Not everything that happened in 2020 was bad. Among all the restrictions, brands and creators were also given more choices with the introduction of Instagram Reels. With the infancy years behind it, Instagram Reels have matured to become one of the most popular formats. The jury is still out as to if it’s better than TikTok, but if you target mostly millennials as opposed to Gen Zers, incorporating Instagram Reels and, the newer feature, Instagram Reels Ads into your marketing strategy is a must.
如果您还不熟悉Instagram卷轴，我们将保留判断。为了使您提高速度，我们提供了有关其工作原理的简短摘要。至于Instagram Reels广告，它只有一年多了，如果您还没有使用过它，您就会被原谅。如果您准备开始使用Instagram Reels广告，这里有六个建议，以充分利用此功能功能。
使用Instagram卷轴广告（如老板）的快速指南：
What’s Instagram Reels?
Instagram Reels于2020年推出，是该平台的新功能之一。某些人（或更细致地将平台对Tiktok的响应）标记为Tiktok的模仿，它基本上允许用户创建简短的视频内容。实际上，根据Instagram卷轴统计, the vast majority of Gen Z users view Reels and TikTok as essentially the same thing.
这些视频最多可以长90秒（最初仅限于15秒），并且可以设置为音乐。除了您的个人资料上的“卷轴”选项卡外，您还可以将其分享到您的故事中，然后有可能将其包含在卷轴探索中，以获取更多曝光。
Instagram卷轴广告如何工作？
About a year after Instagram introduced Instagram Reels, it launched Instagram Reels Ads. In short, it helps creators and brands to get discovered by anyone and reach users who don’t necessarily follow them. For businesses, it can be just as valuable helping them to reach a global audience.
If you’re already familiar with Instagram Stories Ads, you’ll have no trouble figuring out how this feature works. It’s similar to Stories Ads and will show between individual Reels in the Reels tab, and the Reels Explore feed.
It can be full screen and vertical and will loop. When users tap on the reel via the Reels tab or Explore feed, they’ll be redirected to a viewer that will show only reels in vertical format.
至于长度，它可能不超过30秒（过去30秒）。由于用户将能够发表评论，例如，共享和保存这些类型的广告，因此可以帮助推动参与度。而且，如果特定的卷轴具有相反的效果，则用户将可以跳过广告。而且，如果他们真的不喜欢特定的卷轴，他们可以将其更进一步，然后通过菜单隐藏或报告。
How to Leverage Instagram Reels Ads
考虑到卷轴产生22%more engagement than regular Instagram video posts and six out of 10 Gen Z TikTok users plan to spend more time interacting with Reels, you’ll want to use every trick up your sleeve to make the most of the Instagram Reels Ads feature.
1. Boost your Reels
一种方法是提高你的平台内卷. In the middle of 2022, the platform introduced this new update that will enable businesses to create Boosted Reels to help them reach new users and generate more engagement. A boosted Reel will show up in the feed, Stories, Reels tab and Explore tab.
Not all Reels can be Boosted, though. Only Reels that are shorter than 60 seconds and have an aspect ratio of 9:16 (in other words are recorded vertically in full-screen format) will qualify. Also, the Reel may not contain any GIF, copyrighted music, camera filter, or interactive stickers. Lastly, if it’s uploaded to Facebook before, it will also be ineligible for boosting.
If your Reel meets these criteria and you would like to explore this option, it’s very simple. All you need to do is to find the reel that you want to boost in your grid and tap on Boost Post. Then, remember to analyze your insights to determine which ads generated the best engagement.
2. Include it as campaigns in the Ads Manager
您可以将Instagram卷轴纳入您的付费工作的另一种方式是广告经理中的广告系列。创建广告后，请导航到广告管理器（为此，您需要拥有一个Instagram业务帐户），然后单击“创建”。接下来，通过将广告放置在Instagram卷轴上来选择要实现的目标。目前，您可以从卷轴广告的以下目标中进行选择：
- Brand awareness
- Reach
- 交通
- App installations
- Video views
- 转换
After ticking the business objectives, complete the other ad campaign details like target market, budget, and schedule. Select “Manual Placements” and then the Instagram Reels option from the drop-down menu next to Stories.
Depending on your type of ad and its goal, you can also edit the call-to-action prompt. For example, if you’re selling a subscription it will make much more sense to opt for “Sign Up” or “Read More” as opposed to something like “Shop Now”.
3. Add text, subtitles and audio
The content that you create needs to be user-friendly. For example, by adding audio, your Reels content will seamlessly fit in with the rest of the content typically shared on Instagram. However, if you plan on boosting your post (which we recommend), remember that you may not include copyrighted music.
While adding audio is recommended, it’s important to keep in mind that Instagram users often choose to mute the sound when browsing the platform. For this reason, on-screen text and subtitles can be very effective. This way, your message will still be communicated. It’s not just about catering to personal preferences. Some members of your target audience might have a hearing impairment and by adding subtitles, your content becomes accessible to them, helping to portray your brand as inclusive.
4. Keep it fun and original
As it’s seen as an alternative to TikTok, Instagram Reels Ads should be all about fun. Apply some creativity and focus on the lighter side of your brand. Avoid coming across as too promotional or you’ll lose your audience’s interest and they’ll simply skip to the next ad (remember the platform gives them that option).
Seeing that it’s so similar to TikTok, it can be tempting simply to repurpose some of your older TikTok videos. Don’t. Going this route could negatively impact your chances of popping up in the Reels Explore feed.
5.添加主题标签
为了帮助Instagram的算法，还建议您在卷轴中添加相关的主题标签。它不仅可以帮助您提高覆盖范围和参与度，而且还可以使用它来提高品牌知名度。例如，您可以使用品牌标签或选择相关的主题标签来帮助您传达品牌价值。透明度和社会正义正在受到更多关注，并且有了可以向观众展示的主题标签，您也关心对他们而言重要的问题。
这里有一些popular Instagram Reels hashtagsthat you can try out:
- #reelsteady
- #viralvideos
- #reelsinsta
- #instareel
- #viralreels
- #instamoment
- #reelinstagram
- #firstreel
- #instadaily
- #memes
- #funny
Alternatively, you can turn to your competitors and social media influencers and see which hashtags they’ve incorporated. Speaking of competitors, you can also browse other social networks for hashtag ideas. What’s trending on TikTok? After all, the twin rivalry between Instagram Reels and TikTok are strong.
6. Use Instagram Reels Insights
在创建增强内容之前，我们已经提到了Instagram Reels Insights。但是，即使您没有增加卷轴的计划，研究卷轴分析也是关键。例如，您可以使用类似的工具Hootsuite, that makes it easy to evaluate the performance of your Reels. Via its intuitive dashboard, you’ll discover valuable stats about reach, engagement rate, plays, likes, shares, ad comments.
Alternatively, you can use the insights shared via Instagram’s own app, that’s if you have a business account. You’ll find the Insights button on your profile page below your bio. Your Reels analytics will be found under the Reach breakdown. On the Insights overview screen, you’ll also be able to view insights that deal exclusively with Reels. If you want to view the performance of a specific Reel, simply open that Reel via your profile, click on the three dots and select Insights.
您应该不断检查自己的见解。不仅要了解他们的表现，还可以更好地了解听众对更好的反应。有了这些知识，您可以更好地了解哪些呼吁动作，过滤器，效果，音频和文本工作。
Wrapping Things Up
每当人们写任何与Instagram卷轴有关的东西时，他们倾向于在同一呼吸中提到tiktok，经常关注它的如此相似性。也就是说，自引入Instagram卷轴以来已经两年多了，它本身就成为了一个强大的功能。
考虑到Instagram卷目前没有as saturated yet, it offers the perfect platform to take advantage of advertising. Then, to make the most of your ads, be sure to invest in some paid efforts. Whether you prefer to boost your Reels or incorporate them into your paid efforts as campaigns in the Ads Manager, both strategies can help you to increase your reach even further.
经常问的问题
Which is better: Instagram Reels or TikTok?
如果您想专注于简短的视频内容，那么Instagram Reels和Tiktok都是不错的选择。Instagram在千禧一代中更受欢迎，如果您主要针对这个年龄段，那么Instagram卷轴成为更好的选择，而Tiktok在Z Gen gen Gen用户中更受欢迎。话虽如此，大多数内容创建者和品牌都使用Tiktok和Instagram卷轴，因此，如果您想最大程度地吸引观众触及，那么这样做可能是一个好主意。
What are some tips for including Instagram Reels Ads into your marketing strategy?
If you plan on experimenting with Instagram Reels Ads, it’s recommended that you incorporate it into your paid efforts as campaigns in the Ads Manager or by boosting your Reels. Before creating the actual Reels to be used, take the time to research trends on TikTok as this platform is typically one step ahead. You can also look at how other brands have used Reels for some extra inspiration. Then, to make sure that your content caters to as many as possible, remember to include audio, subtitles, and text.
Where can you find data on the performance of your Reels?
例如，您可以投资于包括Buffer等Instagram分析的第三方社交媒体管理工具，也可以使用平台本身提供的见解。为了访问该平台的本机分析工具Instagram Insights，您需要拥有一个创建者资料或业务帐户。如果您已经设置了此配置文件，那么您需要做的就是转到个人资料页面，然后单击“ Insights”。在这里，您可以找到有关互动，覆盖范围和参与度的总数，例如分享，评论和戏剧。
您可以重新利用Instagram卷轴内容吗？
Yes, it’s possible to download your Instagram Reels and repurpose the content by using it somewhere else. In fact, reusing this content can offer a number of perks. It can help you to save time, while increasing the chance to reach a new audience. In addition to turning it into ads, you can also share it as highlights on your Instagram profile or turn it into a video Pin to be shared on Pinterest. As the format is very similar to TikTok, you can also repurpose the content for TikTok.
What are Instagram Reels Ads?
Instagram Reels Ads is another way that businesses and creators can advertise on Instagram. Introduced in June 2021, it looks very similar to Instagram Stories Ads. They’re also vertical videos in full-screen format.
