BrandMentions

“社交聆听”是一个短语，我们在过去十年中都听到了数百次的声音，我们认为我们知道这意味着什么。作为一项技术，定义非常清楚，但也很狭窄。它描述了某些软件监视社交媒体的能力，以提及您想要的任何内容，尽管通常它只是用来了解人们对您或您的品牌的看法。如果我们删除了它的技术方面，那么当您的治疗师指导您成为更好的沟通者时，这听起来像是说话。毕竟，如果您不听和分析所听到的内容，就无法进行对话。

正是对实际聆听的更全面的理解是品牌业务的核心。品牌由Razvan Gavrilas于2015年创立，花了几年时间才能在2017年12月推出该平台之前获得正确的目标。这种耐心已经获得了回报，因为这是一个不平等的监视工具。自16个月前推出以来，Brandmentions已经看到其客户群（和数据库）迅速扩展。该平台仅少11,000家公司签署，已索引近10个billion代表他们提及。很容易理解原因。

社交媒体监控是任何营销人员的重要工具，但通常以简单的呼叫方式使用。有人提到您或一些相关的关键字，您会发现足够快的时间以最小的延迟提供响应。但这不是对话：那是一个来回的来源，通常以“喜欢”结尾。当然，品牌仪式可以使您这样做，但这不是最终目标。这里还有更多的收入，结果使品牌有机会在全球互联网上完整地了解它们。

为此,Brandmentions不限制其listening to a few channels. Every major social media platform is represented here, along with non-social websites. If your brand shows up in the news, on a blog, a review site, or anywhere else: the platform finds it, indexes it into the system, and notifies you for quick action (if needed). Even better, mentions aren’t treated as some kind of fleeting moment that’s over as soon you’ve reacted to them. Brandmentions offers ways to save, organise, and report on them, effectively turning them into data points which you can use for ongoing analysis and business intelligence.

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概括：

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Pricing

Like many SaaS platforms, BrandMentions offers different tiers of service, with the feature list growing alongside price. Unlike others, the top tier plan is still incredibly affordable and within the reach of just about any sized business. They do offer a free trial, though a credit card is required for signup. You aren’t charged until after the 14 day trial period ends.

• 新业务，$ 49/mo -1个用户可以配置1个项目，跟踪2个关键字，最多3,000个历史提及。这些提及只会追溯到2个月，您将收到每日电子邮件警报。

• Growing Business, $79/mo —2 users, 3 projects, 15 keywords, 100,000 instant mentions, 10,000 historical mentions up to 1 year old. You’ll also get priority email support, website traffic monitoring, sentiment analysis, filters & analytics, customisable reports, and data export.
• 公司，$ 299/mo -10 users, 10 projects, 50 keywords, 500,000 instant mentions, 50,000 historical mentions up 5 years old. Everything else that’s part of the Growing Business plan, plus: custom mention sources, white label reports, and phone support.

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特点

Brandmentions is purpose-built for monitoring, and this shows immediately upon setting up your first project. You’ll go through a fairly extensive configuration, first identifying the keywords you’re tracking—most likely this will be your company name and/or social handle. You can also monitor your competitors’ keywords and social handles (a big reason you’ll want to use a plan that supports multiple projects). You can go further in setting your project up by requiring or excluding certain keywords to appear in your results.

In the screenshot above, Brandmentions will search for anything with “influencer marketing hub” in it, but only show you those results which include the phrase “leading resource.” This is just for example’s sake: we don’t recommend you cherry pick all your good press to learn about your brand’s reputation (besides, the platform displays sentiment analysis for each mention, and you can filter your results accordingly). Beyond this, there are a dozen other settings you can configure in order to get the most relevant results.

创建项目后，您需要不到一分钟的时间才能看到提及的细分。您会看到网络中的内容，来自社交的内容，然后列出了所有列出的帖子和内容。您可以通过多种方式过滤结果，然后可以选择出现的任何个人提及以获得更深入的视图。有了社交帖子，您可以直接从品牌界面响应。这些帖子可以被书签和/或标记以供将来参考，这使得将来的分析工作变得更加容易接近。

所有这些数据都可以出口，也可以包装到PDF报告中，并且随着您继续使用品牌，数据库将继续增长。无论您是跟踪自己的品牌，竞争对手，特定产品，还是要监视的其他任何产品，该平台都会变得越来越有价值，因为它为您提供了管理品牌声誉，社交形象和媒体报道的工具。

Remember, too, that this same process can be applied to your competitors. You can monitor them just as thoroughly as your company. You’ll see who their biggest fans are, see what they’re saying, and use that as a barometer for your own success. Even better, you’ll stay on top of their own marketing initiatives, and get an insight into their methods and audience that can only help you in the long run.

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集成

One area where BrandMentions doesn’t go far enough is with notifications: even with real time alerts, those alerts are being sent to your email address. For most of us, email is the 21st century version of snail mail—we don’t rely on it for up to the minute information. Fortunately, integrates with Zapier, which in turn allows you to connect your Brandmentions account to Slack or Hipchat for a more realtime experience.

With the Zapier integration, you can also connect with services like Buffer, Evernote, Pocket, Zoho CRM, and其他很多。

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tl; dr

There are already many social media monitoring tools available, each with some form of listening tool included. For those who’ve already deployed such tools, or for those considering them, you’re probably asking yourself why you’d want to invest in another app to do what those other all-in-one tools offer. There are two responses to this question:

1. 您清楚地跳过了整个评论，直接得出了这个结论，因为这已经被涵盖了，但是我是一个好人，所以我会在第二次回答中重新提出它。
2. 品牌不仅仅是听和警觉，而且在社交媒体上做到这一点。其他工具为您提供有关其他人对您的看法的了解，并为您提供相应的机会。品牌也可以做到这一点，但是您获得的结果本质上是一套全新的工具，您可以用来进一步进一步营销策略并保持反馈曲线的领先地位。

那些其他社交媒体工具非常适合其目的，品牌对他们来说是一个很好的补充。价格也是如此。您将获得的商业智能将立即支付。