通过新的Instagram广告功能提高您的影响力

在stagram is constantly innovating and bringing advertisers new ways to connect and engage with their target audience. With the platform being largely focused on building better business experiences, you can hardly remember the days when ads weren’t present on the platform at all. Now Instagram allows multiple ad placements and formats for advertisers to play with.

在2022年10月, Instagram further introducedadditional features and toolsto help advertisers grow their reach on the platform. From placing ads in the Explore page to providing high-quality music to include in Reels ads, the platform’s updates can help advertisers deliver a greater impact through their Instagram ad campaigns. In this post, we explore the newest Instagram ad features and how you can leverage them to increase your reach. Let’s get right into it.

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通过新的Instagram广告功能提高您的影响力：

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Optimize Your Reels Ads with High-Quality Music

音乐为任何场合都设定了心情。即使在广告界，正确的音乐也可以使您有所不同，无论您希望人们在观看广告时放松身心还是对新产品感到兴奋。它与您的广告副本和视觉创意一起工作，以确保您的信息清晰地传播，并且您的广告会产生您想要的影响。这就是为什么品牌花钱创建自己的广告叮当声并给听众留下持久的印象的原因。

Fortunately for advertisers on Instagram, the new update makes it easy for them to find andadd music to their Reelsads. Brands can now access high-quality, royalty-free audio from the Meta Sound Collection and include it in their carousel ads on Reels. Keep in mind that this tool is currently only available for carousel ads on Instagram Reels.

通过此更新，您可以从数千种选项中进行选择，并添加音乐，以完美为广告设置所需的心情。您可以使用关键字，流派，情绪，节奏甚至持续时间搜索该集合，以缩小广告的理想音频。Instagram将让您最多选择五首歌曲，然后在向用户传递广告时使用其中一首歌。

另外，您也可以让Instagram自动根据内容选择广告的最佳音乐。当您选择此选项时，您可以在创建广告时预览五首示例歌曲。但是，Instagram无法预测广告最终传递给观众时将应用哪些歌曲。

What This Means for Advertisers

这一最新更新很容易和cost-effective for businesses to deliver ads on Instagram. Instead of spending thousands of dollars to create new music or buy a license, they can simply choose from the expansive collection of royalty-free sounds from the Meta Sound Collection. That way, they can save some money on their ad creative and instead focus on delivering a better impact with theirInstagram广告.

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How to Add Music to Your Reels Ads

使用Creative Editor创建广告时，您可以使用此新工具。遵循使用Meta Ads Manager创建Instagram广告的通常过程。然后继续下面的步骤：

步骤1：When you get to the ad creative section, select the “Add music” checkbox.

第二步：Click on the option to “Select music.” This will open the Creative Editor.

Step Three:If you want to choose a song, select the option to “Manually apply music”. You’ll then need to select up to five songs that fit the ad. Alternatively, click on “Automatically apply music” to give Instagram permission to choose a song for your ad based on its content.

第四步：单击“保存”，仅此而已。您可以通过添加其他详细信息来完成广告创建。之后，您将能够预览它，如果您选择了“自动应用音乐”选项，请参见Instagram为您的广告选择的示例歌曲。

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Reach More People with Ads on the Explore Home Page

On average, about200 million accountsview the Instagram Explore page daily and 50% of accounts use it every month. Since this page is personalized according to the preferences and behaviors of each user, it’s also a great place to discover new content and accounts that appeal to them. In fact, 83% of people Instagram surveyed said that they used the Explore page to discover new products or services.

This is exactly why many brands strive to进入探索页面这样他们就可以增加覆盖范围并吸引新的受众。但是，这可能证明是充满挑战和耗时的，因为它需要始终如一地驾驶大量参与。现在，Instagram使品牌可以通过使广告能够将广告放置在Explore Home Page上，从而使品牌更容易在合适的受众群体面前获取内容。

Previously, brands could only place ads in the Explore feed. This meant that the ads won’t show up in the Explore grid itself but will be displayed to users when they tap on one of the posts from the grid and scroll through the feed from there. In other words, users could discover the ad only if they expand one of the posts from their Explore home.

Now with this latest update, brands will now be able to display ads directly within the Explore grid, making it easier for users to discover new brands and products. Ads on the Explore page will look like any other piece of media (be it videos or photos). However, the main difference is that they’ll have a “Sponsored” tag at the top along with a clickable call-to-action button. In other words, these ads won’t be disruptive for the user, and they won’t interfere with their browsing experience.

What This Means for Advertisers

Ads on the Explore home page will make it easier for brands to get discovered by people who are in a discovery mindset. This means that they’re also more likely to be interested in what you have to say.

Moreover, the placement of these ads is much more prominent than ads in the Explore feed. Instead of waiting for users to first expand a post from their Explore grid and then scroll through the expanded media posts, you can get your message in front of them directly on the Explore grid.

These ads blend in well with other posts on the grid, which means they won’t disrupt the user’s browsing experience. This minimizes the risk of people finding your ad annoying or intrusive. At the same time, the presence of tags and CTA buttons still make them stand out and could entice users to tap on the ad.

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Improve Your Chances of Discovery with Ads on the Profile Feed

Instagram正在进一步测试新的广告位置，因此品牌有更多方法可以在合适的受众面前传达信息。有了最新的更新，Instagram将开始在个人资料供稿中显示公共和非青年帐户的广告。这意味着当用户查看另一个用户的配置文件，点击其帖子之一并滚动供稿时，将显示广告。

对于创作者来说，好消息是Instagram还将开始尝试获利机会。这样，符合条件的创作者将能够从个人资料提要中显示的广告中赚取额外的收入。但是，此机会目前仅适用于精选的美国创作者。

What This Means for Advertisers

Displaying ads in the profile feed offers a new way for brands to get their message in front of the right audience. It allows them to boost their visibility and reach users as they scroll through the feeds of their favorite Instagram creators.

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利用多反广告广告来攻入商业意图

Just because an ad is relevant to a user’s interests and preferences, it doesn’t necessarily mean they’ll be interested in it. Most times, the most interested and most relevant users are those who are already in a shopping mindset. These users are ripe for conversion and may be more inclined to click on and interact with the ad.

在stagram is offering a new way for brands to tap into this type of shopping mindset with multi-advertiser ads. These ads will specifically target users who have expressed commercial intent by interacting with relevant business content in their feeds, thus making them more likely to convert. By “commercial intent,” Instagram refers to actions that involve engaging with an ad.

After a user interacts with an ad, Instagram will display more ads from other businesses that they might be interested in. Instagram leverages machine learning to decide which ads may be of interest to each user and then makes it easier for them to discover new products, consider them, and finally buy them.

这实质上涉及展示来自提供补充产品的多个广告商的广告。例如，如果用户与房屋家具的广告进行了互动，他们可能会看到一个用于餐饮的广告。但是，由于Meta的机器学习决定了要显示哪些广告，因此Instagram不能保证多个广告仪的交付。

What This Means for Advertisers

通过使用多反广告广告来利用消费者的商业意图，品牌可以目标受众that are ripe for purchase. They’ll be able to get their ads in front of people who have shown an interest in buying by engaging with other brand content. So there’s a good chance that those users will also interact with their ad because they’ve already displayed a shopping mindset by interacting with other ads.

As a result, these ads can offer impressive results for brands that want to drive conversions. In fact, multi-advertiser ads proved to be much more impactful according to aInstagram进行的大规模研究在近40万个全球广告商中。

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How to Turn on Multi-Advertiser Ads

Want to make sure your ads show up in multi-advertiser ads? While Instagram cannot guarantee that your ads will be delivered this way, you can opt in so that your ads do show up when Meta’s machine learning deems them relevant. Here are the steps to ensure that the machine learning considers your ads for multi-advertiser delivery when there’s a relevant opportunity.

步骤1：Go to the Ads Manager and create a new Instagram ad.

第二步：When you get to the placements section, select Advantage+ placements or select “Instagram” in Manual placements. This will ensure that the Instagram feed is included among your placements.

Step Three:对于广告级格式，请确保检查多个广告广告的复选框。在某些情况下，默认情况下还可以检查复选框。

第四步：Once you’re all set, hit “Publish.”

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Create Immersive Experiences with Artificial Intelligence

While the ultimate goal for your advertising campaign may be to drive conversions, there are other steps that users have to go through before actually converting. First, they have to notice your ad and then interact with it before they finally make a purchase or take a conversion action. In most cases, the middle part of the journey is what helps to determine how effectively they convert.

This is why the new Instagram AR Ads feature is such good news for advertisers. In the latest update, Instagram introduced an open beta of this feature, which would allow brands to create AR ads that their audience can interact with. These ads can be displayed in both feed and Stories.

What This Means for Advertisers

AR ads allow brands to create an immersive ad experience through augmented reality. Users can interact with these ads through their surroundings, which means they’re likely to spend some time interacting with the effect and subsequently engaging with your ad. The more people engage with your ad, the higher the possibility of either converting them or staying on top of mind for your audience.

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Experimenting with New Ad Features on Instagram

Instagram不断地创新并引入了品牌发展范围的新的，更好的方式。通过成为这些最新广告功能和工具的早期采用者，品牌可以在Instagram广告的帮助下在竞争中获得领先地位，并有效地发展业务。