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随着消费者期望在不同的接触点上拥有统一的品牌体验，企业被迫转向社交CRM（客户关系管理）。这使他们可以更好地了解客户信息，从而使他们能够提供consistent experience across multiple channels。但是，社交CRM策略仅与您使用的工具一样好。
In this post, we provide you with some tips on how to find the perfect social CRM tool for your business. To make your search easier, we also narrow down the best social CRM software tools you should consider using. Let’s take a look.
前9名最佳社交CRM软件工具：
What to Look for in Social CRM Software
What makes a good social CRM software solution? This is the first thing you need to ask before you compare your options. Ideally, the tool should be able to address your specific business requirements. That means it should be able totrack the metricsthat are important to you and it should have the features you need for performing your desired actions.
此外,您还应该确保软件plan fits your budget. Beyond these basics, it’s useful to have the following features in your social CRM software platform.
社交听力
这ability tolisten in on social media conversations是至关重要的更完整的你的照片吗audience. Monitoring certain keywords could help reveal potential leads so you can quickly follow up with an appropriate offer. Alternatively, social listening could also help you identify customer support opportunities and provide fast resolutions to customer complaints.
Customer Profiles
Your social CRM software should be able to pull data from social profiles to enrich your existing customer database. This would involve automatically updating your database with the latest information available on your audience’s social media profiles. By getting the most updated details about your audience, you can reach out to them with the most relevant offers andimprove your targeting。
Source:nimble.com
Customer Support
Look for a social CRM solution that enables you to deliver a seamless customer support experience across different channels. It should be able to consolidate conversations from multiple channels and provide context for each customer interaction. Moreover, you should be able to easily respond through a unified inbox.
Sentiment Analysis
Some social CRM platforms also come withsentiment analysisto better understand your audience. This helps you understand the underlying sentiment behind a social media post or comment so you can come up with an appropriate response. It’s also essential for gauging how people feel about your brand in general.
潜在客户产生和社会销售
您还可以找到带有内置工具的社交CRM软件平台，以生成潜在客户和188滚球地址selling on social media。这些工具监视受众的社交活动，并自动将其添加为潜在客户。他们还可以提取社交数据并使用它来丰富您的联系人，这将使您的销售团队能够在正确的时间进行跟进。
Source:zoho.com
Best Social CRM Software Tools
现在，您对社交CRM解决方案中的需求有所了解，现在该找出哪些工具提供这些功能了。让我们看一下市场上一些最好的社交CRM软件工具。
1。AgoraPulse
Essentially asocial media management platform, Agorapulse comes with a unified inbox to monitor, manage, and respond to conversations across major social networks. This inbox shows you the sender’s name and profile associated with each mention and comment. You can then use labels to neatly categorize users or even add internal notes that will provide your team with context before they respond to the conversation.
Agorapulse can complement your社交媒体广告efforts by synchronizing all the comments from your Facebook and Instagram ads. This makes it easy to spot prospects and quickly follow up with the answers and offers they’re looking for.
这platform also comes with social listening features so you can keep track of what people are saying about your brand, competitors, or industry. This allows you to quickly respond to urgent conversations that mention your brand so you can manage a crisis before it escalates or follow up with a lead.
2。EngageBay
This all-in-one CRM software allows you to manage your marketing, sales, and support in one place. You can use it to build comprehensive profiles for your contacts using data from multiple touchpoints including social media profiles, points of engagement, communication history, lead scores, and more. This gives you a 360-degree view of each of your customers on a single dashboard, enabling you to reach out to them with the most relevant offers andpersonalize their experience。
EngageBay ensures visibility of important contact details across all teams. So for example, sales reps can instantly view the lead score and historical data for each prospect, allowing them to take appropriate follow-up actions.
3。Nimble
Nimble is a relationship-focused CRM platform that organizes your contacts and unifies your interaction history. It serves as a unified relationship manager to combine all your contacts, communications, social media connections, and inboxes from over 160 apps. This gives you a comprehensive look at your relationships with customers and provides context to the conversation.
这platform helps you with your social prospecting efforts by delivering essential details about your contacts. So you can gain insights into who people are, where they’re from, which company they’re working for, and how many employees are there. All of these details enable you to narrow down your hottest prospects so you can prioritize them in your outreach.
Nimble通过让您细分联系人来组织您的外展工作，以便您可以发送与每个联系人相关的个性化电子邮件。您甚至可以根据其关闭的可能性来细分线索，这使得更容易进行相应的跟进。然后可以跟踪这些电子邮件，因此您可以轻松地在打开和点击方面衡量它们的性能。
4。Zoho CRM
Zoho CRMis a robust CRM platform that comes with built-in functionalities tomanage your social media。It allows you to keep track of activities across multiple social networks and analyze posts, comments, shares, mentions, and messages. Based on these interactions, the platform lets you create automated lead generation workflows triggered by specific consumer actions such as sharing a post or messaging you on social media.
这platform integrates with leading social media platforms such as Facebook and Twitter, allowing you to monitor and manage consumer interactions in one place. Moreover, this unified experience isn’t just limited to social media but also other communication channels such as email, live chats, and even phone calls.
为了对您的听众有更全面的了解，Zoho CRM随附social listeningcapabilities so you can monitor social conversations around your brand and industry. This helps you to understand what your customers want so you can fine-tune your strategies and deliver even better service.
5。简化360
简化360is an全渠道客户体验platform that allows you to manage all your customer interactions from a single dashboard. You can use it to monitor conversations in real-time across all touchpoints including major social networks, email, and instant messengers. So you can provide timely responses and enhance the customer experience.
该平台提供了强大的功能，可以在一个地方管理您的数字客户服务。您可以轻松打开门票，将其分配给团队成员并响应客户支持请求。简化360甚至使您可以专注于队列中的高优先级案例，以防止问题升级。
这platform comes with social listening capabilities so you can keep track of brand mentions and branded hashtags on social media. This provides you with valuable social insights to better understand your audience and develop more impactful strategies. You can also use key metrics like number of mentions, mention distribution, sentiment distribution, and number of messages to measure your performance.
6.HubSpot CRM
HubSpot CRM是那里最好的免费CRM解决方案之一，提供了可在包括销售，营销，客户服务和运营在内的团队中使用的宝贵功能。该平台自动通过数百万企业的数据自动丰富您的联系数据库，因此您可以获取有关潜在客户和现有客户的全面信息。
It comes with a universal inbox where you can get a centralized view of your customer interactions and offer better visibility across all teams. From this inbox, your team can view conversations from any channel, assign them to relevant team members, and respond to your customers seamlessly.
In addition, it integrates with your CRM to provide each team with the context they need to deliver seamless customer experiences. This allows them to personalize their conversations based on open tickets, past conversations, and contact details. So customers don’t have to repeat the same information over and over again and instead, get the help they need effortlessly.
7.发芽社交
Sproutsocial提供了一套强大的套件社交媒体管理工具that focus on listening, publishing, engagement, analytics, and advocacy. The Smart Inbox unifies all your customer interactions into a single stream, where you can monitor incoming messages from connected networks and provide quick responses. It provides you with access to conversation histories and contact information so you can gain context to your customer interactions and personalize your responses.
当消息突然激增时，该平台会提醒您，因此您可以在危机升级并应对时间敏感事件或紧急情况之前发现危机。它与您的CRM和HelpDesk无缝集成，使您能够简化各个接触点的客户互动。
Sproutsocial还配备了一种社交听力工具，该工具可以监视Twitter，Facebook，Instagram，Reddit，YouTube和其他网站等主要社交网络的对话。这可以帮助您跟踪相关的对话，以了解品牌健康和消费者情绪。它还使您能够跟上行业趋势，并使用见解来产生content ideas, make product improvements, and确定关键影响者。
8.Salesforce销售云
这Salesforce销售云provides you with a holistic view of every customer and enables you to strengthen your relationship with them. The CRM software gives you access to contact information, activity history, and customer communications so you can gain insights on how to effectively engage them.
For enhanced collaboration, the software allows different teams to share relevant insights and documents on each contact so you can enrich your database even further. It even pulls data from your customers’ social content so you can see what they’re saying about your brand and its products or services. This is crucial for understanding what your customers want from you and whether they have unmet needs you need to address.
9.Hootsuite
这社交媒体市场营销and management dashboard from Hootsuite allows you to manage all your customer care channels in one place. This includes social media, SMS, apps, WhatsApp, and live chat. It integrates with your existing CRM to provide you with a unified dashboard for managing all your customer interactions and gaining a full view of your customers.
这为每个团队提供了他们提供无缝和个性化客户服务所需的环境。客户不再需要不断重申问题或在不同团队之间来回走动。因此，支持团队可以更有效地处理支持请求，而销售可以跟进高度相关的报价。
这monitoring featureallows you to set up custom streams so you can stay on top of the latest conversations around important topics. Hootsuite monitors millions of conversations online, which enables you to identify industry thought leaders and understand brand perception. Moreover, you get instant alerts in case of sudden spikes in brand mentions so you can respond immediately–whether it requires crisis management or leveraging a marketing opportunity.
Finding the Best Social CRM Software Tool
这se top nine best social CRM software tools all come with powerful features that will help you build a streamlined customer experience. While they all offer a unified inbox to manage all your customer interactions, others even come with social listening capabilities to enhance your understanding of your target audience. Check out the unique features they offer and compare prices to narrow down the best option for your business.
