Brand24

说社交媒体改变了营销格局并不是夸大其词。品牌很快就弄清楚横幅广告，弹出式和叠加层（旧学校广告技术的数字版本）并不是吸引消费者的有效方法。媒体的新“社会”方面意味着营销人员不能仅仅提供单向内容。他们需要开始对话。Brand24不需要更长的时间出现在现场的软件中，这些软件使这些企业一种聆听和管理每日发生的数千个对话的方式。

Founded in Poland in 2011, Brand24 was one of the earlier entries into a still-growing space, and they quickly established a name for themselves.This article从2013年开始，他们宣布进入印度尼西亚也随便提到了一个事实，即两年历史的软件已经被英特尔，松下和航空公司等公司采用。那时，随着新生的社交听力市场仍然相对整洁，很容易解释它们的快速崛起。但是六年零240万波兰的Zloty在后来的资金中，Brand24仍然表现强劲。

They’re still attracting big brands—ever heard of Uber?—and inspire a lot of glowingtestimonialsfrom their customers. The reason behind this is the software’s ever expanding list of features that make it more than just a simple monitoring tool. You don’t just get a way to see who’s talking about you, or what they’re saying. You’ll also get top notch analytics that can provide you with the kinds of insights to improve your brand image and marketing strategy.

---

Brand24 Review:

---

价钱

Brand24的四级定价旨在吸引各种规模的企业，因此您不会为您获得的收益而超额付款。凭借高质量的数据和负担得起的定价Brand24，社交媒体监控对每个人都可以触及和有价值。

另外，他们提供了14 free trialso you can check it out for yourself with just a simple sign up!

• 个人，每月39美元-1 user can track up to 3 different keywords and see up to 2k of these mentions per month. The data you’ll get is updated every 12 hours, and you’ll get both data and sentiment analysis, all of which you can track using their mobile app, as well as Newsletter and Podcast monitoring.
• 团队，$ 99/mo— Unlimited users, 7 keywords, 5k mentions per month, updated every hour. In addition to the analytics and monitoring you get with Team, you’ll also see your total social media reach and get a view into your “opinion leaders” the people who mention you the most. Data can be exported to an Excel file, and reports can be turned into easy-to-read PDFs. Live help is also available at this level, 24/7, by chat, email, or phone.
• Pro, $149/mo- Unlimited users, 12 keywords, 25k mentions per month, updated in real time. All of the above, as well as tracking interaction with those mentions and access to a consultant who’ll help you set everything up and provide analysis for the mountains of data you’ll be sifting through.
• Enterprise, $249/mo— All of the above, including unlimited users but with this package you will also get 25 keywords, 100k mentions per month, updated in real time.

---

The Features

Back in the day, media monitoring required manually sifting through newspapers and looking for mentions about a brand, product, or service. Nowadays,media monitoring是更容易实现,可以带actionab吗le insights into your business strategy. Thanks to online media monitoring, you will be able to protect your brand reputation, measure and increase brand awareness, measure the results of marketing campaigns, and improve customer service, just to name a few. An AI-driven media monitoring tool, for example, Brand24, will drive your branding and marketing efforts to the next level.

Brand24 is also a powerfulsocial media analyticsplatform. The tool tracks keywords across different social media platforms, including Facebook, Instagram, Twitter, TikTok, YouTube, and Twitch. Based on the mentions, Brand24 calculates social media reach, the share of voice, and monitors hashtag performance. Moreover, the AI-driven sentiment analysis will help you protect your brand reputation, find marketing insights, and improve your customer service.

开始使用Brand24很简单:你create a “Project,” which is essentially the umbrella name for the social presence you’ll be tracking mentions for. You can, especially at the higher levels of service, track for more than one brand, or you can track specific campaigns as well. It’s a pretty flexible setup, allowing you to search for things by either just typing in a list of keywords or by doing it in a more advanced way, specifying keywords to include and exclude to make sure you’re not pulling in mentions that weren’t what you were looking for.

It’s a hair confusing here, because the “Keyword” field is described as the main keyword you’re searching for, which is then followed by a field for “Required Keywords.” But wouldn’t the main one you want be the required one? To be sure, this is a semantic issue and not a technical one—and the matter is pretty much cleared up once you watch the 20 minute instructional video linked from within the software. Still, this part could be a little clearer.

一旦您进行了设置，除了签入和查看数据外，软件所需的实际上并不多，尽管鉴于您可以看到该语句的声音听起来有些降低。由于关键字搜索的灵活性，Brand24不仅仅是从社交媒体中提到的提及，而且还可以在整个网络中爬网，以寻找关键字的每一个情况。您可以搜索@mentions，以便在社交大喊大叫以及主题标签和简单的语言文本。正是最后一个使您真正了解社交渠道外发生的事情。而且，当您查看所有chat不休的摘要时，您将开始意识到您获得了多少信息。

这里有更多的东西，不仅仅是数字。您可以直至任何一天（或每月或实际上的任何时间），您可以阅读有关您在该时间段的品牌所说的所有内容。您可以按照来源以及其他几个标准过滤所有这些，以帮助您确定谁是最大（最有影响力的）冠军。或通过情绪过滤，看看谁一直在垃圾谈论您与世界交谈。

Further, the Analysis section goes deeper into your social mentions, a very welcome addition to Brand24. It’s great to know that, say, 100 people said nice things about you on social. But that information is a little bit useless if you don’t understand the impact those mentions. Here, you can see what the reach of those mentions was, as well as engagement stats on likes, comments, and shares. You can also see which specific posts were the most popular, and which had the biggest reach—both great ways of finding and connecting with influential voices.

Brand24’s other big-deal feature is its comparison tool, where you can compare the results of all your projects side by side. There are obvious uses for this—you could be running several campaigns and want a way to see how they stack up against one another. More interesting, though, is the comparison tool’s potential as an “opposition research” mechanism. Create a project that listens for mentions of your competition, and you’ll be able to compare their results to yours and gain some serious insights.

Brand24 also allows you to export data from your projects and make use of it outside the tool. You can export a customized PDF report, and while creating it, we have 100% control over what’s in it.

---

Integrations

由于它主要是一种分析工具，Brand24不需要太多集成。而且，他们没有很多。实际上，他们有一个，但这是一个很好的，而且（更重要）使世界上的意义变得有意义：懈怠。

Slack is so widely used I don’t need to explain to you what it is. Instead, I’ll just point out that for Brand24 to be able to support large brands it would have needed some collaboration features built in to it. When you have a team of people who are all responsible for monitoring and responding to mentions, there needs to be some way for the whole process to be transparent. There aren’t any kinds of features built in to Brand24 to aid in this endeavour—it’s the software’s one real flaw—but the Slack helps in this regard. Once you’ve connected it to Brand24, you can select which projects to connect, and new mentions will be posted to that project’s Slack channel in real time (real time from when the mentions appear in Brand24; the Plus and Premium accounts still will only update themselves every 12 hours and 1 hour, respectively).

With the channel acting as a feed that everyone sees simultaneously, your team can collaboratively react and assign people to handle them without fear of any overlap or conflicting responses.

---

TL;DR (aka the Conclusion)

With its flexible listening parameters and ability to scour the web for nearly any mention of a brand, Brand24 goes above and beyond being a mere social monitoring tool. The comprehensive data and analysis you can get out of it work together to paint a thorough picture of how the world perceives your brand. The only real downside to Brand24 is its lack of collaborative tools—it would be a great addition if team members could leave notes for each other around comments or stats and keep the discussions to the platform itself. The Slack integration is an excellent workaround, but that only helps companies that are already using it. Still, it’s a testimony to the quality of Brand24 that any Slackless marketing team would still be better off using the software in silos than some other social listening solution with more advance collaboration tools. And that’s advice you’d be wise to listen to.