顶级31个社交媒体分析工具将为您的营销增值2022年

Any serious user of social media wants to know how their posts perform. This is particularly so for businesses who want to find some form of ROI for their social media activity. Similarly, firms working with influencers need to have some way of knowing the effectiveness of their influencer campaigns.

All of the major social networks now offer some form of social media analytics tools. Depending on your network of choice, you will discover useful and relevant analytical information from:

• Instagram Insights
• Pinterest Analytics
• Facebook洞察力
• Twitter分析
• LinkedIn Analytics
• YouTube分析

You should be able to find each of the above sections in your social accounts, although in some cases, the social networks put some restrictions on who can access analytics.

There are many third-party social media analytics tools. However, that can give you additional analytics or present them in a more user-friendly way than the official analytics tools. Here is a selection of such tools that may be of value for your purposes.

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Top Social Media Analytics Tools for 2022:

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1.Brandwatch(Formerly Falcon.io)

BrandWatch是一个社交媒体管理和营销平台。它还包括社交媒体的聆听，以帮助您对您的品牌对话保持标签，为受众数据卡提供有关您与谁互动的有价值的信息，并提供分析以帮助您衡量和跟踪每个平台的性能。在这些功能中，一位社交媒体经理和数字营销人员会发现跨通道见解报告。这是您社交帐户表现的概述，包括新的粉丝和追随者，按地理，年龄和性别等等的订婚指标等等。

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2.Hootsuite

With Hootsuite, you can analyze how your posts perform on Facebook, Twitter, LinkedIn, and Instagram and create reports to communicate how they’ve impacted your brand and its income. Using the built-in reports, you can take a closer look at and share the most important metrics per social channel or create a mixed overview report to share a combined view of these four platforms. As the reports will refresh automatically every couple of minutes, you’ll have access to up-to-the-minute data helping you to make accurate conclusions.

您也可以使用它来比较您的内容随着时间的推移的表现，例如，例如当前月与上个月的比较。另外，您可以使用其中一个模板，其中包含指标列表来帮助您开始。您可以创建多少报告没有限制！

It’s especially useful if you rely a lot on Instagram. Thanks to its integration with Panoramiq Multiview, it’s simple to stay on top of interactions on Instagram and you can use the analytics to analyze comments, mentions, and photo-tag interactions.

如果您是大型团队的一部分，也可以使用它来跟踪团队需要多长时间来响应和解决客户查询（那是您有企业计划）。然后，您可以使用该信息，然后将其更进一步，以确定您的顶级团队成员并与其他人分享他们的策略。

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3.可发送

Sendible是一个社交媒体平台，可大规模管理您的社交活动。您可以在过程的各个阶段使用可发送的可发送，包括计划您的内容和策略，协作以及批准社交媒体帖子，监视品牌提及以及改善参与度。它还具有一个全面的分析模块，为您提供有关社交数据的动态见解。

可发送comes with eight standard reports covering:

• Engagement: performance engagement metrics across all accounts
• FacebookPage: audience behavior and engagement trends
• Twitter: audience and engagement
• Instagram: impact of your posts on your audience and engagement
• LinkedIn: company presence
• Monitoring: what’s being said about your brand, keywords, sentiment, and influencers
• YouTube: audience growth and video engagement
• Google Analytics（分析）：社交媒体流量在您的网站上的影响

此外，您可以创建自定义的拖放报告，结合选择模块。

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4.Brand24

Liked other social media listening tools, Brand24 doesn’t disappoint. In fact, it packs a solid punch when it comes to identifying opportunities to strengthen social strategy. It does this with features like alerts for discussions around important terms, sentiment analysis of mentions that include your brand and product names, influence scores that inform who you should partner with to reach a larger audience, and more.

Altogether, these features, make it possible to cut through the noise and zero-in on the right data and metrics, and how to devise a stronger social media plan.

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5.Audiense

As its name indicates, Audiense is all about making sense of your audience. It helps you to identify relevant audiences, discover amazing actionable insights, and give you informative strategies to grow your business.

It gives you a unique visual segmentation of your audience.

不管它的特定或独特性如何，Audiense Insights允许您识别和理解社交受众。当您创建报告时，它提供了许多过滤器选项，您可以混合和匹配，以确保您精确地分析受众群体最感兴趣的受众群体。反过来，您可以将细分市场与基线或其他受众进行比较，并使用不同的细分市场，国家或您的竞争对手来创建基准测试。

You can easily integrate Audiense Insights with your own data or visualizations.

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6.AgoraPulse

Agorapulse是挤满了坚实的听力和回购rting functionality. While also a social media planning tool, its ability to provide insights makes it a powerful solution. You can track conversations about your brand and later unpack the impact of your social media marketing effort using its reporting and analytics functionality. With Agorapulse, you can find out when it’s best to publish content based on past content performance, use the hashtags report to determine which tags and content drive the most engagement, and uncover click and reach (paid and organic) results.Agorapulse’s Power Reports add-on allow users tosave customized reportsand schedule reports to be automatically sent on a weekly or monthly basis.

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7.Digimind

Digimind is primarily a social listening and market intelligence tool. It’s powered by AI and does all the heavy lifting for you. You will find a considerable quantity of data neatly presented in one place. It is ideal for brands and agencies that want to step up digital transformation using data and insights. You will find everything you need to make sense of social and online data and transform it into actionable business insights.

Digimind的社交听力工具可帮助您在社交媒体上保留标签。您可以监视应用程序以聆听，参与，分析和报告有关品牌和产品的情况。此外，您可以在对竞争对手的社交表现进行基准测试时衡量自有内容的性能。

The company’s Marketing Intelligence product monitors changes in your business environment by sourcing information from web pages, databases, RSS feeds, forums, social media, and more. Real-time analysis ensures that you spot new trends as they develop.

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8.Quintly

Quintly获取社交数据，并使用它为品牌，代理商和媒体提供解决方案。

It allows them to validate their social media marketing with robust analytics.

Quintlyoffers more than 350 metrics relating to social media activity. You can use these existing statistics or customize them to suit your business, to measure your firm’s social media goals effectively.

Quintlyallows you to arrange all relevant social media KPIs on a dashboard, either one of their pre-existing ones or a customized one you create yourself.

With Quintly, you can benchmark your channels against each other, and gain comparative insight.

Quintly提供了14天的免费试用版。如果您决定继续使用该软件，则可以从中小型，中，大型和企业计划中进行选择。每个计划都包括五个自动报告，三个用户和所有核心功能。计划因您可以分析的社交资料数量而有所不同。借助每月120美元的小计划，您可以分析五个社交资料，而企业计划（自定义定价）允许您分析100多个社交资料。

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9.cyfe

cyfedescribes itself as an all-in-one business dashboard. It monitors social media, web analytics, marketing, sales, support, infrastructure and more. Hence, it is much more than just a social media analytics tool.

Cyfe使用预先构建的小部件从大量流行服务中获取数据。其中包括社交网站，电子邮件收集站点，金融网站，WordPress等。

It monitors everything relevant – individual departments, multiple websites and anything else. It has eight central dashboards, one of which is social media. You can use real-time data and metrics to start tracking how your brand or clients are doing across Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn, and Vimeo, and measure the return on investment of your social efforts.

You can monitor your top performing messages, media, and posts, and track all of your social media analytics.

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10。Union Metrics / TweetReach

For some time, TweetReach was merely a standalone free social media analytics tool. If you entered a keyword, hashtag, or username, TweetReach would return a snapshot of analytics on your search. This included charts and graphs for reach, exposure, activity, and contributors. You can still get a free TweetReach report for your selected term.

但是，Tweetreach现在已成为更重要的产品的一部分 - 工会指标。Union指标使您可以在Twitter，Instagram和Facebook上监视对您至关重要的所有主题和配置文件。它提供实时监控，以确保其见解尽可能及时。

工会指标使您可以深入了解您的内容。您可以分析您的帖子在Twitter，Facebook和Instagram上的表现，以确定什么工作和需要解决的方法。

您可以衡量获得的有机对话。您可以为任何主题标签，关键字，名称和短语设置监视。

由于工会指标允许您分析任何社交概况，因此您可以进行详细的竞争社会分析。

You can create a basic TweetReach report for free. The more detailed plans from Union Metrics range from $49 to $199 per month.

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11.SumAll

免费的应用程序Sumall允许您自动化许多社交媒体营销。您可以连接到平台并设置相关的自动化。188滚球地址这将使您能够安排您的内容并在最合适的时间发布内容。

关于分析，Sumall允许您轻松跟踪社交媒体，广告和销售数据。您可以连接所有社交媒体应用程序，并汇总所有相关分析。它将这些数据保存到图形网络仪表板中，并根据您的偏好发送每周或电子邮件分析。

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12.Snaplytics

One thing lacking from most of the “all-in-one” type social media analytics tools is any recognition of Snapchat. You will usually have to look at a specialist platform if Snapchat is an essential channel for you or your business. To compound things, Snapchat does not have a robust internal analytics tool.

但是，一种有用的第三方工具是Snaplytics。您可以使用该平台来发现与观众与您的快照性能相关的数据。Snaplytics还提供了与您的Instagram故事有关的数据。

You can use Snaplytics to track open and completion rates over time, to give you a better understanding of how your audience engages with you. You can track engagement down to story level, even tracking screenshots and replies to discover the point where your viewers drop off. You can then use this data to optimize the length and flow of your future stories.

You can also track your Snapchat and Instagram followers, and determine your most successful acquisition methods.

Snaplytics is more than just analytics, however. You can create and schedule stories (both Snapchat and Instagram Stories) from within the app. You can also capture incoming snaps and repost them as user-generated content. Snaplytics is also ideal for managing your account, messaging, and even seamlessly collaborating with a team.

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13.谷歌分析

You might not naturally think of Google Analytics as a social analytics tool. It is, after all, where Google shows you analytics about your website. However, it is relevant, because it shows you how people arrive at your site – including via social media.

Unlike most of these tools, Google Analytics is totally free.

您可以在Google Analytics（分析）中设置报告，以监视您的搜索流量。您甚至可以使用它来衡量您的社交投资回报率。为此，您首先需要确定参与社交媒体的目标。例如，如果您是一家企业，为什么要经营公司社交帐户？您希望通过运行这些帐户实现什么？您将如何衡量成功？请注意，您不必以金钱方式衡量这一点。例如，您可能需要建立品牌识别，并选择通过从社交帖子中点击您网站的人数来衡量您的投资回报率。

您可以使用Google Analytics（分析）来跟踪您朝着此类目标的进度。它使您可以设置广泛的社会目标类型。输入目标信息后，您可以选择为每个“转换”设置一个值。这显然取决于有关目标。

You can then use Google Analytics to track your progress towards meeting your goals. It will automatically collect relevant information and make any necessary calculations.

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14.LikeAlyzer

LeakeLyzer是一种简单的工具，旨在帮助您提高Facebook性能。您首先搜索您的Facebook页面。它可以分析您的页面，并为您提供整体Likerank分数。这是您Facebook页面最佳实践（60％）和性能（40％）的结合。

LikeAlyzer gives you a free report on your page. The report contains three sections: Page Overview, Page Insights, and Content Portal.

Pager概述向您显示了Liverrank分数。它还提供有关改善Facebook页面的个人建议。它为您为首页，活动和响应提供了一系列其他百分比分数。

It shows graphs for your Likes growth, Engagement, and Ranking.

页面见解页面提供了有关您在设定期间的整体表现的更多详细信息。它还显示了您的Likerank分数在此期间的变化。它告诉您您的最佳表现帖子和您的参与类型。此页面包含有关您的受众及其人口统计信息的更多信息。

内容门户网页集中在最近一个时期发布到页面上的内容。

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15.锁孔

锁孔is built to help marketers measure the impact of their social media and influencer campaigns. It does this by providing users with a host of valuable features. From within your account, you can:

• Monitor campaigns
• Monitor your brand
• Manage influencer marketing campaigns
• Monitor events
• Conduct market research

Monitoring is coupled with the ability to drill-down by platform and access analytics for Twitter, Instagram, Facebook and YouTube. And the extent of the data you can gather is impressive. For example, using Twitter hashtags, you can derive insights on mentions along with metrics for your brand for as far back as five years ago.

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16.Viralwoot

Viralwoot is a social media scheduler and analytics platform for Pinterest. As with most such tools, you can create content, and automatically schedule it, without having to open your social accounts. It also helps you develop relationships and engage with influencers.

It includes an analytics section that indicates clearly the success of your Pinterest posting. This includes giving you an Influencer Score, with clear suggestions of what you can do to boost your Pinterest presence.

Viralwoot tracks the underlying data for all of your boards, including group boards. You can monitor your number of followers, pins, repins, and likes. Viralwoot provides you with the data in a spreadsheet-type format, making for easy sorting.

You can use your analytics to discover the best days and times for you to pin – even the colors that work best for you.

它还跟踪您的董事会的SEO级别，改善了董事会的搜索排名。

Viralwoot even gives you trending keywords on Pinterest so you can take advantage, should any of the trending terms be relevant to your Pinterest account.

You can also use Viralwoot to analyze some of the content on your website, for example, which content is pinned most.

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17.Brandwatch

Brandwatchbreaks social media analysis into six areas. And that’s what makes this a stand-out tool. It can be used for

• 竞争对手分析
• 品牌管理
• Content strategy
• Customer experience
• 金博宝188备用网址
• Crisis management

尽管这些试图理解如何获得有意义的见解时，这些区域似乎是灰色的区域，但在每种情况下，BrandWatch都会完成所有繁重的工作。结果是基于有关您的内容和品牌在世界上如何表现的实时数据的更明智的社交媒体策略。

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18.Mention

在社交媒体管理方面，聆听可能是任何社交媒体经理可以执行的最关键任务之一。访问像提及的工具有助于完成工作。它很强，能够跟踪关键字，提供警报，识别情感等等。

But what makes Mention a notable addition to our list is the intricate set of features. You can conduct competitor analysis, track conversations about competitors and identify trending niches your audience is paying attention to.

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19.品牌

随着社交媒体分析工具的发展，访问商业智能并不是大多数促进的东西。另一方面，品牌构成确实如此。它提供整体智能的方法使其能够将您的观众的见解，影响者的研究和客户服务互动变成您可以用来建立强大社交形象和品牌的信息。用例包括竞争对手分析，或者作为品牌群体称其为“竞争者间谍”，媒体监控，声誉管理（包括情绪分析）和品牌监控。

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20.融水

融水calls itself a solution for every department. And that’s crucial in today’s marketing environment. It does a great job of drawing lines between the four core departments (PR an Communications, Marketing, Executives, and Enterprise). This approach makes for a more holistic understanding of a brand’s impact on social media and the latter’s influence on business growth.

融水enables you to track conversations about your brand and product, keep an eye on the competition, find the best influencers to raise your flag and measure the impact of your social efforts through reporting and valuable insights.

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21. Followerwonk（仅Twitter）

FollowerWonk是一种特定于Twitter的工具。它使收集有关影响者的数据，比较帐户以识别受众的共同点，按位置，生物，他们跟随谁以及他们拥有的联系来分析追随者。它还使您可以将品牌的连接与竞争对手的联系进行对比，以获取有关如何产生更多覆盖范围的见解。

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22。TapInfluence

Tapinfluence是一个影响者营金博宝188备用网址销平台。它旨在帮助您找到合适的影响者，产生受众的见解，并创建与之合作的潜在影响者的列表。它还使您可以获取这些信息，使用它，然后发现您的努力的有效性。这包括点击跟踪，广告系列和项目绩效跟踪，以及导出结果以进行进一步调查的选择。

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23.NetBase

NetBase is a social analytics solution that leverages AI. It’s able to listen to conversations and provide more than common sentiment analysis. It pulls social conversations apart and can identify consumer preferences, competitive insights, brand passion sentiment, trending topics, sentiment behaviour and consumer behaviour. This level of insight helps busy social media professionals quickly unpack the most important insights to help define a more informed social strategy.

Beyond these capabilities, you’re can compare owned vs earned media content performance. You can also see how your brand is performing using NetBase’s propriety image analytics solution, an image recognition and machine learning tool used to spot brand logos from online content.

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24.Oktopost

虽然大多数社交媒体分析工具迎合B2B and B2C brands, Oktopost is strictly for B2B companies. It helps B2B firms manage, monitor and measure their social media efforts. Oktopost enables brands to keep an eye on their performance by offering lead attribution and post-level analytics on top-performing assets, links, keywords and hashtags. It also strengthens B2B social media activities by roping-in employees for advocacy and provides insights on how effective each participating employee is on social media.

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25.Rival IQ

Rival IQ offers brands four solutions. These are competitive analysis, influencer tracking, social reporting and social media audits. And while three of these features sound common, social media audits is one we hardly see advertised. Rival IQ performs social audits by gathering data from the web and social platforms. Data includes insights on competitors, the best and worst-performing content (think images, topics, and themes your audience may pay attention to), hashtag analytics, and social posts tagging. Together, this data is compiled to tell an interesting story about what’s working and what isn’t for your brand on social media.

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26.Social Studio

Salesforce is famous for acquiring businesses that add value to its CRM solution. And today, with the extent to which social media has grown to influence the sales process, the roll-in of Radian6 makes for a smart strategic move. Social Studio integrates with Salesforce offering users the chance to publish content, manage conversations, listen to and gather intelligence on social media. As you’d imagine, it comes with some hard-hitting features that focus on the impact of social on sales. You can get feedback on service and sales campaigns, and tie it all back to social media accounts.

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27.社交者

社交者is an AI-powered social media marketing tool. It pools what we think are some of the very best features that help brands control and excel on social media. These features include AI-driven audience analysis, influencer marketing and campaign insights, content intelligence, and analytics and benchmarking across channels (paid and organic content).

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28.Tailwind

Pinterest和Instagram虽然很重要，但并不是前两个平台营销人员在深入挖掘观众的见解时的关注。188滚球地址这是尾风进行救援的地方。它致力于帮助品牌在这些图像第一平台上分析他们的社交媒体工作。188滚球地址它的功能集令人印象深刻。在Pinterest上，您可以在个人资料板和个人PIN级别上跟踪关注者和参与趋势，REPINS和评论，分析病毒性和粉丝参与水平，并访问历史数据以查看随着时间的推移的进展。

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29.SproutSocial

Sproutsocial提供社交媒体管理软件，以帮助企业实施其社交媒体目标和策略。这包括一个专门的社交媒体管理工具，其中包含详细的社交分析。

You can access all of the analytics relating to your Facebook, Twitter, Instagram, and LinkedIn accounts from a single, centralized platform.

SproutSocial produces multiple reports relating to your use of your social accounts. This includes everything from an Engagement Report to a Facebook Pages report, to a review of your Task Performance.

For example, SproutSocial gives you a quick feel for your Facebook Page impressions, fan growth, and an indication of how your Facebook content performs. You can compare your performance with industry averages, and even directly compare your data with that of your competitors.

In the case of Twitter, you can view your aggregate post stats, by Twitter profile, including engagement details, such as clicks, reach, and engagement. It provides you with Twitter keywords, trends, and hashtag reports.

It offers a similar level of social analytics for the other social networks.

You can experiment with SproutSocial for a 30-day trial. Plans then begin at $99 per user/month, although many of the analytics reports don’t become available until you purchase a Corporate membership, at $149 per user/month.

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30。Snaplytics

Snaplytics是Snapchat和Instagram社交媒体管理工具。它可以帮助品牌为平台创建故事，并跟踪并衡量其内容的影响。188滚球地址您可以跟踪打开的速度，完整的视图和故事项目，总的关注者和开放率等。您还可以更深入地挖掘故事层面上的参与统计信息，跟踪追随者的数量以及哪种采集方法有助于将最大的人群吸引到您的Snapchat帐户。

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31。Iconosquare

Iconosquare is an analytics, management, and scheduling platform. Our reviewer found that Iconsquare delivers some of the most in-depth analytics we have ever seen and does so in a beautiful way.

Iconsquare presents you with a range of easy-to-read graphs that display your brand’s social performance in virtually every way imaginable. You can even track the success of Instagram Stories, their completion rate by story type and establish the best time to post Stories.

您可以自定义仪表板，构建一个捕获对品牌重要的见解，并为您管理的每个社交个人资料的广告系列。

除了深入分析外，IconSquare还可以安排帖子并监视有关品牌和产品的对话。它还提供了一个媒体库，您可以在其中上传帖子图像。您可以使用IconoSquare为Instagram，Facebook，Twitter和LinkedIn做出驱动的决策。

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