BuzzSumo

Before it was founded in 2014, BuzzSumo existed in what its initial investor, Steve Rayson, called a "rudimentary" version.

Rayson, an already successful entrepreneur with exits from a number of bootstrapped businesses, stumbled across this early version of BuzzSumo while combing through the web trying to find out what content was trending.

雷森（Rayson）在Buzzsumo的第一次经历迅速变成了日常习惯。意识到该工具的潜力，Rayson在纽约会见了联合创始人James Blackwell和Henley Wing，以探索将Buzzsumo变成一家成熟的业务的可能性。

Buzzsumo使用Rayson的15万美元种子资金。如今，世界各地的企业选择都想知道什么是趋势，哪个影响者to keep an eye on, and what their competitors are up to.

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摘要：快速跳跃菜单

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Pricing

• Pro, $79/mo- Unlimited searches, 5 alerts and 5,000 mentions, 1 year of search data, up to 5 users, 50 exports, save up to 5 projects and 1,000 URLs, create up to 10 trending feeds, content analysis reports, domain comparison reports
• Plus, $139/mo- Unlimited searches, 10 alerts and 10,000 mentions, question analyzer, 1 year of search data, up to 10 users, 150 exports, save up to 15 projects and 5,000 URLs, create up to 20 trending feeds, content analysis reports, domain comparison reports, top author searches
• Large, $239/mo- Unlimited searches, 30 alerts and 20,000 mentions, question analyzer, Facebook analyzer, 2 years of search data, up to 15 users, 200 exports, save up to 30 projects and 10,000 URLs, create up to 50 trending feeds, content analysis reports, domain comparison reports, top author searches, advanced influencer searches, advanced trending filters
• 企业，$ 499/mo- Unlimited searches, 50+ alerts and 20,000 mentions, question analyzer, Facebook analyzer, 5 years of search data, custom user access, custom export volume, custom project saving and URLs volume, custom trending feeds, content analysis reports, domain comparison reports, top author searches, advanced influencer searches, advanced trending filters

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The Details

In the last 4 years since BuzzSumo launched, there has been a surge ofnew platforms and tools具有相似的功能。尽管存在外观，但本评论将向您展示使Buzzsumo成为市场上最有效的内容分析工具之一的原因。

Unlimited Searches using Content Analyzer

BuzzSumo’s Content Analyzer feature allows you to comb the web for any content that includes your search term. What makes this feature powerful is not the actual search results alone, but also the amount of engagement associated with each search result.

知道哪些内容获得了最多的社交参与度和链接可以帮助您计划和生成更强大的内容，使您的观众感兴趣，从而为您的内容提供了最佳的曝光机会。

You are also able to create outreach campaigns for the promotion of your published content using the list of sharers for each social platform, data BuzzSumo provides for each piece of content returned in your search results.

搜索es can be performed with the following filters:

• Date (filter results published within the last 24 hours and up to 5 years)
• B2B发布者（B2B品牌发布的返回内容）
• Country
• Language
• 域（允许排除和每个域显示一个结果的选项）
• 内容类型（文章，如何处理文章，信息图表，列表，视频，哪些帖子，为什么帖子）
• Word count (content with less than 750 words is considered ‘thin content’ and content with over 2000 words is considered ‘in-depth content’)
• 出版商大小（在大型和小型出版商之间选择）

BuzzSumo provides engagement figures for Facebook, Twitter,Pinterestand Reddit. It also provides a total number of links each search result has received. In addition to engagement figures, content is also assigned an ‘evergreen score’. This is an internal BuzzSumo rating determined by the number of links a piece of content receives 30 days after it has been published.

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Content Analysis Reporting

In addition to the ability to conduct unlimited searches, BuzzSumo also provides a content analysis report. This feature is handy, especially when conducting competitor analysis.

The report includes 4 sections and can be downloaded as a PDF file. The first section is a set of data boxes that show numerical values for the following:

• Articles analyzed
• Total engagements
• Average engagements

第二部分包括显示以下图的图表：

• Engagement & content published over time
• 网络的平均参与
• 按内容类型按平均参与值
• Total engagement receive each day
• Average engagement values for content of different lengths

The third section shows a pie chart with the most engaged domains by network. You also receive a list of each domain along with the numerical values of engagement for each platform (Facebook, Twitter, Pinterest and Reddit) and a total value of engagements by domain.

The fourth section lists the top pieces of content for your search term along with the number of total engagements across all platforms. This is a helpful overview if you’re interested in which content pieces are most popular.

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Advanced Search

Buzzsumo还为您提供了使用其高级搜索功能获得颗粒状的机会。您可以使用某些操作员和字符串执行高级搜索。这是您可以运行的搜索列表：

• Excluding words or domains
• 搜索ing by multiple words
• Specific phrase
• URL or domain
• 搜索域的主题（例如LinkedIn.com影响者营销）金博宝188备用网址
• 搜索for multiple domains
• Find content by author name
• View links shared by all Twitter usernames you enter

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保存搜索

A convenient feature included in the Content Analyzer is the ability to save searches. This allows you to capitalize on time you would have spent running the same search queries and gives you immediate access to updated search query results.

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Alerts

Brand reputation management is a critical aspect of modern business and BuzzSumo caters to this need by providing an alerts feature.

您可以创建警报以跟踪：

• Brand mentions
• 竞争者提到
• Content from a website
• Keyword mentions
• Backlinks
• An author

For each alert type you can set inclusions and exclusions, a minimum engagement value that must be satisfied before you receive an alert, and whether to receive alerts instantly, daily or not at all.

Accessible via the Monitoring tab in the BuzzSumo dashboard, users are able to get an overview report in the form of three data boxes above a line graph.

数据框显示结果，在过去的7天和过去30天内提及。

Results can be filtered to show data in real-time, for the last week, the past two weeks, the past 3 and 6 months, and a custom date range not exceeding 5 years.

The line graph shows the number of total mentions within the last 30 days.

线图下方是一个带有内容搜索结果的显示屏，其中包括您的警报主题（在我们的示例品牌名称中）。您可以通过：

• • Date published
  • Facebook engagements
  • Twitter股票
  • Pinterestshares
  • Reddit engagements
  • Total engagements
  • Mentions made with and without links to your content

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Question Analyzer

任何内容营销人员的一个重要目标是克雷亚ting content that helps their audience solve problems. BuzzSumo’s Question Analyzer feature was developed to give content marketers the ability to pool questions that their audiences ask by crawling e-commerce sites, Quora, Yahoo! Answers, Reddit and more.

To get to the Questions Analyzer, you’ll have to click on the Content Research tab in the top navigation menu.

Buzzsumo的问题分析仪产生了全面的结果列表。结果中包括一个单词云和来自各种来源的列表集合，每个列表都与您的搜索词相关。

笔记：问题分析仪仅在Plus，大型和企业计划上可用。

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Facebook Analyzer

BuzzSumo’s Facebook Analyser allows you to gather a slew of actionable data. To make use of this feature, you will be prompted to link a Facebook account. Once linked, you’ll be presented with the option of adding pages to track, search for insights by search term and view analysis.

Using My Feed

我的饲料功能使您最多可以添加5个Facebook页面以进行跟踪。保存了5页的选择后，Buzzsumo将为您每个选定的页面提供一系列帖子。您可以取消选择页面以相应地缩小结果。

Each post shows elements you’d see if you were viewing a post on Facebook, such as the graphic, copy and links used. Posts also include the number of likes, comments, shares and total interactions.

搜索filters can also be set up to include the following Facebook status types:

• 图片
• Links
• Giveaways
• Videos
• 问题
• Coupons
• 其他

This kind of data is invaluable for content marketers as it gives you a good idea of the look and feel of the most engaged social posts related to a certain topic.

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搜索

搜索功能允许通过搜索术语或主题和搜索页面进行搜索。结果显示为具有图形，副本，所用链接和参与图的帖子。

搜索filters can also be set up to include the following Facebook status types:

• 图片
• Links
• Giveaways
• Videos
• 问题
• Coupons
• 其他

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分析

The Analysis feature produces a set of data boxes and insightful graphs related to either a keyword search or page name.

Data boxes display:

• The number of Facebook posts analyzed
• Total engagements
• Average engagements

图包括：

• Estimated engagement figures over time
• 随着时间的推移发表的帖子
• The average number of engagements per post type
• The average number of engagements per character range
• Days when content was posted and what the average engagement value was on each day
• The time when content was posted along with average engagement values

笔记: Facebook分析仪只能在大Enterprise plans.

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Years of Data

Like most search engines, BuzzSumo makes it possible to search for content published within a certain period. What makes their Years of Data feature unique is that you can produce a list of results for content published within the last 24 hours, or set a custom date going back as far as 5 years.

笔记: Only Enterprise customers can search for content that’s as old as 5 years.

将此功能与上面的内容分析仪搜索和分析功能中涵盖的过滤器列表相结合，您可以开始体验能够访问特定搜索结果的背后价值。

Content marketers are able to收集有用的信息关于观众产生的内容的利益，这些内容具有更高的可能性来实现病毒的可能性。

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Users

Buzzsumo为可以根据他们提供的每个计划访问帐户的用户数量创建了一个分层系统。这就是外观：

• Pro: 1-5 users
• 加：10位用户
• Large: 15 users
• Enterprise: Custom

As you’d imagine, the number of people with access to the data that can be extrapolated from BuzzSumo can make a major difference in the quality of content and how you plan your content calendar. Larger plans (Plus, Large and Enterprise) make it possible for more users to get involved in research for specific topics, a smart way to spread the load if you have aggressive content publishing goals.

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出口

Like most data analysis tools, BuzzSumo allows you to download data and reports and data in CSV, Excel or PDF format. This feature is valuable if you need to use Excel to perform any additional data comparisons or for reporting.

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Projects

BuzzSumo also makes it easy to keep track of social performance and organizing your research by creating projects.

Projects can also be connected to a Google Analytics account to monitor the performance of your content. You can also add to projects by bookmarking articles using BuzzSumo’s Chrome extension.

BuzzSumo also provides the option of making projects private when creating them.

Once you have the Chrome extension installed, you’re able to click on the BuzzSumo icon (see top-right of your Chrome Browser) while researching articles to get a quick view of the following:

• Total engagements for Facebook, Twitter, Pinterest and Reddit
• Evergreen score
• 的链接数

You’re also able to:

• View Twitter sharers
• View backlinks pointing to the content piece
• 查看您要访问的域中的大多数共享内容
• Analyze the best content formats produced by the domain you’re visiting
• Save the article to a project of your choice

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Trending Now

BuzzSumo’s Trending Feeds feature allows you to create feeds under any topic and based on a set of helpful criteria. For example, during the creation of a feed, you’re able to:

• Include and exclude certain domains
• 选择国家和州
• 选择语言

You’ll also see a feed preview update in real-time as you set your criteria.

虽然您可以创建自己的提要，但Buzzsumo还提供了多达11个一般供稿的列表，其中包括：

• 一切 - 整个网络上所有流行内容的集合
• Sport
• 娱乐
• 技术
• Business
• Video
• Fashion
• Science
• Politics
• Health
• Marketing

In addition to these feeds, you’re given the following sorting options:

• Select which countries you receive content from in each general feed
• Choose a timeframe for your feed to update with content (1 hour, 3 hours, 6 hours, 12 hours and 24 hours)
• 看到订婚瓦尔ues for a platform of your choice

BuzzSumo also provides a Live Mode that refreshes and displays content as it starts to trend. Live Mode also displays a count in seconds since the last feed refresh.

笔记: Advanced trending features hourly trend updates are only available on Large and Enterprise plans.

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顶级作者搜索

Finding a list of the top authors within a niche is crucial for two reasons:

1. You’ll be able to dig deeper into their content to better understand the topics, angles and formats they use so you can create more engaging content
2. Know who they are so that you can create effective outreach campaigns when you publish your content

To find authors, click on the Influencer tab in the top navigation menu. You’ll be able to filter the types of authors you like to see results from. Options include:

• 博主
• Influencers
• 公司
• Journalists
• Regular people

搜索功能提供了两个选项：

1. 搜索BIOS- provides a list of all authors for your topic
2. 共享搜索内容- allows you to find authors by topic for a specified domain or multiple domains

结果包括一份作者列表：

• Page authority associated with the domain located in the author’s Twitter account
• 领域权威associated with the domain located in the author’s Twitter account
• The number of Twitter followers
• 转发比率
• A reply ratio
• 每条推文的平均转推值

Both Search Bio and Search Content Shared search options allow users to sort results by:

• Relevancy
• 领域权威
• Number of followers
• 转发比率
• 回复比率
• Average retweets
• Instagram权威

You also have the option to save your searches and export a report in CSV or Excel formats.

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Advanced Influencer Search

BuzzSumo has also included an advanced influencer search feature that allows users to use certain operators and strings to deliver more specific results. Here’s a list of the advanced search queries you can perform:

• 搜索for a username or users with a specific handle in their bio
• 搜索多个单词（例如SEO或营销）
• 通过域进行搜索
• Find an exact phrase within a bio
• 从查询中排除单词

笔记：高级影响者搜索仅在大型和企业计划中可用。

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Topic Explorer

Topic explorer is BuzzSumo’s solution to helping marketers find new content ideas related to their topics.

要使用主题资源管理器，您需要单击“顶级导航”菜单中的内容研究。然后，您可以输入您的主题并使用操作员（“或”以搜索多个单词和“ - ”排除单词）

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Conclusion

The digital landscape is littered with content, making it harder for brands to reach out and grab the attention of their audiences. BuzzSumo’s approach to helping marketers identify and analyze the most engaging content and authors on the web in their specific niche makes it an invaluable tool. Marketers are able to gain quick access to a collection of valuable insights in the form of graphs and dig deeper into the nitty-gritty of what makes popular content valuable to their audiences.

If you’re serious about producing content that positions your brand as an authority and generates the traffic you need to grow your business, we recommend investing in BuzzSumo.