If you have hopes of building a strong following on Instagram, you need to ensure your posts are visible. One of the best ways of finding a new audience for your posts is to make it to the Instagram Explore page. But you can’t get your posts there by choice. Only the “best of the best” posts show up on the Instagram Explore page. But it isn’t as daunting as it may seem. If you follow our suggestions below, Instagram will begin to recognize your posts and consider them as worthy enough to share on the Explore page.
How to get onto the Instagram Explore Page:
What’s So Special About the Instagram Explore Page?
The Instagram Explore page is the Holy Grail for Instagrammers looking for an audience. This is because it gets your post splattered before a new, large audience. It is Instagram’s curation of “best content.”
无论您是品牌，有影响力的人，还是只是寻找更广泛受众的普通Instagramm，您都可以考虑出现在Instagram Exploore页面上是您成功的巅峰之作。
Instagramhasn’t always had an Explore page. It evolved from their Popular and Discovery pages, which showed the most liked content at the time you opened the app. The problem with relying on “most liked” as a criterion, is that it doesn’t necessarily mean that the items that appeared on those pages were any good. They also may not have interested you in any way.
Instagram探索页面使用AI来提供与每个用户相关的帖子。当然，如果您的帖子进入探索页面，则不会向每个Instagram用户显示。但是，它将向那些Instagram的AI相信会欣赏您的帖子。
Instagram也提出了更新Instagram探索页面上包含的内容。它最近对该页面进行了一些更改，包括：
- 现在，它推荐Instagram故事以及常规的Instagram提要职位
- It includes channels, so your users can hunt out content on topics that are likely to be of interest to them.
- One of the suggested channels is a specialized Shop channel, which will highlight the brands you follow, along with suggestions of others that may interest you
- It includes a button linking you to a personalized feed of recommended IGTV videos
Instagram探索页面的工作方式
在Instagram上，Instagram探索页面使用AI来了解用户行为，注意人们喜欢的内容类型。有了这些知识，Instagram搜索到类似的内容。它将这些帖子放在您的Instagram Explore页面上的自定义网格中。
每个用户的Instagram探索页面都不同。他们非常依赖每个Instagrammer历史的性质。
影响Instagram探索页面上出现的内容的触发器
As everyone’s Instagram Explore page is different, the following list is a general guide only.
InstagramLikes and Follows
This is apparently the most significant trigger to the algorithm. The algorithm tries to show you posts that are similar to other items you have followed and liked.
So, for example, if somebody always likes and shares fashion-related posts, then they will find their Instagram Explore page will mainly include items that are about fashion.
Video Content
Content is generally prioritized in terms of
- 高质量的视频帖子
- 平均视频帖子
- High-quality still images
- Low-quality still images
Because videos auto-play, they are more likely to attract Instagram’s attention than traditional triggers.
Visual Instagram Stories
当然，Instagram是关于视觉外观的全部内容。因此，得知经常为Instagram选择高质量的Instagram帖子，具有动画组件的页面也将受到该帐户的青睐，这也就不足为奇了。
重新制作的内容
您可能没有听说过重新制作Instagram内容，但这是Instagram上“社交”的重要组成部分。当然，我们不会像转发的频率那样频繁地重新制定，但是人们确实分享了彼此的材料。我们以前已经详细研究了How to Regram Instagram Content.
You do have to be careful you don’t overdo the regramming of content, however. Frequent regramming hurts the likelihood that your content will be selected for the Instagram Explore page. Obviously, Instagram only wants fresh and original material on the Explore page.
Regramming is fine, if you don’t break copyright on visual images, and if you don’t make it the heart of your social program. If you want to become an elite account, though, you should create content for people to share, rather than sharing the works of others.
Tips to Get on the Instagram Explore Page
Know Your Audience
请记住，Instagram探索页面是一个高度针对性的页面。Instagram认为他们找到了最适合任何人的内容。因此，您应该创建适合您首选目标受众的内容。它需要与您要注意的人有关。
If you are like your audience, you could copy the types of material that appear on your Explore page. You need to create videos that will interest that audience.
Make Your Instagram Posts at the Best Times
If you are aiming to maximize the audience for your Instagram posts, then you will want to post at the time when most of your target audience is online and checking their Instagram accounts. This makes sense – people will only engage with the posts they’re online to see.
If Instagram notices that you have better than usual engagement with a post, they are more likely to consider your content worthy of adding to the Explore page.
在我们之前的文章中When is the Best Time to Post on Instagram, we looked at a range of studies and found a variety of best times, depending on the study:
- HubSpot - between 2 PM and 3 PM – Thursday the best day
- Sprout Social- 星期三上午11点和星期五上午10-11
- Expert Voice - Wednesday: 5AM, 11AM. and 3PM (doesn’t specify time zone)
- Later– 9AM-11AM EST, equivalent to 8AM-10AM CT
You need to determine when your audience spends time online and make your posts at the best time for them. Again, your Instagram Insights should give a good indication of this.
Use Instagram Insights to Determine Which of Your Content Performs Best
Assuming you are already a regular poster of original content, it is likely that some of your content already makes the Instagram Explore page for some people. Remember, the Instagram Explore page is individualized. If your post is of reasonable quality and targeted towards a person, it may already have been shared with that type of person.
你可以学到很多关于有效性of your post from your Instagram Insights. Remember that you can also gain analytical insight into your stories too. We have recently looked在Instagram故事分析中.
不要忘记，您必须先注册为业务资料才能访问Instagram Insights。如果您还没有这样做，则必须从个人资料更改为业务资料，然后才能对您的绩效进行任何分析。
Look at each recent post. Tap the View Insights button beneath each post and swipe up to see more statistics about the post’s performance. You will notice a Discovery section which includes a breakdown of the post’s impressions. Look for any posts that include “From Explore.”
These posts have clearly performed well. Instagram has recognized that they suit the requirements of a particular audience (hopefully the one you were targeting). Therefore, if you want more appearances in Instagram Explore, you should create more of these types of posts.
Keep a Consistent Style Across All Your Posts, Including Instagram Stories
最好的品牌后,你可以tell who’s made a post without even reading the poster’s name. You need a house-style for all your posts.
As Instagram Stories (and indeed IGTV) now have sections of the Instagram Explore page, these also need to be created in a consistent style.
Create Short Videos Featuring Your Product
You need to find a balance between creating a blatant ad (which won’t succeed on Instagram) and a short video promoting the benefits of your product. For instance, you could make a short video showing how people use your product. Perhaps you could create a tutorial showing some aspect of your product in use.
Instagramcreators have made many short videos that showcase a product and its features without the hard sell. These include makeup tutorials, hair styling tips, and clips on how to set up your television correctly.
Influencers are particularly good at creating this kind of post. They know what it takes to pique the interest of their followers. If enough take an interest, then Instagram is likely to widen the audience by adding it to the Instagram Explore page for relevant people.
爱Instagram Live
现场视频现在非常重要。许多品牌已经意识到这一点，并介绍了在Instagram上定期进行现场视频会议的面孔。实时视频在Instagram Explore上有自己的部分。一旦您超越了演示文稿，现场视频就可以为您带来令人难以置信的曝光。
Create IGTV Videos
视频迅速变得越来越流行。IGTV远没有YouTube大的地方，但它在受欢迎程度上越来越受欢迎。而且，当然，IGTV在Instagram探索页面上有自己的专用部分。
这可能是您上传更长和更详细的视频的绝佳场所，否则这些视频无法包含在您的常规供稿中。但是，不要忘记使用垂直视频的要求，这意味着您不能仅仅重复使用YouTube视频。
重新利用仍然内容为视频内容
视频内容在Instagram探索页面上迅速变得重要。专门针对IGTV的部分和故事比以往任何时候都更加强调了这一点。
Videos autoplay in Explore, which immediately grabs people’s attention.
However, creating video can be a time-consuming and difficult process. Therefore, you can make things easier by repurposing some of your existing content as videos. You could, for instance, convert a still image into an animated GIF, or turn a series of still images into a slideshow. You could insert short video clips into a previously used Story.
Tag Products in Your Posts for the Shopping Channel
Instagram Explore的最新更改之一是专门用于购物的部分。理想情况下，您希望您的产品出现在Instagram探索的此购物区中。为此，您首先需要用购物产品标签标记相关帖子和故事。
Tag Other Relevant Brands
If you work with other brands, you should begin to tag them in your Instagram posts. Instagram will recognize that there is a relationship when it sees a consistent tagging pattern.
For instance, if you stock a particular brand, make sure to tag that brand in your posts. If you’re able to, ask your suppliers to tag you in their posts.
If the connection is strong enough, Instagram is likely to start showing your posts to the other firm’s followers, and vice versa.
巧妙地使用主题标签
主题标签可能已经从Twitter上开始，但是如今，它们在Instagram上可以更重要。
当您使用主题标签时，您就有机会将内容传递给全新的受众 - 唯一的相似性是您使用相同的标签。
如果使用正确的主题标签，您可能会发现全新的关注者。不过，至关重要的是，您对主题标签的使用有选择性。当人们在每个帖子中使用相同的标签，而这样做的Shadowban人知道，Instagram不喜欢它。另外，请记住，您仍然只是针对特定类型的人。吸引您的产品的“错误”受众毫无意义。
Interact with Your Instagram Followers
Instagramis a social network…which means that to be successful, you must be social. People won’t be impressed if you remain a broadcaster solely. Like and comment on your followers’ posts.
Interact with Influencers on Your Posts
Just as you should interact with your followers, you should also communicate with influencers in your field (whether you work with them or not). It’s quite common for people to tag particularly important influencers in their niche in their posts.
创建和共享报价帖子
While quotes may not seem overly relevant to the typical topics of your content, they are a particularly popular type of post. Quotes get people thinking. They can often be motivational. Sure, they don’t relate to your product, but they encourage others to take a further look at the types of content you produce.
Don’t forget that Instagram is a visual medium, though. You want your quote to stand out from all the other images and videos that make up the Explore page.
