13 Instagram营销趋势2023您需要观看

如果您使用Instagram进行营销，或者您正在考虑进行营销，那么保持最新的Instagram营销趋势很重要。由于它拥有如此大的用户群，因此很容易在噪音中迷失。

通过关注我们此处包括的Instagram营销趋势，您将能够建立一个有效的Instagrammarketing strategy并创建高质量的内容，使您的追随者感到兴奋。这样，您可以吸引更多的关注者，增加参与度并通过平台赚取更多收入。

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13 Instagram营销趋势2023您需要观看：

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13 Instagram营销趋势您需要观看：

如果您使用Instagram进行营销，或者您正在考虑进行营销，那么保持最新的Instagram营销趋势很重要。Instagram有2个以上billion monthly active users;每天500百万个检查平台。此外，90％的Instagrammers在平台上关注一家业务. With such a large user base, it can be really easy to get lost in the noise. By focusing on the Instagram marketing trends we've included here, you'll be able to build an effectiveInstagrammarketing strategy并创建高质量的内容，使您的追随者感到兴奋。Let's take a look at 13 Instagram marketing trends you can adapt to meet your goals.

1.内容（仍然）统治

实际上，我们每年都会强调内容如何发挥重要作用。因此，在2023年，i在计划您的Instagram营销策略时，内容仍然是最重要的事情，这不足为奇。

有几种内容营销工具可以帮助您创建惊人的Instagram内容, but don't stress too much over production value. Over the last few years, we've seen a trend toward unfiltered and "authentic" content fromInstagraminfluencers和品牌，这种趋势将继续（但稍后再详细介绍）.

当然，这并不意味着您可以捕获并分享任何旧事物。

尽管更多的坦率内容正在上升，但您仍然需要确保您的内容引人注目并讲述一个故事。Instagram用户在确定他们看到的内容是否真实和真实方面变得越来越好，这在很大程度上要归功于这样的帐户Humans of New Yorkand the influencers who are sharing their failures too, instead of curating their feeds only to show their successes.

关键是您不需要提醒high-quality内容很重要。这就像不得不提醒从事客户服务的人需要友好和尊重。如果您将使用Instagram或任何其他社交媒体平台来解决此问题，则需要确保每个帖子都是高质量的。但是，如前所述，质量不应为完美而混淆。在真实的角度向您展示的真实内容也可能是高质量的帖子。

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2.卷轴的使用率将上升

Instagram卷轴, Instagram's response to TikTok, lets users create and edit short-form video content of 15 seconds each.这不是一项新功能，但是您可以期望在2023年看到更多的卷轴。使它如此受欢迎的原因是，它是利用Tiktok风格的内容，趋势和挑战而不必搬到另一个平台并再次建立观众的绝佳选择。

Brands can利用Instagram卷轴in their marketing strategy in several ways. For starters, even if you're not going to create content on TikTok, it can pay off big to stay up to date on what's happening on the platform. You can then be one of the first creators to launch those trends on Instagram Reels. It's also helpful to ease into Instagram Reels through informational content. Create content on things you're already knowledgeable about and share that with your audience.

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3.与相关影响者合作将是最有效的

Influencer marketing will continue to be effective in 2023. With the trend toward authentic and unfiltered content continuing into the future, brands need to partner with relatable influencers.

普通的Instagram用户希望与真实的人建立联系，他们的生活看起来像自己的生活，而不是名人。什么时候looking for an Instagram influencer要代表您的品牌，请考虑所有类型of influencers. More and more nano and micro-influencers are being tapped for collaborations because of their connection with their audiences. While they might only have a couple of thousand followers, these influencers tend to have better engagement simply because it's easier for them to stay in touch with a few thousand people than hundreds of thousands.

更重要的是，通过与与您的品牌相关的Nano和Micro-Influencers合作，您可以扩展Instagram营销预算，因为它们通常收取的费用少。因此，这确实是双赢。

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4. More Live Content, Specifically Live Shopping

InstagramLive近年来使用使用飞涨。使Instagram活到如此受欢迎和有效的工具的原因是，它使您可以在当场和那里与观众互动，最终有助于建立更深层次的联系。它还使您可以利用讲故事，这可以帮助您的品牌人性化。

From new product updates to brand announcements to live events, there are many ways how you can incorporate Instagram Live into your marketing strategy. In some instances, you can simply use your mobile device. Raw, live footage shot with your smartphone can be more authentic.

什么时候used for commerce, it can help to drive sales during the discovery phase. It gives consumers an immersive way to discover new products in a way that online stores just can’t. According to a survey, after Facebook, Instagram was the most popular social media platform for live streaming shopping among internet users. While TikTok might be breathing in Instagram’s neck in many ways, Instagram wastwice as popularfor live stream shopping as TikTok.

Expect to see big announcements on live shopping on Instagram in 2023.

In the meantime, if you’re looking for inspo as to how you can leverage live shopping via Instagram, you can, for example, follow Tanya Taylor (@tanyataylor) or Dragun Beauty (@dragunbeauty).

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5. More In-app Shopping Too

事实：越来越多的消费者求助于互联网，因为他们的购物需求从衣服到食物再到汽车。而且，它不再保留用于官方业务网站。社会贸易也在增加。根据社会商务统计, global social commerce sales are expected to reach over $1 trillion by 2023.

即使您不想将现场购物进行测试（毕竟，它不适合所有品牌），也可以尝试购物的帖子。

在Instagram移动应用中购物帖子show up in your feed with a little shopping bag in the lower-left corner, and you can tap the products to see more information about them. Instagram also has a shopping section, so if you're interested inselling on Instagram，现在是开始的时候了。

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6. There Will Be More Focus on (Instagram) Video

随着Instagram Live和Instagram Reels内容的增加，您还要关注Instagram视频进入2023年。随着Meta鼓励Instagram更多地使用视频，以便它可以与Tiktok竞争，视频内容将继续占主导地位。

Instagram视频是Instagram的视频平台，结合了IGTV和Feed Videos。一段时间以来，从2018年开始，IGTV是Instagram的长期视频。但是，IGTV从未作为YouTube杀手脱起来，在2021年底，Instagram将IGTV重新命名为“ Instagram视频”，将其与人们在常规Instagram feed中共享的视频合并。

With Instagram Video, creators have the option to usevideo editing software toolsto make their video content pop. Though, as we mentioned earlier in this article, users are seeking a more authentic view of influencers and brands, so you'll probably want to opt for a mix of "candid" videos and those that have a more polished and produced look.

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7. AI Content Recommendations Will Be Given More Time

Love it or hate it, Instagram isn’t going to give up on AI content recommendations. Similarly to Facebook, it’s anticipated that Instagram will continue to see how it can be used to boost user engagement next year.

So far, the reception, though, hasn’t been great. After the platform received a number of complaints (including from the likes of Kylie Jenner that started a petition to “Make Instagram Instagram Again”），它在2022年7月宣布，它将减少用户在提要中看到的AI强烈帖子的数量。不过，马克·扎克伯格（Mark Zuckerberg内容推荐的AI将翻倍15% to 30%到2023年底。

The main issue with AI content recommendations is that users want to see more updates from their friends instead of random content from profiles that they don’t even follow. Adam Mosseri, the chief at Instagram, explained that these changes were based on usage trends. For this reason, the platform will continue to use them as it wants to match their users’ interests.

If you’re confused, so are we. So, only time will tell how much AI-recommended content you’ll see moving forward, but by the sound of it, Instagram is going to stick with it in 2023.

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8.广告实践需要改变

The ad industry has been impacted significantly by the launch of iOS 14. If you haven’t managed to navigate your way around Apple’s App Tracking Transparency policy in 2022, here are some ideas that WebFX, one of the美国领先的数字营销机构, shares:

• 结合一种更具侵略性的方法，但请记住保持适应能力
• Give your ads between two to four weeks extra so that you can assess their performance better
• “Go back” to traditional best advertising practices like highlighting benefits instead of features

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9.错误的信息不会被容忍

社交媒体平台更加积极地试图188滚球地址减少过去几年中错误信息的传播。尽管这可能不是行为的全新变化，但品牌和营销人员可以期望通过Instagram遏制误导性或欺骗性内容的传播将成为更大的优先事项。

If you need to change your practices, do so. If you’re not sure if you’re guilty of this, it’s time to do some introspection.

简而言之，品牌问责制只会变得更加关键。越来越多的社交媒体用户开始在社交媒体上将其品牌遵守更高的标准。用户没有召集他们（过去）在社交媒体上公开露面的品牌的问题。

Moving forward, ensure that you communicate where you stand on different social issues clearly and tactfully. And, when doing so (or rather beforehand), ensure that you assess your own labor practices. Just like users want their brands to be more authentic, they also demand more transparency and honesty.

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10.代表多样性将获得（您）更多的知名度

除了我们以前关于品牌问责制，多样性和包容性的观点，还将在2023年享有更多关注。

通过确保每个人的代表来创建包容性内容。这既适用于视觉效果，也适用于您的消息传递。

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11. Meme Marketing Will Increase

模因并不是什么新鲜事物，但是2023年将是他们在社交媒体营销中使用的频率。尼尔·沙弗（Neal Schaffer）在他的博客上预测，模因将更多地用作营销工具。尽管社会可能很快就可以解决社交媒体，例如包容性，多样性，工资等。他们仍然很笑。模因不仅可以快速笑，而且还可以用来对当前情况提供幽默的评论。换句话说，正确完成的模因可以帮助您保持相关性。

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12. Prioritize Engagement

Whether it’s using Instagram’s reaction stickers in Reels, sharing a Q&A session, or typing out an actual reply, brands will need to encourage interactivity and engagement if they want to stay relevant in the eyes of their target audience and the algorithm. Those brands that successfully create and maintain two-way communication will be rewarded.

Another way that brands will encourage engagement is by using user-generated content (UGC) more often. That said, it won’t replace influencer-generated content (IGC). Instead, moving forward, we’ll just see a better balance.

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13.更好的集成

If you’re a creator and none of these trend predictions have excited you much about the new year, this will. In 2023, you can expect to see Instagram introduce new forms of content creation. Meta is very keen to get users more excited about virtual reality.

社交媒体Today predicts that instead of turning to their own internal engineering team, Meta will work with external creators on Instagram to get digital artists onboard and excited. Some of thetools that Social Media Today anticipatesare GIFs generated from Live Photos on Instagram, AR and 3D posts, and the integration of 3D creation tools from the Spark AR platform.

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Grow Your Brand in 2023 With These Instagram Marketing Trends

在Instagram上建立强大的品牌业务是任何成功的社交媒体营销策略的重要组成部分。它不断被证明是有影响力者的平台，提供工具甚至教育，以帮助品牌吸引并与追随者互动。随着Instagram的不断发展，添加功能和功能，这些功能和功能使将用户保持在平台上，有影响力的人和已经在平台上建立关注的品牌将发现越来越重要地在这里集中精力。与13 Instagram营销趋势2023we've shared here, you have more than enough to help you create a brilliant, engaging, and effective Instagram marketing strategy that will help you outperform your competitors every step of the way.