will help you to uncover the overall sentiment behind your brand.
7.Awario
根据他们的网站，Awario监视网络的所有角落，以实时提及品牌。另外，如果您要定位和为全球受众服务，它都可以跟踪任何语言的提及，这是关键功能。
You can set up email notifications so that you can receive daily summary of brand mentions conveniently in your inbox. If there’s a significant number of mentions, you can sort it by reach. This way you’ll see the conversations that will likely have the biggest impact first helping you to prioritize your tasks for the day.
站立的有用功能之一是其强大的分析。有了这些宝贵的信息，您就可以跟踪品牌提及的方式及其集体范围的增长。它还提供了情感分析，您可以用来将提及为中性，积极或负面。考虑到每年收费时其定价仅为每月24美元，因此它是品牌监控最具成本效益的解决方案之一。
8.社会搜索者
社交搜索者将自己描述为免费的社交媒体搜索引擎，您可以将其用于实时社交媒体监控。您可以使用其搜索引擎来监视您在社交平台和网络上对品牌的所有公开提及。188滚球地址然后，您可以通过用户友好的仪表板对在线讨论进行有关品牌及其产品的在线讨论。
另外，您可以设置电子邮件通知，以便可以通过收件箱跟踪新提及。使用电子邮件警报的有用功能之一是您会立即通知通知，还可以设置它，以便多个收件人接收相同的通知。
尽管它确实提供了免费计划，但对于品牌监控，您需要注册其付费计划之一。定价的起价约为每月5美元，这意味着它仍然是最负担得起的选择之一。如果您想在Instagram或Twitter上跟踪您的品牌提及，这一点尤其有用，因为它也可以识别与您的品牌相关的负面主题标签。
9.Mentionlytics
Mentionlytics uses a social intelligence advisor (affectionately dubbed SIA) that acts as your personalized AI brand consultant and analyst. SIA uses intelligent algorithms to analyze brand mentions and then shares insights in a way that’s easy to understand. It can monitor brand mentions on all the key social media platforms, including TikTok and LinkedIn, as well as the web.
You can use it to get the most crucial mentions with regards to sentiment, engagement, and reach. Another key feature that deserves special mention is that it will help you to uncover trolls that are just out to ruin your name. What’s more, it will offer recommendations for how you can tackle this problem.
Overall, it’s a great app for small to medium-sized businesses. The industries that it specifically focuses on are agencies, non-profits, and financial institutions.
10。品牌
Brandmentions成立于2015年，但直到2017年12月才启动其平台。在最初的16个月中，它为11,000名客户提及了近100亿个提及。
它提供了三层服务，功能列表随着价格而增长。顶级计划（为十个用户，十个项目，50个关键字，500,000个即时提及，50,000个历史提及，最多五年的历史提及）仍然负担得起，几乎可以触及任何大小的业务。
品牌keeps its “ears” wide open for brand mentions. It “listens” to every major social media platform, along with many non-social websites, including review sites, news sites, and blogs. If it finds a mention of one of the company’s clients, it will index it into the system, and notify the client for quick action (if needed).
品牌offers ways to save, organize, and report on the mentions it finds, effectively turning them into data points available for ongoing analysis and business intelligence. The business intelligence you’ll get from it will pay for itself in no time.
11.BrandWatch
BrandWatch提供了一系列产品，可提供有关您的行业，品牌和营销的实时见解，以及报告功能和系统连接，并通过您的计划进行扩展。
BrandWatchis used by large companies such as Walmart, Unilever, Microsoft, IKEA, and L’Oréal.
It splits its product uses into:
- 品牌管理
- Content strategy
- 竞争对手分析
- Customer experience
- 金博宝188备用网址
- 危机管理
In terms of brand management, Brandwatch allows you to track your brand health. It helps you know when people are talking about your company. It can tell you when your brands, products, and logos are shared across millions of online sources.
You can monitor key publications, regions, and influencers, and Identify emerging opportunities and challenges, even when your brand is not mentioned directly.
12.融水
融水provides media monitoring, insights, and more for PR, social, and marketing teams.
您可以从版权所有的付费墙背后的印刷，广播，在线，社交和许可内容中实时监视当地媒体的报道。Meltwater还提供来自包括美联社在内的全球发布者网络的全文高级内容，以及微信和微博等社交渠道。
融水also provides social media management services, allowing you to manage your social channels in one place. You can efficiently manage workflow, easily schedule content, join conversations, respond to customers, and report on the social media insights that matter.
您还可以使用Meltwater来发现在线对话，社区讨论和趋势主题，以建立影响力并与观众建立联系。Meltwater允许您使用关键字搜索来找到合适的记者和社会影响者。
13.Mention
提及非常适合发现人们何时在网上提到您，以及对这些提及中表达的情绪的分析。
The $29 / month Solo Plan is ideal for a single user wishing to monitor mentions of their brand. This plan allows two basic alerts and records up to 3,000 mentions per month.
The difference between an alert and a mention is that an alert is the keywords you have Mention crawl the web in search of, for example, it could be your brand’s name. Each time the tool finds a reference to that alert, it creates a Mention. Every time it finds a Mention, it will send you either a customizable push notification or an email notification, depending on your settings.
The next level, designed for small businesses wishing to monitor their brand and competitors, is the $99 / month Starter Plan. This increases your allowances to 5 basic alerts, 5,000 Mentions, and 3 users. In addition, at this tier, you gain access to a dashboard, sentiment analysis, and an influencer’s dashboard.
If your needs are higher (or your business larger) then you will have to talk with Mention about their Custom Plan, where you can negotiate your requirements, and gain additional features.
One great feature of Mention is that it discovers mentions of your brand in Facebook conversations, which can be a valuable way of discovering disgruntled customers.
Mention has also developed an API, so you can incorporate it into your website.
14.hootsuite
Usually, when we think about Hootsuite, it is as a social media scheduling tool. Hootsuite makes it easy to schedule your posts across a range of platforms over a period, all from a single dashboard.
However, one of the useful features of Hootsuite is that you can add a wide range of streams to each social network data dashboard. As well as obvious columns, such as Home, Timeline, Lists, and Scheduled (depending on the social network) you can create streams based on filters.
这对于Twitter特别有用，您可以根据特定关键字的搜索来设置流 - 例如，您的公司名称或自定义标签。
对于其他一些网络（例如Facebook），监视您的品牌名称的最简单方法是设置由提及过滤的流。
Because Hootsuite can cover so many social channels, it helps you monitor mentions across your full range of social networks.
15.Tweetdeck
Tweetdeckis a free tool that looks very similar to paid social media scheduling tools, such as Hootsuite. As Twitter owns it, however, it only covers that social network.
It can be a much quicker way to check and manipulate your Twitter account than in Twitter itself.
You can set up multiple columns to show relevant combinations of tweets for multiple Twitter accounts. While most people choose to pick columns like Home, Notifications, or Messages, you have many more options. This includes setting up a column for @mentions – either on a specific account or across accounts.
You can set up multiple columns to monitor a wide range of keywords if that is of use to you. You can respond directly to tweets from within TweetDeck.
16.社会提及
社会提及has a very simple interface. It merely presents you with a search box (marked Trends) and a list box, with choices for All, Blogs, Microblogs, Bookmarks, Images, Videos, and Questions. You then click on a Search button to discover where your keyword term has appeared in recent times.
If you use your brand name as the key term, Social Mention helps you discover references to your brand.
社交提及监视100多个社交媒体属性，包括Twitter，Facebook，Friendfeed，YouTube，Digg，Google等。它是一个免费的工具，并为希望以编程方式与社交提及站点进行互动的开发人员提供API。
社会提及does more than just tell you when your keyword/brand is mentioned though. It includes sentiment analysis, including whether each mention is positive, neutral, or negative.
It gives percentage scores for each term, relating to strength, passion, and reach, as well as a sentiment ratio – positive: negative.
社交提及还为您提供了进行高级搜索的选择，帮助您更好地完善您的术语，并提供结果。
Aa well as providing a point-in-time social media search, you can sign up for a daily social media alert, to help you better monitor your brand’s mentions and sentiment.
17.Boardreader
Although social media is where most of the online social interaction seems to be nowadays, older places, such as forums and messaging boards, still have an attraction. This means that if you want to measure brand mentions, you need to look at these kinds of online activity, too.
BoardReader非常适合在一系列论坛和数字场所中搜索特定术语，例如您的品牌。
像社会提到Boardreader极simple interface. All it presents you with is a search box and a button to click on.
You can enter your brand into the search box and generate a list of mentions of the term on a range of forums over the last two years.
然后，它将提出一个可能非常大的提及的列表，从您最近的提及开始。
It provides you with a range of search option, including the type of post, date range, language, domain (if you want to link your search to a specific domain), way to sort, and the number of results per page. You can also take an Advanced Search if you want more granular data.
Another very useful feature is that you can select to graph mentions of your term. This makes it clear if there are any patterns or any particular days when interest in the phrase spiked.
18.Followerwonk
Followerwonkis a Twitter tool, designed to help you find, analyze, and optimize your social growth. It began life as a Moz product, but they sold it in 2017.
您可以将其深入研究Twitter分析。您可以搜索Twitter BIOS，与有影响力的人或粉丝建立联系，并按地点，权威，追随者数量等分解它们。它为每个Twitter用户提供了社交等级，例如，贾斯汀·比伯（Justin Bieber）和巴拉克·奥巴马（Barack Obama）都有社会权威分数为96，现在被唐纳德·特朗普（Donald Trump）超过100人的社会权威。
但是，搜索不仅限于特定帐户。您可以搜索关键字术语（例如，您的品牌），FollowerWonk将在其BIOS中提出所有Twitter帐户的列表。
19.sumall
sumallis a free social media automation tool targeted at small and medium-sized businesses. It allows you to connect all your social platforms and set up automation with just a few clicks. This includes free content scheduling and data tracking.
It sends you a daily email giving you top-level statistics about our social account activity. You can use these to spot any obvious differences compared with previous days and weeks. It provides you with insights about your followers, interactions, and engagements.
Social Network Search Engines and Analytics
Of course, the cheapest way to monitor your brand mentions in social media is to use each social network’s inbuilt native search or analytics tools. This can be more time consuming than the other paid methods, however. They may be of value for individuals or small brands that are just starting the process.
例如,Twitter有一个非常高级搜索tool. You can search for keywords placed anywhere in a Twitter bio or in the tweets themselves. You can make your search even more powerful by using Boolean search tools, such as AND and OR, as well as putting terms in quotes when searching for a specific word sequence.
您还可以搜索主题标签和 @术语。
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