Step-by-Step Guide to Advertising on Instagram

Need a way to give yourInstagram marketingan instant boost? Then it’s time to start advertising on Instagram. While this requires some financial investment, the pay-off can be invaluable as it brings you more brand visibility and revenue.

但是，从您的Instagram广告工作中获得良好的回报说起来容易做起来难。您不能仅仅开展随机广告系列并期望它起作用。从设定明确的目标到找到正确的广告类型 - 创建Instagram广告涉及许多步骤。

这篇文章为您提供了有关Instagram广告的详细指南，为什么要使用它以及如何开始自己的广告系列。让我们开始吧。

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Step-by-Step Guide to Advertising on Instagram:

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什么是Instagram广告？

Instagram advertising is a way for brands to get their business in front of the right people using paid ad spots. Managed within the Facebook Ads Manager, these Instagram ads can be placed throughout the app such as the feed, Stories, and Explore pages. These ads will typically have a CTA button and a “sponsored” label to differentiate them from organic Instagram posts.

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Why Advertise on Instagram?

With a每月10亿个活跃用户, Instagram is one of the most popular social media platforms out there. So there’s a good chance you’ll find the right audience among these users. In fact, Facebook reports that Instagram ads have the potential to reach 1.22 billion people. And the platform’s advertising reach continues to grow, with a 5.4% quarter-on-quarter increase.

AD The Deference，Instagram也是一个灵感购买决策的地方。根据Facebook研究, 83% of respondents used Instagram to discover new products and services. And 80% said that Instagram helps them with their purchase decisions. Moreover, 54% of people had made a purchase because they saw the product or service on Instagram.

What’s even more interesting is that people also take purchase actions right there on the platform.Instagram报告接受调查的人中有44％使用该平台每周使用商店标签和购物标签进行购物。Instagram具有激发购买决策并支持直接购买行动的能力，是运行付费广告活动的理想平台。

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How Much Does It Cost to Advertise on Instagram?

这cost of your Instagram advertising campaign取决于许多因素，包括您的安置，定位和竞争。例如，让多个竞争对手竞标同一目标受众将自然会带来成本。也就是说，Instagram上的每次点击费用（CPC）通常在0.02美元至2美元之间。

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Steps to Start Advertising on Instagram

Now that the value of Instagram ads has been established, let’s dive into the most important part – how to start advertising on the platform. Running an Instagram ad campaign, like any other阿德ertising campaign, requires a lot of planning before you can execute it. Here are the essential steps to advertise on Instagram:

步骤1.了解您的目标

您想在竞选活动中实现什么？这是您应该提出的第一个问题，因为它可以塑造您的广告系列的其余部分 - 从预算和安置到消息和广告创意。您想获得更多销售吗？还是您只希望人们了解您的品牌？也许您要驱动应用程序安装。也许您想推广新产品。

Be specific about the goal you want to achieve through your campaign. This will serve as the foundation for all other aspects of your campaign. It will also define how you measure the success of your advertising efforts.

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Step 2. Define Your Target Audience

这people you want to target can make all the difference in the types of ad that work for your campaign. Have a clear idea of who your target audience is so you can choose ad placements and ad types that resonate with them.

Are they more likely to respond to videos? Are they less likely to scroll through their feed than their Explore page? Do they tend to shop directly on the platform? What kind of messaging will get their attention? These are some of the biggest questions you should ask about your target audience.

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步骤3.决定广告类型

Instagram offers plenty of advertising formats and placements to choose from. This gives you the freedom to experiment with different ad types and choose ones that have the most impact. It’s important to decide on the best ad type to use for your campaign based on what your goal is and who you’re trying to reach.

Image Ads

这se single-image ads are ideal for campaigns in which you have compelling visual content since you have to convey your message in a single image. You can also add text overlay to get your message across more clearly. But remember to not overdo it since it can negatively impact how your ad looks.

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Video Ads

Video ads are a powerful way to engage your target audience in an audio-visual format. They tend to yield higher return on investment compared to other ad formats. In fact,videos can even boost your ad engagement经过22%.

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Carousel Ads

这些多图像广告是一种以不同角度炫耀您的产品或展示商店可用产品范围的好方法。您可以更新字幕以反映产品或协调图像中的消息。

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Shoppable/Shopping Ads

Instagram Shopping ads allow brands to tag the products featured in the ads. When users click on these product tags, they’re taken to a page that provides more info about the product without making them leave the platform. These are great for driving in-the-moment purchases and boosting your sales.

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收集广告

Collection ads feature a cover image or video with three smaller product images underneath. When users click on the ad, they can browse through the products featured in the ad and then reach a landing page if they click on any of the products. This is a great way for ecommerce businesses to showcase their product collections, drive engagement, and nurture customer interest.

You can also choose the placement of these different ad types depending on the behavior of your target audience. Instagram lets you display ads in the feed, Explore page, Stories, and evenReels。Ads on Reels and Stories will typically be videos and image ads.

If you’re using more than three cards for your Stories ad, Instagram will give users the option to “Expand Story” at the top of the screen. Users can click on this button to open up more sponsored cards and learn more.

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Step 4. Design Your Ad

Once you’ve decided on the ad format(s) you want to use for your campaign, it’s time to start designing your ad creative. Here are a few best practices to follow when designing an ad for Instagram:

• Make it mobile first –Since the app is mobile-based, you have to consider how the ad will look on mobile. Make sure your ad aligns with theInstagram ad size recommendations为了获得最佳效果。此外，尝试拍摄vertical videosso it’s easier to crop. And if you’re using text overlay, use larger fonts without overloading the photo or video with text.
• Keep your messaging prominent –Your ads should be compelling and interesting enough to make people stop their scrolling. So in addition to eye-catching visuals, create messaging that’s instantly visible within the first few seconds.

• Design videos for sound-off consumption –92% of U.S consumers观看声音的视频。因此，尽管声音可能有效地产生影响，但您应该始终设计用于响亮的消耗。尝试使用视频的视觉元素传递主要消息。如果您包括配音或脚本音频，请确保包含字幕。这也有助于使您的视频广告更容易被所有类型的用户访问。
• Keep your videos short and to-the-point –您的视频广告可以是最多60分钟。But considering the short attention spans of social media users, aim for crisp, succinct videos that can instantly engage the user. Keep it about 15 seconds long and try to get their attention within the first 2-3 seconds of the video.
• Leverage user-generated content –Instagram广告完美的地方使用UGC to display social proof. Consider reworking reviews, customer testimonials, and photos from real people to win the trust of prospective customers. This is a powerful way to inspire their curiosity in your brand and products.

After designing your ad, use ourInstagram Ads Mockup toolto see what it’ll look like. This will help you adjust and refine your ads to get them ready for your campaign.

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Step 5. Create Your Campaign

现在您已经计划了所有的计划，现在该开始创建您的Instagram广告活动了。有两种运行Instagram广告的方法 - 增强现有帖子并使用Facebook Ads Manager创建广告。

Boosting an Existing Post

Instagram gives you the option to boost any post from your business account. This allows you to instantly run ads without going through the trouble of creating new visual elements.

您还可以从广告工具中选择一个帖子。这将使您可以选择提升您的顶级帖子或选择帖子来提升。根据最大的观众共鸣，您可以将帖子变成常规广告或故事广告。

使用Facebook广告经理创建广告

另一个选择是从Facebook广告管理器创建广告。这可以使您更加自由地放置广告，因此，如果您想对整个广告系列进行更多控制权，这是最好的选择。要从头开始设置广告系列，您需要：

• 设定您的竞选目标 -您可以从许多目标中进行选择，包括覆盖范围，流量，品牌知名度，参与度，应用程序安装，转换，目录销售和视频视图。

• 设置您的预算和时间表 -How much are you willing to spend on this campaign? And for how long do you plan to run your ads? For your budget, you can either set a limit for daily ad spend or set a limit for the entire campaign. As for your schedule, you can either choose to run your ads continuously or only during certain times of day.

• 定义您的听众 -In the next step, you can either use a Saved Audience or Create a New Audience. This step will also give you the option to run ads using Dynamic Creative, which authorizes Facebook to automatically use different combinations of visual assets and copy that are optimized for your target audience.

• 选择您的广告位置 -Next, you can choose Automatic Placements so your ads are shown at optimal locations across the Facebook group of apps. But if you want to display your ads only on Instagram, make sure you choose the Manual Placements option. You can further customize where you want to display your ads within Instagram.

有关如何创建广告的更详细说明，请查看我们的先前指南how to advertise on Instagram。

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Step 6. Measure and Optimize

This is one of the most important steps for effective Instagram advertising. You can’t just blindly run ads and expect them to work at one go. You need to closely monitor how your ads are performing to understand what’s working and what’s not. This will help you gauge:

• 提供最大范围和印象的位置
• 的消息,最好与你产生共鸣r audience
• 这calls-to-action that get the most clicks
• 产生最大影响的广告格式

这Ads Manager provides you with detailed ad metrics to keep track of how your campaign is performing. While the specific metrics vary depending on your campaign objective, you should be able to see details such as total amount spent and cost per result. In addition, you can see how each placement is performing, which is a great way to identify the best placement options for your brand.

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Give Your Marketing a Boost with Instagram Ads

由于有可能吸引数百万人，Instagram广告是将您的营销提升到另一个层次的有效方法。充分利用上面给出的提示和步骤，以开始在平台上创建功能强大的广告。