Meet The Top 25 Influencers Crushing it on Instagram

It is commonly said that a picture is worth 1,000 words. Instagram is a highly visual social media channel, and therefore is in many ways the perfect medium for brands to tell their tale. All they need to do is to ensure that people actually see their Instagram images.

几个知名品牌已经建立了规模可观的Instagram followings themselves - National Geographic with 225 million followers and Nike with 222 million followers have done an amazing job with their own accounts. However, this is well beyond the capabilities of most brands. The average company can reach a much higher audience by working with one or more influencers.

在社交媒体上寻找影响者似乎对品牌来说似乎令人生畏。这就是原因influencer platformswere first set up - to simplify the influencer search process for brands.

It is not a simple process determining who top Instagram influencers are, and it would be impossible to categorically state who were THE top 25 Instagram Influencers. Influence very much relates to the niche that a person operates in. You certainly can’t go by followers alone - the Instagram accounts with the most followers tend to belong to celebrities, and any influence they have is because of their celebrity status, rather than their Instagram prowess. There are many non-mainstream niches which have people operating Instagram accounts who are recognized as experts in their field but have smaller follower numbers, simply because of the limited support for that genre.

Of course, relying on follower numbers is not a good indication of influence, even within a particular niche. In reality, to be an influencer you need to be engaged with your audience, not simply a broadcaster.

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追随者计数的十大Instagrammer

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You will notice from the above Top Authentic Influencers Ranking tool that most of the names at the top are celebrities – people who have made their name through sport, modeling, music, or film. For this list, however, we have tried to find Influencers crushing it on Instagram, i.e., people who have made their name through social media and who run their own Instagram accounts. So we have eliminated all the offline superstars. We have included people who have made their name on another social network or video platform, however. Many of the most popular Instagram influencers here are as well know, often even more famous, for their YouTube or TikTok videos, or Twitch streams, as they are for their Instagram posts. Nowadays, social media influencers tend to move across multiple social platforms.

Another noticeable trend is now rapidly the movers and shakers of Instagram have changed in just a few years. As a result, this list has seen significant changes since we first prepared our Top 25 Influencers Crushing it on Instagram. Indeed, only three of the original list remain. This is because most of our original Instagram superstars have now been overtaken in popularity by a younger, more Cosmopolitan generation of Instagram influencers.

1. Addison Rae -@addisonraee

Genre: Beauty

Addison Rae is an American social media personality and dancer. She first became well-known on social media for posting dance videos on TikTok, which is still her largest platform. However, she has now also amassed a large following on Instagram and gained considerable popularity there. Her Instagram posts are more beauty-focused, with less emphasis on dance.

Rae's rapid success led to her signing with talent agency WME in January 2020.

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2. khaby la脚 -@khaby00

Genre：计算机和小工具

Senegalese-born Khaby Lame also began his social fame on TikTok. On both that platform and Instagram, he makes short comedy skits where he sarcastically points out people who complicate simple tasks for no reason. He has the record for being the most followed Italian on both TikTok and Instagram.

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3. PewDiePie -@pewdiepie

Genre：计算机和小工具

尽管以他的YouTube频道而闻名，但Felix Arvid Ulf Kjellberg（又名Pewdiepie）也建立了一个强大的Instagram追随者，拥有超过2100万关注者。

他在YouTube上的知名度和有关他更具争议性视频的广泛报道使他成为最著名的在线人物和内容创作者之一。当他冒犯许多人时，他有一群忠实的支持者。《时代》杂志在2016年将他命名为世界上100个最具影响力的人之一。

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4.詹姆斯·查尔斯 -@jamescharles

Genre: Beauty

詹姆斯·查尔斯（James Charles）是美国的美容影响者和化妆师。2016年，他成为Covergirl的第一位男性品牌大使。他发布了眼影调色板，并与Morphe Cosmetics合作创建了化妆系列，并因在社交媒体上的工作而获得了许多奖项。

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5. Luis Arturo Villar Sudek (Luisito El Pillo) -@luisitocomunica

Genres：幽默与娱乐与幸福，服装和服装

Luis Arturo Villar Sudek is a Mexican YouTuber, businessman, blogger, and internet personality. He named his highly popular channel Luisito Comunica, and that is also the Instagram tag he uses.

He makes videos and takes photos of his trips around the world. However, his Instagram channel focuses more on the people he meets in his travels and the fun activities they do.

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6. Raul Alvarez Genes (AuronPlay) –@auronplay

Genres：生活方式，计算机和小工具

Raúl Álvarez Genes is better known by his online alias AuronPlay. He is a Spanish YouTuber and Twitch streamer. He has expanded his social reach with a highly popular Instagram account.

Álvarez现在全职制作视频，流媒体和运行他的社交帐户。在此之前，他是一名印刷商店工人。

In 2020, Forbes Spain listed Álvarez as one of the top 100 influencers in Spain for the year.

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7.金伯利·洛阿萨（Kimberley Loaiza） -@kimberly.loaiza

Genres: Clothing & Outfits, Lifestyle

Kimberly Loaiza is a Mexican YouTuber, influencer, and singer. She got her start as a vlogger in 2016 who focused on challenges and tutorials. One of the videos she shared, the "Roast Yourself Challenge," amassed over 124 million views, leading to people noticing her musical abilities. As a result, she shifted her career to music.

Her fanbase covers a wide range of social networks. She is successful on YouTube, Instagram, Twitter, and TikTok.

Her Instagram account focuses more on images of the clothes she wears.

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8. Logan Paul -@loganpaul

Genre: Fitness & Gym

洛根·保罗（Logan Paul）是美国YouTuberand internet personality. He began his online success in 2013, posting sketches on the video-sharing application Vine. However, it was with his YouTube channel, TheOfficialLoganPaul, that he made his name.

He has expanded into acting work, gaining guest appearances on Law & Order: Special Victims Unit and Bizaardvark, as well as roles in some films. In addition, he has branched out into a boxing career since 2018, making his professional boxing debut in a match against YouTuber KSI.

His Instagram account focuses most on his boxing.

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9.艾玛·张伯伦 -@emmachamberlain

Genres：生活方式，表演

艾玛·张伯伦（Emma Chamberlain）是美国的互联网个性。She won the 2018 Streamy Award for Breakout Creator. In 2019, Time Magazine included her in their TIME 100 Next list, as well as in their 25 Most Influential People On The Internet list.

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10. Zach King -@zachking

Genres: Shows, Humor & Fun & Happiness

扎克·金（Zach King）是位于洛杉矶的美国互联网个性，电影制片人和幻觉主义者。他以其“魔术藤”（Magic Vines）而闻名，六秒钟的视频数字化，看上去好像在做魔术。

尽管他的主要频道是YouTube，但它在Instagram和Tiktok上也非常受欢迎。以前，他在葡萄藤上也取得了成功。

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11. Carlinhos Maia -@carlinhosmaiaof

Genre: Lifestyle

With more than 25 million followers on Instagram, comedian Carlinhos Maia is one of the leading influencers in Brazil. He started his career producing humorous videos on the internet and also performs in theatres across Brazil.

In 2020, the city of Penedo, Alagoas, installed a statue in honor of Carlinhos Maia. However, this was controversial, and locals removed the statue. He also gained notoriety for holding a party for reaching 20 million followers during the COVID-19 pandemic.

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12. Bretman Rock -@bretmanrock

Genres：艺术/艺术家，美丽

布雷特曼摇滚Sacayanan是菲律宾美容人士的影响者and social media personality based in Honolulu, Hawaii. He started as a comedian and meme creator on YouTube and Vine before shifting to vlogs and beauty tutorials.

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13. Ajey Nagar -@carryminati

Genres：计算机和小工具, Machinery & Technologies

Ajey Nagar is popularly known as CarryMinati. He's an Indian YouTuber and streamer from Faridabad, India, who also runs a popular Instagram account.

Some of the Instagram posts he shares are behind the scenes looks at the creation of his YouTube videos and streams.

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14. Bella Poarch –@bellapoarch

Genre: Music

贝拉·普拉克（Bella Poarch）是美国 - 菲律宾社交媒体的轰动，他在蒂克托克（Tiktok）上名声。在Tiktok成功之后，她启动了YouTube频道，Instagram页面和Twitter页面。此外，她通过她出售商品self-named website。

On May 14, 2021, Poarch released her debut single "Build a Bitch".

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15. Dominik Elizabeth Reséndez Robledo (Domelipa) -@domelipa

Genre: Lifestyle

Dominik ElizabethReséndezRobledo在社交媒体上更名为Domelipa。她是墨西哥社交媒体明星，首先在Tiktok上释放了口头同步和编排视频的名字。此后，她扩大了社交网络的知名度，包括Instagram和YouTube。

On Instagram, she predominantly shares modeling photos.

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16. Loren Gray -@loren

Genres: Fashion, Modeling

Loren Gray is another TikTok star who has widened her social popularity to include Instagram. She is an American model, singer, and social media personality from Pottstown, Pennsylvania.

In March 2018, Gray signed a record deal with Virgin Records before releasing her debut single "My Story" in August that year and has continued to release singles since then.

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17. Jake Paul -@jakepaul

Genre：互联网个性

Jake Paul gained his fame on Vine before moving off the internet to star in the Disney sitcom, Bizaardvark. He has also built up a strong presence on YouTube.

His specialty is making comedy videos. Although he does have some videos on Instagram, most of his images appear to be shots of him going about his everyday life, including posing with a few fans.

2017年，杰克·保罗（Jake Paul）启动了Team 10，这是一个娱乐合作，旨在创建一个围绕青少年娱乐的影响者营销管理和创意代理。金博宝188备用网址尽管他于2019年解散了10号团队，但他与第10队成员发行了几首单曲。

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18. Daquan –@daquan

Genre: Humor & Fun & Happiness

从其他Instagram profi大全是不同的les here in that it isn't an account of a specific person. Instead, it is a meme account that claims to post the funniest content from across the web. And with 16.8 million followers, people clearly agree with that boast.

Warner Music Group paid $85 million for the account in mid-2020.

尽管模因背后的人的身份仍然笼罩在神秘之中，但社论方由23岁的卡尔加里人经营，由IMGM Media和Comedy.com的支持者Barak Shragai和Dor Mizrahi支持。而且，不，个人资料图像中的人不是真正的daquan。

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19.卢卡斯·兰格（Lucas Rangel） -@lucasranngel

Genre: Lifestyle

Lucas Rangel is a model, actor, economist, and co-founder/CEO of Brazilian influencer talent agency LR Contents Group. He has enormous followings on Instagram, TikTok, and YouTube and sizable support on Facebook and Twitter. Confusingly, there is also a Brazilian footballer of the same name.

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20. Chiara Ferragni-@chiaraferragni

Genre: Beauty, fashion

Chiara Ferragni is an Italian-born blogger and fashion designer who lives between Milan and Los Angeles. She has worked for Guess as a model and spokesperson. She runs a fashion blog named The Blonde Salad, and her Instagram postings are an offshoot of that.

She has collaborated with several leading fashion designers, including Steve Madden, Christian Dior, Louis Vuitton, Max Mara, Chanel, Tommy Hilfiger, J Brand, and Seven for All Mankind.

Chiara是第一位出现在《 Vogue》杂志封面上的博客作者，该博客于2015年4月在《西班牙版》杂志的封面上发表。

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21.卡米拉·德·卢卡斯（Camilla de Lucas） -@camilladelucas

Genre: Beauty

卡米拉·德·卢卡斯（Camilla de Lucas）是巴西的影响者。She was born and raised in Nova Iguaçu, municipality of Baixada Fluminense. She dreamed of being a model in her teens but gave up trying for a career because of prejudice. However, today she is a powerful voice on the internet and is on the cover of the digital magazine ELLE View.

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22. Mathilde Tantot-@mathildtantot

Genres：生活方式，建模

Mathilde Tantot is a French business owner and social media influencer. She is the owner of the bikini company Khassani Swimwear. Tantot started her own swimwear line with her sister and gained fame on Instagram. She showcases modeling photos of her swimwear line.

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23. Lexi Revera-@lexibrookerivera

Genres: Shows, Humor & Fun & Happiness

我们首先在布伦特·里维拉（Brent Rivera）的YouTube频道上遇到了Lexi Rivera作为妹妹。她现在运行自己的YouTube频道和社交资料，尽管她仍然与大哥哥在某些视频中合作。

She started her Instagram account in a break away from YouTube. While she has returned to the video network now, she remains highly popular on Instagram.

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24. Lea Elui Ginet -@leaelui

Genres: Modeling, Lifestyle

Lea Elui Ginet是法国Instagram明星, dancer, and YouTuber. She rose to fame on Musical.ly (before it merged with TikTok.)

She posts hundreds of photos and clips on her Instagram account showing off her fashion looks.

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25. Shane Dawson-@shanedawson

Genres：表演，美丽，幽默与娱乐与幸福，艺术/艺术家

像很多流行Instagrammers,巴蒂尔达wson considers himself primarily a YouTuber. Indeed, he was one of the first people to rise to fame on YouTube. His time at YouTube was controversial, and YouTube indefinitely suspended monetization on all three of Dawson's channels in June 2020.

His Instagram account appears to be less of a problem, although recent posts seem to be rare. In his most recent post, Dawson wrote, "I know I haven't posted a video in a long time, and I promise it's not because I don't want to. I'm just trying to stay in a good mindset and be happy. I promise I'm not going to abandon my channel after 15 years of creating."