Want to step up your agency’s social media game and generate better results in 2020? You’ll need to get your hands on the best social media agency tools for the job. Our list includes social media monitoring and research tools to help you spot trends, content creation tools to help you turn out beautiful images, GIF, animations and video. We’ve also listed content curation tools to find the best content to fill your client feeds, and social media management solutions to schedule and manage all of your client posts and campaigns.
21领先的社交媒体机构软件工具为您的代理提供动力：
媒体监测和研究
1。Buzzsumo
Buzzsumo是当今最受欢迎的内容工具之一。如果您还没有尝试过，那么该尝试一下了。您可以使用它来完成您需要开发内容以通过客户社交媒体帐户共享的所有研究。
Buzzsumo features allow you to:
- 根据关键字筛选多年的内容
- Find the most popular questions in the world
- Set alerts for mentions of client brands, competition, backlinks and keywords
- Export results for further analysis
- Use the trend feed to spot what your audiences are paying attention to
- 分析内容
- Find top authors and influencers to help share content
Price: Pro: $99/mo; Plus: $179/mo; Large: $299/mo; Enterprise: $499/mo
2。Talkwalker
声誉管理是重要的业务。今天，您不能在场外闲置，并让有关客户的品牌，产品和服务的对话。您需要参与其中的一部分，以保护客户的最大利益。TalkSwalker充当您的眼睛和耳朵，监视社交媒体和在线上发生的事情。
Talkwalker还可以帮助品牌衡量其对社交媒体的影响。它带有KPI的集合，包括情绪分析和品牌健康。您也能够来源influencers to help amplify messaging, use Talkwalker’s proprietary Trending Score to spot trends as they form, and identify the best time to post content for audiences.
价格：基本：$ 9,600/年；公司：联系定价；企业：定价联系
3.提到
像Talkwalker一样，提及代理商是一条快速跟踪和了解客户品牌进行的对话的快速途径。提及服务使代理商可以完成对社交媒体，论坛，新闻网站和博客的实时监控。它还可以帮助代理商更好地向客户解释其品牌声誉如何在线上公平，进行竞争性分析并管理危机，从而为品牌提供了创建更多数据信息策略的机会。
价格：定价联系
4.Brand24
Brand24定位其提供与大多数其他监控工具的不同。自动化情绪分析似乎是一个关键功能，我们同意。只有在您可以快速发现危险信号的情况下，管理多个客户端帐户和打击火灾才有可能。该工具还提供了基于品牌提及的即时通知，使您可以直接吸引观众，提供有关受众的见解，提供报告，数据导出和有用的过滤功能。
我们还认为，松弛整合是这样的工具的更聪明，更具远见的动作之一。建立高性能数字营销机构意味着消除障碍，开放沟通并建立促进内容共享的生态系统。
定价：最大：$ 199/mo
5.Brandwatch
Brandwatch is one of the most powerful brand monitoring tools available. It listens to the web and social media, allowing you to learn about your customers’ audiences and find influencers to help propel content and reach. Brandwatch comes with intelligent reporting called “Vizia”. It’s an enterprise solution that provides live data in real-time displays, making it easy to keep a thumb on the pulse of your campaigns. Beyond these and other features, the option of API integration is available for more custom requirements.
价格：定价联系
内容创建工具
6.帆布
Canva是典型的社交媒体营销设计工具。它的直观外观和感觉使其易于使用，您可以为Facebook，Instagram，Twitter，LinkedIn，Pinterest的Pinterest甚至Snapchat的过滤器创建社交帖子。Canva还提供动画社交媒体发布内容以及上传，编辑和创建自己的视频的能力。
价格：免费购买的高级内容。
7.Creatopy
Looking for an alternative to Canva? TryCreatopy。像Canva一样，您可以设计精美的社交媒体图形，广告和动画帖子。Creatopy also offers an easy but powerful drag & drop video editor that helps you turn your ideas into engaging YouTube videos, Instagram Stories, video ads or video slideshows.
价格：免费购买的高级内容。
8. Crello
Crello is another powerful graphic design tool. Like Canva it’s easy to use and makes it possible to scale content production faster. It also includes tons of free and premium design elements, stock photography and content. Agencies can also produce animated content, social posts for any platform as well as stories and ads.
价格：免费；Pro：$ 7.99/mo
9。Animaker
Did you know that Facebook and Twitter get a combined 10 billion video views each day? That’s ample proof that video is blowing up and you need to jump on this trend. What’s more, you don’t need to break the bank or have advanced skills to produce animated content for social media. Animaker is a cloud-based drag-and-drop animation video maker. It’s easy to use and comes with all the elements you need to create great videos to share on social media.
Here’s what you’ll have access to:
- 10,000多个图形选项
- 100 scene backgrounds
- 200+ music tracks and sound effects
- 10亿+角色选项
- 100+ million stock and graphics elements
Price: Currently free in Beta mode
10.giphy
信不信由你,Giphy有5亿个日常行为ive users who send over 7 billion GIFs each day. That’s more than enough motivation for your agency to start using GIFs to grab attention on social media. Giphy is packed with tons of content which categorized so it’s easy to find. You can search through animal, actions, Anime, cartoons, food and drink, emotion, entertainment, gaming, holiday, greeting, reactions and sports. Giphy also offers memes and video (currently only available to artists and bands).
价格：免费
11。Soapbox
是否曾经想创建一个快速的视频，看起来无需付出任何努力？Soapbox旨在使各个级别的视频制作人看起来都不错。它提供了您快速录制，编辑，注释和制作出色视频所需的所有功能。Soapbox还允许您创建缩略图（社交媒体帖子的必备缩略图），呼吁采取行动，对视频性能的访问分析以及通过视频获得警报。
价格：免费；Solo: $300/year; Team: Contact for pricing
12。kawping
爱或恨他们，模因是互联网的中流大型。尽管您可以在几乎任何图形工具中构建自己的构建，但Kawping简化了节省时间的过程。它充满了许多免费的在线图像，视频，GIF和模板，您可以快速开始使用。
价格：免费
Content Curation Tools
13.进食
Source:
Keeping client feeds filled with interesting and relevant content can be tough. You have to keep an eye out for what content is trending and important in your clients’ industry and ensure that it’s good enough to meet the appetites for their audiences. Feedly is likely one of the quickest and easiest ways to source great content. But that’s not what makes it special. Feedly uses AI that learns about your content preferences.
由于它根据您的关键字选择找到了更多内容，因此它了解您喜欢哪些内容，因为您喜欢哪些内容。随着时间的流逝，Feedly开始向您介绍网络上提供的更多最佳内容。Feedly还带有有用的集成。您可以共享LinkedIn，Buffer，使用IFTT，Zapier并将内容发布到Hootsuite。
价格：Pro：6美元/MO；Pro+：8.75/mo;业务：每位用户$ 18/mo
14.舀！
scoop.it！，喜欢feedly，是内容策划的另一个不错的选择。它可用于与您的内部团队和社交供稿收集和共享内容。舀！还提供有用的浏览器扩展程序，以在冲浪网络和智能集成时“ sc”“ sc”。您可以通过一个或多个WordPress博客发布内容，为MailChimp或任何电子邮件解决方案生成自定义新闻通讯，将主题页面发送为电子邮件新闻通讯，使用内容日历和调度等等。
价格：免费；Pro：$ 14.99/mo;加：$ 67/mo;企业：定价联系
15.坏蛋ata
Curata已经存在了超过十年。坏蛋ata uses machine learning to establish a preference for content, based on content you’ve previously selected. What also makes Curata special is its dashboard. It allows you to collect content and incorporate a summary in your client’s brand voice, embed images, and share content via social media. You can also automatically post content when you’re absent, and define schedules, templates and content publishing rules. While Curata is not built for agencies, it’s a powerful tool and is worth further investigation.
价格：定价联系
16.Flipboard
Flipboard offers a unique approach to content curation. While it doesn’t allow for integrations with social media platforms, it provides deep insights into how your audiences consume various content across a variety of topics. While this seems like less than what other tools offer, and it could very well be perceived as such, this level of insight allows you to see connections between data and news, and how you can use both to create interesting narratives and social content for your clients’ feeds.
定价：免费
社交媒体管理工具
17.织机
社交媒体营销和管理平台188滚球地址节省大量时间。您可以批量任务以更有效地发表广告系列。虽然今天没有任何有用的社交媒体营销软件，但Loomly是从其余的角度发光的，并充满了许多出色的功能。
您可以创建各种社交媒体内容日历的集合，可以访问媒体库以存储资产以备将来使用，可以在设置权限的同时与合作者合作的能力（非常适合与自由职业者和外部团队成员合作以及与客户合作）和创建消除时间浪费和简化生产率的工作流程。
价格：试用15天（无需信用卡）；代理计划：联系定价
18.Hootsuite
Hootsuite是我们工具列表中的巨人之一。他们设法创建了一个解决方案，该解决方案在全球范围内品牌，并提供了大力的支持。如果您正在寻找替代方案，并且还没有尝试过Hootsuite，那么这里有一些我们最喜欢的功能，可能会影响您的决定：
- 内容策划allows you to pull the best content from social media into a feed using hashtags, keywords or location.
- Content libraryto store assets for future use. This includes video, GIFs, images and pre-approved social media posts for your team.
- Analyticsthat enable you to track how effective your campaigns and content are. You’re also able to generate beautiful reports for further analysis.
- 监视对话使用主题标签，关键字或位置在您的所有社交媒体帐户中进行。
- 设置自定义权限级别使团队成员保护客户品牌和内容的完整性。
- 一个仪表板。通过一个仪表板访问所有客户社交媒体活动。
价格：免费30-day trial; Agency Plan: Contact for pricing
19。缓冲
Buffer进入了一个竞争激烈的市场，并采用了令人信服的解决方案。他们使社交媒体营销和管理变得复杂，似乎很简单。虽然Buffer提供了我们可以研究的许多功能，但以下是一些我们认为使它们成为一个不错的选择：
- Republish your best content for each platform。如果您在社交媒体营销和管理世界中已经有一段时间了，您就会知道每个平台都有自己的后标准，例如角色和图像维度限制。缓冲区使您可以为每个平台制作独特的帖子，从而使您的客户内容（和品牌）看起来专业。
- 分析内容performance。使用缓冲区的报告和建议，您可以跟踪和衡量品牌覆盖率，参与和销售。您还可以从汇总指标到受众的人口统计信息，以帮助您生成更具影响力的内容。
- Engage audiences in one place。The idea of one inbox for all social media messages from your audience sounds logical, but in action, it’s gold. No more switching between native apps or trying to keep track of what’s been seen to. It’s all in one place.
价格：免费；Pro：$ 15/mo;高级：$ 65/mo;业务：$ 99/mo
20.Coschedule
Coschedule做了很少的品牌能够做的事情。他们创建了市场上最强大的内容营销解决方案之一。除了成为强大的社交媒体营销工具外，它还能够管理您的资产，设置工作流以及集成电子邮件和博客以使内容营销易于管理。
虽然我们热爱二十个关于二十个的一切，但这里有一些与其他功能分开的功能：
- 分组多个项目和运动。It’s common to run a series of social campaigns at once and also need to track them. CoSchedule allows you to group related projects and campaigns, making them easier to track.
- Re-Queue your best content。Evergreen content is highly effective. It helps drive traffic to client sites and generate the kind of traction that helps brands grow. CoSchedule reposts your best content, helping you drive better results without lifting a finger.
- Social Message Optimizer。制作完美的社交媒体信息可能会有些艰难，尤其是如果您有多个生产。Coschedule的社交消息优化器根据您的消息类型，所使用的字符数量，是否包括标签和表情符号以及与消息相关的情感对您的帖子进行分级。
价格：增长：免费14天试用机构计划：定价联系
21.Zoho Social
Zoho Social是Zoho的Business Apps Suite的众多强大工具之一。它是为代理商建造的，包括您需要的所有功能。您可以监视社交媒体，发布内容（以及推荐时间），实时测量分析，访问清洁内容日历，显示所有内容，并通过Zoho Social的白色标签实例与客户协作。
价格：代理Plus：每年$ 300/mo账单/$ 400/mo账单每月。
结论
Finding the best social media agency tools isn’t always easy. It’s a growing marketing with many providers making big promises. In our experience, the best solutions bring something unique to the table. Whether that’s a new way to leverage AI or machine learning, or a feature that seems almost logical but hasn’t found its way to market sooner. As with all software investments, consider how your new tool will integrate with the rest of your ecosystem and also how easy it would be to trade it in for something else should you need to.
